Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing in Health Care: The Good Samaritan Society
The Evangelical Lutheran Good Samaritan Society is a non-profit health care organization with 238 nursing and healthcare facilities throughout the United States. They do not use a specific corporate pricing strategy. Instead, individual facilities across the United States set the prices for their service using a Cost-Plus Pricing strategy combined with a Price to Market approach.
The Cost-Plus strategy is "simply building price from the cost up, usually on a percentage basis" (AMA par 1). The Good Samaritan Society set budget goals for each facility considering local expense and revenue projections. The expense projections...
"The greatest expense in a health care facility is staffing." (Gebo). State and local governments require specific staffing levels for facility licensure. The Federal Government also sets staffing requirements if the facility receives Federal revenue from the Medicare Program. The cost of labor is largely based on supply and demand pricing. The services provided for the elderly are priced by building on the costs of operating the business up to a hoped-for profit margin.
The second consideration for The ELGSS is the market surrounding the specific facility. The daily room rate is different in each facility and…
Bibliography
American Management Association. A Baker's Dozen of Pricing Strategies. 1997-2003. Retrieved 9 Aug. 2003 http://www.amanet.org/seminars/editorials/pricing_strategies.htm.
The Evangelical Good Samaritan Society. 7 August. 2003 http://www.good-sam.com.
Gebo, Paula. E-mail to the Good Samaritan Society Business Office. 8 Aug. 2003.< >
1903). The management goal for HCH is to improve the effectiveness of health care delivery to the homeless and indigent of Milwaukee in close partnership with the community. In this regard, the management of the HCH community health center requires careful and timely coordination between the community health care specialists, including family practice physicians and advanced practice nurses, who provide accessible primary care preventive health services. There are also management
Marketing (Ethical Issues) Ethical Issues in Marketing Healthcare Products Ethical Issues Associated with the Marketing Strategy In the case presented above, there are the ethical and epistemic issues in direct-to-customer drug advertising, apart from other issues. There has to be a balance of ethics and purpose of work when it comes to the marketing of the pharmaceutical drugs within the health facility. It is not supposed that a member of the facility is
The managers in healthcare organization need to come up with strategies to make a balance between the quality and quantity of healthcare provided to clients in order to increase their throughput. This includes making the admission and discharge process as smooth as possible for clients as well as ensuring that clients have access to the best quality of healthcare. References http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Magazines/Marketing%20Health%20Services/MarketingHealthServices.aspxAmerican Marketing Association. (2012). Marketing Health Services Retrieved September 7th, 2012,
These products and services, then, offer clients/patients with alternatives that ultimately require them to change their lifestyle, including their subsistence to medical or health care. To counter this detrimental effects of substitute products and services that "promise" wellness and health of the body, the hospital must develop a "credibility campaign" in which both doctors and patients must become advocates for the hospital and medical/health care in general. Doctors will be
Through referrals, word-of-mouth, medical communities, and online platform, market and highlight generalist and specialist doctors as one of the best in the state of California. Conduct 'marketing through reputation,' word-of-mouth marketing primarily sustained by patients/clients Diversification Development of a program that reaches out to a wider, less-medical-oriented market. Good Sam could develop health & wellness programs as part of its daily healthcare services. The objective of the program is to promoting
Health Care Delivery Systems The structure and organization of the resources that make it possible to provide health care services to target populations is referred to as a health care system. The variety of health care systems is very wide with strong evolutionary histories tied to the governments, religious organizations, charitable organizations, labor unions, and for-profit market participants. Five Health Care Delivery Systems Reid set out around the world to study healthcare systems