From your reading of Hasker, and using the categories he uses, what view of the mind/body problem do you think is exhibited by Picard? By Maddox? Support your answer.
When explaining the mind/body problem, Hasker points out that there are physical properties and mental properties of people that can enhance understanding of the Star Trek episode. Hasker also notes that the philosophical concept of dualism (between mind and body) and the psychological concept of behaviorism help us to conceptualize the mind/body problem.
In "The Measure of a Man," Picard and Maddox both understand that behaviorism alone cannot account for the totality of the human experience. Picard and Maddox agree that "intelligence, self-awareness and consciousness," which are abstract and immeasurable, can better define the life of a sentient being than can simple observations of behavior. Maddox assumes that Data is limited to the method by which he is created; this…… [Read More]
The objective of this study is to describe the cultural, social, personal and psychological factors that influence consumers on purchasing an Android Tablet. This work will also discuss which aspects of consumer behavior the product or service should emphasize in their marketing plan and why.
The personal reason to purchase an Android Tablet may include the ability to read E-books using the Android Tablet or the ability to listen to music or watch movies using the Android Tablet. In addition, the Android Tablet can be used to surf the Internet and the Android Tablet can run tens of thousands of applications for all types of use. In fact, the Android Tablet can do just about anything a large computer can do at a fraction of the price.
Cultural reasons for purchasing the Android Tablet are the capability of the Android Tablet to run…… [Read More]
In the hands of a consumer, seeing a tablet computer was a rare experience, just a few years ago. A niche between personal computers and smartphones is filled by the tablet computers. In compare to typical smartphone, tablets tend to have faster processors. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be constructed in the minds of non-customers and customers, its target market, and its discreet comparison with its competitors.
The Android Tablet
From a tablet, one can launch application, play games, read electronic documents, surf the Web, listen to music and watch videos (Felker, 2011). Geared specifically for the tablet from factor, many companies are working hard to create content, services and application.When the latest high tech device is considered by the people, Android seems to be more than a…… [Read More]
The Ideos Android Tablet
The Android tablet is one of the contemporary electronic products that enables interactivity and communication with ease and at an affordable price as compared to its competing brands offering the same product like the Apple tablets. The Android tablet is liked by many customers due to the versatility and the numerous applications that it gives. Many people who have positive evaluation of it also peg their liking to the user friendly settings and accessibility of most of the programs and services that it gives.
There is need for this product to have accompanying services. One of the essential extra services that the Android tablet customers will need are the user optimization services that will equip them with thorough knowledge of the applications that are primarily installed in the tablet and even the additional applications that can be secondarily installed and used. This…… [Read More]
Bigger than McDonald's, Disney and General Motors put together, Google, Inc. is modeling the way in the smartphone industry with its Android mobile devices. Founded in 1998, Google Inc. (hereinafter alternatively "the company") is headquartered in Mountain View, California (Corporate profile, 2013). According to the company's profile, "Google Inc., a technology company, builds products and provides services to organize the information and make it universally accessible and useful" (Corporate profile, 2013, para. 2). The company provides a wide range of services, including: (a) Search (a service that delivers relevant search results in response to user queries); (b) Product Listing Ads (these offer product information); (c) Search plus Your World; (d) Google Now (a predictive search feature); Google Knowledge Graph (intended to enhance Search services) (e) AdWords (an auction-based advertising program); (f) AdSense (a program that enables Websites that are part of the Google Network to deliver ads); (g)…… [Read More]
Consumer Market for the Android Tablet
The objective of this study is to analyze the consumer market for the Android Tablet. In a March 2013 IDC Press elease it is reported that, there is prediction of a "surge of smaller, lower-priced devices in the tablet market." (2013, p.1) The Worldwide Quarterly Tablet Tracker is reported to have stated, "one in every two tablets shipped this quarter was below 8 inches in screen size." (IDC Press elease, 2013) Expectations are stated that smaller tablets are expected to experience growth in 2013 and onward. (IDC Press elease, 2013, paraphrased) The market share of Android-based tablets expanded in 2012 significantly and it is expected that the trend in growth will continue with a forecast of the market share of Androids to "reach a peak of 48.8% in 2013 compared to 41.5% in IDC's previous forecast." (IDC Press elease, 2013)
Tablet Operating Systems, Forecast…… [Read More]
Android Tablet Promotion
Android refers to a modern operating system designed specifically for touch screen smart mobile phones and tablet computers. Tablets are new designs of internet-enabled computers that work in a similar way to mobile smart phones.
Integrated marketing communication (IMC) mix for Android tablet
Advertising: It communicates the required message to a targeted audience via means including electronic (TV and radio) and internet. Advertising helps to describe the product features, availability and explains the reason why customers should have the tablet (Hackley, 2005).
Sales promotion: It stimulates the market demand for the product and increase awareness about the value of the product. It helps to coordinate promotional activities of advertising and public relations. It is conducted in various ways such as consumer sales promotion, trade sales promotion or retail sales promotion. It delivers information to targeted groups for a pre-determined period (Hackley, 2005).
Personal selling: it…… [Read More]
Android Box Work?
Devices that offer TV streaming, access to popular website apps like Netflix, and Hulu through Ethernet or wireless connections already exist. oku, Amazon Fire Stick, and Chrome Box are just some of the innovative breakthroughs launches in recent years that help users merge TV watching with the internet. Some older options like the PS4 and Xbox One and its predecessors, have also provided wireless access to both Netflix, but also even web browsing so users had the option of accessing social media platforms like Twitter and Youtube.
However, there have not been any products that combined the use of social media with internet TV and regular TV. The Android Box works by using a wireless or Ethernet connection to connect online. It has an app store access via Android Marketplace that will allow users to download apps like Twitter, Instagram, and a joystick enabled controller with keypad…… [Read More]
How Google's Innovative Technologies Have Changed the World
The Google founders deliberately designed and continually fuel a corporate culture that puts innovation at the center, acting as a highly effective catalyst for creating new products and services. One of the foundational elements of their culture is the ule of 20%, which gives engineers the flexibility of spending up to 20% of their time on projects they are interested in transforming from concept to finished product (Laffey, 2007). Since instituting this program at the launch of the company, products and services generated from its successful use has delivered 56% of total revenues to Google on an annual basis (MIT Sloan eview, 2006). Google Docs, Gmail, personal search, Google+, Android operating systems, Goggles (visual search) and Latitude are all the result of the ule of 20% Program (Manyika, 2009). Taken together, Google's technologies have made a major impact on the…… [Read More]
Motorola (Moto 360)
Introduction to company
Motorola is one telecommunications company that has always been a leader in the development and launching of trendsetting innovative products. Its rich history is characterized by numerous achievements as the pioneer of several technologies. While several corporations subscribe to the notion that churning out ideas is the instrumental factor in coming up with revolutionary products, Motorola has always focused on the big picture - the essence of their business (Strategic Direction, 2010).
For close to eight decades, the company has spearheaded several innovations in the field of telecommunications and as a result achieved great successes like their feat of being the company that made the equipment through which the first words from the moon were transmitted. It was also the leader of the cell phone revolution having developed DynaTac, the first cell phone that was handheld. Motorola is also credited for being the first…… [Read More]
NFC is going to revolutionize the smartphone as an e-commerce platform.
The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It has also need to more phones and devices supporting Android than any other operating system today. The growing competitive threat to the Apple iPad is also attributable to the Android operating system gaining critical mass in this segment of the market as well. Finally, the collaboration applications on smartphones continue to redefine how businesses use these from an enterprise standpoint. Sales force automation, CM, and customer service have all been made more efficient due to smartphone applications. The dominance…… [Read More]
Mobile Computing and Social Networks
There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.
Effectiveness and efficiency mobile-based applications
Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can…… [Read More]
Analysis of the data was done by within-case and cross-case analysis with regard to the mobile marketing applications. Within-case analysis allows researcher to analyze the interview data from hotels against the previous research or literature, boiling down a large amount of data into readily digestible and easily understood segments. Afterwards cross-case analysis is implemented to compare all cases to each other in order to find common patterns or themes, which also makes it easier to conclude the research. In general, case study methodology requires multiple sources of data. In the case of this study, the observation of mobile application, Internet website and mobile website of interviewed hotels was central to the research. Some hotels also provided the author with some artifacts that are also considered as sources of data (such as a flier and chocolate bar which had Q code on them).
In this chapter, the author has mapped…… [Read More]
Marketing esearch: Products and Brands
In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market.…… [Read More]
smart phone technology has been continually innovating. This is because many of the applications are more user-friendly and can offer everyone something that is of interest to them. At the heart of these changes, is the battle that is occurring between Google and Apple. In case of the Google Android, there are more free applications and the device is incredibly popular. Evidence of this can be seen with the fact that the 64% of all new programs and applications are designed for the Android. While the Apple I Phone is accounting for just 27% of the total mobile applications that are developed. This is significant, in showing how the markets are shifting with new technology becoming more mobile. (Tongbo, 2012)
However, there are major security risks associated with using the either device. This is because the firewall and traditional protections on various applications are weaker. As a result, hackers have…… [Read More]
Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.
"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)
The following essay describes Apple's relationship with China…… [Read More]
(Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")
This helped us to understand how everything works and it allowed us to see the benefits of the Android over competitors. For instance, the Radio Shack salesperson helped us to transfer the settings from our old phone over to the new one. This made it easier to customize the device and select applications that were the most beneficial to us. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")
The criterion that was used to prove if one location was better than the other was based upon a number of factors. To include: the response time, product knowledge and ability to meet our needs. In the case of response time, Radio Shack was quicker in welcoming us to the location and helping to select the best phone. Moreover, they had superior product knowledge and the ability to meet our needs when it comes…… [Read More]
Peter eyland's 2023 TED talk provides an intriguing perspective on the idea of a god and generates much controversy as a result of trying to change society's understanding of this concept. The power to create is indeed, an impressive feat, and it is only natural for humans to feel privileged because of coming to control this power. eyland's speech is referring to androids whom people are going to have difficulties differentiating from real humans in a few years time. hen regarding matters solely from the perspective provided by Ridley Scott's 2012 motion picture Prometheus, it would only be safe to say that the power to create provides one with the ability to relate to him or herself as being a god.
hile Darwinism seems to be a powerful idea, many people prefer to think of their background as having had a creator. One can almost say that people are 'programmed'…… [Read More]
Instead, by using this form of technology, persons across the world can be connected face-to-face. While it is true that we could meet via a group 'chat,' video conferencing allows the ease and subtleties of interpersonal dialogue. People are more easily able to establish warm and heartfelt connections with one another if they can see the person they are talking to, and they can also use body language, language inflections, and other ways to communicate their point. Of course, for people who are socially inhibited, video conferencing can be intimidating. But the advantage of being able to use visual aids such as PowerPoint and mimic the circumstances of a 'real world' meeting outweighs the disadvantages for most users.
In the future, the rise of mobile technology means that it is likely that groupware accessed via Apple and Android phones will make connecting via mobile technology a 24/7 part of the…… [Read More]
input/output devices will you be using in the next one to three years as "computing" devices? Which features/components/form factors will be prominent? Why?
Which features/components/form factors will be important to you? Why? Which applications will you be using on these devices? How may these devices change your life in terms of benefits and risks? (Two pages)
A survey of experts identified five major themes that will carry forward through the next half century ("EEEE Spectrum," 2012). ncreased computation and bandwidth is the first of these themes ("EEEE Spectrum," 2012). This notion that there will be computation and bandwidth to burn means that the shift of computing power and network connectivity will move from one end of the spectrum to the other -- there will be utter and unimaginable abundance of computing and networking capacity ("EEEE Spectrum," 2012). Experts predict that people living in developed countries will have gigabit nternet access…… [Read More]
Introduction and Description of the Company
Figure 1.1 Revenue and Net Income Growth
Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the opportunity to pursue most of its opportunities. The most recommended opportunity to pursue is to take the Android operating system and apply it to the PC industry. It is also recommended that Google addresses the threats that it faces in the political environment, both domestically and in China. It can do this by using its financial clout but also it will need to develop new capabilities in order…… [Read More]
Marketing eport Summary & Approach
The author of this report has been asked to prepare a report central to some marketing concepts and questions. The first question asks the author to compare and contrast the promotional strategies that are used by two different companies for a similar product within the category that has been selected. The second question asks for there to be two recommendations via which the companies can use the marketing information to differentiate itself in the marketplace so as to gain an advantage over its competitors. There will be a rationale provided for those recommendations. The third question asks the author of this report to provide two uses for customer-oriented promotions that could assist a company in both the short- and long-term for the product group that has been selected. Fourth, there will be an analysis of the strategic manner in which a leading company in the…… [Read More]
Google and Samsung
Google and Samsung have entered into a 10-year patent agreement to share in each other's patents via cross-licensing through what Samsung calls a broad range of technologies and business areas (Holly, 2014). The alliance between Google and Samsung for Android mobile devices has been described as something similar to the Microsoft-Intel alliance for indows personal computers and to be able to form the alliance it required Google to sell its Motorola Mobility business to Lenovo for $2.9bn, so that it will no longer be making Android handsets and will not be a direct competitor to Samsung in mobile devices (Gapper, 2014).
Samsung had previously been the shining star for Android-based devices. hen Google bought Motorola in May 2012, Eric Schmidt flew directly to Samsung's headquarters in South Korea to personally assure its executives that Motorola would not get special status in the Android ecosystem (Hiner,…… [Read More]
The greater product focus will eliminate a key weakness of not being strong at any one market. Professionals and consumers have distinctly different needs, and Palm needs to figure out which of these it is more likely to meet and then pursue that to the detriment of the other. Pursuing both has left it vulnerable. The only real opportunity in smartphones is with innovation, as the market has tended to always reward the most technologically innovative firms. Thus, HP needs to focus on building the innovation level at Palm. This still subjects it to threat, especially in the direct competition with three very powerful entities. However, HP is accustomed to competing vigorously against firms the size of Microsoft, Google and Apple and succeeding, so Palm provides the company with just another opportunity to do this, and to do it with the benefits of the HP warchest and customer base.
orks…… [Read More]
Google Case Study Analysis
Google Inc. is one of the major internet companies worldwide. The multinational firm is predominantly involved in providing online advertising and search engine services. Other products and services provided by the firm include cloud computing services, enterprise services, mobile payment services, as well as consumer services and electronics. The provision of consumer electronics under the Nexus brand represents one of the firm's latest expansions of its product portfolio, largely seen as a move to reduce its reliance on online advertising revenue. With reference to the relevant tools and frameworks, this paper provides a strategic analysis of Google, particularly in relation to its consumer electronics segment. First, an analysis of the internal and external environment is provided. Next, attention is paid to the firm's current strategy diamond. Finally, strategic recommendations based on the analysis are provided.
The VINE model provides an ideal framework for examining…… [Read More]
Nowhere is this gap more visible than in the field of mobile computing devices. Apple, Google, Microsoft, Samsung, and HTC, among many others, are currently involved in a web of costly patent infringement suits. Perhaps it is time to examine whether computer software patents fulfill their intended purpose of promoting technological innovation and economic growth
Through its high-quality, no-cost Android OS, Google allowed mobile phone hardware manufacturers to make a number of different smartphone models at an affordable price. Unlike Apple's iPhone and RIM's lackberry line, which were up-market and targeted at specific segments, companies like Samsung and HTC, which did not have to recoup software development costs, offered smartphone models for the mid-market and even entry-level market.
The availability of so many different Anroid-based smartphones, one for each consumer segment, led to a very rapid and broad dissemination of smartphone devices in the mobile phone market. This dissemination familiarized…… [Read More]
One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).
In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they…… [Read More]
Google and Microsoft are competitors in two different businesses, search engines and mobile operating systems. Google is the industry leader in search engines, garnering massive amounts of traffic on its different sites. Google has a number of different search sites (maps, scholar, images, translate) that are in line with its mandate to make information more freely accessible. The company's Android mobile operating system has become a major product for the firm, spurring strong growth in the past few years. Android is licensed by OEM companies (smartphone and tablet makers) to use as an operating system. Much of Google's revenue comes from advertisement sales, which are based on search terms and customer information that has been gathered. The company holds a dominant position in this market.
Microsoft's main business is in the indows operating system and in the company's suite of software. These generate revenues both from OEM…… [Read More]
Google might be one of the most iconic and most cataclysmic company of the last fifteen years or so. Starting as a simple search engine, Google has been able to evolve more rapidly and with more success than any other company imaginable. When it comes to the future, one can only look at the history and background of Google to provide clues as to how the company is likely to evolve. This paper examines Google's fundamental strategy for growth which has been to earn, entice, expand and experiment (Faktor, 2013) and discusses how nearly every step and branch of their services, marketing efforts, and company organization falls under this greater umbrella.
Earning intensely has been one of the major elements that has long allowed Google to grow as rapidly as it has and to experiment in so many different markets. Google makes 95% of its profits simple from advertising (Faktor,…… [Read More]
Zeltser, L. (September 2011). Social Networking Safety. OUCH! The Monthly Security Awareness Newsletter for Computer Users. etrieved September 18, 2011 from http://www.securingthehuman.org/newsletters/ouch/issues/OUCH-201109_en.pdf
The SpyEye Hacking Toolkit ingeniously is being promoted online as an Android application that will guard against exactly what it does, which is steal online logins and passwords. What makes this application so state-of-the-art and unique is that it uses an Android client application on smart phones and other devices running the operating system to transmit data to the command and control (C2) server. The hackers then have the ability to capture logins and passwords and without the user's knowledge, transmit them to the server completely independent of any action taken by the user (Keizer, 2011). While this threat is most predominant in Europe and Australia, the potential exists for it to become global in scope within days due to the pervasive distribution of Android…… [Read More]
risk that Apple Inc. faces with respect to its international economic exposure. Apple designs its products in the United States, manufactures them in China and then sells them all over the world. In order to analyze this exposure, a number of steps will be undertaken. The first step will be to provide an overview of the business, what its foreign exchange exposure is, and how the company manages that foreign exchange rate risk. The subsequent sections will discuss the degree of exposure that the company has to other forms of international risk -- economic risk in particular. There will be an industry and company analysis to provide a framework for this discussion of risk. There is also going to be a discussion of how the company manages the different risks to which it is exposed, and what the analysts' views of this exposure are as well. The final component of…… [Read More]
Google & Microsoft
Google is the leading search engine in the world, and has used the revenues from this position to both expand on its search capabilities and to enter new businesses as well. Google's main search engine is the world's most-visited website (Alexa.com, 2012). This brand has been expanded both geographically and across multiple product line extensions. The brand is the number one search engine in most major markets, the exception being China where cultural differences and legal troubles have allowed competitor Baidu to become market leader and the world's #5 website. (Li & omack, 2012). Product extensions include Maps, Translate, Scholar, Books, Images, Video and other similar search-related websites. Google also owns Blogger, one of the world's leading blog sites. Additionally, Google has enjoyed strong growth in recent years as the result of its Android mobile operating system. Android has become the world's largest mobile operating system, with…… [Read More]
Google is an information services company that makes most of its money in online advertising. The company owns the world's #1 website by traffic (Google.com) and several other top websites in Blogspot and its nation-specific search sites (Google.de, etc.). Google has a number of different product/service offerings including online advertising, the Chrome web browser and the Android mobile operating system. Revenues last year were $37.9 billion and net income was $9.7 billion (MSN Moneycentral, 2012). Almost of all of this revenue came from online advertising (2011 Google Annual Report). The company's guiding philosophy is that it wants to "organize the world's information and make it universally accessible and useful (ojcicki, 2012). The company also leverages its focus on innovation to create new products. Even though Chrome and Android do not make money for the company, they are industry-leading products that contribute to advertising revenue streams.
Michael Porter outlined…… [Read More]
Analysis of each company
Apple is a designer and marketer of consumer electronic devices and software. The company is also vertically integrated with respect to retailing, operating its own stores and functioning as one of the biggest online retailers in the world. Apple's primary products are the iPhone ($80.4 billion), iPad ($32.4 billion) and portable computers ($17.1 billion). Other billion-dollar products are desktop computers, iPod music players, iTunes, peripherals and software (Apple 2012 Annual Report). Apple's customers are primarily consumers who purchase through retail channels, either from Apple or authorized third party retailers. Customers also include small and medium-sized businesses, educational institutions and government. Geographically, Apple is geographically diversified. Leading regions are the Americas (36%), Europe (23.2%) and Asia-Pacific, ex-Japan (21.2%). Suppliers to Apple include manufacturers like Foxconn that assemble the products and the different component suppliers, of which they are dozens for any given device. Most suppliers…… [Read More]
Economics for Business
The company that I am studying is Apple. The company is a designer and marketer of consumer electronics, specifically computers, smartphones, tablets, mp3 players and software. The company has experienced a strong run of great performance in recent years, but it has not always been that way for Apple. The company struggled considerably, especially in the 1990s, before breaking loose. The key thing about Apple is that it has always sought to differentiate itself. Over the course of the past ten years, we have seen most of Apple's former competitors in the personal computer space leave the industry. The reason is that the computer industry is moving towards the strategic hell of perfect competition.
The term strategic hell reflects the condition of perfect competition. In the real world outside of economics textbooks, few markets can be truly understood to be perfectly competitive. Perhaps a vegetable…… [Read More]
Security: Mobile Protection
As the Internet has become the dominant means of communicating, sharing information, tending to business, storing data, and maintaining records in the Digital Age, the importance of security for the digital world has become more and more realized (Zhang et al., 2017). Not only do companies have to invest in digital security in order to safeguard against threats and risks such as hacking or malware, but individuals also have to be cognizant of the threats to their personal information and property now that all things are online. This is particularly important for people to consider given that so many individuals today carry around pocket computers in the form of a mobile phone—an iPhone, a smart phone, a tablet, an iPad—all of these devices require mobile protection as they can link up to and connect to the Internet wherever one goes (so long as one is within range…… [Read More]
It initially failed to attract the desired audience, but it is believed that the recent innovations of the re-launched tablet PC would ensure its success (Search Mobile Computing, 2010).
While Apple stated that they were the first creators of tablet computers, Microsoft comes to argue the same. Thorn Holwerda (2010) however states that neither of the two it monoliths were the creator of tablet PC. "Well, no. They're both wrong. oth Microsoft and Apple were late to the game when it comes to tablet computing, and so far, neither of the two companies have been able to popularize the paradigm in any meaningful way - but boy, did they try" (Holwerda, 2010).
In understanding the history of the tablet computer, it is first necessary to differentiate between the concept of the tablet computer and the resulting final product. The concept of the tablet computer was introduced by Alan Kay and…… [Read More]
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…… [Read More]
The leadership style at McDonald's relies on the three legs of the stool. For the most part, the innovation and vision part of the leadership process is with McDonald's head office, while the more autocratic style comes through the suppliers and the owner/operators, whose job it is to undertake the actions that will allow the company to implement strategy. The company has its own leadership school that helps to ensure all senior managers -- and many lower-level managers as well -- are trained in the leadership functions. Thus, there is a high level of congruence between the leadership training that different McDonald's leaders receive. This allows for the managers to work together better, but it also facilitates management at McDonald's all adhering to the same culture, and the same values.
McDonald's is a pioneer in control. The company believes strongly in measurement as a means of helping to…… [Read More]
Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market.
Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product within this market, based on its rich features and high price point. As with smartphones, Apple faces competition primarily from Android for this business, with Blackberry and indows trailing. The tablet business has better low-end options than the smartphone business. For example, Amazon's Kindle and Barnes & Noble's Nook are low-end tablets that evolved from e-readers and have taken a large share of the tablet market. Apple is also going to face increased competition from Microsoft in this market, as…… [Read More]
Microsoft Bong and Google Using TheFour Ps of Marketing
Comparing Microsoft Bing and Google Using the Marketing Mix
Google's dominance of the search market globally continues despite the aggressive launch in 2009 of Bing, a new search engine, by Microsoft. To date, Google is still the most preferred search engine globally, with a commanding market share lead (Grensing-Pophal, 2012). Both of these search engines are financed through advertising revenues, with Google's AdWords being the most profitable online advertising platform globally today as well. Microsoft's Bing advertising strategies have gravitated towards paid search and more traditional forms of online business models (Grensing-Pophal, 2012). These have been somewhat successful in raising the profitability of the Online Division of Microsoft, known as one of the least profitable in the entire company (Vance, 2012). Google on the other hand continues to be one of the most consistently profitable businesses in the high technology sector,…… [Read More]
The Nexus Q, Google's new media streamer, is failing to satisfy investors because it fails to incorporate Google TV, is limited to Google Play, while You Tube has all the necessary features has been let down with the Nexus Q, and it has no Android interface (Smith). The operating system has been buried under Google-owned apps. The device is lacking in features with an overbuilt operating system. With the device costing more to the consumer than competitive products, this will not sell well and could cause the company to develop a bad image. Competitor products include Apple TV, Roku, and other Internet friendly set up boxes.
To make this product more competitive and provide justification needed for the higher price to consumers, it needs to be upgraded to provide features compatible for Google TV, You Tube, and Android compatible features for users to be able to do more…… [Read More]
Current data on brand performance of Nokia
The Finnish mobile phone company Nokia once dominated its industry, but its market share has recently been experiencing a precipitous decline. "The year Apple launched the iPhone, 2007, was Nokia's best-ever year: it sold 436 million handsets -- nearly 40 per cent of the total purchased worldwide. (Its nearest competitor, Motorola, sold 164 million.) That year, Nokia made £6.7 billion in profit. Five years later, Nokia's share of the global handset market has almost halved, to just 23.8 per cent. Last year, Samsung sold more smartphones. So did Apple. In 2011 Nokia made a pre-tax loss of £1 billion. The company currently holds cash and liquid assets of just £4.7 billion" (Kirwan 2012). Thus, within the span of less than five years, Nokia has gone from industry leader to a company whose future existence is in doubt. Nokia is no longer…… [Read More]
Commonwealth Bank of Australia
etail Banking Service
Premium Business Services
Marketing Strategies at CBA
National Australia Bank
Australian and New Zealand Banking Group
Western Pacific Bank
Sustainable Competitive Advantage
One Stop Solution
Commonwealth Bank of Australia
Commonwealth Bank of Australia:
Headquartered in Sydney, Australia, Commonwealth Bank of Australia or CBA is one of the four large banks of Australia. The bank was established in 1911 as a government bank, since then, it has seen tremendous growth. Today, Commonwealth Bank of Australia is a multinational bank with operations across United States of America (USA), United Kingdom (UK), Fiji, New Zeeland and Asia. The bank got privatized in 1996, with issuances of shares worth 1.2 Billion USD in 1991, 1.7 Billion USD in 1993, and 5 Billion USD in 1996. As of January, 2008, Commonwealth Bank of Australia was the second largest Australian listed company…… [Read More]
Setting the right price is important for any product. There are many different approaches, based on the different variables that can be considered. For a new product in the marketplace, getting the price right is all the more difficult, because there is no prior data to help gauge the strength of the current brand, the price elasticity of demand or other factors that might come into play when pricing an established product. However, there is always an opportunity to adjust prices if the price of a good is not delivering the optimal financial results for the company. Thus, it requires management to have an understanding of pricing strategy in order to determine the most suitable price in the marketplace.
The most important thing to keep in mind is that price is one of the five Ps of marketing. Thus, the pricing strategy must be aligned with the other…… [Read More]
Robocalls are automated, computer-generated phone calls. Their mass-conveyed messages are played automatically whenever a phone user takes the call. Robocall messages are of various kinds, including appointment reminders and political messages. In the current era of extensive mobile phone usage, where mobile phones are deemed indispensable and virtually every individual possesses one, robocallers follow individuals everywhere, interrupting activities like church service, important business meets, and dinner, to name a few (Kefford & Power 2014).
While automated phone calls are no new menace, of late, the quantity of such calls has risen steeply. YouMail, a robocall blocking company that also analyzes phone calls, claims approximately 3.4 billion such unwanted calls harassed users in April 2017 – a growth of nearly 900 million, monthly, as compared to the previous year (Pal, 2017).
This escalation has been noted by federal policymakers, with Senate as well as House members convening to investigate the matter,…… [Read More]
Kubrick himself suggested the baton be passed onto Spielberg due to that director's unique abilities.
The play was originally-based Brian Aldiss's short story "Supertoys Last All Summer Long," on which a.I. is based, in 1983 (Corliss 1-3). In the Kubrick formulation, the world is a lot darker and Gigolo Joe is much more aggressive. According to Corliss in the "Joe was much more aggressive, more twisted." Here he is, in Spielberg's word, David's "scoutmaster." Spielberg did this to solve many of the problems Spielberg had with the text, Joe being one of the biggest problems. By softening things and making them more human and less dark, he provided solution to the problem (Ibid 1). The Flesh Fair and Rouge City are vintage Kubric and remained a part of the body of the work. Garish scenery completes this menagerie Spielberg identifies himself with the abandoned child (ibid 2).
It is the…… [Read More]
There is a risk, however, that the company begins to lag the pace of technological change, and in such a situation would see reduced relevance in its industries. hat the PEST analysis shows is that in general the external environmental forces have either a favorable or neutral impact on Apple's operations. Traditional sources of external risk (political/legal) are minimal and the other key risk source (technological change) has traditionally been an area of strength for Apple. The trends for the future are positive, so Apple is likely to continue to succeed simply by staying the course.
In the external environment, a firm like Apple has innumerable opportunities. The ones most appealing are closely related to either Apple's technology or media properties. Extensions of Apple TV to compete with Netflix could be an opportunity. Video game consoles are a related business where Apple can succeed, just as rival Microsoft has. There…… [Read More]
Noting some of the limitations of Microsoft's browser, Google set out to create its own browser that would not only outperform Internet Explorer but would also favor its own search engine (Martellaro). Google is in the process of expanding the Chrome brand into Chrome OS, an operating system designed to compete with Microsoft Windows but tailored towards the niche market of netbooks.
The most recent phase of Google's "moat" strategy is Google+, the company's new social media platform. Its direct competition is Facebook, a company whose product does not directly affect Google's search engine market but whose monopolistic hold on the social media sphere potentially cuts off Google from marketing and expansion opportunities. Google+ has a search engine-related feature that allows users to search shared content. It has been tremendously successful since its launch in June of this year; in the past five weeks, it has acquired over 10 million…… [Read More]
Such a strategy would also help the firm to address its weaknesses while acting on its strengths. Some of Apple's strengths include an innovative cast of executives and a well-known brand. Its weaknesses include significantly high R&D costs in comparison to those of competitors. Competition from makers of similar products is one of the main threats the company faces. In regard to opportunities, Apple could seek to take advantage of emerging markets to push up its sales figure.
To further evaluate how successful Apple is, such ratios as the gross profit margin, inventory turnover, current ratio and return on equity can be taken into consideration.
Gross Profit Margin
Apple's gross profit margin can be computed by deducting C.O.G.S from the figure given for sales. The resulting figure in this case is then divided with the sales figure. Consider below.
2008 gross profit margin = 37.49B - 23.49B/37.49B =…… [Read More]
Five Forces Model Analysis of the SmartPhone Market
The Five Forces Model (Porter, 2008) provides a useful framework for evaluating the dominant competitive forces that influence the size, direction and intensity of competition in a given industry. The Smartphone industry is analyzed in the Five Forces Analysis completed in this paper, and is shown in Figure 1.
Smartphone Five Forces Analysis
(Apple, Investor elations, 2012) (Bernoff, Li, 2008) (Lee, Kwak, Kim, Kim, 2009) (Porter, 2008)
What is immediately apparent from evaluating the role of Substitute Products, Bargaining Power of Suppliers, Bargaining Power of Buyers and New Market Entrants is the speed and breadth of innovation occurring in this industry. Social networking's pervasive adoption globally is also completely reordering the supply chain for smart phone components and assemblies, hastening product lifecycles in the process as well (Bernoff, Li, 2008). Apple's continual focus on innovation and the rapid product lifecycles they have…… [Read More]
ere illiam Lycan, a critic of Searle's standards, President of the orld's Congress, would the judgement be any different, however? Despite his critique of Searle, Lycan's stress upon biology suggests that an awareness of one's own mental state is a matter of the physical capacity of human, higher-order perceptions, which Andrew does not seem to possess either, as his physical neurology is not constantly altering like a human. Lycan's problem with the Turning Test is its reliance upon the perceptions of the testing. Lycan suggests that then like any other perceptual or quasi-perceptual faculty, the internal attention mechanism is a mechanism and can break down. (Lycan, 1999)
There are problems with the Turning test that these two scientists do not even arise, because they are more of law rather than of neurology -- for example, how can the individual consciousness of the tester be the final authority of personhood, a…… [Read More]
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long…… [Read More]
Harley Davidson has traditionally targeted middle-aged white men. This target arises out of a couple of factors. The first is that most users do not rely on their Harley Davidson as their primary means of transport, so the purchase is discretionary. This skews the target demographic older because younger demographics do not have thousands of discretionary dollars to spend. The bikes are also priced at a premium, which further pushes them into an older target market. The image of freedom that the company projects is also symbolic -- Harley wants customers to reconnect with their youth now that their children have left the home, and to reconnect with the spirit of freedom in their lives.
The company has utilized both the cost element and the freedom element in its positioning strategy, but the product itself also reflects the positioning. Harley makes heavyweight and superheavyweight bikes, which inherently carry a…… [Read More]
VINE Model for one of the largest IT corporations in the world -- Apple Inc. The paper starts with a brief introduction to the company; its history, products, scale of operations, and market standing; and proceeds by appraising its resources and capabilities using the five dimensions or tools of VINE Model, i.e. Value, arity, Inimitability, Non-Substitutability, and Exploitability. It concludes by summarizing the main ideas and findings from the discussion.
Apple Inc. (Formerly Apple Computers) is an American multinational corporation engaged in the development, designing, and promotion of a variety of technological products, including personal computers, smart phones, software, web browser and networking solutions, music players, computer and cell phone accessories, etc. Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and onald Wayne. It is headquartered in Cupertino, California and has 394 retail stores all over the world. It also operates through its online incarnation…… [Read More]
Value proposition 3
Features and Benefits
Table 5.1.2 Marketing Expense Budget
The founders of Dropbox Inc. have formulated this three-year marketing plan with an aim of securing additional funding for growth as well as to inform potential investors, as well as existing customers of not only the service's direction but also its current status. Initiated only six years ago, Dropbox has experienced significant growth, and available data shows that the target market of corporate customers and consumers (active) aged between 25 and 45 would want to not only get involved in the Dropbox digital world, but also be assured of the security of their stored files. In addition, the company plans to explore opportunities for Android and upcoming Mac versions. The marketing environment…… [Read More]
conditions is M&a activity more likely to create rather than destroy value? Use case examples and appropriate academic frameworks to support your answer.
Globalization & Merger and Acquisitions
M&A and Cultural Problems
The Multi-Cultural Organization
The Nokia-Microsoft Case
Microsoft changed Nokia Culture to Gain Value
Other Value Propositions that Microsoft Considered
Mergers and acquisitions have become an integral part of international business, companies, in an effort to expand their market, look to enter new markets through the strategy of mergers and acquisitions. Mergers and acquisitions are an important, fast and effective way to enter markets. This is also an effective business strategy to gain market share quickly and reduce competition by buying out rival companies if possible.
Merger and acquisitions also comes with their share of problems, especially problems that relate to functioning in an environment that is often alien to a company that leads the merger and acquisition. There…… [Read More]
At the same time, it will provide the various subcontractors with specifications on how they can create the different parts. Once this occurs, it means that the overall process has been shortened from design to product implementation.
Identify slack in the activities not on the project critical path.
The different slack activities that are not on the projects critical path include: circuit, battery, display, camera and user interface designs. The slack in this part of the structure is 1. At the same time, other areas that would fall into categories that are not on the critical path include: hardware research and prototype testing. The slack for these areas are: 9 and 6. When you put these different elements together, this highlights, how there could be a possible slack that will range from 1 to 9 days. This is important, because it is underscoring possible delays and challenges that could be…… [Read More]
The promotion budget remains high, however, and it is essential to maintain the promotions budget to defend the space, especially over the coming months when technologically superior rivals may finally enter the tablet space.
The iPad 2 has been given a premium price, consistent with Apple products. Competitors such as Samsung have chosen to meet Apple at this price rather than undercut. This brings the iPad 2 into direct competition with such products on the basis of features, something that at present favors the iPad 2. The price points are consistent globally, and are not expected to change until the next generation of iPad is introduced and the old devices need to be cleared from inventory. Apple typically does not discount its products while they are still current, and has no plans to change that policy for the iPad 2.
ith respect to place, distribution of the iPad 2 is…… [Read More]
The company that we will be examining is Apple. They are one the largest computer and electronics manufacturers in the world. At the same time, they also provide support to their various products through additional services they provide (such as: the I Tunes store). It is currently divided into several different divisions to include: Personal Computers, Network Solutions / Peripherals, Media, Digital Content and Third Party Digital Applications. ("Apple," 2011) ased on how Apple is structured, one way to improve economic performance is to re-establish its alliance with Google. What made the partnership fall apart is that Steve Jobs (the founder / CEO) believed that Google stole key I Phone features and placed them in the Android. This created contention between the two sides, as it appeared as if Apple was trying to prevent Google from releasing a competitor to the I Phone. If the company…… [Read More]