3.3.1.2 When compared to fiscal years ended March 31, 2007 and March 31, 2008, 2009 results show that electronics, pictures, and financial services are down for two consecutive fiscal years. Even the games sector in 2009 showed only a slight improvement over 2007.

3.3.1.3 the decline in electronics, almost two-thirds of Sony's total business, is attributable to price pressures and the shorter product cycles in a variety of consumer product categories which Sony is having difficulty responding to.

3.3.1.4 the decline in the pictures segment is mainly due to the economic slowdown and the appreciation of the yen.

3.3.1.5 the decline in the financial services segment is mainly due to deterioration in earnings at Sony Life Insurance Co., Ltd. resulting from a significant decline in the...

31, 2009
3.3.3.1 All regions for fiscal year ended March 31, 2009 are down compared to fiscal year ended…