Realtor com the Contemporaneous World Is Term Paper

  • Length: 8 pages
  • Sources: 9
  • Subject: Urban Studies
  • Type: Term Paper
  • Paper: #90668270

Excerpt from Term Paper :

The novelty element presented by realtor.com is their mixture of the three concepts into a single Integrated Internet Strategy. The IIS "consists of market, policy, and information technology components working in either complimentary, cumulative, or alternative fashion." The combined model offers a better coverage and understanding of the external environment and increased chances of satisfying customers' needs and surpassing the competition.

A f) the mix of clicks and bricks

The mix of clicks and bricks represents "a sales model that utilizes both traditional stores (bricks) and Internet trading (clicks)." The combination is rather conceptual in the case of Realtor's, generally because the www.realtor.comwebsite is used for customers' information and assistance, and the transactions being completed during face-to-face meetings, rather than online. It is however possible for online sales to become a future feature, but this will require increased safety measures.

A g) Competitor analysis / Customer analysis

The National Association of Realtors serves an increasingly large customer palette, formed of people coming from all social classes and registering various levels of incomes. The www.realtor.comwebpage is generally used by the population of ages between 18 and 50 years who registers above medium incomes and live in highly populated rural areas.

The association is the largest and most trusted on the American continent, with subsidiaries opened in all American states. Their leading position has yet to be challenged.

A h) Segmentation and formulation of appropriate strategies

The information on the website is addressed to all those interested in real estates and it is segmented based on the destination of the property (commercial or residential) and the nature of the customer (buyer, seller or renter). The strategy used is that of offering selective but relevant information based on the research initiated by the user.

A i) Future of e-business

It is undoubted that the e-business will further develop in the future and it will improve its current features and develop new ones in order to satisfy the changing demands of both customers and environment. To keep up with the changes and anticipate future demands, www.realtor.comemploys a specialized team of programmers to maintain and update the web based application.

6. Conclusions www.realtor.comis the official website of the National Association of Realtors and it is primary used to promote the services offered by the association, to present a relevant insight into the real estate domain, to inform the customers and to increase their satisfaction. It is the most successful property website and it numbers around 6 million users each month. Its efficiency, alongside with its user-friendly interface, its easy access and usage and its simple but modern design make realtor.com the leader on the web-based real estate applications market.

Bibliography

2007, Realtor.com, http://www.realtor.com/,last accessed on November 20, 2007

2007, comScore Inc., a Global Internet Information Provider, http://www.comscore.com/,last accessed on November 20, 2007

2007, National Association of Realtors, http://www.realtor.org, last accessed on November 20, 2007

2007, Magic Bricks Website, http://www.magicbricks.com/property/faces/jsp/indexc.jsp, last accessed on November 20, 2007

Pitalwalla, Y.A., 2006, Indian Real Estate: Boom or Bubble, CNN Money, http://money.cnn.com/magazines/fortune/fortune_archive/2006/07/10/8380919/index.htm, last accessed on November 20, 2007

2004, eBusiness Strategy, Optimizing usage of ICTs by Irish SMEs and microenterprises, the Department of Enterprise, Trade and Employment, Retrieved at http://209.85.135.104/search?q=cache:ZSdQW8teGhQJ:www.entemp.ie/publications/enterprise/2004/ebusinessstrategy.pdf+E-business+strategy&hl=en&ct=clnk&cd=1&client=firefox-a, on November 20, 2007

Jarvenpaa, S.L., Tiller, E.H., the New Frontier in e-Business: Integrated Internet Strategy, Center for Business, Technology and Law, McCombs School of Business, University of Texas at Austin

Martin, G., 1996-2007, Clicks and Bricks, the Phrase Finder, http://www.phrases.org.uk/meanings/bricks-and-clicks.html, last accessed on November 20, 2007

2000, Realtor, the National Association of Realtors, Michigan Association of Realtors, Volume 4, Number 1

2007, Realtor.com, the National Association of Realtors

2007, comScore Inc., a Global Internet Information Provider

2007, Magic Bricks Website

Pitalwalla, Y.A., 2006, Indian Real Estate: Boom or Bubble, CNN Money

Jarvenpaa, S.L., Tiller, E.H., the New Frontier in e-Business: Integrated Internet Strategy, Center for Business, Technology and Law, McCombs School of Business, University of Texas at Austin

Martin, G., 1996-2007, Clicks and Bricks, the Phrase Finder

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