DELTA
Information Systems Management Industry Analysis Case Study, research airline company (Delta Airlines) give an overview company, identify industry a part, complete a Five Forces Industry Analysis.
Delta Airlines
Brief company background
Delta Airlines became one of the world's largest air carriers when it merged with Northwest Airlines in 2008. Based at the Hartsfield-Jackson Atlanta International Airport, Delta offers extensive domestic and international service (Delta Airlines, 2013, CAPA). It is also one of the founding members of the Sky Team. The Sky Team is an airline alliance with Aeromexico, Air France, and Korean Air (Sky Team, 2013, CAPA).
Industry overview
Delta Airlines is a member of the international airlines industry. The industry has suffered a number of recent difficulties, including increased security concerns post- 9/11; the rise of electronic communication which reduces the need for business travel; online ticket shopping that enables consumers to find lower-cost...
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