Raw fish on rice was not something to be presented to the uninitiated. It was usually replaced with some cooked seafood like shrimps to make it more acceptable to the Americans. However things changed in 1970s as global trends changed and Japan became a big business hub. This coincided with a shift in American tastes as they skirted past red meat and opted for healthier food like fish, rice and vegetables. New Japanese food outlets appeared on American landscape and sushi became a truly global food.
Japan has thus always been the most eager buyer of tuna. However in 1970s, its fish business suffered due to some coastal regulations and Japan looked towards foreign suppliers to meet growing demand for fish at home. This led to an increase in imports of tune from USA. But when Japanese economy suffered a serious setback, these suppliers did not have to worry about sales. That is because demand for fish went up rapidly in North America and U.S. bluefin industry took off in 1990s. Japanese food meanwhile became a symbol of class and sophistication in America.
The article also discusses the whole procedure of how bluefin tuna is caught and goes on to explain how sushi has managed to remain a Japanese dish exclusively even with Americans witnessing an exponential growth in sushi bars around the country. I loved this piece of writing because it takes into account the factors that are responsible for the growth of something that was primarily eastern. It was a welcome change from usual pieces on globalization that deal with popularity of American products…
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