- Words: 2552
- Length: 7 Pages
- Topic: Business - Advertising
- Paper #: 37853049
S.A. And other regions, Pepsi has tended to target generation X or the younger generation. This has led to the view that the Pepsi brand and marketing is aimed more at the youth segment of the market; as the slogan "Pepsi generation" would suggest (Comparative Analysis of Pepsi and Coke).
Pepsi has also changed the colors and image of its brand more than Coke, possibly in order to attract the youth