Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
A third very strong factor is the use of high street retailers in the selling strategy, by offering samples through these locations. Visiting a high street retailer can be a sensory-filled experience with all the smells and sounds of the high-end beauty counters there. Having NIVEO VISAGE Young in that setting further strengthens the aspirational selling and positioning message the product is attempting to convey. Further, the high street distribution also adds to the prestige of the product line as well.
In summary, the...
In addition, the focus on eco-friendly and sustainability messaging with product formula changes, along with the use of social networks to connect with young women create a strong execution consistency across the product line. All of these factors come together in high street stores where the experience of sampling the facial products becomes very aspirational for a young woman between 13 and 19 years old.
references and needs of the young women in the NIVEA VISAGE Young segment. The modifications to the product were more than just to move away from a medication-based positioning it would have had with the alcohol content in the formula; it was necessary to redefine the formula to substantiate the claims made in the promotional strategies and support the premium price as well. Product, as a result, is a very strong catalyst in the overall marketing mix. The changes made to the product made the entire positioning at the high end of the market and the aspirational messaging to younger women effective.
A secondary marketing mix factor is the pricing. Instead of dropping the price and attempting to gain market penetration by undercutting competitors, the company has chosen to pursue a high-end product position by increasing price. This is a very effective strategy for communicating the price/quality relationship inherent in the new product positioning, in addition to providing gross margins to pay for the high street distribution critical to the company's success. The pricing position also defies price elasticity concerns as well, namely choosing to increase prices in an inelastic market. Price increases are more successful in inelastic markets where the differentiators are not entirely based on commoditization. As Nivea is going after a highly differentiation, high value market position with NIVEA VISAGE Young, the pricing increase is an excellent strategy to support positioning and increase profits as well.
A third very strong factor is the use of high street retailers in the selling strategy, by offering samples through these locations. Visiting a high street retailer can be a sensory-filled experience with all the smells and sounds of the high-end beauty counters there. Having NIVEO VISAGE Young in that setting further strengthens the aspirational selling and positioning message the product is attempting to convey. Further, the high street distribution also adds to the prestige of the product line as well.
In summary, the product changes the company makes communicate they are serious about their commitment to being who they say they are in all other channels. In addition, the focus on eco-friendly and sustainability messaging with product formula changes, along with the use of social networks to connect with young women create a strong execution consistency across the product line. All of these factors come together in high street stores where the experience of sampling the facial products becomes very aspirational for a young woman between 13 and 19 years old.
In this case, the attitude towards the packaging confers a resonating attitude to the product itself -- packaging is also crucial for purchase decisions. A study by Wakefield, Germain, and Durkin (2008), this time on the perception of smokers on the perception of cigarette brands, showed how the importance of packaging reiterates itself again by product quality perceptions -- plainly packaged cigarettes were seen as having lower tobacco and having
skin care treatment from a qualified trained oncology esthetician? The skin of an oncology patient is usually compromised by the intensive oncology treatments administered. This leaves the skin of detoxification from both external toxins and medication residuals on and in the body. Restoration of the skin through gentle detoxifying ingredients and massage techniques is best applied by a board certified esthetician who specializes in oncology esthetic. Normally skin treatments for
PRWeb.com). Other less scientific-sounding remedies for preventing premature aging of the skin are suggested by Women to Women (www.womentowomen.com); for one, "drink plenty of water, which helps maintain internal balance"; for another, in order to repair damage to the body's cells, the site recommends antioxidants such as: Vitamin C, Vitamin E (rice bran oil and palm fruit oil), Coenzyme Q-10, Alpha-lipoic acid, dimethylaminoethanol (found in fish), carotenoids (found in the yellow
Healthcare workers are exposed to a number of chemical irritants that can cause acute dermatitis and other skincare problems. The irritants in the institutional environment include everything from soaps and solvents to irritation from operating medical equipment. In fact, some of the best health and safety practices have unwanted consequences that can cause non-compliance with hand washing, which compounds hygiene problems. For example, too much hand washing and frequent glove
The picture to the left depicts the various elements that are responsible for thermoregulation in human skin. The illustrations shows the various layers of skin along with the veins, arteries and capillaries of the circulatory system that assist in insuring that the thermoregulatory system works properly. The sweat glands are responsible for selectively removing materials from the blood the sweat glands then concentrates or alters these toxins, and secretes them
This highlights the seriousness of the need for proper wound care in long-term care facilities, demonstrating the extent to which the nurse must define and provide oversight to standards in this area. What steps should be taken to ensure proper wound care? The first and most important aspect of ensuring that wound care is attended with proficiency is the provision of comprehensive training for nurse professionals. There are an array of