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Ubiquitous As Technology Continues Its Rapid Innovation. Essay

¶ … ubiquitous as technology continues its rapid innovation. Software such as Microsoft Office continues to offer an ever expanding assortment of font and backgrounds. These options, by themselves present great opportunities for those who are creative, thoughtful and prudent in regards to their presentations. It allows for individuals be unique as they have a varied assortment to choose from. However, as is the case now, many individuals select fonts or backgrounds that only hinder communication rather than enhance it. The combinations of fonts and background have a profound impact on both the reception and the overall impact of communication. By utilizing fonts that are too bright, too narrow, or difficult to read, the presenter is putting themselves at a disadvantage relative to his audience. Furthermore, the presenter may lose credibility as his fonts and backgrounds won't resonate with the audience To begin, one combination of fonts and colors that I believe should rarely be used is that of "Academ Engravelet" with a red background. First, the read background creates...

With a read background, the audience must "work" simply to read the underlying text. Undue focus is then taken away from the overall presentation as the audience strains to read text that is difficult to interpret. In addition the font style mentioned above creates problems for the audience to read as well. The "Academ Engravelet" font incorporates too distinct styles within it. It has both a thin and bolded dimension. This again creates difficulty in regards to the presentation as the reader must struggle to interpret the wording.
Yellow fonts and backgrounds are also a problem when used in combination with any color. Yellow, is often time too bright for the reader. The color strains the eyes and is often a distraction rather than a supplement to the reader. Avoiding the color yellow as either a background or font will be beneficial to the presenter as it does nothing but hinder the reader (Headley, 2005).

Backgrounds should remain conservative given the…

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1) Headley, Gwyn. The Encyclopaedia of Fonts. Cassell Illustrated: 2005. ISBN 1-84403-206-X

2) Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, Princeton Architectural Press: 2004. ISBN 1-56898-448-0.
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