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It also offers its customers the option of customization, making the bag attractive as well as affordable. It pays its employees a living wage, and provides full medical benefits. Timbuk2 satisfies the needs of its customers and employees.
Using information from the written case and from the company's website (www.timbuk2.com) would you describe Timbuk2 as a world-class organization?
Timbuk2 is a world-class organization because nothing is 'classier' than providing a good product and treating one's employees with respect and dignity. This enables the organization to stand proud, tall, and apart from entities such as Wal-Mart. Wal-Mart may be more profitable but it uses exploitative labor practices and 'nickel and dimes' its employees on benefits. Timbuk2 honors the...
It manufactures bags for professional messengers, serious bicyclists, or people who wish to emulate the fashion of such individuals as 'urban' bike riders. However, other world-class organizations such as Coach have a similarly limited array of core products. Thus it is no understatement to call the company 'world class' in terms of its ethics, and fulfilling its stated mission in a way that satisfies employees, customers, and other crucial organizational stakeholders.
References
Timbuk2 Official Company Website. Retrieved April 14, 2010 at www.timbuk2.com
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