• Home
  • /
  • Topic
  • /
  • Business
  • /
  • Case Studies
  • /
  • Access Case Study Audio File Http //Mym.cdn.laureate-media./2dett4d/Uofliverpool/Mspm/0015/03/Mm/Scottpaper/Index.html Questions  Case Study
Verified Document

Access Case Study "Audio File": Http://Mym.cdn.laureate-media./2dett4d/Uofliverpool/Mspm/0015/03/Mm/Scottpaper/Index.html Questions: Case Study

¶ … access case study "Audio file": http://mym.cdn.laureate-media./2dett4d/UofLiverpool/MSPM/0015/03/mm/ScottPaper/index.html Questions: What elements project portfolio management place Project portfolio management

What elements of project portfolio management are currently in place in the process to develop new products for Scott Paper?

According to Rajegopal et al. (2007)

the controlled and coordinated management of a company's portfolio of projects so as to achieve some set business objectives is referred to as project portfolio management. It can also be defined as the centralized management of methods, technologies, and processes that are used by project managers for collectively managing and analyzing a group of proposed projects. Some of the key elements of project portfolio management that Scott is currently using for its development of new products are clarity on the strategy's intent, flow of good proposals and aligned decision making.

Having clarity on the innovation strategy of the company, will ensure that every employee knows and understands which way the company is headed and which proposal would be welcomed. For Scott paper, its main strategic goal is to extend some of its existing international consumer products into new markets internationally. By extending an already existing product line, Scott will ensure that it does not lose its market share as would be the case if the company was to develop a new product. Scott paper has already established channels through which employees and customers can contribute ideas for new products. This has allowed Scott paper to have a good flow of potential proposals. Having regular reviews has also ensured that the company...

The CEO of Scott paper, also contributes his ideas, and this allows the company to have different views and options that it can use for developing new products or extending its current product range.
Choosing the best portfolio that would suit the company's strategy is the most important bit of project portfolio management Sanwal, 2007.

Scott paper has recently been involved in the development of new products that are suited for specialty areas. The decision to pursue this specialty market must have been based on the company's overall strategy, and it involved the executives responsible for the various resources.

How does Scott Paper's new product development approach reflect the overall business strategy?

Scott paper wants to incrementally grow in new regions and markets. The company has a Research and Development department that it would like for it to be more efficient both internally and externally. With the new product development approach that the company has undertaken, the company is positioning itself to venture into new markets while still maintaining its existing product line. The specialty paper market may not be the company's key business, but since the company has to keep innovating, it had to venture into this market. Having products that cater for a specific need in the market will allow Scott paper to differentiate itself in the market and allow it to venture into new markets internationally, which is its overall goal.

The company also has strategies that would allow it to reduce developmental risks for new products. Scott paper tests its product concepts online by use of virtual…

Sources used in this document:
References

RAJEGOPAL, S., MCGUIN, P. & WALLER, J. 2007. Project Portfolio Management: Earning An Execution Premium, Basingstoke, Palgrave Macmillan.

SANWAL, A. 2007. Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy, Hoboken, Wiley.
Cite this Document:
Copy Bibliography Citation

Related Documents

Case Studies and Psychology
Words: 1302 Length: 4 Document Type: Case Study

Christian Perspective Discussion and Inference Synthesis Paper Comprehension about Research A key responsibility of the work of a professional researcher is that of publishing research results. Researchers' writings always serve as a store of knowledge for the writer, but researchers also pen their findings because their peers and readers expect a standard language, form and style when reviewing their work. While it can be hard for beginners to write in a clear scientific

Case Studies on FAA
Words: 4608 Length: 15 Document Type: Term Paper

Federal Aviation Authority Brief Description Of The Case: The research study will make an effort to observe the related facts and figures of the Federal Aviation Authority of United States. The analysis of the details and structures of the organization will be taken into consideration keeping in view the problems and the obstructions which are coming in the development of the organization and which are affecting the organizational framework. The study will

Case Studies and Psychology
Words: 1342 Length: 4 Document Type: Literature Review

Self-Conception Lit Review What follows in this brief report is the culmination of prior outlining and research on the subject of self-conception and its place in the broader field of psychology. In total, there are six high-level points that have been covered within the prior assignments relating to this final literature review. For each section, there were questions and blanks to be answered to including how, that is, for example and

Organizational Transformation the Chosen Case Studies Are
Words: 2091 Length: 7 Document Type: Case Study

Organizational Transformation The chosen case studies are those of Pfizer and Intel. The two case studies are much similar because they are founded on the basis of organizational capability being improved through better HR practices. They show that HR practices are important in ensuring success in organizations and ensuring better performance. As stated by Ulrich et al. (2009) , the case studies show that it is important to think about organizational capability

Responsible Writing Case Studies Psychological Disorders Attachment...
Words: 620 Length: 2 Document Type: Case Study

responsible writing case studies psychological disorders (attachment choices). The case studies original work. In case studies incorporate DSM criteria diagnosis. Each case study 4-5 paragraphs length, typed, single spaced. Abigail Abigail is a seventeen-year-old college student. When Abigail went away to college, she returned home from Thanksgiving break notably thinner. Abigail has always been thin: she was a competitive runner in high school. In college, she spends every morning at the

Project Management Read Case Studies Project Management
Words: 654 Length: 2 Document Type: Case Study

Project Management Read case studies Project Management Institute, Inc. (2007) PMI® case study: project management improves Lenovo's strategy execution core competitiveness [Online] Project Management Institute, Inc. Available: http://www. Project management comparison: Lenovo vs. planning Canada Games 2005 Every large endeavor or organization contains challenges for the project manager. In the case of Lenovo, the Chinese computer firm was faced with increasing competition from its major competitors Dell and HP. Lenovo needed to fundamentally

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now