Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes:
Plan and Collect
Analyze and Access
Make Recommendations
Distribute EIS.
Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.
Conclusion
The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive market advantages. The CI is an intelligent and informative tool that assists an organization to collect and analyze information about the competitors and the current market situation. Using the CI, Avnet will be able to collect intelligent information about the competitors and the market,...
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