Gateway Computers SWOT
Gateway Computers
Gateway was acquired by Acers, Inc., a multinational electronics company that has, through several acquisitions, become the second largest PC company in the world (Satariano, 2011; "Yahoo! Finance," 2011).
Product Strengths
March 2004, Gateway acquired eMachines, one of the world's fastest growing and most efficient PC makers. The eMachines brand complements Gateway products in terms of efficient manufacturing processes, and customer-pleasing technical support ("Gateway, Inc.," 2011).
Pricing Strengths
eMachines quality at low prices.
Promotion Strengths
Distribution Strengths
Gateway is sold through leading retailers, e-tailers, and channel partners in the United States, Mexico, Canada, Japan, and China. Acer is expanding market share the South American and Asia-Pacific regions ("Gateway, Inc.," 2011).
Customer Strengths
Weaknesses
Product Weaknesses
The total Asian PC share of worldwide shipments is expected to decline to 16.5% in 2011 from 18.2% in 2010. This is a burden for Acer because of its focus on driving heavy volumes of shipments using outside firms -- Original Equimpment Manufacturers (OEM) -- to design and build its machines. However, the Acer machines have very little to distinguish themselves. In essence, there...
(HPQ), Dell Inc. (DELL) and Lenovo -- are offering new tablets as the popularity of Apple's iPad reduces demand for desktop, laptop, and notebook computers (Lee, 2011, July 19).
Lenovo's IdeaPad Tablet and Thinkpad tablet, use version 3.1 of Google Inc. (GOOG)'s Android operating system. Lenovo plans to sell a new tablet based on Microsoft Corp. (MSFT)'s Windows 7 system in the fourth quarter of 2011(Lee, 2011, July 19).
Pricing Opportunities
Lenovo's IdeaPad Tablet is priced from $499, and their Thinkpad tablet, priced from $479.
Promotion Opportunities
Distribution Opportunities
Customer Opportunities
Threats
Product…
