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¶ … access case study "Audio file": http://mym.cdn.laureate-media./2dett4d/UofLiverpool/MSPM/0015/03/mm/ScottPaper/index.html Questions: What elements project portfolio management place
Project portfolio management
What elements of project portfolio management are currently in place in the process to develop new products for Scott Paper?
According to Rajegopal et al. (2007)
the controlled and coordinated management of a company's portfolio of projects so as to achieve some set business objectives is referred to as project portfolio management. It can also be defined as the centralized management of methods, technologies, and processes that are used by project managers for collectively managing and analyzing a group of proposed projects. Some of the key elements of project portfolio management that Scott is currently using for its development of new products are clarity on the strategy's intent, flow of good proposals and aligned decision making.
Having clarity on the innovation strategy of the company, will ensure that every employee knows and understands which way the company is headed and which proposal would be welcomed. For Scott paper, its main strategic goal is to extend some of its existing international consumer products into new markets internationally. By extending an already existing product line, Scott will ensure that it does not lose its market share as would be the case if the company was to develop a new product. Scott paper has already established channels through which employees and customers can contribute ideas for new products. This has allowed Scott paper to have a good flow of potential proposals. Having regular reviews has also ensured that the company...
The CEO of Scott paper, also contributes his ideas, and this allows the company to have different views and options that it can use for developing new products or extending its current product range.
Choosing the best portfolio that would suit the company's strategy is the most important bit of project portfolio management Sanwal, 2007.
Scott paper has recently been involved in the development of new products that are suited for specialty areas. The decision to pursue this specialty market must have been based on the company's overall strategy, and it involved the executives responsible for the various resources.
How does Scott Paper's new product development approach reflect the overall business strategy?
Scott paper wants to incrementally grow in new regions and markets. The company has a Research and Development department that it would like for it to be more efficient both internally and externally. With the new product development approach that the company has undertaken, the company is positioning itself to venture into new markets while still maintaining its existing product line. The specialty paper market may not be the company's key business, but since the company has to keep innovating, it had to venture into this market. Having products that cater for a specific need in the market will allow Scott paper to differentiate itself in the market and allow it to venture into new markets internationally, which is its overall goal.
The company also has strategies that would allow it to reduce developmental risks for new products. Scott paper tests its product concepts online by use of virtual…
References
RAJEGOPAL, S., MCGUIN, P. & WALLER, J. 2007. Project Portfolio Management: Earning An Execution Premium, Basingstoke, Palgrave Macmillan.
SANWAL, A. 2007. Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy, Hoboken, Wiley.
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