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Symbolism, Advertising and Chocolate
By far, the most overused symbolism to sell chocolate is sex. Chocolate is sexy and women eating chocolate are even sexier. Beyond sex, chocolate is synonymous with fun, love, and even patriotism. Let us consider some of the most obvious advertising schemes. What they are really asking the consumer to buy?
An old but very common image is found in the Hershey Company's advertising for its chocolate bar. Post World War II Europe, devastated by the war and overwhelmed by tragedy found comfort in the generosity of the American GI. He carried chocolate bars and gave them to children as he walked through the war-torn...
They flocked to him, reaching, innocent eyes shining, trusting in his kindness. Were they selling chocolate or the Marshall Plan? A sweet treat or an enticement to trust. Interestingly enough, today's Iraqi children have already discovered the generosity of the American soldier and his penchant for goodwill through chocolate.
Love is an emotion symbolized by chocolate. The traditional gift of love is a heart-shaped box overflowing with luscious, smooth and creamy treats. According to Andy Gilchrist, the different types of chocolate even have a different symbolic meaning: white for pure love and dedication, dark for adventurous love, milk…
Bibliography
Gilchrist, Andy. About Chocolate. <
etrieved April 20, 2004 at http://www.askandyaboutclothes.com/Holidays/Valentine%27s%20Day/ALL%20About%20Chocolate.htm
Chocolate: Behind Its Bad Rap In today's society, chocolate is everywhere. It seems that people have developed a love-hate relationship with chocolate. According to the U.S. Department of Commerce, in 1997, the average American ate 11.7 pounds of chocolate. American adults ranked chocolate as the most-craved food and as their favorite flavor by a three-to-one margin. (Mustad, 2001) Throughout the world, exists a society of chocolate lovers. While Americans consume, on average,
Product Launch Introduce a product A healthy, organic alternative to Nutella Product and successes Nutella is one of the most popular 'comfort foods' in Europe. However, many European consumers have expressed concern about the fact that Nutella contains hydrogenated palm oils. Our product is a new version of the popular chocolate hazelnut spread, only it is entirely organic and made without palm oil and partially-hydrogenated vegetable oils. In contrast, Nutella is composed 31% of
L.; Hutfless, S.M.; Ding, X. & Girota, S. (2006). Chocolate and Prevention of Cardiovascular Disease: A Systematic Review. Nutrition and Metabolism, 3(2), Halliwell, B. (2003). Health benefits of eating chocolate? Nature, 426(6968), 787. Hannum, S.M. & Erdman, J.W. (2000). Emerging health benefits from cocoa and chocolate. Journal of Medical Food, 3(2), 73-75. Hudnell, J. (2006). The Secret History of Chocolate. World Famous Comics Community. Online at http://www.comicscommunity.com/boards/hudnall/?frames=n;read=985 Keen, C.L. (2001). Chocolate: Food as Medicine/Medicine as
For example, the number of customers interested in this type of product is a reduced one. Basically, there is no significant market for spicy chocolate that the company can address. As a consequence, the company must create such a market. The company must create the need for spicy chocolate. Cowgirls Chocolates must introduce this type of product in customers' eating habits. This is where Public Relations are very important. PR means
or, Mochalicious could simply take its formula and open up more stores. One of the good things about being in a place like Melbourne with its massive coffee culture is that there is always room for another good coffee shop. Once Mochalicious is established as successful, the company is in a position to grow, and that means taking the name to other parts of town, other suburbs or even to
MARKETING Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors. Product description The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the