But aside from the achievement of the corporate goals, the various operations engaged in by the firm also support it in facing the challenges raised by globalization, diversity and ethics. Some examples in this sense are revealed below:
At the level of globalization, the company has expanded its operations across the world in order to enhance its customer base
At the level of diversity, Timberland has created a culturally diverse workforce, in which the employees are treated equally, presented with the same opportunities and not discriminated against. The company promotes this behavior among its suppliers as well
At the level of ethical conduct, the organization is focused on transparency in its own operations, as well as in the operations of its employees and business partners.
The globalization, diversity and ethical challenges faced by Timberland raise numerous complexities. Yet, the organization has been able to turn them into opportunities, rather than perceive them as threats. In the completion of this transformative process, the first step was represented by the identification of the challenges posed by the external community. The company as such conducted research on the new features impacting the...
The scope of this program was that of developing specific and targeted answers to the identified challenges. The company as such devised methods to be more ethical, to support diversity and to benefit from globalization. The third step was represented by the implementation of the CRS program and the commitment to seeing it attain its objectives.
At this level, a new step is proposed and it refers to the continued research of the domestic and international markets and industries. The scope of this process is that of identifying new threats and challenges and addressing them in a manner in which they pose less risk for the company. In other words, it is necessary for Timberland to remain flexible and open to change (Shavinina, 2003).
