Mckinsey And Lincoln Electric Term Paper

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Lincoln Electric Company is seen as the world leader in arc welding and cutting products. The demand for welding products is consistently rising given exponential growth in important sectors of construction and energy and similar infrastructure projects. Important end markets for Lincoln Electric include pipeline, building, metal forming, power facility construction, defense and construction industries etc. McKinsey's 7-S Model can be applied to Lincoln Electric Company to analyze the company's strategy and management policies. These seven S. cover some important strategic areas of operations including strategy, structure, systems, style, skills, staff and shared values. These are some core-competencies which are to be addressed carefully in order too successfully proceed in a competitive market. Lincoln Electric Company operates in a very tough environment where...

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Every single player has to literally fight for shrinking projects in order to survive and for this reason; Lincoln's latest strategy is global expansion. The firm understands that it is important to make its presence felt in other regions of the world in order to gain greater share of a very narrow market. North America is one region where growth has been more or less stagnant for last few years and for this reason Lincoln took its products to greener pastures including Asia Pacific, Eastern and Western Europe. While the growth in former two regions has been promising, Lincoln faced some problems in Western Europe where demand was low and projects rare came by. However things have been encouraging in Eastern Europe and Asia Pacific. In Eastern Europe, the firm had acquired Bester in 2002 and is…

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