The second segments of the article discuss access of the press to then Vice President Dick Cheney and the ability of traditional media to constrict dissenting voices. Clearly the ethics of restricting the New Your Times from enough access to the Administration, despite this papers' renowned anti-Republican stance, is unethical. In keeping with the precepts of the Constitution and the ethics of democracy as defined as ideals by the

Blogging Industry Environmental Trends Impacting Blogging and User-Generated Content Industries The proliferation of blogging platforms and applications that are textually, graphically and video-based together reflect the design criterion and objectives originally defined in the Web 2.0 taxonomy created by Tim O'Reilly CEO and Founder of O'Reilly Media. Based on an egalitarian framework of collaboration and communication, Web 2.0 has since become the foundation of many of the blogging and social media platforms dominating

4. Transparency, authenticity, and focus are good. Bland is bad. Many people are looking for someone who is in authority to share their ideas, experiences, or suggestions (Bielski, 2007, p. 9). Moreover, just as content analysis of other written and symbolic forms has provided new insights that might have otherwise gone unnoticed, the analysis of blog content may reveal some unexpected findings concerning hot topics and significant social trends that are

This is essential to their approach to defining their broader unique value proposition and differentiation as well (Lowrie, 2007). Pepperdine and UCI are using their blogs for branding as much as they are about communicating and collaborating with students and members of the community interested in their areas of research and focus. As a result both the Pepperdine and UCI blogs have created a level of collaboration and initiated

Political Bloggers There are no shortage of political bloggers, most of them partisan hacks without any credentials or writing ability. There are many, however, who have lent their voices to election campaigns and daily political life in a positive way, providing arguments for different positions, and keeping their readers informed. In general, political bloggers are by their nature partisan, particularly in a nation where politics are as fractured as in the

What will that lead to in future politicians? Will they conduct their entire campaigns online, with no need to reach out to real people on the campaign trail? That remains to be seen, but the technology of the Internet, and all it implies, is changing how we view political news and reporting, and it certainly could change the face of actual campaigns in the future, and that has implications