Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Theoretical Framework
The balancing of social media data for optimizing the customer experience online vs. its use for advertising and selling, including the reselling of the data to other companies anchor the two continuums of the ethical spectrum. For the continuum to stay in balance there must be collaboration and disclosure of just what the data is being used for and how its success is being measured over time. An equilibrium model or framework emerges from this analysis that defines how the use of social media data needs to be managed not just from an execution standpoint but also from a governance perspective as well. For any social network to retain and grow trust the equilibrium of the model must be preserved or their credibility will be lost. Figure 1 shows the proposed Social Media Data Equilibrium Model.
Figure 1: Social Media Data Equilibrium Model
Research Methodology
A multi-phased methodology will be used for creating the model and also for providing insights into how trust in social networks is driven as a direct result of how well the model stays balanced. If there is a perception that the model is shifting in any way, then social network users begin to doubt the transparency and authenticity of a given network and unsubscribe from it, deleting their accounts. Too much...
This will be accomplished with public social networks by reviewing their financials. For private social networks the focus will shift to evaluating their released information on this area including data on their income. Facebook for example ha released much of their financial data even though they are still private (Zimmer, 2010).
Phase 2 will be a study of trust in social networks by consumers. A random sample of college students will be created that seeks to represent the broader population of users globally in their specific age groups. This random sample approach will also be combined with Likert-based scales to quantify the level of trust that consumers have by social network. The trade-offs consumer make about sharing too much or too little information will also be captured using this approach.
Analysis and Discussion
The development of this study is dependent on first capturing the spending and revenues levels of digital media use areas. The spending levels of site enhancement and increasing the user functionality delivered vs. The use
Social Media The author or this report is to identify three best practices relative to a social media strategy that can and should be implemented by Red Bull GmbH. The overall strategic approach, the implementation of the strategy and the expected results of that strategy will be covered for all three examples provided. The strategies and implementation thereof will come from expert and scholarly sources from the academic and/or business world.
Social Media Strategy Memo Internal Memo on the Value of Social Media VP, Marketing Using Social Media to Listen and Connect With Customers The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages
Social Networking: Using Social Media and Networking to Address Productivity Issues Using Social Media and Networking to Address Productivity Issues: Social Networking Walmart is the world's largest retailer, and the world's largest company by revenues. Its success over the years draws largely from its mission of providing everyday low prices to enable consumer live better. Despite its inherent success, however, Walmart faces serious problems in regard to unfair labor practices and customer
Social Media Retailing Applications: Opportunities and Threats How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today? This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a
Social Media in the Business Environment In the past few years, there has been a tremendous and dramatic increase in the use of social networking sites and social media such as Facebook and Twitter. This is particularly because of the low-cost, user-oriented, and highly collaborative means of communication that continues to evolve through its own impetus. Consequently, social networking sites or social media are based on certain principles that the corporate
Introduction The implementation plan for the Meal Prepping business is to design the organizational structure: the company will necessarily have to be organized as a non-profit with 501(c)3 status to ensure that big donors can write off donations, which is a major incentive for many who wish to support non-profits. The business will need to be self-sustainable, however, and cannot count on relying on federal dollars, as the government itself is