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Marketing and Marketing Strategy
SLP Marketing Strategy SLP Assignments Have wondered completely ? Well opportunity combine wondering analysis put flesh dreams. Your SLP assignment MKT301 develop a marketing strategy a service business (hypothetically) manage.
Self-Analysis
As the entrepreneur in the business I have skill in business marketing and management following from class knowledge. Additionally I have engaged in running a business in an internship and contract basis position charged with the responsibility to oversee growth in the businesses market size. I have also undertaken courses in marketing research that give me potential to evaluate the potential in a market. In the year I worked as a motor vehicles spare parts sale manager, I maintained a good rapport with the transport companies in the regions. This gives me an advantage of market knowledge. The existing relationship with procurement managers gives me an upper hand in introducing the new business venture to the market.
I have acquired knowledge of the tire need of different motor vehicles and the preferences likely to drive demand for the tires depending of the use. Additionally I have gained information while working of the source of tires and the quality of theses tires. This gives me an advantage in selecting the tires for the sale and keeping inventory of fast moving stock. The...
Looking at the market needs, transport companies and in business and their desire is to maximize profit and more so to cut on costs. Adversely failure to come up with the realistic measures of advising clients may result in poor reception in the market. The market has potential to attract more competitors in the tire trade industry. It is essential that one intending to undertake such business equips themselves with the requisite knowledge of tires. This is in line with marketing needs as put across by (Harrison Jr., Horngren, & William, 2012) arguing that marketing requires sufficient knowledge products of trade.
Customer Analysis
The market is divided up in to two distinct groups' corporates and individuals. Corporate customers encompass the clients who undertake transport services and the companies in the region that have a fleet of vehicles for their transport needs. This group of clients desire value for their expenses that must be reflected in the cost cuts and their appreciation for quality. Individual client comprise of the household…
References
Rajan, G. (2007). Marketing Management - Concepts, Cases, Chall,2/e. India Prentice-Hall Of India Pvt. Limited.
Sengupta, S. (2005). Brand Positioning: Strategies for Competitive Advantage. New York City, U.S.: McGraw-Hill Companies, Incorporated.
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