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Strategic Vision: A section describing company's strategic vision. Performance target forecasting: A section shows performance targets EPS, ROE, credit rating, image rating year-end stock price -managers set years (assuming simulation continue).
Strategic vision and performance target forecasting
Our organization focuses on the distribution of our products and services within the utmost highest quality of standards. We not only employ the required standards, but we take one step ahead and fully satisfy the needs and wants of our customers. We envision ourselves as the leaders of the industry and the first choice of the customer base. In other words, the strategic vision can be enunciated as follows:
The company seeks to become the leader of the industry and the first choice of the customers. We aim to attain this organizational objective through the full satisfaction of the needs and wants of our stakeholders.
The strategic vision of the firm has a twofold feature. On the one hand, it states the company objective of becoming an industry leader. On the other hand, it reveals the strategic action which...
Instead of simply focusing on the retail of our products and services, we will be striving to attain the company goals through the satisfaction of the needs and wants of as many stakeholder categories as possible. At the general level, these stakeholder categories refer to: the staff members, the customers, the business partners, the purveyors, the general public and the non-profit and governmental agencies and institutions.
At the level of the staff members, emphasis is placed on the creation of a family like working environment in which the firm focuses on the personal and professional development of all individuals. At the level of the customers, emphasis is placed on the quality of the products and services, as well as on the commitment to enhance the customer experience. At the level of the share owners, the emphasis is placed on the creation of value for the investments made by the share holders. At the level of the general public, the focus falls on the organizational commitment to operate in a socially and environmentally responsible manner.
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References:
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Cowley, M., Domb, E., 1997, Beyond strategic vision: effective corporate action with Hoshin planning, Butterworth-Heinemann
Mintzberg, H., 2000, The rise and fall of strategic planning, Pearson Education
Moyer, McGuigan, J.R., Kretlow, W.J., 2008, Contemporary financial management, 11th edition, Cengage Learning
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Credit rating -- how it works and hoe to improve it, Money Saving Expert, http://www.moneysavingexpert.com/loans/credit-rating-credit-score last accessed on April 4, 2011
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