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These events must focus women artists who are breaking stereotypes of women athletes by being strong and self-sufficient. As the women's sporting goods market is the high growth segment today, that is a critical focus for the North Face to concentrate on.
The need to embrace social networking and make it a core part of the PR, direct marketing and sales promotion strategies of the North Face is evident by the rapid growth of Facebook, Friendfeed, Twitter and many other sites emerging. The reliance on Web 2.0 technologies (O'Reilly, 2005) forces a high level of transparency and trust when these applications are used to ensure trust is created and maintained. The North Face needs to look beyond the hype of social networking to see it as a way to deliver a differentiated, highly valued and trusted experience to its customers (Pine, Gilmore, 2000). By connecting with customers in entirely new ways the company will be able to attain the 5% growth. If trust is achieved, then this growth will be possible.
References
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Linda L. Briggs. (2007, January). In Retail BI, One Size Doesn't Fit All. Business Intelligence Journal, 12(1), 41-43.
Kathryn Kelly, Arthur Andersen. (2000, March). Apparel e-commerce: Online and kicking. Apparel Industry Magazine, 61(3), 48-50.
Kusterbeck, S. (2008, November). Knowledge is Power for the North Face. Apparel Magazine, 50(3), 22-24.
Malcolm Newbery, Joseph Arouch. (1 May). Global market review of performance apparel - forecasts to 2014: 2008 edition: Performance apparel market estimates. Just - Style: Global market review of performance apparel - forecasts to, 22-32.
Malcolm Newbery. (1 January)....
Global market review of active sportswear and athletic footwear - forecasts to 2014: 2008 edition: The active sportswear and athletic footwear market. Just - Style: Global market review of active sportswear and athletic,9-20.
Nike Annual Reports (2009) -- a 9-year history of the company's annual reports. Accessed from the Internet on May 29, 2009:http://www.nikebiz.com/
O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models of the next generation of Software. Tim O'Reilly. September 30, 2005. Accessed from the Internet on May 30, 2009:
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Frank Pendle. (1 December). Global market review of outsize clothing - forecasts to 2014: 2009 edition: Executive summary. Just - Style: Global market review of outsize clothing - forecasts to,1-2.
B Joseph Pine II. (2004). Mass customization: the new imperative. Strategic Direction, 20(1), 2.
B. Joseph Pine II and James H. Gilmore. (2000). Satisfaction, sacrifice, surprise: three small steps create one giant leap into the experience economy. Strategy & Leadership, 28(1), 18-23.
Sergeant, D., Chaykin, J., & Histand, M. (2008, August). OUTER WEAR GETS RUGGED. (cover story). Wearables Business, 12(7), 44-48.
Wann, D., Grieve, F., Zapalac, R., & Pease, D. (2008, March). Motivational Profiles of Sport Fans of Different Sports. Sport Marketing Quarterly, 17(1), 6-19.
Market Growth
Market Share
Hurley
Women's Fitness
Starter
Soccer
Converse
Market Growth
Apparel APAC
Fitness Dance
Apparel U.S.
NB Hockey
Nike Golf
Footwear
References
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Linda L. Briggs. (2007, January). In Retail BI, One Size Doesn't Fit All. Business Intelligence Journal, 12(1), 41-43.
Kathryn Kelly, Arthur Andersen. (2000, March). Apparel e-commerce: Online and kicking. Apparel Industry Magazine, 61(3), 48-50.
Kusterbeck, S. (2008, November). Knowledge is Power for the North Face. Apparel Magazine, 50(3), 22-24.
Nike Annual Reports (2009) -- a 9-year history of the company's annual reports. Accessed from the Internet on May 29, 2009:http://www.nikebiz.com/
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
"Social messages sent by clothing, accessories and decorations can invoke social status, occupation, ethnic and religious affiliation, marital status and sexual availability etc." 4.2 Product innovation and technological changes The rapid rate of technological development set the course of development in numerous other domains, including apparel. In this order of ides, the technology adherent to the apparel production process is on its path from computer made designs to technologically improved materials'
Business Plan for Main Golfing Outlet Company Description Keys to Success Products and Services Marketing Plan Marketing Focus Retail Market Target Markets Web Success Golf is a game that can be enjoyed by anyone, regardless of size, shape, or age. For this reason, it has become one of the most popular sports and leisure activities in the United States. Main Golfing Outlet aims to target audiences of all ages, groups, skills and genders. Main Golfing Outlet chooses only
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The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways. The main purpose of the report is to inform the reader about the
Social Media Retailing Applications: Opportunities and Threats How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today? This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a
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