1.3 Distribution
The distribution channel is straightforward -- services are delivered online. The customer and MocFish find each other online, and then work out the details of the business either over the phone, over the Internet or sometimes in person. The site design services can be rendered from anywhere in the world and delivered over the Internet to the customer. Payment can be accepted from the customer online as well, making this a very mobile business.
1.4 The Product
The differentiating characteristics of the business lie in the high quality of work that is done, and the high level of customer service. Many competitors rely on shortcuts such as clip art, stock page designs and minimal maintenance. MocFish will outperform most competitors by building the pages with entirely fresh content, and will provide a high level of site maintenance. In addition, MocFish offers expertise on building for both Western audiences and mainland Chinese…...
Consumer Web Site Design: Purchase Intentions and Loyalty in a Business-to-Consumer (B2C) Internet Commerce Environment
RHEORICAL DISSERAION
Electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. From a now short but historical vantage point, this profound economic failure during the dot-com heyday can likely be attributed to a few key factors. Many experts in the field of e-commerce have suggested remedial reconstruction with only a few companies experiencing success in the wake of entity-wide bankruptcies.
Visual design is the logical persuasive power when influencing online consumers to buy from virtual stores. Using the previously unapplied concepts of logos (appeal to the logic), pathos (appeal to the emotions), and ethos (appeal to the credibility) to electronic commerce as found in the research taxonomy of Winn and Beck's studies, this research will reveal an appropriate melding of the consumer's perception of a positive online…...
mlaTomsen, M.-l. (2000). Killer content: strategies for Web content and E-commerce. Reading, Mass., Addison-Wesley.
Trepper, C.H. (2000). E-commerce strategies. Redmond, Wash., Microsoft Press.
Varey, R.J. (2002). Relationship marketing: dialogue and networks in the e-commerce era. Chichester, Wiley.
This study concludes that there is a critical need for testing initiatives to determine accessibility compliance of web pages and furthermore, further study is critically needed to determine which testing methods for web page user accessibility for the disabled are accurate methods for such testing of web page accessibility factors.
ibliography
Krill, Paul (2002) W3C Promotes Web Access for Disabled. InfoWorld. Retrieved 2007-01-16. Online available at http://www.infoworld.com/articles/hn/xml/02/12/17/021217hnaccessibility.html
Disability Web Access is eing Ignored (2004) the Register 14 Apr 2004. Online available at http://www.theregister.co.uk/2004/04/14/websites_fail_disabled/
Nielsen, Jakob (1996) Accessible Design for Users with Disabilities - disabled Access. October 1996 Online available at http://www.useit.com/alertbox/9610.html.
Disability Type (2006) ACCESS STEM - the Alliance for Access to Science, Technology, Engineering and Mathematics (Universal Design) Online available at http://www.washington.edu/doit/Stem/disability_type.html.
Web pages (2006) ACCESS STEM - the Alliance for Access to Science, Technology, Engineering and Mathematics (Universal Design) Online available at http://www.washington.edu/doit/Stem/web.html.
Software Compatibility: A Case Study on Assistive Technology, Accessible Course Software,…...
mlaBibliography
Krill, Paul (2002) W3C Promotes Web Access for Disabled. InfoWorld. Retrieved 2007-01-16. Online available at http://www.infoworld.com/articles/hn/xml/02/12/17/021217hnaccessibility.html
Disability Web Access is Being Ignored (2004) the Register 14 Apr 2004. Online available at http://www.theregister.co.uk/2004/04/14/websites_fail_disabled/
Nielsen, Jakob (1996) Accessible Design for Users with Disabilities - disabled Access. October 1996 Online available at http://www.useit.com/alertbox/9610.html .
Disability Type (2006) ACCESS STEM - the Alliance for Access to Science, Technology, Engineering and Mathematics (Universal Design) Online available at http://www.washington.edu/doit/Stem/disability_type.html .
, although apparently still the same in content.
Are the two companies similar with respect to the customization that has been done?
IKEA is far more customized in terms of its design for the company websites, while ZARA has virtually no customization other than store locations and offering the site in different languages.
hy do you think this customization has been done? (Culture, market characteristics, competition, differences in customer Internet access, etc.)
Zara is a smaller and younger brand, and has not had the time to create slightly different approaches for different nations, while IKEA is more established. Also in the case of furniture, furniture must be more 'customized' to individual locations and regional preferences than one or two pieces of clothing. People are more likely to buy a single, daring coat than a sofa.
To what extent do you think these four eb sites are useful for marketing (as distinct from investor relations or…...
mlaWorks Cited
IKEA (2009). Official Website: America. Retrieved February 23, 2009 at http://www.ikea.com/
IKEA. (2009). Official Website: Germany. Retrieved February 23, 2009 at
Although this may seem like a drawback in some areas (especially in its lack of breadth of available merchandise), there are none of the flashy pull down menus or multi-component searches that may be daunting for some customers. Additionally, this site seems to be limited on the models of ATVs for which it sells compatible accessories.
One plus of the Montana Jack site are its "theme pages," from which one can find all of the accessories related to a certain ATV focus or activity -- for example, hunting, boating, winching, snow plowing, or even wood-cutting to name a few. Although the customer must still go through the list of product models that are incompatible with his or her ATV, (unlike the ennis Kirk site), many might actually find this method less intimidating.
RideGear:
Of the three, RideGear.com is the least user friendly. Although it does have a greater breadth of merchandise and…...
mlaDennis Kirk, Accessed February 24, 2005. Last updated: unknown. Webmaster: unknown.http://www.denniskirk.com .
Montana Jack's, updated: unknown. Webmaster: unknown.http://www.montanajacks.comLast
Ride Gear, updated: unknown. Webmaster: unknown.http://atvs.ridegear.comLast
Joe
BSITM Student Support Website
Design Document
In designing this website, I asked students and professors a number of questions. Since students and professors have a stake in the information available to students and outsiders via a school website, both should be involved in defining the site's goals. The questions asked were frustrated the students and faculty about the current website and what website they wish the department's website was like. I asked if a mobile version would be useful. I also asked if supplemental classroom materials (such as outside readings, lecture PowerPoints and videos, etc.) would be good to put on the website and if those materials should be available to the general public or just members of the school community?
General Purpose of the BSITM Department
The overarching purpose of the department is to educate students in managing the unique projects and issues associated with information technology.
Audience
This website would potentially be accessed by…...
Web Design
The proper procedure to design a website involves planning, innovation, and proper execution. The purpose of the website, along with its actual content, when melded together correctly, offers the visitor information and flexibility.
The first step a website innovator undertakes is to determine the audience of the website. Secondly, the innovator determines what the purpose of the website is. Although both of these steps seem simple, it is a crucial step. These two items need determined and defined clearly before further planning.
The goal of the site is the next determination. The website innovator decides what the goal of the site is. Website builders design sites to disseminate information. Other sites implement a design to sell or persuade, while others collect information from the visitor. Many times, the sites have multiple purposes, such as provide information and sell a product or service during the visit. (An example of a site designed…...
Tony Chips Independent Company Website
Tony's Chips independent company Website
Scenario
Tony Chips has recently bought a new independent company and the company is interested to move its old Website from external hosted solution to internal web hosting. Meanwhile, the company management is concerned about the redundancy of the Website and insists that the Website should have a back up in case the original Website goes down. More importantly, the site will be designed to allow customer to order goods and services online.
Fundamental objective of this project is to discuss the strategy to build website architecture with minimal downturn to assist Tony Chips to develop a dynamic website that will assist the company to enjoy online business advantages. The paper uses SDLC (system development life cycle) for website development.
Building of Web Architecture
Technical expertise is required to support and maintain online business as well as planning and implementing the existing business site. Organization needs…...
mlaReferences
Learning Veritas (2000). Building a Successful E-Business Website Using Data Availability Software to Optimize Site Performance and Availability. Veritas White Paper.
Maier, M.W., and Rechtin, E. (2000). The Art of Systems Architecting, Second Edition, CRC Press.
Shelly, G.B. & Rosenblatt, H.R. (2011).System Analysis and Design. 9th Edition.Cengage
CEC Website Review
Founded in 1922, Council for Exceptional Children (CEC) is an organization which works for the education of children with special needs. The professionals at CEC consist of a team of individuals who have devoted themselves to betterment of the lives of children with special gifts or disabilities. The website provides educational services and the organization itself conducts a host of webinars to for its cause. In addition to the aforementioned services, the CEC team also offers professional development and training courses to train individuals in order to ensure they are up to the tasks that lie ahead of them.
Usability Features
efore proceeding on with the main review, let's consider the usability features of the web site due to the fact that the primary audience includes people with special needs or disabilities. The main page loads at moderate speed. The interface view is suitable for mass audience, except for the…...
mlaBibliography
Council for Exceptional Children (CEC) (n.d.). Special Edition Topics.
Retrieved October 22, 2013, from Council for Exceptional Children web site: http://www.cec.sped.org/Special-Ed-Topics
Chrysan (2012, May 7). How to Review A Website.
Retrieved October 22, 2013, from Hub pages web site: http://chrysan.hubpages.com/hub/How-to-Review-a-Website
Make a link for Home Page, Previous Page, Next Page.
Offering a Content Page to users can provide them an idea of the contents of the web site. With a Content Page, users do not anymore need to pass through pages just to go to the page that they intend to go to.
Make sure that links and buttons have a keyboard shortcut. Keep in mind that some users find it easier and quicker to use keyboard shortcuts than pointing and clicking the mouse device.
Provide a page ID, such as window title page. Even though users reached several levels of navigating from one page to another, the information, in the form of a simple title page, can help them remember the reason why they are browsing the page.
Provide a link or button to pages that are related or relevant to the current page. Although search functions are useful, links and buttons to…...
mlaBibliography
Maguire, J. (2004). Site Design Tips to Improve Your Sales
Retrieved on Jan. 29, 2005, from E-commerce Guide Online. Web site: http://www.ecommerce-guide.com/solutions/customer_relations/article.php/10363_3390731
Ward, M. A Decade of Good Website Design.
Retrieved on Jan. 29, 2005, from BBC News Online.
Learning Teams; Website Assigned Facilitator
E-Campus Website -- Phoenix.edu
The ecampus website that governs the user portal for the University of Phoenix is an aggressive and modern website design. The Phoenix brand has integrated a marketing approach that incorporates Macromedia flash as a primary means to engage the user to identify the mobile web for use to integrate learning with mobility. The website is able to effectuate the transition from user activity to the classroom by using the Macromedia to visually accentuate the transition.
The use of web design to convey a message regarding the use, convenience, and service of the website is at the heart of proper design. "For organizations engaged in electronic business, the corporate website has emerged as the single most important interface through which transactions are carried out. This being so, appropriate design characteristics are required to make websites effective. Customers expect websites to be designed differently, depending on…...
mlaReferences
Fonseca, A., Macdonald, A., Dandy, E., & Valenti, P. (2011). The state of sustainability reporting at canadian universities. International Journal of Sustainability in Higher Education, 12(1), 22-22-40. doi:10.1108/14676371111098285
Kovacs, P., & Rowell, D. (2001). The merging of systems analysis and design principles with web site development: One university's experience. T.H.E.Journal, 28(6), 60-60-65. Retrieved fromhttp://search.proquest.com/docview/214800316?accountid=13044
Monideepa T., Jie, Z. 2006. "Analysis of Critical Website Characteristics: A Cross-Category
Nelson, J.L. (2011, Help from higher education. New Jersey Business, 57(4), 53-53. Retrieved fromhttp://search.proquest.com/docview/863372809?accountid=13044
perfect Classroom Website
Various experts on Web design and creation state that the Internet provides the most accessible and innovative medium for education and classroom teaching purposes. Some claim that the Web offers a platform and a "perfect medium" for teachers. (Lord, 2004, p. 20) This view is echoed in numerous studies about the impact and the possibilities of new technologies like the Internet for education and the enhancement of classroom activities.
However, at the same time, pundits issue a warning that the availability of this technology alone is not sufficient in itself for the creation of a perfect classroom Website. They note that an understanding of the medium and how best to use the technology as it relates to good teaching and educational methods is the most important factor in creating the "perfect" educational Webpage.
This sentiment is echoed in the growing trend of recent research in computer-assisted language learning (CALL),…...
mlaBibliography
Barnd, S.M., & Yu, C. (2002). Creating an Effective Web Site. JOPERD -- The Journal of Physical Education, Recreation & Dance, 73(5), 11+. Retrieved June 29, 2005, from Questia database, http://www.questia.com .
Bowe, F.G. (2000). Universal Design in Education: Teaching Nontraditional Students. Westport, CT: Bergin & Garvey.
Chanlin, L., & Chang, C. (2003). Web-Based Library Instruction for Promoting Information Skills. Journal of Instructional Psychology, 30(4), 265+. Retrieved June 29, 2005, from Questia database,
Designing a eb Site
Technology is driving society at a pace unparalleled in history creating new attitudes, interrelationships, and global awareness. A new consumer is emerging. This consumer is not easily persuaded by clever graphics or manipulated by fads in design. The new consumer is educated as to his options, and will not settle for less than he feels his money is worth. In the past, a consumer was limited to geographical boarders as he developed purchasing decisions. Products and prices offered by merchants within a few mile radius of his home was the extent of his knowledge. Today a consumer can get information with the click of a mouse, and the buzz of a modem. He shops with a frame of reference formed by vendors across the street, and around the world.
In order to create a web site which is an effective tool for marketing information, product, or service, a…...
mlaWorks Cited
NetResults. Advertising Age, 1/17/20000, Vol 71. Issue 3, p43 www.nua.ie/surveys
NABE Panel Cites Widespread Usage of E-Commerce, Special Survey. (2000) National Association for Business Economics. Available at: www.nabe.com / www.ecommerce.gov
An interview with Jakob Nielsen on designing Web sites for the intranet (2003)
Information Today Inc. Infotoday.com. May/June Available online at http://www.infotoday.com/IP/may03/interview.shtml
A one stop destination is understood as a store that offers a complete range of complementary products. As an example, supermarkets are one stop stores as they allow their customers to purchase everything from food and detergents to power tools and clothes. Within the cosmetics industry, a one stop destination store would be one in which the customer can find anything for personal care, including deodorants, lipsticks, waxing products and so on. The http://www.ulta.co.uk / website is one which can be considered a one stop destination store and can as such offer benchmarking opportunities in the analysis of the bobbiebrown.co.uk website. As the bobbiebrown.co.uk website only sells makeup products, skincare items, fragrances and tools and accessories, it cannot be considered a one stop destination.
8 -- E-mail newsletter -- customers are presented with the ability of leaving their email address with the company and receiving notifications of new products, offers…...
mlaReferences:
Baker, R, 2009, 9 Ways to Communicate a Rock-Solid Identity, WebSite Marketing Plan, last accessed on May 11, 2010http://www.websitemarketingplan.com/online/Branding.htm
Millis, J.E., Law, R., 2005, Handbook of Consumer Behavior, Tourism and the Internet, Routledge, ISBN 078902599X
Waddell, R., 2006, Major Merch Move, Billboard Magazine, Vol. 118, No. 29
Wang, L., Chen, K., Ong, Y.S., 2005, Advances in Natural Computation: First International Conference, Birkhauser, ISBN 3540283250
The Web Accessibility Initiative (W3C) specifically concentrates on defining the intersection between usability for those who are handicapped, the elderly, and those that are faced with limitations in terms of being able to get online. The reliance on ISO Standard 9241-11 (Green, Pearson, 2006) defines the extent to which there are uniformity in the design of graphical interfaces and the use of consistently of navigational aids in the form of buttons, structure of menus, and accessibility of taxonomies including support for multiple entry points and roles-based access and use of the content on the website.
PAT B- Which of the above do you feel would be most usable and appropriate for an increasingly large population of older users. Why? Give your reasons.
Of all the techniques defined within Part a of this paper, the VAK-based methodology, with its support of multiple catalog types and structures of data through variation in taxonomies,…...
mlaReferences
D Applen. 2002. Tacit knowledge, knowledge management, and active user participation in website navigation. IEEE Transactions on Professional Communication 45, no. 4 (December 1): 302-306 (accessed March 22, 2009).
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. (accessed March 21, 2009)
Shirley Ann Becker. 2004. A study of web usability for older adults seeking online health resources. ACM Transactions on Computer-Human Interaction 11, no. 4 (December 1): 387. (accessed March 24, 2009).
Nico Brooks, Harrison Magun. 2008. Navigational behaviour and sponsored search advertising. International Journal of Electronic Business 6, no. 2 (March 1): 132. (accessed March 20, 2009).
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