3). The original cable television analogy did not prove viable for Sirius XM, partially because cable TV became ubiquitous when there were fewer free entertainment options open to consumers. Furthermore, even television itself has become less popular, as more consumers are turning to streaming web-based content to get their visual 'fix.' Consumers have become more rather than less beholden to using the computer to get their news, entertainment, and downloadable music,

It is too early to gauge the results of this initiative, although early results of 1 million downloads in two weeks are positive (Kharif, 2009). Another competitor is Internet radio. This industry is fragmented, with hundreds if not thousands of operators. It has many of the same content advantages of satellite radio, including the ability to offer a wide range of formats. It is at a content disadvantage, however, because

23 Blue sheet Info, Societal, Political, Legal -- w / # from Blue sheet] Alt market + Nonmkt [6 + 7] analysis Mkt reactions Select strategic action [8] Is it legal and ethical? Selected? (Yes / No / Wait) Implementation of strategic action for " each" strategy [9] Provide details of what you will do to achieve your objective(s) Id strategy by its # [Identify facts, figures, #s, outside sources} Information: 1.Talk to FTC, BBB and get the information about

Sirius and XM Satellite Radio Satellite radio has emerged in the past few years as the hot new trend in broadcasting. Operating similar to DirecTV, satellite radio companies bounce their signals off satellites to beam high-quality digital service coast-to-coast, offering exclusive ad-free programming. Satellite radio offers listeners the opportunity to hear any show anywhere in the United States, combining the benefits of premium quality sound and convenience when traveling on

He doesn't mention Apple's iPod, iPod Touch, and iPad, but those devices also pose a challenge for traditional radio broadcasting. People can "…select music that suits their individual tastes and many have wider repositories of music in their own libraries" -- thanks to the iTunes and similar services -- than are offered on the playlists of radio broadcasters (Picard, p. 1). Moreover, Satellite and Internet radio are offering "hundreds of

Satellite Radio: The New Technology Everyone is familiar with cable TV. To get TV signals sent to your TV via cable, the cable company runs wires to your home. It's similar to traditional phone services. Depending on where you live, the wires may be strung above ground or hidden below ground, but the signal to your TV arrives through a physical channel - a wire. Some people have dropped cable TV in