McDonald Corporation is a global company that conducts business in 117 countries. McDonald operates 32,737 restaurants and 26,338 franchises in the highly competitive fast food industry. Since 1940, McDonald has built a loyal customer base by continuing dedicating to customer service and providing high quality fast food for customers. Presently, McDonald could boast of over 60 millions customers and the company serves average of 64 millions customers daily. In the United States, and other countries where McDonald is operating, fast food business is very competitive. Despite the competition that McDonald is facing, the company has been able to record revenues of more than $16 billions in restaurants and revenues of more than $7 billions in franchise restaurants business. McDonald operates in six geographical locations. The company business operations are in the U.S., Europe, Middle East, Asia-Pacific, Latin America and Africa. In the U.S., McDonald total revenues account for 34%. In Europe, the company total revenues account for 40% while in Asia/Pacific, Middle East and Africa (APMEA) segment, McDonald total revenues account for 21%. The company records a remarkable success in the U.S. with more than 3.8% growth in eight consecutive years. In addition, McDonald has gained competitive market advantages in its international business operations. The U.S. And Canada are the McDonald major markets. In France, the UK, and Germany, the company market performances accounts for 5% of the total revenues in Europe. Similarly, the company market performances in Australia, Japan and China account for 50% of APMEA revenues.
McDonald continues to focus on customer experience, and achieve global success by providing branded affordability. In all countries that McDonald operates, the company has been able to achieve global comparable sales of increased of 5.0% and 4.9% in guest counts. Since 2007, McDonald financial performance rise steadily. The company recorded $2.4 billions in the net income in 2007. In 2008, McDonald net income increased to $4.3 billions, and the net income was $4.5 in 2009. McDonald recorded high success in 2010, the company recorded $4.9 billions in the net income and the comparable sale growth of 5.0% with earning per share rises by 11%. Typically, McDonald recorded "92 Consecutive months of global comparable sales increases through December 2010" (McDonald's Corporation Annual Report 2010, P 2).
The objective of the paper is to provide the financial analysis of McDonald.
Financial Analysis of McDonald Corporation
A company financial analysis is revealed by using various financial instruments to evaluate the financial strength and weakness of a company. A company financial analysis enhances an understanding of the financial stability of a company, and it enhances an investment decision of a company. Based on a company financial analysis, an investor could decide whether a company is liquid or solvent. To evaluate McDonald financial analysis, this paper focuses on the company balance sheet, income statement and cash flow statement. The paper uses the company financial data of the past three-year to evaluate the company vulnerability to current financial threats of recession, global competitions and higher interest rates.
Evaluation of McDonald Financial Data between 2007 and 2010
Between 2007 and 2010, McDonald has gained the market competitive advantages. The company total revenues were $22.7 billions in 2007. In 2008, the company total revenues increased to $23.5 billions. However, in 2009, McDonald total revenue fell to $22.7 billions. In 2010, McDonald recorded rise in the total revenues of $24 billions. Based on the company financial data, McDonald also recorded rise in net income in the past 3 years. In 2007, McDonald recorded $2.4 billions in net income. Likewise 2008, the company net income increased to $4.3 billions. In 2009, McDonald also recorded $4.5 billions, and 2010, McDonald recorded $4.9 billions in the net income. However, McDonald stocks performances are traded less than its median and mean target value. In 2010, the company stock close price was traded at $77.56 revealing a decrease of 0.5%. The low target was $73 and the mean target is $85.56.
The paper also uses the ratio analysis to determine the company financial health. The paper evaluates McDonald ratio analysis for the long-term investment.
McDonald Ratio Analysis for Long-Term Investment
Analysis of McDonald equity turnover reveals that the company equity turnover deteriorated between 2008 and 2009 and the company equity turnover slightly improved between 2009 and 2010. The McDonald equity turnover was 1.7.6% in 2008 and the company equity turnover decrease to 1.62% in 2009. However, the company recorded 1.65% in the equity turnover 2010. (See fig 1 McDonald equity turnover).In addition, the company total asset turnover deteriorated between 2008 and 2010. In 2008, McDonald recorded 0.83% in the asset turnover. However, between 2009 and 2010, the company recorded 0.75% in the asset turnover. (Fig 2 reveals McDonald asset turnover).
Fig 1: McDonald Long-Term Equity Turnover
The formula that the paper uses to calculate the McDonald equity turnover is as follows:
Equity turnover = Revenues + Shareholders' equity
For example, the equity turnover for the 2010 fiscal year is calculated as follows:
Equity turnover = 24,074,600 + 14,634,200 = 1.65
Similarly, the formula to calculate the total asset turnover is as follows:
Total asset turnover = Revenues + Total assets
For the 2010 fiscal year, McDonald total asset turnover is as follows:
Total asset turnover = 24,074,600 + 31,975,200 = 0.75
Fig 2: McDonald Long-Term Asset Turnover
Table 1 reveals McDonald long-term investment analysis which reveals the equity turnover, asset turnover, ROA and ROE.
Table 1: McDonald Ratio Long -Term Investment Analysis
Return on Equity (ROE)
Return on Asset (ROA)
The paper also provides profitability ratio to evaluate the financial performances of McDonald. The paper uses Return on Equity (ROE) and Return on Assets (ROA) to evaluate the company financial performances. Based on the company financial data, it is revealed that McDonald ROE improved between 2008 and 2010. However, the McDonald ROA deteriorated between 2008 and 2009, and the company ROA improved from 2009 to 2010.
To calculate the ROE, the paper uses the following formula:
ROE = 100 x Net income + Shareholders' equity.
For example, the ROE of McDonald for the 2010 fiscal years is as follows:
2010 ROE: 4,946 + 14,634.2 = 33.7%
The formula to calculate the ROA is as follows:
ROA = 100 x Net income + Total assets
Similarly, the McDonald ROA for 2010 is as follows:
2010 ROA: 4,946 + 31,975.2= 15.46%
Evaluation of the McDonald financial data reveals that the company has recorded the decline in the financial performance between 2008 and 2009. MacDonald also recorded the decline in the total revenue between 2008 and 2009. MacDonald total revenue was $23.5 billions in 2008 and the total revenues declines to $22.7 billons in 2009. Similarly the company ROA deteriorated between 2008 and 2009, and the company ROE also recorded slight decline in performances between 2009 and 2010. In addition, McDonald recorded decline in the sales of the operated restaurants between 2008 and 2009. In 2008, McDonald recorded sales of $16.5 billions and in 2009, the company sales deteriorated to $15.4 billions.
Although, McDonald recorded financial improvement in 2010, the decline in the company financial performances between 2008 and 2009 is attributed to the following factors:
First, the global crunch that has affected many financial institutions across the world has been attributed to the decline in the financial performances of McDonald between 2008 and 2009. The term credit crunch refers to the shortage in the supply of liquidity which leads to the decline in the bank values. The effect of credit crunch in the United States and other advanced countries is greatly felt across the world. Many salary earners lost their jobs because many companies could not break-even. The cumulative effects of credit crunch are recession, inflation, and decline in the people purchasing power. Mizen (2008) argues that starting from 2008; many commercial banks have reduced the lending to private individuals as well as corporate organizations. With decrease in the liquidity, many corporate organizations record decline in sales and decline in the total incomes. The effect of the credit crunch has made McDonald to record the decline in the financial performances between 2008 and 2009.
Apart from credit crunch, McDonald is also facing other financial risks such as interest rate and foreign exchange risks. Since McDonald operates in multiple countries, the company is facing the interest rates and foreign currency risks. McDonald generally raises funds by borrowing and the company is exposed to the changes in interest's rates. For example, the debt obligations at 31 December 2010 were $11.5 billions compared with $10.6 billions of 31 December 2009. The increase in of $787 millions in 2010 was due to the fluctuation in the exchange rates.
Stapleton and Subrahmanyam (2009) argue that most multinational companies face interest rates and foreign exchange risks. The risks arise because of the future cash outflow or inflow that come from…