Entrepreneurial Development Of Walmart Walmart Essay

PAGES
2
WORDS
585
Cite

This focus on the Price Value Shopper is what keeps Walmart entrepreneurial, as purchasing, supply chain management, logistics and distribution center operations all revolve around earning higher c customer lifetime value from this customer base. Walmart estimates internally that the Price Value shopper is 16% of their entire customer base and well over 30% of total profits (Wal-Mart Investor Relations, 2012). Figure 1 is derived from the annual reports and filings Walmart has made with the Securities and Exchange Commission. Figure 1: Psychographic Analysis of the Wal-Mart Customer Base

(Wal-Mart Investor Relations, 2012)

(Frazier, 2006)

In terms of scaling globally, Walmart has taken their unique value proposition of the Low Price Everyday (LED) strategy and combined it with regional customer intelligence to find each countries' Price Value shopper. This strategy of globalization has worked well in nations that have a comparable cultural value set and perception...

...

Yet in nations not like their native country, Walmart frequently struggled and even stumbles, mistaking pricing and position cues as a reason to bypass unions, which is exactly what they tried to do in germany with catastrophic results. Walmart's entrepreneurial spirit of seeking out the Price Value shopper assures this customer base globally will continue to seek them out as well, making the discount chain a trusted advisor for decades to come.

Sources Used in Documents:

References

Armbruster-Sandoval, R. (2006). Wal-mart: The face of twenty-first century capitalism. Working USA, 9(2), 251-255.

Mya Frazier. (2006, February). Marketing in Bentonville: Now it's serious. Advertising Age, 77(7), 1,38.

Friedricks, W.B. (1995). Wal-mart: A history of sam waltons retail phenomenon. Business History Review, 69(4), 574-574.

WalMart Investor Relations (2012). Investor Relations. Retrieved March 6, 2012, from Wal-Mart Investor Relations and Filings with the SEC:
http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-estimates


Cite this Document:

"Entrepreneurial Development Of Walmart Walmart" (2012, March 06) Retrieved April 23, 2024, from
https://www.paperdue.com/essay/entrepreneurial-development-of-walmart-walmart-54804

"Entrepreneurial Development Of Walmart Walmart" 06 March 2012. Web.23 April. 2024. <
https://www.paperdue.com/essay/entrepreneurial-development-of-walmart-walmart-54804>

"Entrepreneurial Development Of Walmart Walmart", 06 March 2012, Accessed.23 April. 2024,
https://www.paperdue.com/essay/entrepreneurial-development-of-walmart-walmart-54804

Related Documents

Bethany Moreton's "To serve God and Walmart: The making of Christian free enterprise." (Harvard University Press, 2009) Author Bethany Moreton's work provides an insight into Walmart's corporate history and its swift climb, within 50 years, from a little discount retail chain opened up by Sam Walton to an international retailing giant. The author goes beyond readers' expectations to include Walmart Country's religious, social, and cultural history (the term 'Walmart Country' would

Walmart's E-commerce Strategy: Annotated Bibliography Onat, O., Anitsal, I., & Anitsal, M. (2014). Activity-based costing in services industry: a conceptual framework for entrepreneurs. Entrepreneurial Executive, 149-167. This article provides a conceptual framework for implementing the activity-based costing (ABC) framework in the services sector. The authors particularly rely on the 7P's of marketing model to identify areas that a service firm should pay attention to when considering the ABC approach. According to the

While at J.C. Penney, Walton read extensively about retailing theory and principles. He also had the insight to consider the importance of proximity to his merchandise suppliers and he took full advantage of his ability to turn around merchandise so fast that he could leverage his short-term debts to suppliers into capital for investment and growth. 6. Who is in charge of the company now? Michael Terry Duke, became the Chief Executive

It is also a "what" problem, however, because the major issue Mr. McNerney, (and others at the company) need to address is "what needs to be changed." It is a "why" problem, moreover, because 3M executives need to endeavor to discover how 3M "lost its groove" (so-to-speak) in the first place, and how it might now go about getting it back. So the problem of #M's organizational leadership problem

Wal-Mart Stores, Inc. Company Operations Financial Analysis Wal-Mart United States Sam's Club Wal-Mart International Industry Analysis Family History Business Challenges Complexity of the Business Entrepreneurial Inheritance The Dividend Main Company Issues Career Learning Samuel Moore Walton was born March 29, 1918 in Kingfisher, Oklahoma and died April 5, 1992 in Little Rock, Arkansas. From humble beginnings, he became a retail titan as the founder of Wal-Mart Stores, Inc. He graduated from the University of Missouri and entered the J.C. Penney training program before serving

Activity 1: Human Resource Management (HRM) HP Corporate Objectives Profit: Recognizing that profit constitutes the single most effective measure of the organization's contributions to the community, in addition to being the most basic source of business strength. Attaining maximum possible levels of profit in line with other business goals is the aim. Striving for constant advancement in company offering (i.e., services and products) quality, value, and utility (Hewlett-Packard, 2016). Field of Interest: Focusing efforts