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¶ … visited the Institution of a Now Culture (ThINC), which is, as the mission of the institute states, an institution that "concentrates on the health of our community by acting as a catalyst for artistic and cultural evolution that result in positive social change"
The choice for such an art facility is reasonably simple: this is an institution that intends to promote contemporary art and resuscitate the cultural life in the social environment it itself evolves in. As a choice, Syracuse, New York is not out of the top of the head. Indeed, it declined as a cultural presence and the Institution of a Now Culture aims to bring back cultural activity here. Among the institution's means of achieving its goal one may enumerate the encouragement of local artists, extremely talented in many cases, by providing locations for them to display their work, as well as locations where artists can meet and discuss their ideas, both between themselves and with the people from outside the artist world, raising funds through different investment and fund raising efforts, aimed at providing financial help for young artists etc. The direct role of the facility is to provide a place for workshops, arts programming, seminars, lectures or exhibitions.
The most important observation that one can make at this point is the fact that the ThINC facility, through the very nature of its activity, is less of an entrepreneurship, an economic facility in other words. In this sense, should a managerial evaluation be...
Fund raising, as we have seen, is essential in determining the success of the institution's activity, but it has also become to see the possible large financial benefits it is likely to have by continuing the good work as a contemporary art curator in the future as well.
A third observation will note that, referring to the institution's business requirements, we shall be keen to note that the anonymous artists it supports nowadays may become, at a certain point in the future, successful artists. It may be advisable in this case for the art facility to condone judicial actions that will bring it future benefits from its relationship with these artists.
The main strength resides in the potential the facility has for the future. This means that the facility is positioned so that it can increase its financial benefits from its presence while at the same time fulfilling its most important objectives by promoting culture in Syracuse. Indeed, if we are to look at the arts facility from a business perspective at this point, the financial future…
A third recommendation is aimed at financial levels. Besides the marketing plan that is likely to boost presence at exhibitions and workshops, the institution can continue in the sense of contracting successful artists for a percentage of what is obtained by selling their work on the gallery's premises. Several other financing methodologies can be thought out in order to ensure financing.
The main question, as we have previously seen, is the way the institution is able to maintain a clean balance between its mission and the activities aimed at ensuring financing for this mission. So far, the art facility has been able to promote contemporary art in the city and has increased its economic potential by the marketing and expansion plans it has.
On the Internet at http://www.thinc.org/about/index.htm
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