]
Younger people (18- to 34-year-olds) are much more likely to view television news as mainly interested in serving the public interest (57.5% vs. 46.7%). Creating a local brand and attracting the most viewers is the name of the game in the battle for ratings and revenues. The local newscast defines the image of the station, and now more than ever local stations need up-to-date newscasts to keep audiences tuned in. Local stations have problems that the bigger markets do not have, tapping into news and information-gathering networks for state, national, and international news, sports, business, entertainment, politics and weather. The newsgathering services they utilize truly define their on-air and online brand. They can even build audience share with videos, audios, graphics, photos, text, newsroom systems and online multimedia. It will take this kind of up-to-date technology and style of newscasts to attract the younger people in today's market.

Digital Television's Impact…...

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Works Cited

Anchors and Reporters: Andersen Cooper. Cable News Network, CNN.com. 2007.  http://www.cnn.com/CNN/anchors_reporters/cooper.anderson.html .

Archibald, Robert B.; Haulman, Clyde a.; Carlisle E. Moody, Jr. Quality, Price, Advertising, and Published Quality Ratings,. The Journal of Consumer Research, Vol. 9, No. 4 (Mar., 1983), pp. 347-356.

Digital.life Report. International Telecommunication Union Internet Report 2006.  http://www.itu.int/osg/spu/publications/digitalife/docs/digital-life-web.pdf 

Geisler, Jill. Russert on his career, his show and his podcast. RTNDA Notebook. 16 April 2007.  http://www.poynter.org/column.asp?id=100&aid=121550 .

International roadcasting
-in the U.S.A. And Abroad-

It is the purpose of this work to examine and evaluate the impacts that international broadcasting has had on the cultural, political, and economical landscape of society as well as in terms of the impacts effected by law, communication, advertising or public relations. Sources for referencing in this document are explicitly academic and professional journal works.

In the year 1961 America's President John F. Kennedy appointed a young Chicago lawyer, who incidentally was not a member of the Washington D.C. "elite" to the position of Chairman of the Federal Trade Commission, commonly known as the "FCC" or the "Commission." Newton N. Minow was the youngest individual in history to fill the position. (Cate, 2003)

With just a few words Minow changed the way that the American citizens viewed the broadcast industry as he said:

"I have confidence in your health [but] not in your product. Your industry possesses…...

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Bibliography:

Aufderheide, Patricia (1991) "A Funny Thing is Happening to TV's Public

Forum" Columbia Journalism Review ( 1991 Nov-Dec): 60-63

Boyd, Douglas A. (1998) Journal of Broadcasting & Electronic Media: The

utilization of direct satellite broadcasting (DBS) in Saudi Arabia." 22

level of public intervention in broadcasting is justified by the existence of market failures that mean, left to itself, the broadcast market would not serve the public interest as well as it could or should'. Discuss.
The ritish roadcasting Corporation is the key player in public service broadcasting in the UK. The organization was established in 1926 as a public corporation. The company is funded with the revenue generated from licenses. All TV owners are required to purchase these licenses. The corporation is prohibited from running advertisements on any of its channels. ritain's public broadcasting became free of state control in the 60s. The relinquishing of state monopoly gave birth to many other broadcasting stations with a commercial bias, but they were still controlled strictly. The new entities were run on revenue generated from advertizing. They also sold licenses that allowed viewers to enjoy their programs. The set up still…...

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Bibliography

Anon., n.d.. Market Failure in Broadcasting. news.bbc.co.uk, p. 204. Retrieved from:  http://news.bbc.co.uk/hi/english/static/bbc_funding_review/annex8.pdf 

Davies, G., 2004. The BBC and Public Value. London: The Social Market Foundation.

Hesmondhalgh, David. 2007. The Cultural Industries (2nd edition). London: Sage

Keat, R., 2011. Political Philosophy and Public Service Broadcasting. Public Reason, 3(2), pp. 61-79.

Mogel's #5: Carefully read the want ads in trade publications. Mogel's #6: Give thought to going to graduate school in broadcast journalism. You may not want to be a reporter as a career, but Mogel writes that journalism could "give you the edge you need to get the right job." He adds that perhaps a better idea for some individuals would be to work a couple years in radio first, to see if that is really the career you want, then attend graduate school. There are "excellent extension courses offered by some colleges" and they offer a "practical alternative to graduate school" plus they give you a professional education while you are working during the daytime.
Number 7 on Mogel's list: "Take pains with each cover letter. Don't blow the impact of a good resume with a bad cover letter." This is of course good advice no matter what job…...

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Works Cited

Deitz, Corey. 'How Do I Break Into Radio?" About.com. Retrieved Dec. 7, 2010, from  http://radio.about.com .

Keith, Michael. The Radio Station: Broadcast, Satellite and Internet. Burlington, MA: Focal

Press, 2009.

Mogel, Leonard. Making it in Broadcasting. Orange County, CA: Leonard Mogel Publishing,

wireless content delivery and its implications for sport broadcasting rights fees?
Over the last several years, a technological revolution has taken place in the field of consumer electronics. This is occurring through rapid shifts in the way information is provided, delivered and the formats that are available. At the heart of these changes, are the shifts to wireless devices. This is when various game consoles, computers and cell phones have the capability of performing a variety of applications. This is transforming how consumers are receiving and watching different kinds of TV programs and movies utilizing the Internet. The basic idea is to provide consumers with a more interactive experience. (Kerschbaumer, 2011)

Commenting about these changes is John evie (the Senior Vice President of Samsung's Consumer Business segment) who said, "We expect sales of wireless devices with 'Smart TV' functionality to surpass 9 million this year, a 300% increase. Our app store…...

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References

Bain, E. (2010). Sports over IP. MIT. Retrieved from:  http://cfp.mit.edu/publications/CFP_Papers/Blain_Emmanuel_Thesis_final.pdf 

Blackshaw, I. (2012). Sports Marketing Agreements. New York, NY: Springer.

Kerschbaumer, K. (2011). Connected TVs. Sports Video.org. Retrieved from:  http://sportsvideo.org/main/blog/2011/01/07/connected-tvs-offer-promise-but-business-challenges-loom/

Battle in Radio Broadcasting
Identify the organization's generic strategy

The organization's generic strategy is important. XM strives to offer a broad and appealing means of selection for the listener. Through this, the individual pays $12.95 a month in order to have the programming as commercial free as possible. However, they also offer a family plan where one can pay $6.99 a month, so that the person can have additional radios within their household. Their target market includes those that are automobile and truck drivers. A person can receive what he or she wants through a portable receiver for their home or personal or to have one installed in their vehicle. They encourage the use of satellite radio vs. The traditional form of it. 2. Identify at least one strategy that supports the generic strategy and describe how it meets the organization's goal and objectives

One strategy that supports the generic is using the…...

Sports Clubs and Their Channels
The operations of opening a channel under a soccer sports club depend on a number of factors such as rights, the broadcasting networks in the operating country, and the events broadcasted. This paper will explain the operations of three sports club channels, one in England, Spain and Italy, and show how the process is different for each and what the individual strategies are.

In England the soccer club Manchester United operates its own TV channel called Manchester United TV (MUTV). It began broadcasting in 1998 and was originally owned by ITV plc, BSkyB and Manchester United. Thus, it was not exclusively a soccer club venture but rather a joint venture between broadcasting giants and the sports club. As the Sky platform began to take over the sporting arena in terms of establishing contracts giving it the right to broadcast first team live events, the relevancy of MUTV…...

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References

Anders, R. (2010). MUTV: Is this the road paved with gold? Probably not. The Anders Blog. Retrieved from  http://andersred.blogspot.com/2010/09/mutv-is-this-road-paved-with-gold.html 

Ed, N. (2013). Reds turn to pay-per-view in search of new revenues. United Rant.

Retrieved from  http://www.unitedrant.co.uk/opinion/reds-turn-to-pay-per-view-in-search-of-new-revenues/ 

MUTV Get Closer. (2015). MANUTD. Retrieved from  http://www.manutd.com/en/MUTV-New/MUTV-FaqsNew.aspx

Another main reason why Planet Earth is so successful is that the series delivers substantial quality content. The writing is accessible, lacking jargon, but still never dumbed-down or didactic. Individual episodes are so packed with information that viewers can look forward to watching again and again, and likely learn new things each time.

The producers opted for each episode to be about a familiar but broad ecosystem: such as caves, deserts, shallow seas, and deep ocean. This allows each individual episode to contain information about several different types of animals that exist in that ecosystem, and shows how the flora and fauna interact and coexist. Thus, no episode becomes bogged down by too much emphasis on one creature or one process of nature. At the same time, the producers select a few animals and processes to focus on instead of overwhelming the audience with too much data. To deliver scientific information…...

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Works Cited

British Broadcasting Corporation (BBC). Planet Earth. 2006.

First Amendment rights are not absolute, particularly in regards to advertising. For example, there has been a great deal of pressure to regulate advertising directed at children that promotes unhealthy junk food. "There is a legal test for judging whether commercial speech qualifies for protection under the First Amendment. Called the Central Hudson test, it says that such speech must be truthful and not 'actually or inherently misleading'" and it has been argued that much of commercial advertising targeting children takes advantage of a credulous consumer's inability to tell the difference between truth and fiction (Bittman, 2012, par.11). In this instance, however, the objections raised to our new advertising campaign are not targeted at children. Rather, the concern is merely that children may see inappropriate material, even if it is not intended that they purchase the product.
In the past, the U.S. Supreme Court has allowed censorship of certain types of…...

Marketing and Childhood Obesity
In the twenty-first century obesity is growing out of control in many counties in the developed world. A combination of a sedentary lifestyle, a high-fat diet, and sugary drinks, have driven up the average human weight to the point in which it is having a serious negative effect on the overall health of a large number of individuals. This is particularly serious with regards to our younger population. Childhood obesity, a condition in which excess body fat negatively affects a child's health, is reaching epidemic proportions in the developed world. According to the Center for Disease Control (CDC) (2010) childhood obesity has more than tripled over the last 30 years. Incidences of obesity among children ages 6 to 11 has risen from 6.5% in 1980 to 19.6% in 2008. Among adolescents ages 12 to 19 the obesity rate increased from 5% to 18.1percent during the same period.

Discussion

Teenagers…...

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References

Center for Disease Control. (2010, June 3). Childhood obesity. CDC/Healthy youth. Retrieved March 26, 2013 from  http://www.cdc.gov/HealthyYouth/obesity/index.htm 

Goodman, B. (Dir.). (2001, February 27) The merchants of cool. Frontline, Public Broadcasting System. Retrieved March 26, 2013  http://www.pbs.org/wgbh/pages/frontline/shows/cool/ 

Lluch, A., Herbeth, B., Mejean, L, & Siest, G. (2000, November). Dietary intakes, eating style and overweight in the Stanislas family study. International Journal of Obesity. Vol. 24, Issue11, 1493-1499. Retrieved March 26, 2013 from  http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3&sid=15c2f4f6-9ef7-47d3-8df7-4ec14ae58e1d%40sessionmgr13&hid=3 

Nelson, J. & Zeratsky, K. (February 19, 2010). Schools say NO to sugary foods.

He doesn't mention Apple's iPod, iPod Touch, and iPad, but those devices also pose a challenge for traditional radio broadcasting. People can "…select music that suits their individual tastes and many have wider repositories of music in their own libraries" -- thanks to the iTunes and similar services -- than are offered on the playlists of radio broadcasters (Picard, p. 1).
Moreover, Satellite and Internet radio are offering "hundreds of choices of highly focused music formats," Picard continues, making radio "…a less relevant platform" for music and entertainment than it was previously (p. 1). Besides using Satellite radio -- and being willing to pay for a service that specializes in exactly the music genre listeners prefer -- users are downloading podcasts on a number of topics that interest them, Picard explains. The problems for radio resulting from these alternative audio choices are "compounded" in the United States due to the…...

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Works Cited

Clear Channel. "Corporate Fact Sheet." Retrieved November 10, 2011, from  http://www.clearchannel.com .

Corporation for Public Broadcasting (CPB). "How do public broadcasters obtain programming?"

Retrieved November 9, 2011, from  http://www.cpb.org/aboutpb/faq/programming.html .

Forbes. "CBS Radio Faces Pandora Threat." Retrieved November 10, 2011, from   2011.http://www.forbes.com .

eithian Tradition
challenges face Director-General BBC maintain eithian tradition British public service broadcasting face technological change crises funding content ? Are lessons draw past?

The eithian tradition comes from John eith who was the British Broadcasting Corporation's director general. He created a concept of broadcasting that was centered along educating viewers. He was an autocratic leader which made the approach of educating viewers successful. He built internal checks which helped to control his benevolent style of dictatorship. He was greatly convinced that the strategy of educating viewers would greatly help the organization. He in fact summarized the purpose of the British Broadcasting Corporation (BBC) in three words which were to educate, to inform and to entertain. These remain to be a part of the mission statement of the organization to this very day. Other broadcasters around the world such as the Public Broadcasting Service (PBS) which is located in the United…...

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References

Feintuck, M., & Varney, M. (2006). Media Regulation, Public Interest And the Law. Edinburgh: Edinburgh University Press.

Kumar, S. (2009). The BBC and digital inclusion and participation Retrieved August 30th, 2012, from  http://www.bbc.co.uk/blogs/aboutthebbc/2009/11/the-bbc-digital-inclusion-and.shtml 

Moore, C. (2012). It's time the BBC learnt its lessons. Gulf Daily News Retrieved August 30th, 2012, from  http://www.gulf-daily-news.com/NewsDetails.aspx?storyid=333146 

The British Broadcasting Corporation. (2012). Jubilee coverage: BBC receives more than 2,000 complaints Retrieved August 30th 2012, from  http://www.bbc.co.uk/news/entertainment-arts-18337851

News stations have strict rules regarding the ethics of monetary compensation for stories (i.e. It isn't allowed), however, and this is likely an effort to bolster local sales by highlighting certain local businesses. This also provides a way for Denver news organizations to remain connected -- and appear connected -- to the community. internet advertising has found a fairly steady pattern, and the television stations that have news websites have employed the same types of banners, though often in more muted tones, that are found on most commercial websites.

What is the projected growth of the news broadcasting industry in the next 3-4 years in Denver?

Unfortunately, growth foes not seem very likely in the area of television news broadcasting in the Denver area for some time. Even assuming that the economic troubles end within the next year, the broadcast industry in the Denver area is largely saturated. Though there is certainly…...

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References

"Denver Colorado Local News Media." Accessed 30 June 2009.  http://www.mondotimes.com/1/world/us/6/402 

"Denver Population Growth Statistics." Accessed 30 June 2009.  http://www.clrsearch.com/RSS/Demographics/CO/Denver/Population_And_Growth 

Rocky Mountain Media Watch. Accessed 30 June 2009. www.bigmedia.org

adio Corporation of America
Company History

Company Structure

Company ole in Shaping Culture

esponse to Change

Technological Change

Social/Cultural Change

The communication is seen as a major contributor in terms of its wide range of impacts on society, culture, and technology developments. There are only few events in the history that completely reformed the communications functions. These events are movies, talkies, radio, television, and innovations of internet. The company chosen as a case study has influenced technology used to broadcast including radio and television. The significance of the company is also evident through their commitment to innovation. The corporation played an important role in shaping global cultures and societies through radio, television, and recorded music.

The idea of wireless communications originated from multiple sources and it is also a significant development. The history reveals that sound was introduced in films through experimentation in late 19th and early 20th century. The business was later commercialized after incepting market demand.…...

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References:

Campbell, R., Martin, C.R., & Fabos, B. (2011). Media and culture: An introduction to mass communication. USA: Bedford Books.

Graham, M.B. (1989). The business of research: RCA and the VideoDisc. Australia: Cambridge University Press.

Malanowski, G. (2011). The Race for Wireless: How Radio Was Invented (or Discovered?). USA: AuthorHouse.

RCA.(n.d.). The rcastroy. Retrieved from  http://www.rca.com/about/the-rca-story/

Government officials and elected officers become unwilling to provide limited public funds to broadcasters whose audiences are becoming smaller, forcing public service programmers to reach for larger audiences with different types of program content. "While multiple program sources -- cable, home video -- make it unlikely that these systems will move toward "mass audience programming" it is the case that the face of broadcasting is changing in these contexts" (Narrowcasting, 2012).
Digital signage networks for narrowcast advertising are becoming part of the mainstream and not some sort of on the edge experimental medium reserved for the daring and advanced. ather than being seen as a risk in the eyes of media buyers, they are becoming a vital communications path for marketers and advertisers wishing to sway consumer spending decisions at the point of purchase. It isn't particularly surprising that narrowcast digital signage networks are entering the mainstream. Advertising buyers and…...

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References

Little, D. (2007). Digital signage -- InfoTrends sees significant growth for narrowcasting.

Retrieved from  http://ezinearticles.com/?Digital-Signage-InfoTrends-Sees -

Significant-Growth-for-Narrowcasting&id=633856

Narrowcasting. (2012). Retrieved from  http://www.museum.tv/eotvsection.php?entrycode=narrowcasting

The Evolution of Basketball: A Historical Perspective

From peach baskets to air Jordans: The technological advancements that have shaped the game
The rise of the NBA as a global phenomenon: How basketball became a cultural and economic force
The impact of star players on the popularity and growth of basketball

The Social and Cultural Impact of Basketball

The influence of basketball on urban culture and youth identity
Basketball as a tool for social change and community building
The representation of diverse cultures and perspectives in the game

The Psychological and Physiological Aspects of Basketball

The mental toughness and determination required to succeed....

Historical and Cultural Impact

The Evolution of Football: Tracing Its Origins and Innovations
Football and Society: Exploring Its Role in Shaping Culture and Values
The Global Reach of Football: Analyzing Its Impact on National Identity and Diplomacy

Socioeconomic Perspectives

The Economic Powerhouse of Football: Examining Its Revenue Generation and Impact on Local Economies
Football and Inequality: Exploring the Socioeconomic Disparities Surrounding the Sport
Football as a Catalyst for Social Change: Assessing Its Potential to Empower Marginalized Communities

Performance and Strategy

The Anatomy of a Great Football Team: Identifying the Key Factors for Success
The Science of Football: Analyzing the Biomechanics and Physics....

Ethical Considerations in Media Coverage of AIDS

The acquired immunodeficiency syndrome (AIDS) pandemic has raised profound ethical questions for the media, shaping how they approach coverage of this devastating disease. Ethical considerations play a pivotal role in determining the choice of language, portrayal of individuals, and framing of narratives surrounding AIDS.

Accurate and Non-Stigmatizing Language

One of the primary ethical concerns is using accurate and non-stigmatizing language. The use of outdated or insensitive terms can perpetuate harmful stereotypes and discrimination against people living with HIV/AIDS. Ethical guidelines emphasize employing terms such as "people living with HIV/AIDS" rather than "AIDS victims" or "HIV-positive." By....

The Evolution of Mass Media: Shaping Societal Perceptions and Behaviors

Mass media, encompassing channels of communication that reach a large audience, has played a transformative role in molding societal perceptions and behaviors throughout history. The emergence of new media technologies and platforms has continuously reshaped the ways in which information is disseminated, consumed, and interpreted, leading to profound societal consequences.

Early Forms of Mass Media: Print and Broadcasting

The invention of the printing press in the 15th century marked the dawn of mass media. The ability to produce and widely distribute printed materials, such as books, newspapers, and pamphlets, enabled the dissemination of....