Walt Disney Company
Organization's culture determines communication

Walt Disney's culture and communication can be described as two sides of the same coin. It is through structured mechanisms and processes that the organization exists. It is through documents, memos, meetings, and conversations that employees coordinate their activities. These communicative behaviors are collectively known as the discourse of the company. Therefore, it is primarily identified as the means by which Walt Disney creates a coherent social reality. In case the ongoing communication practices were absent, employees would never have thought of themselves as an organization. The continuous meetings, telephone calls, corridor conversations, and sales talks are mechanisms that create the Walt Disney organization (obbins & Judge, 2011).

This viewpoint shows the connection between an organization's culture and communication. Communication is a viable way by which Walt Disney exists because its processes and structures determine the communication model adopted. This will makes employees consider of themselves…...

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References

Beebe, S.A., & Masterson, J.T. (2009). Communicating in small groups: Principles and practices (9th ed.). Boston, MA: Pearson.

Frey, L.R. (2012). New Directions in Group Communication. Thousand Oaks, Calif: SAGE.

O'Connell, T.S., & Cuthbertson, B. (2009). Group dynamics in recreation and leisure: Creating conscious groups through an experiential approach. Champaign, IL: Human Kinetics.

Robbins, S.P., & Judge, T.A. (2011). Organizational behavior (14th ed.). Upper Saddle River, NJ: Pearson- Prentice Hall.

One of the most important matters for Disney Corporation is something that is not materially valuable. Its reputation is the one thing that most tend to disregard when considering its fortune, as people would rather think about the money it generates and its possessions. However, the people at Disney's know that shareholders are expecting their investment to benefit them, given the company's tradition. In order to refrain from disappointing its shareholders, The alt Disney Company goes through great efforts to keep up with its reputation as one of the most successful corporations. In order to live up to its name, the company uses the simplest of rules, that involving ethical behavior, just as alt and Roy Disney did at the time when they started it.

Another essential factor responsible for keeping the corporation among the world's greatest is the public and its confidence. People at Disney's are well aware that it…...

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Works cited:

1. Bigelow, Bill, "The Human Lives Behind the Labels: The Global Sweatshop, Nike, and the Race to the Bottom," Phi Delta Kappan 78.2 (1997)

2. Bryman, Alan, Disney and His Worlds (London: Routledge, 1995).

3. "Experiences at the Walt Disney Company," Retrieved August 21, 2010, from the Jobster Website:  http://www.jobster.com/at/company/The+Walt+Disney+Company 

4. Linetski, Barry, "Think Like an Iconoclast: The Principles of Walt Disney's Success," Retrieved August 21, 2010, from the Strategic Planning Group Website:  http://www.tspg-consulting.com/printpages/DIsney_Iconoclast.pdf

When the dentist asked Walt to come over to finalize the deal, Walt had to admit that he did not have the $1.50 to recover his shoes from the local cobbler. The dentist not only came to Walt to hand over $500 for the deal, but also gave him the cobbler's fee. Walt then began work on Alice's Wonderland, in which a child was placed against a cartoon background, but this stream of activity also went bankrupt. In 1923, Walt decided he was getting nowhere and left for Hollywood to work in the movies with just $40 in his pocket. (p. 5)
After he was unsuccessful in securing any other meaningful employment, Walt was encouraged by his brother oy (who was living in Los Angeles at the time) to return to his earlier interest in animated productions and following oy's successful negotiations in gaining some financial backing and a distributor,…...

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References

Baker, W.F. & Dessart, G. (1998). Down the tube: An inside account of the failure of American television. New York: Basic Books.

Bryman, a. (1995). Disney and his worlds. New York: Routledge.

Burk, K. (2008). Walt's boyhood home: Marceline, Missouri. [Online]. Available: http://www.startedbyamouse.com/features/Marceline01.shtml.

Deegan, M.J. (1998). The American ritual tapestry: Social rules and cultural meanings. Westport, CT: Greenwood Press.

The Walt Disney's animated cartoon has undergone evolution moving from a classic animated character to one of the most recognized symbols in the world.
3) Risk Factors

Walt Disney's media networks is facing a cut throat competition for viewers with other cable networks and television, independent TV stations as well other media among them internet, video games and DVD's. Concerning the selling of advertising airtime, Disney's radio stations, cable networks, and TV competes with other networks and media stations. MVSPs have increased the number of networks resulting to increased pressure of competition for advertising revenues for Disney's cable networks and broadcasting. Disney's ability to acquire and maintain terms of contracts for the supply of its numerous cable-programming services has been greatly affected by market conditions in the cable and satellite distribution industry. The company's digital products and internet websites are competing with entertainment products and other web sites in their respective…...

Currently, the alt Disney Studio produces quality movie, music and even stage plays to consumers all over the world. Feature films are released by the studio under several banners. These include Disney (including alt Disney Animation Studios) Disney nature, Touchstone pictures and Marvel Studios (Cooke 44). The Disney Music Group constitutes the Hollywood Records labels and the alt Disney Records. The Disney Theatrical Group licenses and produces live events such as Disney live, Disney on Ice and Disney Live (Cooke 45).
Disney consumer product, which is the business segment of the alt Disney Company, extends the Disney brands of products which include toys, books, magazines, apparels, home decor, stationeries, fine art, electronics and food and beverages (Cooke 45). This is achieved through a licensing organization which is focused on brand priorities such as Disney Live Action, Disney Media Network and games and Marvel among others. There are other businesses that…...

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Works cited

Cooke, Charles. "Back to Tomorrowland." National Review 64.10 (2012): 43. MasterFILE

Premier. Web. 13 Oct. 2012.

This award was first given to a alt Disney employee named Fred who was "taught the values for necessary success at Disney." Stated in the article is that these lessons "helped to inspire the award, in which the name Fred became an acronym for friendly, resourceful, enthusiastic and dependable. First given as a lark, the award has come to be highly coveted in the organization. Fred makes each award -- a certificate mounted on a plaque-as well as the Lifetime Fred Award, a bronze statuette of Mickey Mouse given to multiple recipients of the Spirit of Fred Award." alt Disney employees make and relive each day organizational stories and legends which serve as a reminder that there was a certain way that alt Disney wanted thing to be done. There are legends and myths about alt Disney as well which add to the excitement of being employed by the…...

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Works Cited

Debbie Patrick (2004) Walt Disney World the Benefits of Recognition "Recognition News," Vol 2, Issue 2.

Nelson, Bob (2004) Secrets of Successful Employee Recognition Online available at www.qualitydigest.com%252Faug%252Fnelson.html%26invocationType%3D-%26fromPage%3DHPResults%26amp%3BampTest%3D1&remove_url=http%3A%2F%2F www.qualitydigest.com%2Faug%2Fnelson.html.http://search.hp.netscape.com/hp/boomframe.jsp?query=Walt+Disney%3A+motivation+of+employees%2C+rewards&page=1&offset=0&result_url=redir%3Fsrc%3Dwebsearch%26requestId%3D25e612e3c9279ea3%26clickedItemRank%3D6%26userQuery%3DWalt%2BDisney%253A%2Bmotivation%2Bof%2Bemployees%252C%2Brewards%26clickedItemURN%3Dhttp%253A%252F%252F

Cultural Assessment of the Walt Disney Corporation" Online available at  http://www.coursework.info/i/73377.html# .

Walt Disney

It makes deals with fast-food companies for using its characters for promotions which also serve to promote Disney productions. The company has some synergy with its television network as an outlet for Disney made-for-TV films and some television shows, though in-house productions are not as prevalent on the network as they might be.
The company has the money it needs to make changes and to continue to produce films, television shows, and other products for the public to consume. It continues to develop theme parks for different parts of the world as it sees a demand. It can draw on the expertise of people in many fields. One of its primary resources is its name, which has long been an attraction in itself. Few movie studios can give a boost to a film just by putting their name on it, but the Disney Studio can.

The Disney company needs to concentrate…...

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References

Coron, E., 1998, July 13, Why Mickey Mouse is sad, the European, 17.

Cunningham, S., 1995, September 7, Theme parks' roller-coaster ride to profit, the European, 21.

Harrison, E., 1999, the Managerial Decision-Making Process, Boston: John Wiley & Sons Australia

Harrison, E.F. & Pelletier, M.A., 1995, a paradigm for strategic decision making, Management Decisions, Vol. 22, No. 7, 53-59.

Disney Propaganda
alt Disney Company and its Contribution to Propaganda Usage in the United States

During orld ar II, the U.S. government retained the alt Disney Company to create a series of videos about various issues. These issues included everything from paying income taxes, dealing with gas or tire shortages, military training, as well as several that portrayed Germans and Japanese figures in vilifying situations (Higgins, 2011). The videos were animated cartoons that contained many of the company's most recognized characters and could be easily watched by adults and children alike. The animations were entertaining and produced in the same style and quality as many of their hit feature films of the time.

The government commissioned Disney studios to create the films shortly after the attack on Pearl Harbor. It was thought that having the Disney characters could make some items such as military training more enjoyable for soldiers as well as lessen…...

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Works Cited

(1942). Disney Studio at War. Theater Arts.

Higgins, C. (2011, April 13). The Late Movies: Disney Propaganda Cartoons. Retrieved from Mental Floss:  http://www.mentalfloss.com/blogs/archives/85033 

Time Magazine. (1942, February 9). The New Pictures. Retrieved from Time Magazine:  http://www.time.com/time/magazine/article/0,9171,777597,00.html

The Three Little Pigs went on to win an Academy Award for best cartoon of the year (45). Disney's movies were becoming much more than children's entertainment; they reverberated within a nation during a period of hardship.
During the Great Depression, many theatres started doing the "double features" (Selden 56), which meant that after renting two movies to show to people, there was not much money left over for short cartoons. This worried Disney because there was no longer such demand for his little films (Krasniewicz 87). He had to think of something to do and the first thing that came to his mind was to make an animated feature-length film. As a boy in Kansas City, he had been inspired by a silent film version of Snow hite and so this seemed like the perfect movie to make as it had everything that audiences wanted in films -- tragedy,…...

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Works Cited

Barrier, Michael. The Animated Man: A Life of Walt Disney. University of California Press;

1st edition, 2008. Print.

Carey, Dachary. (2011). "Cartoon History." Life 123. Accessed on February 8, 2011:

 http://www.life123.com/arts-culture/television/cartoons/cartoon-history.shtml

Disney Analysis
The Walt Disney Company founded in 1922 started out with 2 employees from an animation studio. It has become a leader in family entertainment. The company has around 58000 employees worldwide and 189000 shareholders. It has become a media conglomerate with Motion Picture and Video Production (Walt Disney Picture, Touch Stone Pictures), Television Broadcasting Network (ABC), Cable Networks (ESPN, ESPN2), Amusement Parks (Disney World), esorts (Disney World), Professional Sports (Angels). (The Walt Disney Company -- A case study) We shall take a look at how the company achieved its profits, its market penetration, and its product implementation. The 5 techniques used are LE PEST, SWOT, Porters 5 Forces, Stakeholders Analysis and Business Life Cycles.

LE PEST Analysis:

LE PEST stands for political, economic, social and technological trends. The activity is essentially a brain storming session on each of these aspects. This comes into focus when a company considers the marketing environment…...

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References

Disney Available at   Accessed on 14 April, 2004.http://www.courses.psu.edu/comm/comm497d_amh13/fall01/disney.html .

Le PEST Analysis Available at   on 14 April, 2004.http://www.ask.co.uk/ix.asp?q=%22PEST+analysis%22&ac=none&xx=0&qid=5ED97BF1D582784896792C3CFD24C1C2&p=0&s=3&sp=ix&fn=t&ep=1&b=0&fo=1&r=10&io=2&fp=2&fr=1&url=http%3A%2F%2Fwww%2Emarketingteacher%2Ecom%2FLessons%2Flesson%5FPEST%2Ehtm&adurlAccessed 

Porters Five Forces Available at   on 14 April, 2004.http://www.ask.co.uk/ix.asp?q=Porters+Five+Forces&ac=TV_&xx=0&qid=5DE0D1D8BFDF4542B1BCFC1349B2FB89&p=0&sp=ix&fn=t&b=0&fo=2&r=10&io=1&fp=1&fr=1&url=http%3A%2F%2Fwww%2Ethemanager%2Eorg%2FModels%2Fp5f%2Ehtm&adurlAccessed 

Product Life Cycle Available at Accessed on 14 April, 2004.http://www.wiley.co.uk/wileychi/innovate/website/pages/atoz/bcg-02.htm.

Walt Disney World in Orlando, Florida opened in 1971 as a simple theme park post-dating Disney Land in Anaheim, California. Over three decades later, Walt Disney World consists of four major theme parks: Animal Kingdom, Disney-MGM Studios, Epcot Center, and the original Magic Kingdom. These four theme parks each offer unique attractions, rides, and events for persons of all ages. Disney Animal Kingdom, the newest of the four major Orlando theme parks, offers a glorified zoo complete with interactive shows and experiences. In 1989, the Disney Corporation opened the Disney-MGM Studios in Orlando, in alignment with their original commitment to supporting the motion picture industry. In 1979, the second theme park to open on Disney grounds in Orlando was Epcot Center, a $1.4 billion project that encompasses both earthly and space travel. Finally, the 107 acre Magic Kingdom, which opened officially in 1971, is the heart of Walt Disney World…...

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References

All Ears Net.  http://allearsnet.com/index.html .

Disney Online.  http://disney.go.com/home/today/index.html .

The objective of this tight control is to ensure that the illusion of the Magic Kingdom is maintained -- it is destructive to the customer experience for a young child to see a man in a Donald Duck suit smoking a cigarette or going to the bathroom.
Disney's other businesses are also subject to tight controls. The company relies on both specific job descriptions and on training as part of the control system. Such control requires strong centralization and a significant level of managerial input over all aspects of the business. Thus Disney's internal processes are designed by management and enforcement of best practices is strict. The result is a seamless experience where customers can suspend their disbelief and enter a magic world.

The alt Disney Studios also takes a highly-controlled approach, even though its core businesses are creative. Disney focuses on market research to help guide its creative processes, so…...

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Works Cited:

The Walt Disney Company. (2012). Company overview. Walt Disney Company. Retrieved November 17, 2012 from  http://thewaltdisneycompany.com/about-disney 

Walt Disney Company 2011 Form 10-K. Retrieved November 17, 2012 from  http://thewaltdisneycompany.com/sites/default/files/reports/fy11-form-10k.pdf

Walt Disney Company
When Walt Disney returned from work with the ed Cross during World War One, his brother got him a job at a Kansas City art studio, and he started to experiment with animation. He and his partner made a deal with a local movie theater to run their cartoons, and the popularity of these allowed Disney to create his own studio. After losing the rights to many characters, Disney pursued the Mickey Mouse character and the third Mickey Mouse film, Steamboat Mickey, was an instant success. Many of the famous friends were created shortly thereafter. The company's first feature was Snow White and the Seven Dwarves in 1937, and it was an incredible hit, allowing the studio to produce a string of other now-classic films (Biography.com, 2017).

The company expanded into television and by 1955 it had opened a theme park. Disney has since evolved into an integrated entertainment…...

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References

2016 Disney Annual Report. Retrieved April 27, 2017 from  https://ditm-twdc-us.storage.googleapis.com/2016-Annual-Report.pdf 

Biography.com (2017) Walt Disney. Biography.com. Retrieved April 27, 2017 from  http://www.biography.com/people/walt-disney-9275533 

Interbrand (2016) Global 100 Brands. Interbrand Retrieved April 27, 2017 from  http://interbrand.com/best-brands/best-global-brands/2016/ranking/ 

Le, V. (2015) The world's largest media companies of 2015. Forbes. Retrieved April 27, 2017 from https://www.forbes.com/sites/vannale/2015/05/22/the-worlds-largest-media-companies-of-2015/#7a805f714161

Disney is positioned to continue as a profitable entity for the foreseeable future. Its businesses are strong, financials good and the company has a stable model. Disney could be involved in M&a activity, but as the largest company in the industry and having financial strength there is low likelihood that Disney will be purchased.
Memo. Founded in 1923, the alt Disney Company is a diversified entertainment company. Its businesses are mature, enjoying mainly organic growth. Revenues are stable, even through the economic downturn, although profits have slumped slightly. Disney is the industry leader and is the largest firm in the industry by all measures. It competes mainly in theme parks, television, movies and music.

Disney has strong financial ratios, marked by a low debt level, good liquidity and healthy margins. The company's returns are better than the industry average. Because of its solid financial position, Disney has few major threats --…...

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Works Cited:

Federal Reserve Bank of New York. (2010). Federal funds data. Federal Reserve Bank of New York. Retrieved April 30, 2010 from  http://www.newyorkfed.org/markets/omo/dmm/fedfundsdata.cfm 

BEA. (2010). Gross domestic product: Fourth quarter 2009. Bureau of Economic Analysis. Retrieved April 30, 2010 from  http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm 

Hernandez, J. (2010). U.S. inflation report gives Fed breathing room. New York Times. Retrieved April 30, 2010 from  http://www.nytimes.com/2010/02/20/business/economy/20econ.html?adxnnl=1&adxnnlx=1272618054-ellf4Oepfl12/+t71Oy+7g 

MSN Moneycentral: Walt Disney Co. (2010). Retrieved April 30, 2010 from  http://moneycentral.msn.com/companyreport?Symbol=DIS

Since this control stems from the highest chain of command, a company's policies and procedures are usually directed by this authority (Droege, n.d.). Eisner took various actions in efforts to revive the company such as changing the organizational structure, hiring new management, controlling movie budgets and adopting a new company name.
Quality Controls:

This control mechanism not only depicts the extent of the suitable product but also influences the final product provided to customers. In Walt Disney Company, this control mechanism is evident in the company's decision to enter into film production after the failure of its initial cartoon business. The focus of the film production business is to maintain wholesome entertainment for the family.

Functions of these Control Mechanisms:

The major similarity between these four types of control mechanisms is that they have a significant effect on planning and organization of the company. These four control mechanisms are also used in the…...

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References:

Droege, S.B. (n.d.). Management Control. Retrieved October 19, 2010, from  http://www.referenceforbusiness.com/management/Log-Mar/Management-Control.html 

Housley, S. (2003). Case Analysis of the Walt Disney Company: The Magic of Disney. Retrieved from Haas School of Business -- University of California website: http://faculty.haas.berkeley.edu/meghan/299/Case_analysis_Disney4.pdf