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About My Own Social Media Marketing Campaign Plan Essay

Words: 2849 Length: 10 Pages Document Type: Essay Paper #: 56272091

Social Media Marketing

Importance of Social Media Marketing

Social Media Marketing is now considered as one of the most important function of any business. Large companies and programs focus on improving their function of marketing on social sites and blogs like Face book, Twitter, Pinterest and so on. Since, there are examples of many big and small businesses that made huge benefits via social media marketing. Coca-Cola has about 35,000,000 fans and this number increases by 9,000 on average a day. Disney and Starbucks have also made great progress but they still need to make efforts to reach up to the level of Coca-Cola.

When developing a social media marketing strategy, a company first has to choose suitable sites for the business since all of the social sites do not work out. Therefore, the marketing team has to make an analysis and then devise a suitable plan. Once the sites have been selected then the team needs to decide on the target market. Later, the strategies for fitting into the sites are planned so that to ensure the success of the campaign.

Social Media Marketing Strategies

Social media marketing strategies requires careful planning and implementation. It requires focus on economic value, number of likes, conversion rates and shares per post. Economic value calculates the return on investment that is been collected through social media sites. Conversion rates are applied on number of visits that are converted in to sales. However, over social sites these conversion rates are used for the number of comments and posts. Company can determine the monetary value of social media marketing campaign by using Google Analytics. This program traces the traffic on social media pages and determines the conversion rates.

Number of followers or likes in social media marketing campaign has the maximum importance since it…… [Read More]

Sources:
Hitz. (2011, October 13). Brands on Social Media. Retrieved August 26, 2012, from socialwoot.com: http://socialwoot.com/social-media/starbucks-social-media-marketing.html/attachment/untitled-5

Julmos. (2012, March 30). Starbucks - My Starbucks Idea. Retrieved August 25, 2012, from jmoslow.wordpress.com: http://jmoslow.wordpress.com/2012/03/30/starbucks-my-starbucks-idea/
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PR Class Tweeet Pie The 'Twecipe' Book Essay

Words: 2118 Length: 7 Pages Document Type: Essay Paper #: 3491116

PR class

Tweeet Pie: the 'twecipe' book of 140-character recipes

Social Media Marketing has now become one essential ingredient of every business on fire, planning to serve community in most delicious way possible. Seemingly every big or small business can multiply its repute and sales drastically by employing social media techniques. Like the one brilliant step taken by UK cooker brand Belling, eager to reposition its name by grabbing attention of folks socializing on Twitter who love to cook and share their fun and interest with others worldwide.

The campaign was not just all about bringing in recipes of mouth watering treats in a short recipe book bearing the name of 'tweet pie', but its outstanding aspect was to limit the length of every recipe to 140 characters. This was the most engaging feature for twitter fans and audiences (Cooking up the twecipe book, 2011)

People were requested to tweet in their most quick and favorite recipes using the hashtag #TweetPie. The campaign ended up collecting over 200 'recipes' being submitted. That was not it yet, after that Umpf (PR and social media agency who carried out this campaign) got down to discovering the ideal illustrations for the book. Again, over 92 designers put forward entries for the illustration competition (Independent, 2011).

The recipes of Tweet pie are called 'twecipes' and they are the collection of recipes both from twitter fans and belling.co.uk. The campaign has been chosen in the Best Use of Twitter category at the Social Buzz Awards. The campaign resulted in an increase in revelation for Belling and achieved around 100 pieces of media coverage.

Harnessing the power of the ever-increasing popularity of twitter and other social media sites has earned the British cooking appliance manufacturer Belling great repute among masses. You can very well imagine the popular short twecipe book circling around possessing the name of 'Belling' on its cover. That is how any brand in market can make its presence felt overwhelmingly only with some attractive and innovative ideas (Tweet…… [Read More]

References:
Cooking up the twecipe book. 2011. Retrieved March 9, 2012, from Brand e-biz: http://brand-e.biz/cooking-up-the-twecipe-book_14254.html

David Von Drehle. 2009. Can Attack Dogs Be Rehabilitated? Retrieved March 13, 2012, from Time Magazine: http://www.time.com/time/magazine/article/0,9171,1942950,00.html
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Technology Such as the Internet Has a Essay

Words: 1908 Length: 6 Pages Document Type: Essay Paper #: 84212275

technology such as the internet has a negative impact on the news industry and how it is going down. This paper goes on to consider the how modern technology has effected the news industry and in what way and what is being said about this decline on the news by journalists, news companies by examining extant literature on journalists and how they are working with new technology, blogging, twitter and such kinds of technology. The advantages and disadvantages of using such technologies are also explored. The paper also explores how the news industry makes money from technology as well as how the technology might make them bankrupt. Their opinions are sort in this paper. Statistics on the decline of the news industry are also presented as well as the possible long-term effects of technology adoption on the news industry are also explored.

Context

This paper is written within the context of journalism. The aim of this paper is to investigate the danger that internet technology poses to the current and future news industry and how these dangers can be leveraged.

Hypothesis

H1: Usage of internet technology leads a decline in the circulation of printed edition news paper and hence low revenues from newspaper sales.

H2: Usage of internet technology leads to a reduction in advertisement revenue

Rationale

The rational of the study is based on the fact that the adoption of internet technology has lead to a more open society where information flows freely and at very minimal charges. The usage of internet technology has also been noted to lead to a reduction in advertisement revenue since most advertisers resort to internet-based advertizing which is more targeted (Graham & Smart 196). These changes are what prompted us to suggest that the reliance on internet technology as a source of news is most likely to lead to major bankruptcies within the news industry.

Literature review

Extant literature has been dedicated to the effects of internet technology on journalism. In this section, we present a literature review on the negative effects of…… [Read More]

Resources:
Berte, Katrien, DeBens, Elsa, "Newspapers go for advertising: challenges and opportunities in a changing media environment," Journalism Studies, Vol. 9 No.5, pp.692-704.2008

Bird, S.Elizabeth "The future of journalism in the digital environment," Journalism, Vol. 10 No.3, pp.293-5.June 2009
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Southwest Airlines Social Media Using Essay

Words: 3506 Length: 10 Pages Document Type: Essay Paper #: 92272980

Only a small percentage of flights are booked using travel agents. The primary means for customers to purchase tickets is directly from the airline over the phone or online at the company's website http://www.southwest.com/. Using this method, customers have access to offers that are only available on the web.

Southwest's marketing campaign is based on setting itself apart through branding. For instance, Southwest uses a "cattle call" method of seating. Customers are not assigned seats, but board in three groups according to arrival time. This allows the airlines to board passengers more quickly. In addition to this key difference, Southwest allows passenger to change reservations without incurring any additional costs, as with other airlines. However, Southwest does not offer same-day standby on a different flight. This service is usually free on other airlines without upgrading.

Southwest is the bare bones carrier. They offer Snack Packs of prepacked goods instead of the full service meals served by other airlines. On shorter flights, they only offer snacks and a soft drink. Southwest offers free in-flight drinks, excluding alcohol. Southwest has no in-flight entertainment. However, Southwest employees often offer colorful entertainment themselves, spontaneously breaking out in song. They are known for more creative boarding announcements. These attributes are often received well by customers, but have been called offensive by a small contingency.

One of the most successful promotional programs by Southwest is their Rapid Rewards Program where passenger can receive credits for each flight. Southwest's program goes beyond frequent flyer miles. They also earn credits for using one of Southwest's partner services including car rental, hotels, and restaurants. Customers can earn even more points by using a Rapid Reward branded visa to purchase services. This program allows customers to build up reward points faster than competitor airlines. This program has no blackout dates for redeeming rewards points. This program has been a great success for Southwest and has become integrated into the Southwest brand.

Southwest is known for its lighthearted ad campaigns and attitudes among the employees. The idea is to make the customer's experience pleasant and to generate…… [Read More]

Works Cited:
American Airways. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Airways

American Eagle Airlines. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Eagle%20Airlines
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Paul Klee's Painting Style Reflects Essay

Words: 916 Length: 3 Pages Document Type: Essay Paper #: 30609950

"Color has taken possession of me; no longer do I have to chase after it, I know that it has hold of me forever. That is the significance of this blessed moment. Color and I are one," Klee said (cited by Pioch). With this revelation and the expressionist approach Klee learned under Blue Rider tutelage, Klee developed his signature style. After the First World War, both Klee and his friend and fellow expressionist Kandinsky taught at the Bauhaus School in Berlin. Klee taught at the Bauhaus School from 1921-1931. After that, Klee taught in Dusseldorf but was persecuted by the Nazis because of his work (Pioch). He moved back to Switzerland in 1933 and died there in 1940 from a disease called scleroderma.

The Bauhaus School represented a conceptual shift in art, as it celebrated design and craftsmanship as well as philosophical themes. The impact of Bauhaus on the history of art is especially evident in some of Klee's work. However, "Twittering Machine" exemplifies the core elements of both Blue Rider and Bauhaus. From Blue Rider and his experiences in Africa, Klee incorporates playful colors and abstract ideas: shapes, forms, and colors are the key elements of the painting. From Bauhaus Klee developed strong affection for the interface between technology and humanity as well as between technology and nature. Klee also addresses the idea of communication in a conceptual and symbolic way.

The Bauhaus School developed a "positive, communal approach to the problems of the industrial machine age, but what he offered was an art that focused on the imagination and the creative process as that which makes us most human," ("Klee-Twittering Machine"). In "Twittering Machine" Klee accomplishes the goal of uniting the distinct impulses of nature and the human mind. Technology is not evil or sinister for Paul Klee. Rather, technology is an aspiration. The stick figure reaching for the birds on the wire suggests the human quest for freedom, symbolized by the wings and the motif of the bird. However, the stick figure also longs to be a part of the social life that the birds represent.

Bauhaus art was optimistic, reflecting the drive for a…… [Read More]

Sources:
Bauhaus-Arhiv Museum of Design. "Paul Klee's Elemental Design Theory 1921-1931." Retrieved April 28, 2009 from http://www.bauhaus.de/english/bauhaus1919/unterricht/unterricht_klee.htm

"Klee-Twittering Machine." Retrieved April 28, 2009 from http://www.csulb.edu/~karenk/20thcwebsite/438final/ah438fin-Info.00033.html
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Using Social Media in Business Essay

Words: 665 Length: 2 Pages Document Type: Essay Paper #: 88225838

Social Media Strategy Memo

Internal Memo on the Value of Social Media

VP, Marketing

Using Social Media to Listen and Connect With Customers

The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages and disadvantages of each type of social media, and a recommendation of how we can use these new forms of communication to build strong relationships with customers and prospects.

Comparing The Advantages and Disadvantages Of How Social Media That Can Help Connect With Customers

Of the many social media sites and applications available today, there are three that are best used for connecting with customers. These include LinkedIn and Twitter. LinkedIn is a social networking site that is very career-focused with each person having a profile that resembles a resume. Some employers are using LinkedIn as a resume instead of the more formal document as a means to screen potential employees. LinkedIn is an ideal social networking site to use for prospecting for new customers as well.

There are social networks entirely committed to image-based content including Pinterest and to a large extent Google+, while others are more focused on social interaction, including Facebook. Of the many types of social networks, LinkedIn and Twitter are the most effective for our company to use in connecting with customers.

Comparing LinkedIn And Twitter

The advantages of using LinkedIn as a social media site for finding new prospects and listening to customers include the ability to quickly form new groups, manage those groups, and actively ask questions and share information with them. In short, our company could use LinkedIn to create smaller customer communities or audiences that we could speak with online anytime. As long as we provide excellent content to them and help them solve their problems, we'll continue to…… [Read More]

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Marketing in 2012 Demands a Rapid Pace of Change Which Impacts Considerably on Business Practice Essay

Words: 2818 Length: 9 Pages Document Type: Essay Paper #: 94023063

Wal-Mart Changes in Business Practices

Marketing in 2012 Demands a Rapid Pace of Change Affecting Business Practice

Over the years, there has been a change in the way organizations market their products across the globe. These changes are influenced by the dynamic nature of customers as well as changes in consumer behavior. It is pertinent to note that the introduction of social transparency has promoted the aspect of customer service in e-marketing. The social media is now considered an instrumental aspect of the marketing of any organization. This study will elaborate the significance of social media to Wal-Mart's marketing strategy. Through social media, customers become the influencers regarding the product consumption and purchase decisions across the market. Additionally, multiple aspects of an organization can be incorporated. These include advertising, public relations, marketing, customer service, as well as e-commerce. Social media website form multidimensional platform for different client engagements.

This study comprehensively articulates the demands of the marketing strategies with the rapid developments in the market. The changes have significantly influenced the practices of much business across the globe as competition stiffens. The use of different social networking sites as channels of communication for different business engagement is also clearly discussed. It is pertinent to note that the discussion is in relation to the retail chains market. The company at the center of the discussion is Wal-Mart. Over the years, the adoption of social media as a marketing platform has reduced the costs of reaching out to the masses. A comparison is drawn between the traditional media and the social media platform effectiveness. It is pertinent to note the rise of social media is based on the strength of new media platforms such as the Internet and mobile networks (Christian, 2011).

Industry Selection

The retail industry is characterized by stiff competition and aggressive marketing. The industry has multiple players across the globe with many of the multinationals conducting its in many regions. Wal-Mart is a leading retail store multinational with operations in multiple countries across the globe. It is pertinent to note that the organization has a workforce of about two million in its more than eight thousand stores. The organization has multiple divisions with different target markets. The Sam's club is recognized as a wholesale outlet for the organization whereas the department stores are known as the Wal-Mart discount stores.

The…… [Read More]

Bibliography:
Christian, E.B. (2011). Rock Brands: Selling Sound In A Media Saturated Culture. Lanham [Md.: Lexington Books.

Clow, K.E. (2012). Cases in Marketing Management. Los Angeles: SAGE.
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IPO Leno's Quote About Creating an Artificial Essay

Words: 1067 Length: 3 Pages Document Type: Essay Paper #: 6349343

IPO

Leno's quote about creating an artificial shortage of fish draws in some lessons about the business world to the old adage. The original adage is the first part of the quote about "Give a man a fish, he'll eat for a day; teach a man to fish and he'll eat for a lifetime." This quote is talking about dependency, where the proverbial man is hungry. If you give him a fish, this is a short-term solution. He eats today, but then tomorrow he goes right back to being hungry with no fish. He needs charity again, because he lacks the skills to feed himself. When you teach him to fish, he then has the ability to feed himself. This is a skill that lasts a lifetime, so teaching the man to fish is a long-term solution to the man's hunger problem.

Leno adds the additional clause to the adage for humor. The clause "Teach a man to create an artificial shortage of fish and he will eat steak" reflects a cynical view of the capitalist ethic. The man, instead of feeding himself, is able to disrupt market forces in such a way that he creates a pent-up demand for fish. As one who can catch fish, he then in is a position to sell his fish on the open market. As at this point the artificial supply problem has created an imbalance between supply and demand, where there is excess demand in the market, the price of fish is higher. The man has earned a profit, and now can afford to eat steak, which Leno is taking to be superior to fish. Leno is apparently not Japanese.

The economics of the issue are simple. The base assumption is that there is enough supply of fish for everyone, and the market is therefore in a state of equilibrium. If an…… [Read More]

References:
MSN Moneycentral. (2013). Twitter. Retrieved November 25, 2013 from http://investing.money.msn.com/investments/stock-balance-sheet/?stmtView=Qtr&symbol=TWTR

Pepitone, J. (2013). Twitter soars 73% in IPO. CNN. Retrieved November 25, 2013 from http://money.cnn.com/2013/11/07/technology/social/twitter-ipo-stock/