Interval variables

Frequency distribution

Agecat

Category Percent

18-24-5%

25-34-25%

35-49-30%

50-64-25%

64+ 15%

As one may observe, most respondents in this study are in the 35-49 and in the 50-64 age groups. The least respondents are in the 18-24%.

Ordinal variables

Frequency distribution

Dept results show that the clothing department is preferred by 25% of respondents, followed by the electronics department with 18%. Payment results reveal that 35% of customers prefer to pay with their credit cards, while 52% prefer to pay with cash. Regarding the prices in these stores, 26% have a somewhat negative opinion, 18% have a strongly negative opinion, while 42% have a neutral opinion.

Categorical variables

Frequency distribution

Gender: 63% of customers are female, and 37% are male.

Regular: 38% stated that they shop several times a week, and 35% said they shop once a week.

Reason1: 26% of respondents said they prefer these stores because of their promotional campaigns, and 38% said they have other reasons for shopping there.

Reason2: 32% said that an important reason for shopping there is represented by the prices, 18% selected the convenience reason, while 25% selected other reasons.

Its main objective is to identify whether the means of two groups are statistically different from each other (Trochim, 2006). In this case, the t-test must determine whether men are more likely to travel longer distances to go to the store than women are.
The results of the t-test reveal that although a small percentage of men is more likely to travel a longer distance to go to a store in comparison with women, the difference is not significant.

Another hypothesis proved with the use of the t-test is represented by the fact that regular customers have a neutral opinion on the prices of the products in these stores.

Reference list:

1. Jacobsen, M. (2010). Complementary Research Methods. University of Calgary. Retrieved January 29, 2011.

2. Trochim, W. (2006). The T-Test. Knowledge Base. Retrieved January 29, 2011 from http://www.socialresearchmethods.net/kb/stat_t.php.

3. Trochim, W. (2006). Descriptive Statistics. Knowledge Base. Retrieved January 29, 2011 from http://www.socialresearchmethods.net/kb/statdesc.php.

4. Trochim, W. (2006). Survey Research. Knowledge Base. Retrieved January 29, 2011 from http://www.socialresearchmethods.net/kb/survey.htm.