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Marketing Vice President
Coca-Cola Bottlers of Southern California
Reaching the affluent, sports-minded markets of Southern California with a coordinated and excellently executed marketing campaign that communicates the refreshing taste and fun times Coca-Cola products has never been more cost-effective. By partnering with the Los Angeles Angels of Anaheim, Coca-Cola can now reach 1.9 million residents of the Southern California market, where high per capita incomes and active lifestyles are the cornerstones of this vibrant economy (1). You will also be able to use our state-of-the-art analytics to gain insights into Coca-Cola brand loyalty in this lucrative market.
Consider these facts about the markets that the Los Angeles Angels of Anaheim connects with on a weekly basis during the baseball season -- and how ideal they are for regional Coca-Cola advertising strategies:
According to MLB statistics the average fan consumes 4 beverages a game, a remarkable...
Our use of advanced analytics can tell you which customers learned about Coca-Cola from the electronic billboards in Angel Stadium, from the television spots and from the banner ads on our websites.
We've stepped up our use of multichannel marketing and analysis, so you can get the score on your marketing strategies anytime, anywhere through the use…
The Los Angeles Angels of Anaheim and Coca-Cola make a great team. With the Angels' many media opportunities, analytics and marketing programs, Coca-Cola can have an exceptionally strong 2011. The Angels' MVP Media Partners' Program has been in development over the last season specifically to meet the unique and demanding marketing needs of Coca-Cola. As a result, the MVP Media Partners Program gives Coca-Cola the best the Angels have to offer in terms of media exposure, coordinated multichannel marketing, support through television and charity event coverage, and use of an executive suite for all 81 home games of the 2011 season.
Our unique combination of services are ideally suited for Coca-Cola, as our many planning sessions have shown that your brand has the potential to gain significant market exposure and market share in the Southern California quickly. Using advanced analytics, we can also define the best possible dates and times for your commercial spots to run on our network as well.
We have the most advanced marketing analytics platform in major league baseball as well. You can use our online systems to track the impact of
marketing strategies of Coca-Cola and Pepsi in Thailand and UK Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people
Enrico knew that, and therefore could rest assured that even when faced with a complete reorganization, his employees would accept the circumstances under which they would have to toil, and would, in the long run, excel! Pepsico had a reputation for making essential decisions quickly and Roger knew that in order to maintain, and enhance that reputation a consolidation would have to take place. Currently, some of the decisions that had