New Suppliers of Health Supplements a Promising Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

New Suppliers of Health Supplements

A promising new addition to the company's current line of health supplements was identified during a recent trip to Bangkok, Thailand, to meet suppliers of a promising antioxidant, coenzyme Q10. A growing body of research suggests this antioxidant is effective in improving cardiovascular function and may also be useful in alleviating the symptoms of angina pectoris, cardiac arrhythmia, high blood pressure, moderate gingival disease, congestive heart failure, dilated cardiomyopathy and severely impaired immune systems. Based on the documented efficacy, high quality and low costs of the health supplement offered by this vendor, this report provides the background and an overview of the supplier, a description of the health supplement, and current applications for coenzyme Q10. A summary of the business trip and meeting with the company's president is followed by recommendations and a brochure illustrating various aspects of the product.

Results of Business Trip to Thailand

Background and Overview of Supplier

The Thai company, Complete-Pharma Co., Ltd., is European-owned and managed and all production of coenzyme Q10 meets or exceeds Federal Drug Administration and Good Manufacturing Practice standards (Complete-Pharma Co., Ltd., 2011). Complete-Pharma Co., Ltd.'s formulation of its 300 mg coenzyme Q10 product also contains standardized green tea extract (90 mg) and vitamin C (60 mg). The company also manufactures a wide range of other health supplements that may be of interest to the company in the future. At present, the coenzyme Q10 appears to represent the most promising item in their product line and it is described further below.

Description of Health Supplement

According to Goldstein and Goldstein, "Coenzyme Q10 (also known as "ubiquinone") is a "naturally occurring substance that is found in virtually all cells of the human body. It is also contained in a number of foods such as beef heart, pork, sardines, anchovies, mackerel, salmon, broccoli, spinach and nuts" (2002, p. 176). In his text, Beyond the 120-Year Diet: How to Double Your Vital Years, Walford describes the product thusly: "Coenzyme Q10, or CoQ10, acts like a vitamin, although it can be manufactured by the body and does not have to be obtained from the diet. Essential in certain large enzyme complexes, it is itself a small molecule that carries electrons from the inside of membranes to the outside, where it releases them to another complex" (2000, p. 190). Coenzyme Q10 is therefore essential in the production of cellular energy in the human body (Wittenberg, 1996).

A number of studies have found that large doses of coenzyme Q10 dramatically prolonged the lifespan of various laboratory animals (primarily rats and mice), but no such clinical trials have been conducted with humans for this purpose (Walford, 2000) and no such claims are made by the vendor. The average amount of coenzyme Q10 that consumers receive from their normal diet is approximately 10 milligrams per day; however, this modest amount is not sufficient to provide any substantive clinical benefits, particularly for people who suffer from high blood pressure, periodontal disease, heart disease, and an impaired immune function, thereby creating the need for supplements (Goldstein & Goldstein, 2002).

Relevant product and packaging information for the coenzyme Q10 product manufactured by Complete-Pharma Co., Ltd. is provided in Table 1 below.

Table 1

Product and packaging information for Complete-Pharma Co., Ltd.'s coenzyme Q10 health supplement




Anti-oxidant, cardio-vascular

Place of Origin


Brand name


Model Number

0225/60 tab, 0226/90 tab

Payment & Shipping Terms

FOB EUR 4~10 / Pack


Contact company for details

Minimum Order Quantity

Negotiable Trial Order

Packaging Details

100 packs/carton



Payment terms


Supply Ability:

120000 Pack/Packs per Month

Applications for Health Supplements

As noted above, coenzyme Q10 has been recommended for the treatment of a wide range of conditions, including cardiovascular function, angina pectoris, cardiac arrhythmia, high blood pressure, moderate gingival disease, congestive heart failure, dilated cardiomyopathy and severely impaired immune systems. The following dosages have been recommended for the conditions indicated in Table 2 below.

Table 2

Recommended dosages of coenzyme Q10


Recommended Daily Dosage

Preventive in cardiovascular or periodontal disease and for patients taking HMG-CoA reductase inhibitors (cholesterol-lowering drugs)

90 to 120 mg

Treatment of angina pectoris, cardiac arrhythmia, high blood pressure, and moderate gingival disease

120 to 240 mg daily

Congestive heart failure and dilated cardiomyopathy

240 to 450 mg

Severely impaired immune system, as in cancer

Unspecified, but higher than 450 mg/day

Source: Goldstein & Goldstein, 2002, p. 177

There is also a growing body of research concerning the efficacy of coenzyme Q10 for these conditions. For example, a double-blind clinical trial conducted by Cerrato (1999) involving "people who had suffered an acute myocardial infarction [heart attack] were given either 100 mg a day of oral coenzyme Q10 or a placebo for 28 days" (p. 61). The results of this study showed that the patients taking coenzyme Q10 "experienced less angina pectoris, fewer arrhythmias, and better left ventricular function. Even more impressive was the fact that the coenzyme was linked to fewer cardiac deaths and nonfatal myocardial infarctions" (Cerrato, 1999, p. 62). Comparable findings were also reported by Freeman and Junge who note:

This vitamin-like substance is found in every cell of the body but is most prevalent in tissues with high energy demands, such as the muscles of the heart. Many advocates of alternative medicine believe that it can strengthen the heartbeat by increasing the cellular fuel available to the heart. And some small studies have suggested that it might help patients with angina, heart failure, or other cardiovascular problems. (2005, p. 43)

Likewise, an article published in Better Nutrition contained a list of studies that indicated the significant health gains achieved by coenzyme Q10 (Scheer & Guest, 1999). A report from Chalmers, Blake-Mortimer and Winefield notes that patients who were experiencing depressive states that adversely affected the immune systems benefited from taking coenzyme Q10 and regained immune system functioning comparable to healthy patients. In fact, Goldstein and Goldstein suggest that, "The number of positive accounts seems endless" (2002, p. 177). Besides the foregoing applications, Japanese consumers favor skincare products that contain coenzyme Q10 because of its perceived efficacy in treating rough and dry skin (Marber, Wellen, Yoon & Torres, 2006).


The research showed that coenzyme Q10, also known as ubiquinone, is a naturally occurring enzyme that is present in all of the human body's cells, but is particularly pronounced in cells with high energy demands such as the heart. In addition, small amounts of coenzyme Q10 are derived from dietary products such as beef heart, pork, sardines, anchovies, mackerel, salmon, broccoli, spinach and nuts; however, the small amounts of the enzyme acquired through diet alone are not believed to be sufficient to produce positive clinical outcomes for the range of conditions the product is used to treat thereby necessitating daily supplements for consumers interested in attaining the benefits attributed to the product. The product also has a proven track record of efficacy in treating a wide range of conditions, including cardiovascular function, angina pectoris, cardiac arrhythmia, high blood pressure, moderate gingival disease, congestive heart failure, dilated cardiomyopathy and severely impaired immune systems. The research also showed some skincare products contain coenzyme Q10 which is believed to be effective in treating dry and rough skin. Taken together, it would appear that coenzyme Q10 represents a valuable addition to the company's life of health supplements.


Based on the very positive initial meeting with Mr. Prasert Pangrechun, president of Complete-Pharma Co., Ltd., my tour of the company's spotless manufacturing facilities, the fact that the company conforms to or exceeds all relevant Federal Drug Administration and Good Manufacturing Practices and that it is European Union-owned and operated, the following recommendations are provided:

1. Because Complete-Pharma Co., Ltd. offers a negotiable trial quantity for its minimum orders, our company should negotiate a short-term contract for ten cartons (1,000 packs of 300 mg) of coenzyme Q10 for pilot test marketing. For this purpose, the product information contained in the brochure provided at Appendix A should be prominently included on our company's Web site and a press release issued announcing the availability of the new product.

2. Assuming that the results of the pilot test are positive (and this is the expectation), a long-term contract with Complete-Pharma Co., Ltd. should be negotiated to achieve the most favorable terms possible. A subsequent business trip to visit with the company's leadership team should be used for this purpose as face-to-face negotiations appear to be more effective with Thai managers.


Cerrato, P.L. (1999, June). Coenzyme Q. And heart disease. RN, 62(6), 61 -- 62.

Chalmers, A.H., Blake-Mortimer, J.S. & Winefield, A.H. (2003). The prooxidant state and psychologic stress. Environmental Health Perspectives, 111(1), 16.

Complete-Pharma Co., Ltd. (2011). Retrieved from / th107560976.html.

Freeman, M.S. & June, C. (2005). The Harvard Medical School guide to lowering your cholesterol. New York: McGraw-Hill.

Goldstein, M.C. & Goldstein, M.A. (2002). Controversies in food and nutrition. Westport, CT:

Greenwood Press.

Marber, A., Wellen, P.M., Yoon, B.S., & Torres, B. (2006).…[continue]

Cite This Essay:

"New Suppliers Of Health Supplements A Promising" (2011, May 31) Retrieved October 23, 2016, from

"New Suppliers Of Health Supplements A Promising" 31 May 2011. Web.23 October. 2016. <>

"New Suppliers Of Health Supplements A Promising", 31 May 2011, Accessed.23 October. 2016,

Other Documents Pertaining To This Topic

  • Healthcare Dan Hall a Self Described

    A recent article touted the 6.1% growth of spending on medical care in 2007. The same article cautioned however that, "most experts know that no matter what the numbers say, there is still a great deal of work ahead to reform a healthcare system that is still fundamentally broken -- and is facing one of the worst economic recessions in decades" (Lubell, 2009, pg. 6). Government and industry officials have been

  • Nursing Healthcare Information Systems Key

    Others include delays in data accessibility, albeit shorter delays and the continued need for source data verification (Donovan, 2007). Other obstacles have occurred in the developing of mobile healthcare applications. These have included mobile device limitations, wireless networking problems, infrastructure constraints, security concerns, and user distrust (Keng and Shen, 2006). A third problem that has been encountered is that of a lack of education on not only the importance of the

  • Outsourcing Inevitable Outsourcing as a

    If you don't do them well, you can't compete, but doing them better than anyone else provides limited benefit. Companies should carefully examine these tasks for outsourcing opportunities, keeping in mind that they may require the outsourced resources to have specialized or more developed skills. Activities that are necessary, but a commodity level of service is sufficient - Commodity tasks are necessary for keeping a company functioning, but they do

  • Manufacturing Management a Case Study

    Prestowitz (2005) addresses the incongruity that this is presenting to the American laborer. Even as education costs continue their annual climb, the competition for jobs in service and technology industries is making a loser out of the American white-collar worker. The economic demands created by the social parameters of American educational and professional advancement dictate such occupations must command a wage spectrum concordant with the attendant costs above mentioned.

  • Leading Change for Patient and Service Improvement

    Leading Change for Patient and Service Improvement Module about service quality: Service quality concept in the current literature The developed countries have given a significant importance to the service sector of the country. With every passing day the segment of employment is growing and increasing very rapidly. This ultimately gives the members of the society a life with high quality and setting high standards for the members to a live a good

  • Shanghai Disney Resort

    Marketing Strategies of the Shanghai Disney Resort Shanghai Disney Resort Brief History and Facts Investments Target Market for the Shanghai Disney Resort Demographic Segmentation Psychographic Segmentation The Marketing Strategies of the Shanghai Disney Resort Product Strategies Integration with the Chinese Culture Product Mix The Major Resort Segments Entertainment and Recreational Facilities Pricing Strategies The Most Potential Customer Segment Why Chinese Market? Promotional Strategies Segmentation for Promotional Campaigns Selection of Promotional Mediums Place Strategies Overall Plan of Shanghai Disney Resort SWOT Analysis a. Internal Environment (Strengths & Weaknesses) b. External Environment (Opportunities & Threats) Failed Market Strategy Successful

  • Supply Chain Planning Under Uncertainty

    Results from the study by Petersen, Ragatz and Monczka show that effective collaborative planning depends on information quality, and the trust level firms share. The authors purport: "Collaborative planning activities between supply chain partners are expected to lead to better performing supply chains" (Petersen, Ragatz & Monczka, Introduction section ¶ 1). In addition, numerous other researchers have also explored the perception relating to supplier alliances, that enhanced collaborative planning

Read Full Essay
Copyright 2016 . All Rights Reserved