Blogging Industry Environmental Trends Impacting Blogging and Essay

Excerpt from Essay :

Blogging Industry

Environmental Trends Impacting

Blogging and User-Generated Content Industries

The proliferation of blogging platforms and applications that are textually, graphically and video-based together reflect the design criterion and objectives originally defined in the Web 2.0 taxonomy created by Tim O'Reilly CEO and Founder of O'Reilly Media. Based on an egalitarian framework of collaboration and communication, Web 2.0 has since become the foundation of many of the blogging and social media platforms dominating the typical Internet user's hours online today (Bernoff, Li, 2008). Figure 1 provides a graphic representation of the Web 2.0 Meme Map as originally designed by Tom O'Reilly and John Battelle (O'Reilly, 2006). Web 2.0 continues to be the primary catalyst of the greater opportunities and threats to consumer-generated content.

Figure 1: Web 2.0 Meme Map

Source: (O'Reilly, 2006)

Central to the concept of Web 2.0 technologies is that the Web is a platform not just for pushing content out but also for listening and engaging with readers and those interested in the same and comparable subject areas as well. The Meme Map today serves as the foundation for Foursquare, Facebook Twitter, WordPress and nearly every major blogging platform being used today (Davidson, Vaast, 2009). The accumulative effects of Web 2.0 technologies in social media now pervade public relations strategies of companies as well, as they look to connect with key influencers and buyers of their products and services online as well (Porter, Chung, Sweetser, 2009).

Additional environmental trends, opportunities and threats influencing blogging platforms specifically and user-generated content in aggregate is the quantification and measurement of influence through analytics (Griffith, 2011) and the use of advanced analytics to determine company reputation and influence…

Sources Used in Document:


Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Carr, D.F. (2011). Klout-like tool lets employees rate each other. InformationWeek - Online, (19383371), n/a.

Davidson, E., & Vaast, E. (2009). Tech talk: An investigation of blogging in technology innovation discourse. IEEE Transactions on Professional Communication, 52(1), 40.

Griffith, E. (2011, Getting your Klout out. Adweek, 52(19), 15-15.

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