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In a country where poverty is the plight of the majority of the citizens, such a strategy shows particular awareness of the specific culture and market. Market and cultural awareness is therefore of utmost importance when entering a foreign market such as India.
Characteristics and Importance of the Indian Market
It has been mentioned above that the Indian market, in terms of consumption per capita, has proved to be the soft drink market with the greatest growth potential in the East. It is therefore a very important location for the globalization and expansion practices of soft drink companies. Coupled with expansion plans however should be sensitivity to the market's needs, requirements and characteristics, some of which have been mentioned above.
In addition to the reality of in some cases extreme poverty, the culture of India frequently entails village life and military families. Cultural sensitivity is then be displayed in a number of ways, including showing examples of rural and military life in advertisements. Such techniques connect with the culture of India on an emotional level, thus encouraging a positive view of the advertised product.
Another very important part of India is its government and its requirements for doing business in the country. The government for example requires that...
The Coca-Cola company has begun practices to show this awareness, including its sale of shares.
Another way in which the company is showing this awareness is its hiring of Indian employees who are then allowed to make progress towards the position of manager. These managers serve to connect the branch of the company in India with the Coca-Cola basis in the United States, thus improving management practices and cultural understanding. An example of this is operations chief Sanjeev Gupta.
Gupta has turned around the less than desirable performance of the Coca-Cola company in India to make the soft drink the most competitive in the country. This has been done by means of explaining the marketing and consumer needs of the country. By honoring these, Coca-Cola was able to make a success of its product.
Globalization is never an easy process. However, if a company is willing to learn from its mistakes, as the Coca-Cola company has, strategies can be implemented to ease any transition. Coca-Cola has done this by taking to heart the advice of persons such as Gupta, who are aware of the specific cultural and government requirements within India. This has helped the company to make full use of the market potential that the country offers.
Coca cola challenged this criticism and took assistance from the U.S. Embassy situated in India. For regaining its position in India, Sanjiv Gupta, a coca cola representative, did research and then showed the results to public through websites and advertisement. Sanjiv Gupta showed a great example of regaining the position of a brand after severe criticism. Coca cola fought bravely in this attack and openly communicated with the public. Future of coca
Coca Cola Company The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886. Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping
Coca-Cola Company ("Coca-Cola," "Coke") is a U.S.-based manufacturer and distributor of non-alcoholic beverage. The company recorded revenue of $46.5 billion in FY2011, and earned $8.5 billion in net income. According to the company's website, it sells products in over 200 countries, given the company near-global scope. This also ensures that Coca-Cola has substantial exposure to foreign currencies. This report will discuss a number of international financial aspects to Coca-Cola's business,
With a small number of companies competing for a market that in many cases (North America, for example) is subject to slow growth, the competition can be characterized as intense. Thus, Coca-Cola's marketing message must also take into account the moves that its competitors are making. Coca-Cola not only must respond to shifts in the competitive environment but as industry leader must protect its position by making proactive moves
Coca-Cola Company Company Analysis: Coca-Cola Company The Coca-Cola Company began humbly in 1886 when Atlanta pharmacist, John Pemberton, mixed up a caramel colored liquid and carried it a few doors down to have it mixed with carbonated water. Here, a few customers sampled it and they agreed that it was something special so the pharmacist began selling it for 5¢ a glass, with sales of approximately nine classes per day
Coca-Cola This report will be based on the earnings conference call for Coca-Cola Company's Q3 2011 results. The North American market is the largest and flagship market for Coca-Cola, but is not a major growth market for the company. Coca-Cola saw volume up 5% for the quarter and the year-to-date. Much of that was attributed to Dr. Pepper, with organic volume only being up 1% in Q3 and YTD. The company also