- Type: Essays
- Topic: Not Specified
- School Level: College Senior (4th year)
- Length: 3 pages (1014 words)
- Sources: 2 sources
- Paper: #14307503
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Topic: Case Study Scott Paper link access case study Audio file http mym cdn laureate media 2dett4d UofLiverpool MSPM 0015 03 mm ScottPaper index html Questions What elements project portfolio management place process develop products Scott Paper How Scott Paper s product development approach reflect business strategy What limitations approach Scott Paper You complete answers discussion questions 5001 000 words submit Instructor
The paper analyses and discusses the case study for Scott paper by answering the questions asked after the case study. The case study deals with project portfolio management within a company. The paper discusses the elements of project portfolio management that Scott paper is using, how the new product development approach will reflect in the business strategy for the company, and some of the limitations that the company will be faced with when using this approach.
Excerpt from Essays:
Since the company intends to enter international markets like Japan, it would have to keep innovating its products as the consumers there always expect more innovation. With the current range of product development, the company is able to innovate itself and prepare for the new markets. Scott's CTO clearly defined the company's approach and provides more insight as to why the company has launched these new product developments. The CTO stated that the company is targeting high volume products for markets that are well defined for new products, where there would be a high probability to launch the products successfully. This would allow the company to build new relationships with its partners, and this would enhance its overall commercial success, which would in turn allow the company to launch new products for totally new markets.
What limitations do you see with the approach that Scott Paper is following?
The limitations that Scott paper will be faced with in the approach the company has taken are tendency to rely so much on the virtual prototypes in the making of its decision in regards to product development. The virtual prototypes may not be fully indicative, and this would cause the company to develop a product that would not suit the target market. Since all proposals have to be vetted before approval, there is going to be another layer of bureaucracy that is added for analyzing all proposals, and this could be time consuming and lead to lose of market. There might also be lack of enough information before a proposal is selected. This could lead to investing in a product that would not be viable for the market.
Currently Scott paper does not have a mandated testing process, which means that the only testing that the company conducts is mostly based on the financial implications. The company focuses more on reducing financial risk. Failing to conduct extensive market research in order to reduce costs and lessen the waiting period for a product, is risky because the company may launch a product that does not fit the market and this would result in…
Sample of sources used:
- RAJEGOPAL, S., MCGUIN, P. & WALLER, J. 2007. Project Portfolio Management: Earning An Execution Premium, Basingstoke, Palgrave Macmillan.
- SANWAL, A. 2007. Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy, Hoboken, Wiley.
Cite this Paper:
"Case Study Scott Paper Link Access Case Study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper S Product Development Approach Reflect Business Strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words Submit Instructor" (2013, January 25) Retrieved December 10, 2013, from http://www.paperdue.com/essay/Case-Study-Scott-Paper-77414
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