Finance Coca-Cola and Pepsi Are the World's Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Finance

Coca-Cola and Pepsi are the world's two largest producers of non-alcoholic beverages. Both companies are global in scope, and market hundreds of different products. Each has multiple billion-dollar brands. Yet, there are significant differences between the two. Coca-Cola has typically focused on its soft drink businesses, while Pepsi has sought to build market size through diversification. Corporate restructuring has allowed Pepsi to divest itself of its restaurant businesses and its bottling business, leaving the company in recent years with a structure similar to that of its rival and a focus on the beverage and snack food industry. The intent of this paper is to analyze the two soft drink giants in the context of their finances. The financial performance of these companies derives from their business practices, so some attention will be paid to strategic issues in this report. The bulk of the report, however, will be focused on the critical financial measures that are used to determine a company's financial health. As the emphasis of this paper is on solvency (risk of failure), particular import will be placed on measures of solvency and liquidity.

All of the financials derive from the same sources -- the current annual reports for the respective companies, supplemented by MSN Moneycentral's financial statements, which contain all of the revisions. If there are any discrepancies between the figures contained in this report and the official annual report, it will be because the figures in the annual report have been revised and the new figure has been used. For the most part, with these two companies, the end conclusion is not likely to change on the basis of any revision.

Coca-Cola

Coca-Cola earns nearly $31 billion per year in revenues, from which they are able to generate $6.8 billion in profits. The company has in the past five years earned a minimum of $23 billion in revenue and $4.8 billion in profit. As expected, these powerful earnings contribute to significant cash flow. In the past three years, Coke has increased its cash holdings by $4.581 billion (MSN Moneycentral, 2010). The company's overall market share in non-alcoholic beverages is approximately 2.9% by number of servings (KO Form 10-K, p.1). The main segments of the company's business are concentrates, syrups, fountain syrups, sparkling beverages and still beverages. Coca-Cola also segments its business by geography with five regions (Eurasia and Africa, Europe, Latin America, North America, Pacific) and two ancillary businesses (Bottling, Corporate).

Measures of liquidity reflect firm's ability to meet its short-term cash flows needs. There are a number of ratios that can be calculated to ascertain a firm's liquidity. It is important to not only view these figures on their own, but also to understand the trend in these figures over the past few years, in order to better estimate where these figures may lie in a few years' time. The first of the liquidity ratios is the current ratio, which measures the current assets relative to the current liabilities. For Coca-Cola, the current ratio is 1.28, which is generally considered to be a healthy number. The current ratio in 2008 and 2007 respectively was 0.93 and 0.91. This indicates that Coca-Cola is improving its cash position. One reason for this may be the poor investment climate. Market investments have low rates of return and with consumer spending stagnating in the Western world, there is little incentive for Coke to make substantial capital investments. As a result, the firm's capital stock is increasing.

In addition to the current ratio, there are also the quick ratio and the cash ratio. These measures are more specifically reflective of the firm's ability to pay its debts, because the former reflects only assets that can quickly be converted to cash and the latter reflects only cash. The quick ratio for the past three years has been 0.94, 0.62 and 0.57 respectively. The cash ratio for the past three years has been 0.67, 0.38 and 0.33 respectively. Again, these figures indicate that Coca-Cola has been improving its liquidity over the past few years to attain the healthy position it has now.

Key solvency ratios focus more on the firm's ability to pay its debts over the long run. The distinction between liquidity and solvency is a critical one because a corporation can appear to be liquid, but in actuality be buried under long-term debt. Times interest earned is a traditional measure of solvency, but in this case Coca-Cola does not report interest expense as a separate line. However, another measure that can be used is the debt-equity ratio. For Coke, this is 0.96. In the past couple of years it was 0.97 and .99. This indicates that the company has reduced the level of its debt relative to the value of the firm. However, it is worth mentioning that in raw number terms, Coke's debt nearly doubled last year and has increased dramatically since 2006 from $1.314 billion to $5.059 billion. This increase is far steeper than the increase in equity costs alone.

In order to get a better sense of the firm's direction, some other ratios can be used to analyze the firm's overall operational performance. The firm's margins are an indicator of its pricing power over both its suppliers and customers. Firms with strong pricing power tend to, on average, be able to finance their way out of trouble through their operations. There are a number of margins but the most important are the gross margin and the net margin. The gross margin at Coke is at 64.2% and in the past two years it was 64.4% and 63.9%. The net margin is at 22% and was at 18.1% and 20.7%. These figures indicate that Coca-Cola has strong price control over its buyers, since the gross margin has remained stable for the past three years. There have also been only limited changes to the net margin over the years -- it is more volatile but appears to be rangebound. As a result, it is reasonable to intuit that Coca-Cola has relatively strong pricing power over suppliers as well. This is a good sign for the firm's overall stability.

Lastly, the ability of management to convert inputs into desired outputs needs to be considered. In this instance, the return on equity is 29.2%, compared to an industry average of 28.8% and a five-year firm average of 29.8%. This indicates performance roughly in line with the industry and Coke's historical norms. The return on assets, at 15%, is higher than the industry average of 13% but in line with firm norms. Return on capital, at 21.9%, is also higher than industry norms and is slightly lower than the firm's average.

All of this data indicates that Coca-Cola has a low likelihood of failing in the next year. It makes too much money, has too much cash on hand and has mechanisms by which it can manage and maintain costs. There is virtually no chance that Coca-Cola will fail, in particular given the fact that its pricing power will allow it to generate more revenue from existing streams. In a maturing market, this is as essential to staying afloat as the ability to develop new streams entirely, which is the general strategy employed by PepsiCo.

Pepsi

For Pepsi's sake, its business model is roughly the same as Coca-Cola's, but it has more food holdings, which diversifies its income streams somewhat. Pepsi would still be measured on the same ratios, but it should be noted that differences in business models will typically result in differences in the financial ratios. Pepsi's internal trend performance is perhaps more relevant to its ability to survive over the next couple of years than its ratio comparisons to Coke.

Pepsi's current ratio is 1.43, compared with 1.23 in 2008 and 1.31 in 2007. This indicates an improvement in general liquidity over the past couple of years for PepsiCo. The quick ratio is 1.00 and the cash ratio is 0.47. For 2008 these figures were 0.79 and 0.26 respectively and for 2007 they were 0.88 and 0.32 respectively. This indicates that PepsiCo has improved its liquidity situation over the past couple of years. Compared with Coca-Cola, Pepsi is the more liquid of the two forms, although all told there is little significant difference between the liquidity of the two companies.

The key solvency figure for PepsiCo, the ratio of debt to equity, sits at 0.57. For 2008 this figure was 0.66 and for 2007 it was 0.50. This indicates some degree of volatility in the solvency of PepsiCo. The company is far more solvent than it Coca-Cola, being subject to significantly less leverage that its rival. PepsiCo did see a substantial increase in its long-term debt in 2008, however, from $4.2 billion to $7.8 billion. Pepsi's equity over the past several years has remained relatively stable. While the increase in debt in 2008 is of some concern, Pepsi can easily afford it, and the company has a lower degree of leverage than does Coke, which saw a similar increase…[continue]

Cite This Essay:

"Finance Coca-Cola And Pepsi Are The World's" (2010, October 23) Retrieved December 5, 2016, from http://www.paperdue.com/essay/finance-coca-cola-and-pepsi-are-the-world-48983

"Finance Coca-Cola And Pepsi Are The World's" 23 October 2010. Web.5 December. 2016. <http://www.paperdue.com/essay/finance-coca-cola-and-pepsi-are-the-world-48983>

"Finance Coca-Cola And Pepsi Are The World's", 23 October 2010, Accessed.5 December. 2016, http://www.paperdue.com/essay/finance-coca-cola-and-pepsi-are-the-world-48983

Other Documents Pertaining To This Topic

  • Coca Cola Company and Pepsico Investment

    The total asset turnover ratio on the other hand indicates that just as is the case with the fixed asset turnover ratio, the Coca-Cola Company has been less effective in the utilization of all its assets in sales generation. The inventory turnover ratio is essentially a measure of the number of times the inventory of a business entity is replaced or sold within a given period of time. In the

  • Coca Cola Macro Economic Analysis Coca Cola Is an Extremely

    Coca-Cola Macro-Economic Analysis Coca-Cola is an extremely effective organization. Nevertheless it has a number of difficulties surfacing at this time. The Coca-Cola Company offers around four hundred various consumer drinks and merchandise. The majority are not known as well as seldom observed with regards to accessible purchase. Furthermore, an additional problem the organization ought to deal with may be the health problems associated with soft drinks since it really is recognized that

  • Coca Cola Company Overview Coca Cola

    Typically, buyers have the ability to switch their tastes from one soft drink brand to the other. Barrier to Entry: It is very difficult to enter the industry due to several factors: First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of

  • Coca Cola vs Pepsico Company Company Financial Comparative

    COCA-COLA vs. PEPSICO COMPANY Company Financial Comparative Study Coca-Cola Company and Pepsi Incorporation are beverage-producing companies worldwide. Over the years, people have had different opinions and ideas about the two companies, although their products are meant to serve the same purpose. Both plants have sub-plants, although Coca-Cola Company has its sub-plants worldwide. Pepsi Company has managed to set plants in specified regions, which serve as strong hold of the company. Pension plans

  • Coca Cola Company Course Name Course Number

    Coca Cola Company The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886. Amongst the market leaders in the beverage industry, Coca-Cola Company fights to

  • Coca Cola Marketing Strategies in

    For nutritionists, who continue to issue dire warnings about the obesity epidemic, a diet soda surge is good news, although the soda industry discounts the link. The shift to diet is being felt across the industry, including the many small regional soda companies. Coca-Cola operates in a highly saturated industry, as there are many, many competitors for cola products. Some companies manufacture highly competitive goods, such as PepsiCo, which

  • Coca Cola Corporation Is an American Icon

    Coca Cola Corporation is an American Icon of business that has established a new direction for American Industry operations in the 20th century. According to Moxley (2002), "Beginning with its invention in 1886 by druggist John "Doc" Pemberton in Atlanta, the development of the product is shown, along with the changes in American life that accompanied -- and affected -- the prices. We learn that by giving out free samples


Read Full Essay
Copyright 2016 . All Rights Reserved