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(About Bottling)
The Coca-Cola Company states that the people of its company and the brands that it manufactures are the two secrets for its continued success in the bottled drink-manufacturing sector. The primary goal of the company is to enrich its workplace; it states in its report about the company's workplace, wherein the primary focus is on the needs of the employees. The aim of creating a diverse workforce that pertains to the employees and the customers as well as the communities that are involved in the day-to-day working of the company. When this has been achieved, feels the management of the Coca-Cola Company, it would be possible to develop better ideas and also better brands, and eventually improve the services rendered to customers and its shareholders. These are the statistics about the workforce of the company: women make up more than 48.5% of the non-hourly employees, and 32.3% of the managers, and 38.0% of the sales force, while 30.2% of employees, 19.7% of the managers, and 21.0% of the sales representatives are from minority communities. (Our Workplace in the United States Report)
The issue of leadership development is also very important to the Coca-Cola Company, and it states in its report that it is the individual moments of connections between all the people who are employed by the Coca-Cola Company that makes up a typical working day in the company, and it is these moments that build up lasting relationships between the diverse workforce that keeps things moving. This is why the company generally has as its primary focus the development of leadership qualities among its workforce, which will be achieved by motivation and encouragement. Continuous learning and the desire to improve every day and do better each day are the principles behind the motivational ideas of the company.
This is especially true in the case of the employees belonging to different and totally diverse communities from all over the world, and who must all work together for the common benefit of the company. Therefore, all the partnerships between the...
The team of 'Performance Managers' is entirely responsible for bringing this about. (Our Workplace in the United States Report)
To conclude, it can be said that the Coca-Cola Company, through its different strategies for the training and motivation of its employees who belong to quite diverse places of the world, has managed to achieve the status of being one of the foremost soft drink manufacturers in the whole world.
References
About Bottling. Retrieved at http://www2.coca-cola.com/ourcompany/aboutbottling.html" target="_blank" REL="NOFOLLOW" style="text-decoration: underline !important;">http://www2.coca-cola.com/ourcompany/aboutbottling.html. Accessed on 8 November, 2004
At Work. Retrieved at http://www2.coca-cola.com/ourcompany/at_work.html" target="_blank" REL="NOFOLLOW" style="text-decoration: underline !important;">http://www2.coca-cola.com/ourcompany/at_work.html. Accessed on 8 November, 2004
Coca-Cola Bottling. Retrieved at http://manufacturing.careerbuilder.com/JobSeeker/Companies/CompanyDetails.aspx?HHName=cocacolabottling1&cbRecursionCnt=1&cbsid=065c1496f9034b7385d847f7a4a5e843-152937488-tk-1Accessed on 8 November, 2004
Coca-Cola. The Great Idea Finder. June 6th, 2002. Retrieved at http://www.ideafinder.com/history/inventions/story003.htm. Accessed on 8 November, 2004
Community Support. Retrieved at http://www2.coca-cola.com/ourcompany/community_support.html" target="_blank" REL="NOFOLLOW" style="text-decoration: underline !important;">http://www2.coca-cola.com/ourcompany/community_support.html. Accessed on 8 November, 2004
Our Workplace in the United States Report. 2003. Retrieved at http://www2.coca-cola.com/ourcompany/workplace_report.pdf" target="_blank" REL="NOFOLLOW" style="text-decoration: underline !important;">http://www2.coca-cola.com/ourcompany/workplace_report.pdf. Accessed on 8 November, 2004
Supplier Diversity. Retrieved at http://www2.coca-cola.com/ourcompany/supplier_diversity.html" target="_blank" REL="NOFOLLOW" style="text-decoration: underline !important;">http://www2.coca-cola.com/ourcompany/supplier_diversity.html. Accessed on 8 November, 2004
The Coca Cola Company. Retrieved at http://www.britannica.com/eb/article?tocId=9024552Accessed on 8 November, 2004
Welcome to the Coca-Cola Company. Retrieved at http://www2.coca-cola.com/. Accessed on 8 November, 2004
The total asset turnover ratio on the other hand indicates that just as is the case with the fixed asset turnover ratio, the Coca-Cola Company has been less effective in the utilization of all its assets in sales generation. The inventory turnover ratio is essentially a measure of the number of times the inventory of a business entity is replaced or sold within a given period of time. In the
Coca-Cola's response to the threats and opportunities it faces has been largely defensive. The company has introduced new products largely in response to categories that have been created by other companies -- moving into coffee drinks in response to Pepsi's deal with Starbucks and introducing Fruitopia and Nordic Mist (Foust, 2006). These moves are reactionary and despite the company working hard at new innovation, it tends to lag other firms
Coca Cola Company The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886. Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping
Coca-Cola Company ("Coca-Cola," "Coke") is a U.S.-based manufacturer and distributor of non-alcoholic beverage. The company recorded revenue of $46.5 billion in FY2011, and earned $8.5 billion in net income. According to the company's website, it sells products in over 200 countries, given the company near-global scope. This also ensures that Coca-Cola has substantial exposure to foreign currencies. This report will discuss a number of international financial aspects to Coca-Cola's business,
New, cheaper 200 ml bottles for example are aimed at rural and low-income urban markets. In a country where poverty is the plight of the majority of the citizens, such a strategy shows particular awareness of the specific culture and market. Market and cultural awareness is therefore of utmost importance when entering a foreign market such as India. Characteristics and Importance of the Indian Market It has been mentioned above that
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