Verified Document

Mcdonald's Corporation: Assessment Of Process Strategies Assessing Essay

McDonald's Corporation: Assessment Of Process Strategies Assessing McDonald's Process and Location Strategies:

Best Practices in Quick Service Resturants (QSRs)

McDonalds' Corporation has over decades of experience with its supply chains, sourcing and procurement networks learned how to create an optimally balanced fulfillment network to support is thousands of QSR locations globally. In order to achieve the economies of scale the company has been able to rely on for continued profitable operations, the focus has shifted away from pure customization to support mass customization and a very high level of consistency of process execution to reduce costly variation in orders, products, pricing and service. This standardization of processes has given the company a formidable competitive advantage and made them the global leader in repetitive focused strategies in the QSR industry worldwide (Cramer, 2009). In support of this repetitive-focused strategy, McDonald's continues to invest heavily in Total Quality Management (TQM) initiatives that include...

This focus on repetitive strategies has also created a highly effective foundation fro continual supply chain improvements and enhancements as they relate to the broader supply chain ecosystem and its associated quality levels (Cramer, 2009). These investments in TQM and associated quality management initiatives has given McDonald's the ability to expand rapidly on a global scale as well, a benefit even the company did not realize was as potent as initially seen from pilot studies (Hoffman, 2006).
What differentiates McDonalds' from the many QSRs operating globally today is the focus on how to bring in advanced supply chain management concepts and frameworks into their diverse supply chain, sourcing and demand management and demand planning workflows. One of their many innovations in this area of advanced supply chain management is…

Sources used in this document:
References

Cramer, M.. (2009). The Emerging Role of Operations Research at McDonald's. OR-MS Today, 36(4), 22.

William Hoffman (2006, February). They're Lovin' Logistics. Traffic World, 20.

David Walters, & Mark Rainbird. (2004). The demand chain as an integral component of the value chain. The Journal of Consumer Marketing, 21(7), 465-475.
Cite this Document:
Copy Bibliography Citation

Related Documents

Branding Strategies Assessing the Influence
Words: 12200 Length: 44 Document Type: Research Proposal

This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say

Risk Assessment Report
Words: 4539 Length: 17 Document Type: Term Paper

Risk Assessment at the Wal-Mart Stores Inc. Industry and company information Risk assessment System characterization Threat identification Vulnerability identification Control analysis Likelihood determination Impact analysis Risk determination Control recommendations Concluding remarks Bibliography (Annotated) The current economic climate is more challenging than ever and economic agents face incremental difficulties in registering profits through the serving of a population with a decreasing purchasing power. Nevertheless, in a context in which most economic agents register decreasing revenues, America's number one retailer -- Wal-Mart -- registers growing

Marketing Analysis for Mcdonald's Corporation History and
Words: 4955 Length: 10 Document Type: Term Paper

Marketing Analysis for McDonald's Corporation History and Scope of Business No one will argue that the golden arches is as much of an American icon as apple pie and baseball. The McDonalds sign is one of the most recognized logos in American and now it is quickly becoming one of the most recognized in the world. McDonald's got its beginning in the late 1940s when Dick and Mac McDonalds were searching for

Competition Between Mcdonald's, Burger King,
Words: 9987 Length: 36 Document Type: Dissertation

, 2005; Biddle et al., 2009). Companies with more accurate financial reporting and greater control over reporting activities tend to perform better and demonstrate greater cohesion in their operations, as well, and also tend to lean towards more consistent profitability and stability, in addition (Graham et al., 2005; Doyle et al., 2007; Doyle et al., 2007a). Investment levels in firms with more consistent and accurate financial reports were also found

Supply Chain Management Hypothesis Defined Concepts of
Words: 24788 Length: 80 Document Type: Thesis

Supply Chain Management Hypothesis defined Concepts of SCM and the evolution to its present day form Critical factors that affect SCM Trust Information sharing and Knowledge management Culture and Belief -- impact on SCM Global environment and Supply Chain management "Social" and "soft" parameter required for SCM Uncertainties This chapter aims to give an outline and scope of the study that will be undertaken in this work. The study lays out the issues faced by manufacturing organizations when it comes

Business Plan Relating to the Sale of a New Financial Divorce Software...
Words: 6850 Length: 25 Document Type: Business Plan

Business Plan for a Financial Divorce Software Business Plan Divorce Software Business Plan relating to the Sales of a new Financial Divorce Software. Business Plan relating to the Sales of a new Financial Divorce Software F F1 F2 F3 G1 G1(a) G1(b) G1(c) Business Identification Keys to Success Company Summary Industry History Legal Form of Ownership Location and Facilities Management Structure Products and Service Market Analysis Target Market Industry Analysis Competitive Analysis Market Strategy Ps of Marketing Price List Selling Strategy Sales Forecast Implementation Strategy Overall Strategy Implementation Control Plan Financial Statements and Projections Revenue and Cost Estimate Forecasted Profit and Loss Statement Forecasted Balance Sheet Financial

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now