Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Grill Kabob Marketing Plan Management
Controls
In order to attain the set goals for business, controls in the pertinent areas aiming at monitoring the performance of business is necessary (Smolianov & Aiyeku, 2009). The controls will look into the actual result against the target annual sales, profits and capital growth. The employees service value to the customer will be assessed against customer number inflows and the value customer have on them. The range of products produced and sold in the restaurant will be assessed for its marginal contribution to offsetting the running expenses and profits earned by the business. These controls will adequately serve to advice the business management on the corrective and emphasis decisions to take (Smolianov & Aiyeku, 2009). The function of monitoring and evaluation will be carried out through both internal and external measure.
Implementation
The implementation plan for...
The initial stages of the business will be preparation of the premises and employees by branding. This should take two weeks. Advertisements through audio and visual media will follow. Prior to the start of business the advertisements will run for one week. After the start of business, the advertisements will be undertaken for ten weeks combining printing of flyers and posters.
The advertisements will be split into two main campaigns. The first one will run for six weeks of the start of business. This campaign will target sensitizing the market of the products, services and location of the business. The second four weeks campaign will run to remind the client of the products and also introduce promotional offers for return customers. This campaign will target to recruit new customers as well as educate on the promotional offers.…
References
Sengupta, S. (2005). Brand Positioning: Strategies for Competitive Advantage. New York City, U.S.: McGraw-Hill Companies, Incorporated.
Smolianov, P., & Aiyeku, J.F. (2009). Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships. Journal of Promotion Management, 15(1/2), 74-89.
Management Control System Designing Management Control System (MCS) In the contemporary world, most companies apply the use of energy to plan, manage, and execute their operations in accordance with the demands of the market and the industry. This makes energy the most vital aspect of production in business entities. Energy is crucial in running machines, recording of information, execution of communication activities, and provision of lighting within the context of the company.
Management Control Systems as a Catalyst of Strategic Agility and Organizational Performance The continual evolution of Management Control Systems as a Package (MCSP) today encompasses accounting, finance, human resources, market-based data, management control and information systems, and the entire culture of an organization, yet defies a precise typology (Merchant, Van der Stede, 2006) (Malmi, Brown, 2008) or a consistent global definition (Cruz, Scapens, Major, 2011). The intent of this analysis is
Johanna Hyvonen (2008) reiterates that management accounting systems operate as a link between strategy and performance. She also notes that organic, flexible performance systems are more effective in terms of product differentiation. There is also a positive relationship between customer accounting and market orientation. The premise of Hyvonen's study is that different management accounting systems are required for different types of companies in order to create the best management effect.
A broader empirical analysis of the levers of control framework reveals that the differences in the efficacy and appropriateness of this approach depend on whether or not the system of control and measurement is engaged with primarily as a diagnostic device, or more as an interactive system (Widener 2005). As noted above, interaction is a key element of the framework -- arguably the most important element, as the others are
Given the competition in the field, the manufacturing divisions must create competitive advantage in order to develop and maintain a significant customer base. In order to reach such a status, manufacturing divisions must meet a series of requirements of OEM customers. This means that manufacturing divisions must provide high quality products and services, the prices must be established in accordance with the products' quality, with customers' possibilities, and with the prices
Management Control The objectives in the organization are the following: customer/supplier satisfaction, market share, customer satisfaction, supplier satisfaction, employees well being. All of these factors are involved in optimum management control and all orbit around communication which is 95% of key for success particularly since we promise delievery of our services in a timely and prompt manner. The organization, in question, prizes communication, therefore optimum communication is important and can