Case Study Scott Paper link access case study Audio file http mym cdn laureate media 2dett4d UofLiverpool MSPM 0015 03 mm ScottPaper index html Questions What elements project portfolio management place process develop products Scott Paper How Scott Paper s product development approach reflect business strategy What limitations approach Scott Paper You complete answers discussion questions 5001 000 words submit Instructor

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Abstract:

The paper analyses and discusses the case study for Scott paper by answering the questions asked after the case study. The case study deals with project portfolio management within a company. The paper discusses the elements of project portfolio management that Scott paper is using, how the new product development approach will reflect in the business strategy for the company, and some of the limitations that the company will be faced with when using this approach.

Excerpt from Essay:

Project portfolio management

What elements of project portfolio management are currently in place in the process to develop new products for Scott Paper?

According to Rajegopal et al. (2007) the controlled and coordinated management of a company's portfolio of projects so as to achieve some set business objectives is referred to as project portfolio management. It can also be defined as the centralized management of methods, technologies, and processes that are used by project managers for collectively managing and analyzing a group of proposed projects. Some of the key elements of project portfolio management that Scott is currently using for its development of new products are clarity on the strategy's intent, flow of good proposals and aligned decision making.

Having clarity on the innovation strategy of the company, will ensure that every employee knows and understands which way the company is headed and which proposal would be welcomed. For Scott paper, its main strategic goal is to extend some of its existing international consumer products into new markets internationally. By extending an already existing product line, Scott will ensure that it does not lose its market share as would be the case if the company was to develop a new product. Scott paper has already established channels through which employees and customers can contribute ideas for new products. This has allowed Scott paper to have a good flow of potential proposals. Having regular reviews has also ensured that the company is able to analyze the progress made in regards to the proposals chosen. The CEO of Scott paper, also contributes his ideas, and this allows the company to have different views and options that it can use for developing new products or extending its current product range.

Choosing the best portfolio that would suit the company's strategy is the most important bit of project portfolio management (Sanwal, 2007). Scott paper has recently been involved in the development of new products that are suited for specialty areas. The decision to pursue this specialty market must have been based on the company's overall strategy, and it involved the executives responsible for the…[continue]

Sample of sources used:

  • RAJEGOPAL, S., MCGUIN, P. & WALLER, J. 2007. Project Portfolio Management: Earning An Execution Premium, Basingstoke, Palgrave Macmillan.
  • SANWAL, A. 2007. Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy, Hoboken, Wiley.

Cite this Essay

"Case Study Scott Paper Link Access Case Study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper S Product Development Approach Reflect Business Strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words Submit Instructor" (2013, January 25) Retrieved April 26, 2015, from http://www.paperdue.com/essay/case-study-scott-paper-link-access-case-77414

"Case Study Scott Paper Link Access Case Study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper S Product Development Approach Reflect Business Strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words Submit Instructor" 25 January 2013. Web.26 April. 2015. <http://www.paperdue.com/essay/case-study-scott-paper-link-access-case-77414>

"Case Study Scott Paper Link Access Case Study Audio File Http Mym Cdn Laureate Media 2dett4d UofLiverpool MSPM 0015 03 Mm ScottPaper Index Html Questions What Elements Project Portfolio Management Place Process Develop Products Scott Paper How Scott Paper S Product Development Approach Reflect Business Strategy What Limitations Approach Scott Paper You Complete Answers Discussion Questions 5001 000 Words Submit Instructor", 25 January 2013, Accessed.26 April. 2015, http://www.paperdue.com/essay/case-study-scott-paper-link-access-case-77414

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