Business Plan Section v The essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

In addition to these activities, a professionally done Website where the weekly webinars will be hosted from, and a list of in-person events the company is sponsoring will also be provided. CFOS and CEOs are the ones in content providers making the decisions of whether to monetize their content. Advertising and sales promotion must concentrate on events where these specific professionals are in an attempt to gain their interest and potential trial of the Web content monetization system. Table 1: Proposed Launch Budget breaks down by line item the essential steps to launch the proposed Web content monetization system.

Table 1: Proposed Launch Budget


Website Development include support for Webinars and landing pages for lead generation


Series of advertisements in CFO and CEO Magazine


Production of a series of testimonial videos for YouTube of early adopter companies -- interviews with their CEO and CFO


Sponsorship of content provider Industry Events


Event Marketing Strategies to gain in-person selling time with CEOs and CFOs




F. Publicity

Using social networks including Facebook and Twitter, in addition to blogging extensively about customers' success stories will be the primary focus of public relations. Additionally a list of magazine editors, industry analytics and financial analyst which cover this area of the enterprise content management market will also be periodically briefed on new technologies and initiatives. The proposed venture will make news by concentrating on the new product development cycle and quickly launching new products, so the product's rapid progression, as is the case with many successfully start-ups, will be the news (Coleman, O'Connor, 2008).

G. Customer Service

As the software will be delivered on a Software-as-a-Service (SaaS) platform, which is known for the speed at which applications can be developed on (Erdogmus, 2007); customer service will concentrate on purely the functionality of the app. Customer service levels will include basic troubleshooting, followed by escalation of order capture and payment systems, and finally to advanced support which includes discussions with the programmers who produced the application itself.

H. Warranty or Guarantee Policies

Warranty on the proposed system will be one year after installation, and service upgrades and a service contract will be available yearly at 16% of the system purchase price. Competitors in this arena are charging 22% for the same services, and these include EMC and Oracle. The applications will also have a one year guarantee on them which is also common in this area of enterprise software. The greatest compliant from companies who have ECM systems installed today is the high price of maintenance. By pricing the maintenance fees at 16% this will significantly undercut the majority of competitors and create goodwill immediately with new customers.

I. Distribution

The proposed system will be sold through a direct sales model and will be delivered using the SaaS platform. Customers will have the option of having the application installed on their own servers or accessed over secured VPN connections from the company's servers. Using this approach will significantly streamline the upgrade process for existing applications in the field and also enable more effective selling and services strategies globally. The distribution of the app entirely online will also reduce operating costs, increasing margins in the process.


Andersen, R. (2008). The Rhetoric of Enterprise Content Management (ECM): Confronting the Assumptions Driving ECM Adoption and Transforming Technical Communication. Technical Communication Quarterly, 17(1), 61-87.

Gerry Coleman, & Rory V. O'Connor. (2008). An investigation into software development process formation in software start-ups. Journal of Enterprise Information Management, 21(6), 633-648.

Hakan Erdogmus. (2007). On-Demand Enterprise Services: Where's the Catch? IEEE Software, 24(4), 5.

Knight, G.A. And Cavusgil, S.T. (2004), "Innovation, organizational capabilities, and the born global firm," Journal of International Business Studies, Vol. 35 No. 2, pp. 124-41.

Ornit Raz, & Peter A Gloor. (2007). Size Really Matters-New Insights for Start-ups' Survival. Management Science, 53(2), 169-177.

Rosen, D.E., Schroeder, J.E. And Purinton, E.F. (1988), "Marketing high tech products: lessons in customer focus from the marketplace," Academy of Marketing Science Review, Vol. 98 No. 6, pp. 1-17.

Michael Shapiro. (2009). Open for Business. Columbia Journalism Review, 48(2), 29-35.

Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, & Sami Saarenketo. (2008). Market orientation and internationalisation in small software firms. European Journal of Marketing, 42(11/12), 1294-1315.

Slater, S.F. (2001), "Putting it all together: market orientation, innovation, research, and customers," in Mohr, J. (Ed.), Marketing of High-Technology Products and Innovations, Prentice-Hall, Englewood Cliffs, NJ, pp. 169-71.

Smagalla, D. (2004). The Truth About Software Startups. MIT Sloan Management Review,…[continue]

Cite This Essay:

"Business Plan Section V The" (2010, March 31) Retrieved December 7, 2016, from

"Business Plan Section V The" 31 March 2010. Web.7 December. 2016. <>

"Business Plan Section V The", 31 March 2010, Accessed.7 December. 2016,

Other Documents Pertaining To This Topic

  • Business Plan Relating to the Sale of a New Financial Divorce Software...

    Business Plan for a Financial Divorce Software Business Plan Divorce Software Business Plan relating to the Sales of a new Financial Divorce Software. Business Plan relating to the Sales of a new Financial Divorce Software F F1 F2 F3 G1 G1(a) G1(b) G1(c) Business Identification Keys to Success Company Summary Industry History Legal Form of Ownership Location and Facilities Management Structure Products and Service Market Analysis Target Market Industry Analysis Competitive Analysis Market Strategy Ps of Marketing Price List Selling Strategy Sales Forecast Implementation Strategy Overall Strategy Implementation Control Plan Financial Statements and Projections Revenue and Cost Estimate Forecasted Profit and Loss Statement Forecasted Balance Sheet Financial

  • Business Plan for Legal Nurse

    This is further based on the following assumptions: 1. The company will charge $150 per hour for each client. 2. The company expects to spend at least 80 hours a year with each client. 3. The company expect to see at least 30 clients per year, which will generate a revenue of $150 x 30 x 80 = $360,000. For the purpose of this computation, this will be regarded as the selling

  • Business Plan for a Residential and Day Treatment Facility

    Business Plan Assisted Living Facilities Residential and Day Treatment Facility Business Plan Residay Home and Residential Care provides assisted living solutions for senior adults. Residay Home and Residential Care is dedicated to making the provision of the highest quality care to senior citizens requiring or desiring an assisted living facility. Residay Home and Residential Care is located in the Tennessee Valley Area of North Alabama and is an alternative to the generally larger

  • Business Plan for a Sleep

    Offered under the same roof are "consultative, diagnostic, and treatment services" which are stated to be provided "by board-certified practitioners in the fields of pulmonary medicine, otolarngology, family medicine and more." (2006) Smith reports that the laboratories experiencing the most dramatic growth are two which are located the "farthest from the Hillsboro flagship" as they are located in two areas that were "formerly underserved." (2006) Smith additionally reports that the

  • Business Plan for an Imaginary

    There are minor differences in prices, quality, and features of these products. Therefore, consumers can choose those products that best match their current needs. In the new market, Technosoft will need to strive hard for building a strong customer base by producing and promoting innovative technology solutions. v. The Bargaining Power of Suppliers: The bargaining power of suppliers is strong against new and small scale software manufacturers while very low against

  • Business Plan of Proposed HRIS

    Castle Restaurants Business Plan -- Stage III Castle's Family Restaurant Business Plan: Stage III Item Company Review Business Analysis HRIS Type/Comparison HRIS Recommendation Steven Covey has proved to be the catalyst for many a job redesign (Covey, et al., 1994). Covey's emphasis on focusing on important tasks has contributed to the ability of operations managers to critically assess how they spend their time and energy, as well as shedding light on how those supervised by operations managers

  • Business Plan for Health Care Informatics the

    Business Plan for Health Care Informatics The purpose of this paper is to present a business plan for the implementation of syndromic surveillance system. The major sections of the business plan are: identification of the key objectives and scope of the project; the project life cycle, budget estimate, staff planning, and activity timeline; major risks and vulnerabilities of the project; success evaluation methods, and communication plan for the primary stakeholders. This

Read Full Essay
Copyright 2016 . All Rights Reserved