Small Business Strategy Small Business Marketing Strategy Essay

  • Length: 5 pages
  • Sources: 3
  • Subject: Business
  • Type: Essay
  • Paper: #7803477

Excerpt from Essay :

Small Business Strategy

Small Business Marketing Strategy

A television commercials business

The small business will be termed as a television commercials business. The business involves marketing of products and services that include television gadgets, programs, hardware, software, and services related with television services. The small business will start operations as a small entrepreneur that accommodates and sells small and support gadgets that are related to television services in town. The objective of the business is to be a global force in provision and sell of television brands in the years to come. The business thrives in the motive of becoming one of suppliers and repairers of television materials in the region. The business has been established on the notion that there are many services and materials that can be provided to people with opportunities being utilized. As part of the objectives of business, services offered will have to meet the tastes and preferences of customers in the market (Cronin-Gilmore, 2010).

The business will be established in a nearby city where customers will be accessed easily. As an entrepreneurial business, the purpose of the stakeholders will be inclusive in fostering quality services to all the television subscribers in the region. Many television subscribers have little access to the required and high quality gadgets in the region. For instance, the research carried out by the research realized that opening a small business that will provide small and medium scale television services would be an enormous boost to the region. In most cases, the small business will thrive in the presence of other businesses in the region.

A number of services and prescriptions will be assumed by the small business in the region. One of the challenges is the fact that the business intends to incur equitable approaches of providing services and products to its customers in the market. As an online marketing entrepreneurship, the business will thrive between its provisions and competition from other providers of the same products and services in the market. For instance, the business will exemplify its presence in the nearby city, and expand to the rest of the regions with the use of equitable processes like online subscriptions and other marketing options available for use.

There are several television commercials products and services in the market. Parts of the provisions aimed by the business include subscribing to online services that link television users to the central protocols used by subscribers in the larger industries. The small business will start offering deliverables in terms of transportation and repair of the existing television products and services in the market. One of the elemental intentions of the business is to be a global force in the future that provides online services and products to its customers. The business will operate on a small budget with minimal expenses and increase income through hard work and determination by the owners and workers. Moreover, the business will subscribe to the marketing requirements laid by the government plans and regulations. In order to ensure success, the business will appreciate challenges and innovative applications in its growth and development stages. For instance, the business will involve online prescriptions that will enable it to market itself and its products effectively in the market.

Electronic marketing resources most useful to the marketing efforts

There are a number of electronic marketing resources in the market today. The efforts of the business will be to involve equitable practices that entail online marketing and provision of television programs and services to the customers. Customers are a crucial entity to the business. For instance, it is remarkably easy to note the differences between a business that appreciates customers and the one that does not have enough attention to the suggestions and prescriptions of customers in the market. The business has an understanding that customers are as weighty as the business itself. Therefore, the business will try to involve electronic marketing resources that are accessible, effective, and efficient to customers in the various domains of marketing.


Adwords are one of the leading website advertising technologies in the market. This electronic marketing tool exemplifies the use of different approaches of marketing within a single platform. The tool is an online approach that ensures global access to the products and services to customers in the market. Part of the changes will involve the use of equitable terms of services in order to arrive at a common ground where the company routinely accesses services. Adwords work hand in hand with placement of ads on Google searches within an online electronic system that has been established by Google Company. Through the various ads, the clients of the company will be able to access the ads that bear the description of the products and services offered by the business. In due course, the business will be able to open up and make a substantial part of changing the outlook of its figures, properties, and allowances in the market.

The business stakeholders and operators in the market monitor the ads. When clients access the ads, they are far away from being served by the attendants of the business. This is made possible because of the fact that this electronic marketing device comes with a dashboard that establishes a possible way of reviewing the general performance of the system in the market. Through this method, the business will be able to access possible approaches of influencing its business positively in the market (Debelak, 2000).

Google webmaster tools

This tool approaches the business with an intention of offering a lucrative view of the business by Google Company. The manner in which the customers view the business will be similar to that of the Google to the business. This marketing tool sends traffic to the managing business in order to ensure activity and profitability of the small business in the market. For instance, this tool will be useful in eliminating cases of influential approaches to accessing benefits accrued to online presence to the business.

Webmaster talk

This forum mechanism enables a small business to built relationships with other businesses within the online community. For instance, with this electronic marketing system, the business will be able to access all of its equitable clients and subordinates in the market. Part of the online community business accesses will be in television services providers and businesses globally. The small business will be able to learn from other businesses that have established in the market. Through forums and other contributory services offered by the business, this tool will enable the small business to live within a lucrative space of growth and development in the market. The tool will enable designing, coding, hosting, and access to more talk and contributions from rightful businesses in the world.

Electronic marketing resource that will be least useful to the efforts

A number of electronic business marketing resources will be particularly useful to the business. Nonetheless, some of them will be of fewer benefits to the business. For instance, the webmaster talk tool will be of less importance to the business operations in the market. This talk tool will be shunned due to the presence of other tools of online service delivery in the market.

Support program or service that would be most useful to the efforts

A number of support programs or services would be most useful to the efforts of the developing the small business in the market. One of the crucial support programs will be a custom programming mechanisms employed by the business. Custom programming is a palatable program that elicits use of a secure, informed, and integrated mechanism in growth and development of the business. The custom programming program tool is essential in developing a program client that integrates the objectives, technical requirements, and systematic processes of growth and development of the business. Building an online…

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