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¶ … Western Miami Beach is located at 4101 Collins Avenue, backing onto the beach and boardwalk, in an area a mile or two north of South Beach. This area is dense with hotels, including some very large and famous hotels to the immediate north (Fontainebleau, Eden Roc), and a cluster of smaller hotels in the vicinity of the Best Western. Collins Avenue has hotels for much of its length, stretching all the way to South Beach along the beachfront boardwalk. The Best Western backs onto the beach. There is little in the way of restaurants or night life in the immediate area, but there are numerous bus routes to South Beach and ample taxi cabs as well.
There are 186 guest rooms on 10 floors. The hotel is franchised, operating under the Best Western brand. It has a number of different facilities on the premises. These include direct beach access, pool, fitness center, restaurant on site, high speed Internet, and room service. There is...
There is a nearby parking garage for those arriving with a vehicle. Breakfast is available for a fee. The hotel is 100% smoke-free. Inside the rooms, there are further amenities. Cable and satellite television is provided, and there are in-room movies available on demand. There is a coffee/tea maker, and there is an AM/FM alarm clock provided as well. Most of the rooms are handicapped accessible and the hotel also provides services for the hearing or sight impaired. The strongest differentiation point is probably the Best Western name, which is reliable and trusted. Most of the other features are common to the area, including the direct beach access.
While the hotel is located in the Mid-Beach area, most customers are visiting South Beach or the Miami area in general. This opens the competitive area approximately to Miami Beach as a whole. There are…
Works Cited:
Best Western Miami Beach website. Retrieved June 23, 2012 from http://bestwesternflorida.com/hotels/best-western-atlantic-beach-resort
City of Miami Beach. (2011). Miami Beach economic indicators. Retrieved June 23, 2012 from http://www.miamibeachfl.gov/businessportal/
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