Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Park stretches along the slope and at two levels. At the lowest level (closest to the museum, the Queen's House, and behind them, the Thames) lies to the north, after a steep walk up the hill, there is a flat space, which is essentially a closed extension of the plateau Blackheath. Festival Central Square area, which will develop the festival are selected for their willingness to participate, subject to availability of the arts infrastructure of the people working there, the ability of local sources of funding to support creative teams (Pevsner, 2003).
Marketing Techniques
In the musical and entertainment industry, many marketing techniques are available. Fusion Festival Incorporated believes that the most appropriate way to market our event is by television commercials, radio advertisements, flyers and internet websites. Outlined below is a detailed analysis of the above suggestions:
Television Commercials
According to our research, teenagers on average spend 21 hours a week watching television. This is why Fusion Festival Incorporated proposes that within these 21 hours, put commercials advertising the event. At Fusion Festival Incorporated, we believe the most suitable time to air these commercials would be after school and on the weekends from 4pm-10pm (Pevsner, 2003).
Radio Advertisements
Teenagers rely heavily on radio stations to introduce the new popular songs. This is why it would be beneficial to put Fusion Festival ads during popular teenaged radio shows such as Z103.5s:
• Morning Show
• Top 7 at 7
• 4pm Hour
• Drive at 5
• Top 9 at 9
• Flyers
The intention for this particular marketing technique is more towards high school students. It would involve having a Fusion Festival staff member going to local high schools and passing out flyers, which promote the upcoming events (Hoyer, 2001).
Internet
On all marketing techniques listed, there will be a clear indication that the Fusion Festival has a website...
On this website, teenagers will be able to find event listings, price information, seasonal discounts, artist line up etc., along with links to other musical websites.
Time of Marketing
At Fusion Festival Incorporated, we intend to market this festival all year. This event is indoors, meaning, in the winter there will be heating, and in the summer, there will be air-conditioning. Our hope is, because of our affordable prices, most teenagers will choose to go to the Fusion Festival instead of going to malls, movies etc. On their Friday nights and weekends.
Problems That May Be Encountered
Security problems may arise such as thefts fights, etc. To solve this problem, metal detectors will be on the front doors and security guards will check everyone entering the building. In addition, to prevent theft, numerous security guards will constantly walk the premises.
Conclusion
Throughout the research and data collected, it is apparent that their will be a great amount of success generated by marketing the Fusion Festival. There is a 53% expected profit, which is an enormous amount compared to the cost of funding for the project. The marketing techniques used are suitable for the targeted audience; teenagers aged 12-19 in UK, and the budgeting allows a cost efficient way to maximize profits, which will make this project a success.
References
Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th Edition, USA: PWS-Kent
Baker, M. (2000) Marketing Management and Strategy, 3rd edition, Macmillan Business.
Barker, Felix, (1999). Greenwich and Blackheath Past. Historical Publications Ltd., ISBN 0-948667 55-9.
Hoyer, W.D. And MacInnis, D.J. (2001) Consumer Behaviour, 2nd Edition, USA: Houghton Mifflin Company
Rather, the issue needs to be seen from all angles to truly evaluate the needs and responses to these risks as they are identified. a. List the potential threats and uncertainties associated with staging the Rock 'n' Reggae concert using the information contained in this case description. Threats will include drunken or otherwise inebriated fans, accidental fires (especially from electricity or smoking). Also, acts of God such as weather disasters must be
The culture is fantastic, and very distinctive. The county has a blend of Portuguese and African influences. Cape Verdean music is well-known in world music circles and we feel there is tremendous opportunity to capitalize on the richness of Cape Verdean culture. There is a large Cape Verdean diaspora that lends additional nuance to the culture. The infrastructure is still relatively poor, but has been improving in recent years. There
Project Management Notebook This report provides a resourcing plan, a risk management plan, as well as a leadership and management plan for a three-day music festival to be held in Country Victoria during the 2016 Australia Day Weekend. The report also discusses the chosen approach for each plan, clearly highlighting why other alternatives may not be suitable for this type of project. Resourcing Plan Project resources generally fall in three categories: labor (human
1)" Yuen 10. However, in order to consistently be successful in this profession and in the completion of projects, there is a significant more amount of consideration and work to be done within this field. These additional considerations form an indelible component of the present research, which has stratified these concerns in ways that are germane to the proper implementation of project management, and which should not merely focus
Now that the project is in the execution process, summarize your project to date.The project is planning a retirement party for an individual who has worked for the company for 30 years. Project execution involves delineating the roles and responsibilities for each member of the team as it relates to the implementation of the retirement party. The project to date also involves resource allocations as it relates to how to
76). As automation increasingly assumes the more mundane and routine aspects of work of all types, Drucker was visionary in his assessment of how decisions would be made in the years to come. "In the future," said Drucker, "it was possible that all employment would be managerial in nature, and we would then have progressed from a society of labor to a society of management" (Witzel, p. 76). The