World Cup Essays

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What Determines Success in the FIBA World Championship Essay

Words: 2834 Length: 10 Pages Document Type: Essay Paper #: 29430390

FIBA World Championship

History of the FIBA

Factors for Success

Data Driven Approaches

NBA Players

Team Culture

2013 Rankings 15

The FIBA has become the premier international basketball league in the world. Over the course of the last few generations the tournaments have been increasing their viewership and fan base. The level of competition in this league has also increased. Since 1989 the league has opened the doors to NBA players which not only increased the league's competitiveness but elevated the popularity of it as well. There are many different approaches to trying to discern which teams will be successful in the league. This analysis will look at statistical approaches as well as cultural approaches to provide insights into what constitutes a successful team in the FIBA.

History of the FIBA

The International Basketball Federation (French: Federation Internationale de Basketball), more commonly known by the French acronym FIBA, is an association of national organizations which governs international competition in basketball. FIBA has organized a FIBA World Championship for men since 1950 these events are now held every four years, alternating with the Olympics.In 1989 FIBA opened the door to Olympic participation by professionals such as players from the NBA in the United States. At this point, the Federation Internationale de Basketball Amateur became the Federation Internationale de Basketball, but retained FIBA as an abbreviation. The tournament was most recently expanded in 2006, increasing the number of teams from 16 to 24. During the preliminary rounds of the FIBA World Championship, teams are divided into four groups of six, and play a round-robin schedule with the other teams in their group. The top four teams from each group based on win-loss record advance to the round of 16, where the tournament moves into single-elimination mode. A consolation bracket is held for teams that lose in the quarterfinals to determine exact finishes from first through eighth place (ESPN).

Factors for Success

Data Driven Approaches

It is becoming increasingly popular to try to achieve…… [Read More]

Canada, G. Fist, Stick, Knife, Gun: A Personal History of Violence in America. Beacon Press, 2010.

Card, D. And G. Dahl. "Family Violence and Football: The Effect of Unexpected Emotional Cues on Violent Behavior." The Quarterly Journal of Economics (2011): 103-143.
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AB Inbev Is the World's Largest Maker Essay

Words: 3283 Length: 10 Pages Document Type: Essay Paper #: 52613348

AB InBEV is the world's largest maker of alcoholic beverages and they have other interests (such as bottling for other beverage makers) which increases their overall revenues. Because the company has a business plan which includes operational efficiency, a strong financial matrix, well-trained and knowledgeable employees and a customer-first focus, they have been able to maintain and even gain market share during difficult economic times. With unique strategic capabilities that have positioned AB InBEV as the leader, it is possible to see the company be an even larger part of the beverage industry in years to come.

The latest quarterly report for AB InBEV (3rd quarter 2010) shows that the company continues to see a rise in revenues across the board[footnoteRef:1]. Although some high end products (mainly high-dollar spirits and specialty beers) have taken a hit in the market[footnoteRef:2], AB InBEV has been mostly insulated from this outcome because of their focus on world beer markets[footnoteRef:3]. A recent study showed that beer is able to deal with market fluctuations more easily than other spirits because of processing time[footnoteRef:4]. Because a new batch of beer can be brewed and fermented within a relatively short period of time, the manufacturers of these spirits are not as susceptible to global economic struggles. With the economic downturn, individuals have been spending more money on low-end beer products which has caused AB InBEV to focus a greater amount of their resources on those products[footnoteRef:5]. Since one of the greatest threats to AB InBEV's strategy is the popularity of microbrews, they have made a concerted effort to enter that market and put their weight behind new products that will breed customer loyalty[footnoteRef:6]. [1: AB InBEV, "Anheuser Busch InBEV Reports Third Quarter and Nine Months 2010 Results," Anheuser Busch (November 3, 2010), Accessed February 20, 2011 from] [2: Euromonitor International, "Alcoholic Drinks Overview: A Tentative Recovery and the Great Divide," Euromonitor International December, (2010).] [3: Janine MacShane, Alison Sampson and Roberto Restrepo, "AB InBEV," Trinity University. Accessed February 20, 2011 from] [4: Euromonitor International, "Growth Opportunities for Beer Suppliers," Euromonitor International January, (2011).] [5: AB InBEV, "Dream & Deliver: Annual Report 2009," Anheuser Busch (2009), Accessed February 20, 2011 from] [6: Janine MacShane, Alison Sampson and Roberto Restrepo, "AB InBEV," Trinity University. Accessed February 20, 2011 from]

AB InBEV has the…… [Read More]

AB InBEV. "Interbrew and AmBEV Establish InterbrewAmBev: The World's Premier Brewer." Anheuser Busch (2004). Accessed February 20, 2011 from " rel="follow" target="_blank">
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Travel Project the 2010 World Essay

Words: 631 Length: 2 Pages Document Type: Essay Paper #: 35920964

The Stellenbosch Wine Route covers the area around that city; the Constantia wine route is the oldest in Africa and the Durbanville wine route is an up-and-coming tour with unique cellars, horse racing and ample opportunities for high-adventure outdoor recreation (South Africa Guide, 2010). Many wineries and towns along these routes now have guesthouses to host visitors, and wonderful restaurants, to create the most idyllic experience possible.

Back in the city, the wine scene is supported with a number of excellent restaurants. Trendy restaurants feature the region's best and most exclusive wines -- the good stuff we keep for ourselves -- and the bold, innovative cuisine to match. Unbothered by adherence to stiff rules, South African chefs infuse the world's great culinary traditions, leaving no stone unturned to create the ultimate experience for enjoying Western Cape wine. From there, the rest of the city's many pleasures awaits. If you prefer a touch of the exotic or something closer to your own, there is something for every taste in South Africa.

There can be no doubt that visitors to Cape Town will take something with them, but they will leave something too. We loved hosting the world last June and we learn from the experiences and stories shared by our friends from around the world. Just as you bring much to us, we will leave you with a joy of life that you may never have known if you failed to visit the world's most beautiful city, Cape Town.

Works… [Read More]

D'Angelo, a. (2010). Cup runneth over for wine industry in Western Cape. Business Report. Retrieved December 3, 2010 from

South Africa Guide. (2010). South African wine -- Tour the wine routes of South Africa. The South Africa Guide. Retrieved December 3, 2010 from
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Cups of Tea Analysis Three Essay

Words: 1992 Length: 6 Pages Document Type: Essay Paper #: 55723119

While some of the products of this time orientation, like their emphasis on traditional forms of hospitality and the slow pace of the culture in respect to the dynamic rhythms of nature, are valuable and perhaps superior to our own cold, rushed, and removed values, other aspects of the Balti's past-oriented culture are not. There is great religious intolerance by some members of the society, such as the Taliban and a constant hashing-over of tribal and religious grievances produced very negative results. At one point, Mortenson was kidnapped, beaten and threatened by Islamic extremists for his efforts, simply because he was an outsider and American. Mortenson's founding of schools enabled him to share the future-orientation of American culture in a positive way, just as the Balti's hospitality brought positive aspects of their culture into his life.

These forms of fruitful cultural dialogue show the benefits of cultural interaction, and show how individuals can learn when forced to question their most dearly-cherished notions. Take, for example, the value of what is termed success. American culture places a high priority on achieved status, that is, what an individual has done with his or her life -- how he or she has 'pulled him or herself up' by his or her bootstraps. In contrast, Balti culture stressed assumed status, including the status one is born into like gender. This emphasis on assumed status has benefits, like the value given to village elders and religious leaders, but can also hamper the development of individuals such as the young girls of the village. Mortenson learned to reevaluate his own concept of success as always climbing the highest and greatest mountain, and redefined success as helping others in a more traditional sense of communal values. The Balti, especially the girls, have learned to take pride in individualistic intellectual accomplishments through Mortenson's schools. Despite his many setbacks, Mortenson still believes that his efforts have and can enact positive cultural changes that…… [Read More]

Beer, Jennifer. (2003). High and low context. Culture at work. Retrieved 5 Nov 2008 at 

Gardener, Marilyn. (2006, September 12). A failed mountaineer becomes a philanthropist after a village saves his life. The Christian Science Monitor. Retrieved 5 Nov 2008 at
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History of the World in 6 Glasses Compare and Contrast 3 Drinks Essay

Words: 2056 Length: 6 Pages Document Type: Essay Paper #: 16705836

Histories of the World in 6 Glasses (compare and Contrast 3 Drinks)

The History of the World in Six Glasses by Tom Standage

'Tell me what you drink and I will tell you who you are'

The History of the World in Six Glasses by Tom Standage chronicles human history through changing tastes in beverages, spanning from beer to wine to 'spirits' (hard liquor), coffee to tea, and ending with Coca-Cola. Although many books have explored human history through the lens of a singular foodstuff, few have used beverages. Yet, as Standage points out in his introduction, although a person can survive without food for a relatively long period of time, without liquids, he or she will perish in days. Beverages also have intoxicating properties which can change the way that civilizations unfold, either causing drunkenness or alertness. And it is perhaps for that reason that so many cultures and nations have defined themselves according to what they drink, more so than what they eat. The British define themselves as tea-drinkers, as do the Chinese. Hard-drinking America is the nation of the cocktail -- and Coca-Cola.

The central, driving thesis of Standage's book is that even more so than food, if you 'tell me who you drink, I will tell you who you are.' A civilization's beverage of choice is revealing because it denotes the environmental and economic pressures to which the society was subject, and reflects existing class divides and social norms. (Consider the divide between beer drinkers and wine drinkers in contemporary America). But the choice of beverage is also a 'two-way street' -- beverages help shape and create a society. (Consider how the availability of Starbucks and coffee has helped create our contemporary 24-7 society or how the availability of cheap and caloric sodas has contributed to our obesity crisis).

The economics of beer: How the elixir of the gods became the beverage of…… [Read More]

Works Cited:
Standage, Tom. The History of the World in Six Glasses. New York: Walker & Co., 2005.
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Melbourne Cup Is Not a Specifically or Essay

Words: 1347 Length: 4 Pages Document Type: Essay Paper #: 33932817

Melbourne Cup is not a specifically or inherently gendered event, the special weekend will entail extra activities that must be planned, coordinated, and executed with gender issues in mind. This year's Melbourne Cup carnival celebration is being marketed towards females in overt and covert ways: such as by the use of hot pink typeface and a floral background plus a prominently featured section on style and fashion that uses a female model for the menu item (Melbourne Cup Carnival 2011). Yet it is precisely the gender segregation of the races from the non-race activities that bring gender issues to the forefront. In this critical analysis of the Melbourne Cup main event, the Melbourne Cup carnival, and the non-Cup-related recreational activities scheduled before and during the event, I will draw upon the following three disciplines: gender studies, marketing, and the politics of socio-economic class.

From a gender studies perspective, horse racing can itself become the subject of critical feminist analysis. This analysis encompasses such wide-ranging issues as animal rights, the sexual symbolism of horses, and the cultural connotation and history of horses. More importantly, a feminist perspective investigates the historically male-dominated profession of the jockey. Currently, more than fifty percent of apprentice jockeys are females and numbers are likely to climb (Tolich 1996). The introduction of females to the jockey profession has not necessarily signaled gender equity. Quite the opposite, the introduction of females to the jockey profession has highlighted the gender differentials in the labor market (Tolich 1996). Just as nursing is a "feminized" profession, so too has become the field of professional horse racing jockey (Tolich 1996). Although Chantal Sutherland and other jockeys have gained considerable notoriety regardless of gender, the field itself has become a "secondary labour market," (Dwyre 2011; Tolich 1996). This should come as no surprise, and yet it signals the entrenched gender issues that continue to plague equality. How to explain the differential labor market to a group of young people involves…… [Read More]

"The Canterbury Tales: The Reeve's Tale Symbolism, Imagery & Allegory," (2011). Schmoop. Retrieved online: 

Donovon, J. (2000). Beyond Animal Rights. Continuum.
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Bedford Ave All the World's Essay

Words: 2491 Length: 8 Pages Document Type: Essay Paper #: 92985517

it's been fun, but I don't really know anyone here. I don't really do the bar scene, and that's pretty much what everyone else who lives in my building does. So I guess it's time to look for somewhere else."

Required: A Little Extra Green

Although those living in Manhattan would probably still think of the neighborhood as a bargain, by a more objective standard (and during a recession), the rents are certainly not conducive to anyone without a firm standing in the upper ranges of the middle class.

A 1000-foot apartment at Bedford and Third, for example, boasts "recent renovation" at $2,900 a month.

Whatever might be left over after rent might be spent at Antidote Chocolate. One particularly interesting aspect of the fact that this chain has moved into the neighborhood is that most of its stores reside in far-pricier and more established neighborhoods.

This suggests not only that people living in the neighborhood (or shopping there) are not only fairly well off but that, through such stores, they are becoming linked to the larger New York metropolitan area. This is an important aspect of gentrification, for homogenization is a part of the upscaling of any neighborhood, and one of the arguably more tragic aspects of it.

The chocolate store offers flavors including lavender and red salt, mango and juniper, almond and fennel, banana and cayenne, and ginger and gooseberry.

Surely these are the kinds of chocolates that the community residents want to be able to talk about eating more than they actually want to eat them? A couple of women in their mid-twenties holding hands and looking at the wares seemed to agree. One commented:

I'm looking for a present for my mom for mother's day. She loves chocolate. but, seriously, what could I get her here? This is…… [Read More]

Antidote Chocolate. (2011). Retrieved from

Duane Reade Cracks the Secret to Williamsburg Success: Beer! (2011). Retrieved from
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Theodore Levitt the World and Consumers in Essay

Words: 2855 Length: 10 Pages Document Type: Essay Paper #: 74937228

Theodore Levitt, the world and consumers in particular are moving towards having similar likes, preferences, and tastes and these have caused people to prefer the same products the world over. These products that are given preference are those that are liked by everyone else. "Everyone in the increasingly homogenized world market wants products and features that everybody else wants." Levitt, 1984.

This statement is true in the world that we currently see, and this should be the focus of all marketing campaigns whether they are aimed at building brand awareness, changing the attitudes of consumers, or just trying to increase sales of a product. By simply creating a product that will become the preference of many, it is remarkably easy to capture and penetrate the market and thus boost sales by a large margin.

Levitt also argues that "different cultural preferences, national tastes and standards, and business institutions are the vestiges of the past." Levitt, 1984.

It can be deduced that Levitt agrees that the way the current consumer needs are shaped is hugely different from the way the market was five or even ten years ago. In the past, consumer needs were shaped by several factors some of which were complex in nature. These factors include social, political, culture and economic factors. However, in the current market, the element which profoundly influences the behavior of consumers is what others are buying. Levitt suggested that there is a convergence of patterns through which consumers make the decision on which products to buy. This convergence is influenced by several factors such as pricing, modernity of the product also brand recognition Levitt, 1984(, Levitt, 1986)

Pricing can be seen in a recent publication where it is found that consumer behavior as a result of the recession has markedly changed from being one of brand loyalty to one of purchasing items that are cheapest off the shelves Miller and Washington, 2012(, Levitt, 1986)

. This shift is not just one person or a bunch of people rather it is followed by the majority of the population. Modernity of the product comes in different ways. One is that there is a shift towards green products. Everywhere in the TV, radio or other forms of advertising, people are being encouraged to go green, and this is one of the factors influencing consumer behavior. Another factor under modernity is that of innovation…… [Read More]

BELK, R.W., GER, G. & ASKEGAARD, S. 2003. The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research, 30, 326-351.

BELK, R.W., GER, G. & ASKEGAARD, S.R. 1997. Consumer desire in three cultures: Results from Projective Research. Advances in Consumer Research Volume, 24, 24-28.
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How to Evangelize in the Modern World if You Are a Minister Essay

Words: 3207 Length: 10 Pages Document Type: Essay Paper #: 27300587

Travis Collins finds in his study of the Declaration of Ibadan that missions and national churches can partner effectively to establish a level of world evangelization that can fulfill the target objectives and aims of successful saturation evangelism. The study examines the relationship between the missions and the unions, which function together to establish the "role of the mission, joint decision making" and personnel deployment.[footnoteRef:1] This source is relevant to the thesis of this study because it highlights some possible strategies that missions and national churches can coordinate between themselves in order to better effect the level of saturation evangelism that they strive to maintain. The idea behind the strategy is that the network of churches can support the needs of the missions and that the missions in turn can reach and attract otherwise hard-to-reach persons and bring them into the fold of the national churches, whereby they can grow the support network, which in turn can facilitate the missions. Thus it is a mutually beneficial system. [1: Collins, T. "Missions and Churches in Partnership for Evangelism: A Study of the Declaration of Ibadan." Missiology. Vo. 23 No. 3 (July 1995), 331.]

Likwise, Jackson Wu's study on evangelism finds that biblical exegesis must be linked to missions and their methods. The two are, in other words, not exclusive but rather inclusive. Wu's qualitative assessment of biblical scholarship finds that Sacred Scripture does not support a notion of having just a policy of establishing churches but rather than the missionary spirit is what compels the churches to grow and, similarly to what Collins finds, the two -- the churches and the missions -- feed one another, both of which are fostered by the spirit of saturation evangelism. Therefore, the study by Wu is relevant to this thesis because it signifies how the Bible itself supports a framework of saturation evangelism through the linkage of churches established by the various missionaries and the fostering of new missionaries from within those established communities, which then send forth more disciples to spread the evangel.[footnoteRef:2] [2: Jackson Wu, "There are No Church Planting Movements in the Bible: Why Biblical Exegesis and Missiological Methods Cannot be Separated," Global Missiology English, vol. 1, no. 12 (2014), 1.]

Ed Matthews provides a study of the effects of "mass evangelism" and finds that "many people have been brought to a saving…… [Read More]

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Sea World Essay

Words: 1923 Length: 7 Pages Document Type: Essay Paper #: 84767044

Seaworld might not seem very adventurous. It might not seem to mean very much of anything at all except for a relatively pleasant - if rather expensive - way to spend an afternoon.

However, part of both the appeal and the marketability of going to a place like Seaworld is that it speaks to something inside of us that longs for adventure. Very few of us will ever get to swim with dolphins in the ocean or to see puffins in their native nesting grounds. What a place like Seaworld does is to often us the sense that we have gotten to travel to distant places.

We feel like explorers, like ethnographers, as we set off through the gates of Seaworld. We feel that we are going where, if not perhaps where no one has gone before than at least where we ourselves have never gone before. We are not engaged in the petty business of capitalism, but in the great project of finding ourselves.

This may simply seem like overblown ad rhetoric from a Seaworld television spot, but in fact it comes authentically from my own recent experiences of visiting Seaworld and from individuals that I talked to when I was there. To help analyze what it is about Seaworld that makes it such a fascinating place to visit, the following description of my visit will be useful.

It should be noted first of all that everything at Seaworld is perfectly choreographed. There is nothing that is either left to chance or that it left to nature. This does not surprise me as I enter the grounds, pay for my ticket, get my hand stamped even without being asked if I wish to leave the park and then return before my ticket has expired. (The assumption here being, of course, that no one would not want to return, would not want to spend…… [Read More]

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Influx of Money Impact Hospitality Sector in Essay

Words: 2915 Length: 10 Pages Document Type: Essay Paper #: 40803345

Influx of Money Impact Hospitality Sector in Brazil

how influx of money impact brazil'S HOSPITALITY SECTOR

How Money Influx from World Cup 2014 Impact Brazil's Hospitality Sector

How Money Influx from World Cup 2014 Impact Brazil's Hospitality Sector

Action plan

The literature review seeks to scrutinize and evaluate the probable effects of the influx of money from 2014 World Cup in Brazil in relation to growth and development of the country's hospitality industry (Jones 2012). Since the major declaration (October 2007) by FIFA that Brazil shall be hosting the biggest world event, the hospitality sector has embarked on building new hotels, bistros, and lodges. The sector has also stepped up efforts to renovate existing facilities ahead of the tournament slated for June 2014. Although preparations are still underway, an influx of visitors and money is inevitable with considerable accommodation bookings reported across the country (Jones 2012).

Influx of Money is vital to Hospitality Sector's Infrastructural Expansion

When the world football governing body (FIFA) awarded Brazil the right to host 2014 World Cup back in October 2007, most economic analysts saw it as a perfect opportunity to show the world some of the tremendous economic and social advances the country has made in the previous 15 to 20 years (Maennig & Zimbalist 2012). The reality of the undertaking is slowly becoming clear as the South American country only remains with just over a year before putting on the greatest sports event. Brazil's transport infrastructure is still struggling to keep pace with the country's rapid economic growth in past few years. The highly publicized announcement by FIFA that Brazil would hosting the 2014 World Cup was phenomenal as it led to several economic and social makeover (Maennig & Zimbalist 2012). The government through country's sports agencies in collaboration with the world football governing body embarked on a long-term program that would see total revival of hospitality and sports infrastructure particularly in the 12 cities scheduled to host the biggest sports event ever. Brazil's hospitality sector is one of the greatest beneficiaries of the forthcoming event. In effect, the government and the private sector have to work closely to ensure…… [Read More]

Burt, J. (2012, May 25). Boys staying in brazil. The Daily Telegraph.

Davis, J.A. (2012). The Olympic Games Effect: How Sports Marketing Builds Strong Brands.
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America's International Relations Americanization and Anti-Americanism Essay

Words: 3764 Length: 11 Pages Document Type: Essay Paper #: 18456328

Pictures on the news of American flags being burned seem to appear more often than they used to. Perhaps my generation just isn't used to having our nation criticized to the extent that it has been since our response to September 11; we all know there have been anti-American protests in the past, that flags have been burned and protests against certain American military endeavors waged. Anti-Americanism has many definitions and encompasses many things, but "new" is not an applicable descriptor. Sentiments deriding American values, attitudes, and actions have existed since the establishment of the colonies, expressed in a variety of formats and with various causes. What has changed is not the existence of anti-Americanism, but what it means for the nation in international relations today.

This essay will examine anti-Americanism: first, its history and various forms throughout the world; at the same time, the causes of anti-American sentiment will be examined, both historically and currently, as the causes have changed during the different periods of international relations. After this explanation of the history and sources of anti-Americanism, we will briefly examine how this affects the United States and its foreign policy in our current international climate, and whether the current situation regarding international opinion of the U.S. needs to be alleviated at least partially, and if so, how.

"Anti-Americanism" has more definitions than are possible to list; it means something different to many individuals, but is perhaps best understood using Paul Hollander's far-reaching definition: "a predisposition to hostility toward the United States and American society, a relentless critical impulse toward American social, economic, and political institutions, traditions, and values; it entails an aversion to American culture in particular and its influence abroad, often also contempt for the American national character (or what is presumed to be such a character), and dislike of American people, manners, behavior, dress, and so on; rejection of American foreign policy and a firm belief in the malignity of American influence and presence anywhere in the world" (Hollander 1992, p. 339). This general definition does not attempt to limit the scope of anti-Americanism by characterizing it as action only, instead including "aversion" and "dislike" as facets of the phenomenon; nor does it over-reach the ways of interpreting anti-Americanism, as some authors do by including any overt criticism of United States culture or policy as "anti-American" when in fact, some…… [Read More]

Takis, M., 2002. "America the Despised," National Interest, Issue 67, p94

Toinet, M., 1990. "Does Anti-Americanism exist?" In Lacorne, D., et. al., eds., The Rise and Fall of Anti-Americanism, Macmillan, London.

Various Authors, 2005, "America the Dangerous" Foreign Policy, Special edition, Issue 146.
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Global Media Impact of the Essay

Words: 1134 Length: 3 Pages Document Type: Essay Paper #: 6559974

One hundred thousand people packed into the Museumplein near the city's famous museums in Amsterdam, according to Jolly, et al., writing in The New York Times. In China, fans who decided to become vendors were profiting by the sale of vuvuzelas (those annoying horns that are blown throughout all the World Cup games) for $3 U.S. money. "They're all made in Zhejiang," the vendor said, working the rainy streets at Sanlitun, "the rowdiest place in the city." In Bogota Columbia, vendors profited from the sale of "pink cotton candy" to the crowds watching the games at the Palace of Justice in Bolivar Square (Jolly, p. 3).

In Nigeria the results of the World Cup -- with the help of social media on the Internet -- helped change a politician's policy. In this African country, politicians are not known to be responsive to citizens. After the Nigerian soccer team's "dismal performance" at the World Cup President Goodluck Jonathan ruled that the team would be "suspended for two years." Prior to the games, Jonathan launched a Facebook account, and after he announced the suspension of the team, "hundreds of fans posted disappointed reactions on his [Facebook] wall" (Amabebe, 2010). "I read your comments and too them into account," Jonathan wrote on his wall.

The global media impact of the Chinese solar company Yingli Green Energy Holding Company is yet to be revealed; but Yingli took a daring chance (spending many millions of dollars) at the World Cup by buying space in the main stadium along side more traditional big spenders Budweiser and McDonald's. "To move to the global stage is a massive step," said Robert Petrina, managing director for Yingli. Spending that kind of money for a relative unknown is risky, but the company was saying to the world, "I'm in the big time" and for those 700 million worldwide that saw the championship match, they also saw Yingli's electric signs. Will it translate into sales for solar panels? One positive result was that Internet traffic to the Yingli Web site ( caused the site to crash "a few times" (Elliott, 2010).… [Read More]

Amabebe, Eremipagamo, 2010, 'Nigeria: Who changed the President's mind -- Facebook or FIFA?' Global Voices, Retrieved July 30, 2011, from

Elliott, Stuart. 2010, 'An Underdog Amid the Giants Lining the World Cup's Fields,' The New York Times, Retrieved July 29, 2011, from " rel="follow" target="_blank">
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Management in Particular the Management of Mega Essay

Words: 3655 Length: 11 Pages Document Type: Essay Paper #: 95688169

management, in particular the management of mega events. It also delves deeply into the positives and negatives of the London Olympic Games and the 2006 World Cup events in Germany. Those who manage mega events have an enormous task and an almost impossible responsibility to the public, to those participating in the events, and to the countries where mega events take place. Those issues and more are covered in this paper.

Theoretically review the key aspects of event management

Form and Function

Theoretically an event is a kind of convergence, according to Professor Donald Getz (School of Tourism, The University of Queensland); it is a blending of forms and functions, and those in turn converge into a worthwhile experience for the tourist / participant. Getz uses two huge events to illustrate how form and function come together to produce a grand experience for the attendee. He points to the 2012 Summer Olympic Games in London, which was consistent with all Olympics' Games in that its function was ostensibly to present competition between the world's best athletes. But in addition, the 2012 Summer Games had a form that extended the function well beyond athletic competition.

Indeed, the International Olympic Committee dictates that every Olympics will have a festival (form) involving the arts, and in London, for the four years leading up to the 2012 Summer Games, offered "…dance, music, theatre, the visual arts, film and digital innovation" (Gets, 2012, p. 42). The form of the 2012 Summer Games included everything from a circus and carnival to fashion shows, pop music, films, opera and more, Getz explains (42). A nearly unbelievable amount of events preceded the pragmatic function of the Games -- over 1,000 in all -- which the organizers used in order to leave what Getz calls a "lasting legacy for…… [Read More]

Baumard, P. (1999). Tacit Knowledge in Organizations. Thousand Oaks, CA: SAGE.

BBC News. (2005). Four suicide bombers struck in central London on Thursday, July 7,