" The combined model offers a better coverage and understanding of the external environment and increased chances of satisfying customers' needs and surpassing the competition. A f) the mix of clicks and bricks

The mix of clicks and bricks represents "a sales model that utilizes both traditional stores (bricks) and Internet trading (clicks)." The combination is rather conceptual in the case of Realtor's, generally because the www.realtor.comwebsite is used for customers' information and assistance, and the transactions being completed during face-to-face meetings, rather than online. It is however possible for online sales to become a future feature, but this will require increased safety measures.

A g) Competitor analysis / Customer analysis

The National Association of Realtors serves an increasingly large customer palette, formed of people coming from all social classes and registering various levels of incomes. The www.realtor.comwebpage is generally used by the population of ages between 18 and 50 years who registers above medium incomes and live in highly populated rural areas.

The association is the largest and most trusted on the American continent, with subsidiaries opened in all American states. Their leading position has yet to be challenged.

A h) Segmentation and formulation of appropriate strategies

The information on the website is addressed to all those interested in real estates and it is segmented based on the destination of the property (commercial or residential) and the nature of the customer (buyer, seller or renter). The strategy used is that of offering selective but relevant information based on the research initiated by the user.

A i) Future of e-business

It is undoubted that the e-business will further develop in the future and it will improve its current features and develop new ones in order to satisfy the changing demands of both customers and environment. To keep up with the changes and anticipate future demands, www.realtor.comemploys a specialized team of programmers to maintain and update the web based application.

6. Conclusions www.realtor.comis the official website of the National Association of Realtors and it is primary used to promote the services offered by the association, to present a relevant insight into the real estate domain, to inform...

It is the most successful property website and it numbers around 6 million users each month. Its efficiency, alongside with its user-friendly interface, its easy access and usage and its simple but modern design make realtor.com the leader on the web-based real estate applications market.
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