- Words: 1347
- Length: 5 Pages
- Topic: Business
- Paper #: 97716810
Business - Management
Strategic Management Process/Vision, Goals, Objectives
"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2011).
A mission statement defines the company's purpose and primary goals. Its main function is internal to classify the key measure or measures of the company's achievement and its prime viewers are the leadership team and the