World Cup Essays (Examples)

FIBA orld Championship

History of the FIBA

Factors for Success

Data Driven Approaches

NBA Players

Team Culture

2013 Rankings 15

The FIBA has become the premier international basketball league in the world. Over the course of the last few generations the tournaments have been increasing their viewership and fan base. The level of competition in this league has also increased. Since 1989 the league has opened the doors to NBA players which not only increased the league's competitiveness but elevated the popularity of it as well. There are many different approaches to trying to discern which teams will be successful in the league. This analysis will look at statistical approaches as well as cultural approaches to provide insights into what constitutes a successful team in the FIBA.

History of the FIBA

The International Basketball Federation (French: Federation Internationale de Basketball), more commonly known by the French acronym FIBA, is an…

Works Cited

Canada, G. Fist, Stick, Knife, Gun: A Personal History of Violence in America. Beacon Press, 2010.

Card, D. And G. Dahl. "Family Violence and Football: The Effect of Unexpected Emotional Cues on Violent Behavior." The Quarterly Journal of Economics (2011): 103-143.

Chiari, M. "FIBA Asia 2013: Top Stars to Watch in Basketball World Cup Qualifying Tournament." 3 August 2013. Bleacher Report. Online. 5 December 2013.

Debate.org. "Are the Yankees the best baseball team ever?" N.d. Debate.org. Online. 4 December 2013.

hile some of the products of this time orientation, like their emphasis on traditional forms of hospitality and the slow pace of the culture in respect to the dynamic rhythms of nature, are valuable and perhaps superior to our own cold, rushed, and removed values, other aspects of the Balti's past-oriented culture are not. There is great religious intolerance by some members of the society, such as the Taliban and a constant hashing-over of tribal and religious grievances produced very negative results. At one point, Mortenson was kidnapped, beaten and threatened by Islamic extremists for his efforts, simply because he was an outsider and American. Mortenson's founding of schools enabled him to share the future-orientation of American culture in a positive way, just as the Balti's hospitality brought positive aspects of their culture into his life.

These forms of fruitful cultural dialogue show the benefits of cultural interaction, and show…

Works Cited

Beer, Jennifer. (2003). High and low context. Culture at work. Retrieved 5 Nov 2008 at  http://www.culture-at-work.com/highlow.html 

Gardener, Marilyn. (2006, September 12). A failed mountaineer becomes a philanthropist after a village saves his life. The Christian Science Monitor. Retrieved 5 Nov 2008 at http://www.threecupsoftea.com/2006/09/12/a-failed-mountaineer-becomes-a-philanthropist-after-a-village-without-a-school-saves-his-life/

Kristoff, Nicholas. (2008, July 13). It takes a school. The New York Times. Retrieved 6 Nov 2008. http://www.threecupsoftea.com/2008/07/13/ny-times-school-not-missiles/

Mortenson, Greg & David Oliver Relin. (2007). Three Cups of Tea. New York: Penguin.

Histories of the orld in 6 Glasses (compare and Contrast 3 Drinks)

The History of the orld in Six Glasses by Tom Standage

'Tell me what you drink and I will tell you who you are'

The History of the orld in Six Glasses by Tom Standage chronicles human history through changing tastes in beverages, spanning from beer to wine to 'spirits' (hard liquor), coffee to tea, and ending with Coca-Cola. Although many books have explored human history through the lens of a singular foodstuff, few have used beverages. Yet, as Standage points out in his introduction, although a person can survive without food for a relatively long period of time, without liquids, he or she will perish in days. Beverages also have intoxicating properties which can change the way that civilizations unfold, either causing drunkenness or alertness. And it is perhaps for that reason that so many cultures and…

Works Cited

Standage, Tom. The History of the World in Six Glasses. New York: Walker & Co., 2005.

Melbourne Cup is not a specifically or inherently gendered event, the special weekend will entail extra activities that must be planned, coordinated, and executed with gender issues in mind. This year's Melbourne Cup carnival celebration is being marketed towards females in overt and covert ways: such as by the use of hot pink typeface and a floral background plus a prominently featured section on style and fashion that uses a female model for the menu item (Melbourne Cup Carnival 2011). Yet it is precisely the gender segregation of the races from the non-race activities that bring gender issues to the forefront. In this critical analysis of the Melbourne Cup main event, the Melbourne Cup carnival, and the non-Cup-related recreational activities scheduled before and during the event, I will draw upon the following three disciplines: gender studies, marketing, and the politics of socio-economic class.

From a gender studies perspective, horse racing…

References

"The Canterbury Tales: The Reeve's Tale Symbolism, Imagery & Allegory," (2011). Schmoop. Retrieved online:  http://www.shmoop.com/reeves-tale/symbolism-imagery.html 

Donovon, J. (2000). Beyond Animal Rights. Continuum.

Duncan, M.C.; Messner, M.A.; Williams, L.; Jensen, K. & Birrell, S. (1994). Gender stereotyping in televised sports. Women, sport, and culture. 1994 pp. 249-272

Dwyre, B. (2011). A Canadian heads south and makes her mark. Los Angeles Times. April 23, 2011. Retrieved online:  http://www.latimes.com/sports/la-sp-dwyre-20110423,0,4403280.column

it's been fun, but I don't really know anyone here. I don't really do the bar scene, and that's pretty much what everyone else who lives in my building does. So I guess it's time to look for somewhere else."

equired: A Little Extra Green

Although those living in Manhattan would probably still think of the neighborhood as a bargain, by a more objective standard (and during a recession), the rents are certainly not conducive to anyone without a firm standing in the upper ranges of the middle class.

A 1000-foot apartment at Bedford and Third, for example, boasts "recent renovation" at $2,900 a month.

Whatever might be left over after rent might be spent at Antidote Chocolate. One particularly interesting aspect of the fact that this chain has moved into the neighborhood is that most of its stores reside in far-pricier and more established neighborhoods.

This suggests not only…

References

Antidote Chocolate. (2011). Retrieved from http://www.antidotechoco.com/flavors.php

Duane Reade Cracks the Secret to Williamsburg Success: Beer! (2011). Retrieved from  http://ny.curbed.com/archives/2011/01/14/duane_reade_cracks_the_secret_to_williamsburg_success_beer.php#reader_comments 

Free Williamsburg. (2005). Retrieved from  http://www.freewilliamsburg.com/bars/archives/bedford_avenue_stop/ 

Hotpads.com. (2011). Retrieved from  http://hotpads.com/apartments/Bedford-Avenue-and-N-3rd-Street-Brooklyn-NY-11211  -- 1rjevj0kynq3v#lat=40.715583&lon=-73.960139&zoom=20&previewId=1rjevj0kynq3v&previewType=listing&detailsOpen=true&listingTypes=rental, sublet, room, corporate&loan=30,0.0525,0

Theodore Levitt, the world and consumers in particular are moving towards having similar likes, preferences, and tastes and these have caused people to prefer the same products the world over. These products that are given preference are those that are liked by everyone else. "Everyone in the increasingly homogenized world market wants products and features that everybody else wants." Levitt, 1984.

This statement is true in the world that we currently see, and this should be the focus of all marketing campaigns whether they are aimed at building brand awareness, changing the attitudes of consumers, or just trying to increase sales of a product. By simply creating a product that will become the preference of many, it is remarkably easy to capture and penetrate the market and thus boost sales by a large margin.

Levitt also argues that "different cultural preferences, national tastes and standards, and business institutions are the…

References

BELK, R.W., GER, G. & ASKEGAARD, S. 2003. The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research, 30, 326-351.

BELK, R.W., GER, G. & ASKEGAARD, S.R. 1997. Consumer desire in three cultures: Results from Projective Research. Advances in Consumer Research Volume, 24, 24-28.

HOLLIS, N. 2009. Global Brands, Local Cultures. Research World, July/August.

KOSTERA, M. 2006. The Narrative Collage As Research Method. Storytelling, Self, Society, 2, 5-27.

omen or omen in Important Historical Moments?

A very fine line separates historical narrative from biographical nonfiction. In the latter, the subject is of prime importance and exploration of the way that the subject feels about historical events is the primary reason for such a text. As to the former, the subject is often a vehicle to exploring the larger conditions surrounding her. Deciphering which tactic is in play in any given text may be a difficult endeavor, only further complicated when the protagonist of an historical narrative is female. In this case, one may be given the impression that the uniqueness, individuality and mere availability of her story may be enough to suggest that the history within is driven by her actions. However, as we consider texts focusing on the lives of Elizabeth Marsh, Madame Caillaux and Eugenia Ginzberg, it becomes clear that their respective biographers were in fact…

Works Cited:

Berenson, E. (1993). The Trial of Madam Caillaux. University of California Press.

Colley, L. (2007). The Ordeal of Elizabeth Marsh: A Woman in World History. Pantheon.

Ginzburg, E. (2002). Journey Into the Whirlwind. Mariner Books.

Influx of Money Impact Hospitality Sector in Brazil

how influx of money impact brazil'S HOSPITALITY SECTO

How Money Influx from World Cup 2014 Impact Brazil's Hospitality Sector

How Money Influx from World Cup 2014 Impact Brazil's Hospitality Sector

Action plan

The literature review seeks to scrutinize and evaluate the probable effects of the influx of money from 2014 World Cup in Brazil in relation to growth and development of the country's hospitality industry (Jones 2012). Since the major declaration (October 2007) by FIFA that Brazil shall be hosting the biggest world event, the hospitality sector has embarked on building new hotels, bistros, and lodges. The sector has also stepped up efforts to renovate existing facilities ahead of the tournament slated for June 2014. Although preparations are still underway, an influx of visitors and money is inevitable with considerable accommodation bookings reported across the country (Jones 2012).

Influx of Money is…

References

Burt, J. (2012, May 25). Boys staying in brazil. The Daily Telegraph.

Davis, J.A. (2012). The Olympic Games Effect: How Sports Marketing Builds Strong Brands.

Hoboken: John Wiley & Sons

Global outlook: Sporting events - sporting chance. (2010). Foreign Direct Investment,, n/a.

management, in particular the management of mega events. It also delves deeply into the positives and negatives of the London Olympic Games and the 2006 orld Cup events in Germany. Those who manage mega events have an enormous task and an almost impossible responsibility to the public, to those participating in the events, and to the countries where mega events take place. Those issues and more are covered in this paper.

Theoretically review the key aspects of event management

Form and Function

Theoretically an event is a kind of convergence, according to Professor Donald Getz (School of Tourism, The University of Queensland); it is a blending of forms and functions, and those in turn converge into a worthwhile experience for the tourist / participant. Getz uses two huge events to illustrate how form and function come together to produce a grand experience for the attendee. He points to the 2012…

Works Cited

Baumard, P. (1999). Tacit Knowledge in Organizations. Thousand Oaks, CA: SAGE.

BBC News. (2005). Four suicide bombers struck in central London on Thursday, July 7,

killing 52 people and injuring more than 770. Retrieved September 30, 2013, from  http://news.bbc.co.uk .

BBC News (2012). London 2012: How the world saw the Olympic Games. Retrieved September

One hundred thousand people packed into the Museumplein near the city's famous museums in Amsterdam, according to Jolly, et al., writing in The New York Times. In China, fans who decided to become vendors were profiting by the sale of vuvuzelas (those annoying horns that are blown throughout all the World Cup games) for $3 U.S. money. "They're all made in Zhejiang," the vendor said, working the rainy streets at Sanlitun, "the rowdiest place in the city." In ogota Columbia, vendors profited from the sale of "pink cotton candy" to the crowds watching the games at the Palace of Justice in olivar Square (Jolly, p. 3).

In Nigeria the results of the World Cup -- with the help of social media on the Internet -- helped change a politician's policy. In this African country, politicians are not known to be responsive to citizens. After the Nigerian soccer team's "dismal performance"…

Bibliography

Amabebe, Eremipagamo, 2010, 'Nigeria: Who changed the President's mind -- Facebook or FIFA?' Global Voices, Retrieved July 30, 2011, from  http://globalvoicesonline.org .

Elliott, Stuart. 2010, 'An Underdog Amid the Giants Lining the World Cup's Fields,' The New York Times, Retrieved July 29, 2011, from  http://www.nytimes.com .

Gaffer. 2010. '2010 World Cup Final: The Most Watched Soccer Game in U.S. History,' . Epltalk.com. Retrieved July 30, 2011, from  http://www.epltalk.com .

Hjarvard, Stig, 2008, 'Global Media Cultures: A Research Programme on the Role of Media in Cultural Globalization,' Department of Film and Media Studies, University of Copenhagen. Retrieved July 29, 2011, from www.nordicom.gu.se/common/publ_pdf/37_hjarvard.pdf.

Tourism

Know

In spite of Rio's iconic statue of Christ the Redeemer and its noteworthy names like Copacabana and Ipanema, relatively few international visitors make it to Brazil. According to Smale (2010), Brazil does not even come close to being in the top ten international tourism destinations in the world. Only 5.2 million people visited Brazil in 2010 (Smale, 2010). This is compared with the top spot-holder France at 76.8 million people. The 2014 World Cup is sure to boost Brazil's image in the world's eye, leading to a profitable growth in the nation's tourism industry.

Brazil is actively and consciously using the World Cup 2014 celebrations as a means to draw tourists. Direct and indirect marketing methods as well as developments in infrastructure and social institutions are being designed with tourism in mind. For example, Brazil is improving its airports to the tune of 6.5 billion Brazilian real ($3.4…

Part of the TRIZ method is eliminating contradictions, including technical and physical contradictions. As the ATM technology improves, banks might struggle to keep reserves of cash high enough to meet demands. This will require the government to intervene. Physical contradictions are related to the hardware and/or software upgrades to existing ATM machines and banking systems.

Reference

MindTools:  http://www.mindtools.com/pages/article/newCT_92.htm

Ambush Marketing: Should Tough ules be introduced to Protect Sports Sponsors?

This is a paper that describes the concept of ambush marketing and outlines how it can be detrimental for the official sports sponsors of events such as the World Cup, Tournaments etc. It argues whether there should be laws for curbing this marketing tactic. It has sources.

Lack of business ethics is a problem that is of growing concern in the field of business today. Many individuals and organizations either easily forget or ignore ethical codes when they see business opportunities. This is an issue of immense concern because of the fact that millions of dollars can be jeopardized easily on the part of rightful contractors. Speaking more specifically, this refers to the manner in which sports sponsors at major events are denied their total rights over an event due to interfering investors. These rights are denied as the…

References

Aaker, David. A. Building Strong Brands, New York, NY: The Free Press, 1996.

Donaldson, Michael. Crik: Ambush marketers face jail in South Africa. AAP Sports News (Australia). 2002.

Greising, David. "Run, Jump and Sell: Commercial Exploitation of Sports Explodes." Business Week, July 29, 1996.

Gwinner, Kevin. "A Model of Image Creation and Image Transfer in Event Sponsorship." International Marketing Review 14, 3: 145-58. 1997.

Global Sporting Events Market

There is little doubt that international sporting events are the acme of sports. Although it is possible that sports in the United States -- such as basketball, baseball, and football -- might draw in more overall revenue, this fact is attributed to the reality that not only do these sporting events take place year after year, but they also are able to gain media exposure and advertising money over the course of an entire season. Truly international sporting events, such as the Olympics, the orld Cup, and to a lesser extent, the European Cup, are able to generate comparable hype and money in a shorter period of time. The Olympics lasts less than a month and the orld Cup lasts approximately a month. hen attempting to calculate approximately how much bigger such international sporting events might grow in the years to come, there are several considerations…

Works Cited

Baker, Peter, Cooper, Helene, Mazzetti, Mark. Bin Ladin is Dead, Obama Says. The New York Times. 2011. Web. Retrieved from  http://www.nytimes.com /2011/05/02/world/asia/osama-bin-laden-is-killed.html?hp&_r=0

Perrucci, Robert and Wysong, Earl. The New Class Society: Goodbye American Dream? New York: Rowman and Littlefield Publishers. 2008. Print.

Adolescents & Advertising Media Messages

Examination of a Commercial

The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of the advertising during the World Cup. The intended audience for the advertisement is the general audience and specifically male and female young people. The ad features Brittney Spears singing, drinking Pepsi, and volley a ball. Brittney appears beautiful and sexy in this commercial and gives the appearance that drinking Pepsi will make everyone athletic and sexy. This ad would be interpreted of course by each gender differently as the male gender would interpret the commercial to mean that drinking Pepsi would ensure that they attract sexy girls and females would view the commercial as appealing to them to drink Pepsi to ensure that they are hot and sexy like Brittney Spears. This ad is not accurate in its portrayal of body…

(13) Kaiser Family Foundation (2005). Generation M: Media in the lives of eight to eighteen-year-olds. Washington, DC: Author. Retrieved from  http://www.kff.org/entmedia/entmedia030905pkg.cfm .

(14) How to Magazines Effect Body Image (2008) Center on Media and Child Health. Education.com. Retrieved from:  http://www.education.com/reference/article/how-magazines-affect-body-image/ 

(15) Ransohoff, J. (2010) Teens and the Media. Palo Alto Medical Foundation. Retrieved from:  http://www.pamf.org/teen/life/bodyimage/media.html

Ten-Year Billionaire: Mark Zuckerberg

My 2011 challenge is to become a vegetarian and only eat meat if I kill the animal myself. The reason for this is that I feel lucky for having such a great life. In order to practice thankfulness, I want to be more connected to the food I eat and the animals that give their lives so I can eat them. Mark Zuckerberg, January 1, 2011

There are certain business leaders who make impact on their companies and often on the world of business because of their philosophies, action, and businesses they lead. Among the more recent top performers is Facebook founder, Mark Zuckerberg, who took an idea and transformed it into a billion-dollar empire in less than 10 years. To gain some new insights into how Zuckerberg leveraged his modest concept into the world's most popular social media network, this paper provides a review of…

References

Avolio, B.J., & Bass, B.M. (2002). Developing potential across a full range of leadership:

Cases on transactional and transformational leadership. Mahwah, NJ: Lawrence Erlbaum

Associates.

Conner, J. (2009). Facebook, the image and the virtual cedar bar. Afterimage, 37(2), 11-13.

Holocaust Memory in East and West Germany
Introduction
In Bernhard Schlink’s Guilt about the Past, the author writes about it what it is like to live under the “long shadow of the past” (26). Schlink states that the Germans felt oppressed by this guilt that their soldiers committed. They are happy to forget it, for example, when the German soccer team scores a goal at the World Cup and shouts, “We are somebody again!” as though the goal erased everything, as though the German soccer team somehow brought respectability to the German nation once more. It was an instance of a man wanting to get back into the light. Yet, after WWII, there was not much light to get into. Just like after WWI, the Germans were saddled with guilt. Only this time, after WWII, they were really made to feel it. They learned that their people had committed a…

Goblet of Fire

International Relations in Harry Potter and the Goblet of Fire

Rowling's series of books concerning the boy wizard Harry Potter have garnered a lot of attention since the publication of the first volume over a decade ago. Much of it has been positive -- the books have been credited with encouraging children to read, and even with rekindling faith in juvenile fiction altogether. Critics applaud Rowling's storytelling abilities, and her business savvy (with the help of Hollywood and other marketers) has made her one of the wealthiest individuals in the world, all from a seemingly simple series of books. Not all of the attention given to the Harry Potter series has been positive, however. The portrayal of witchcraft has angered many people, especially conservative Christians, and there are many who believe the books are simply frivolous stories with little point and absolutely no literary value. Given the…

Work Cited

Rowling, J.K. Harry Potter and the Goblet of Fire. New York: Scholastic Press, 2000.

Transformative Art

The artists that I have chosen to spotlight come from three continents and different ethnicities. They are actors, musicians, lyricists, rappers, poets, and comedians. They are also revolutionaries who are using art to transform the world that they live within into a better place.

Saul illiams

Saul illiams is an artist with many interests and abilities; he is hard to place in a single category. Saul illiams is a poet-both written and spoken; an actor; a philosopher; a rapper; a rock-star; a productive musician; a producer…and the list continues (illiams, Bio). No matter what genre illiams is creating within, one thing remains the same- namely, the theme underlying his work. In all of illiams's work, whether one looks in the albums, the movies, the song tracks, or the books, one can find illiams' commitment to transforming individuals by challenging and transforming how they think, what they believe, what…

Work Cited

Gilmartin, T.A. "Margaret Cho Takes Aim at Homophobia and Hatred on Her New 'Assassin'

Tour." Lesbian News 01 Mar. 2005: 26-27. <  http://www.lesbiannews.com .>

K'Naan. "A Son Returns to the Agony of Somalia." New York Times. 09-24-2011: SR5 Web. 11

Dec. 2011.<  http://www.nytimes.com /2011/09/25/opinion/sunday/returning-to-somalia-after-20-years.html.>

International Crime, Terrorism, And Organized Crime Trends

Comparing contrasting topics international crime, terrorism, organized crime trends

This research has confirmed the possibility of close correlation between money laundering activities, Islamic terrorist fundraising, organized crime, and corruption of public officials throughout Brazilian Hizballah region. The organized crime networks and the Islamic extremists of Brazil must be examined in collaboration because they are connected to wider networks in Latin America zone and across the world. All the organized activities and terrorists in Brazilian Hizballah were facilitated by corrupt officials, which were driven by the benefits of lucrative criminal activities conducted such as business ventures by terrorists and organized crime groups. Consequently, there was a mutually beneficial association among the three sectors. In this study, Brazilian Hizballah will serve as a microcosm.

Introduction

A number of free-Trade American regions with massive Middle Eastern populations permit organized crime mafias, Islamic terrorist groups, and corrupt…

References

Almeida, J. (2008). Brazil in focus: Economic, political and social issues. New York: Nova Science Publishers.

Duyan, A., & NATO Emerging Security Challenges Division. (2012). Defence against terrorism: Different dimensions and trends of an emerging threat: [proceedings of the NATO Advanced Training Course on Defence Against Terrorism: Different Dimensions and Trends of the Emerging Threat - Terrorism, Kabul, Afghanistan, 23-27 May 2010]. Amsterdam: Ios Pres in cooperation with NATO Emerging Security Challenges Division.

Friedlander, R.A., Levie, H.S. & Lovelace, D.C. (2009). Terrorism: Documents of international and local control. Dobbs Ferry, N.Y: Oceana Publications.

Giraldo, J.K. (2007). Terrorism financing and state responses: A comparative perspective. Stanford, Calif: Stanford Univ. Press.

Dubai

In November, 2013, Dubai won the rights to the World Expo 2020, setting into motion a major project that will make a substantial contribution to Dubai's economy and be a catalyst for what the emirate hopes will be the continuation of the economic boom that began two decades ago.

Dubai expects that the Expo 2020 will attract 25 million visitors to the emirate over the six months that the Expo will run. This will make it the largest such project in the history of Dubai, and in size the Expo will in all likelihood eclipse the Qatar World Cup as the largest event in the history of the Middle East. Linked to the overall strategy to make Dubai a world-class destination, the World Expo 2020 is going to be part of a larger tourism centerpiece that is expected to propel that sector to become one of the largest revenue-earners…

References

Arnold, T. (2012). Dubai shows way to diversify economies. The National Retrieved May 5, 2014 from  http://www.thenational.ae/business/industry-insights/economics/dubai-shows-way-to-diversify-economies 

Branigan, T. (2010). Shanghai 2010 Expo is set to be the world's most expensive party. The Guardian. Retrieved May 6, 2014 from  http://www.theguardian.com/world/2010/apr/21/shanghai-2010-expo-party 

Menon, P. (2014). Emaar regains investment grade credit rating as Dubai booms. Reuters. Retrieved May 6, 2014 from  http://www.reuters.com/article/2014/02/05/emaar-sp-rating-idUSL5N0LA35320140205 

Mercer. (2014). Quality of living report. Mercer. Retrieved May 6, 2014 from http://www.mercer.com/press-releases/quality-of-living-report-2014

Management

In very day life, it is a common occurrence to attend various special meetings to celebrate a given occasion. These meetings can also be for education purposes, promotions or commemorations. The occurrence of such special meetings constitutes an event. Therefore, to make this event happen, a long process of planning and preparing for the event takes place. Thus, this process of applying the skills and structures of project management to create and develop a festival, celebration, conference or social gathering is what makes event management (eid & Bojanic, 2010). Event management is significantly involving for the people who are organizing the event as they have several factors to ensure are in place for the event. Currently, there are several events; world events all over the world such as the Olympics and the world-cup games, which involve not only a portion of the bodies involved, but also the whole country…

References

Allen, J. (2009). Event planning: The ultimate guide to successful meetings, corporate events, fund-raising galas, conferences, conventions, incentives and other special events.

Mississauga,

Ont: J. Wiley & Sons Canada.

Anholt, S. (2009). Places: Identity, image and reputation. Houndmills, Basingstoke: Palgrave

In June, 1966he first appeared in Covent Garden in another Donizetti role, Tonio in la Fille du egiment and was so skilled at the difficult range of the role the press dubbed him the "King of the High C's" (Woodstra, Brennan and Schrott, iv; (Ah Mes Amis - Live at Covet Garden 1966).

He began recording and adding to his repetoire; 1969 opposite enata Scotto in I Lombardi, the rarely performed I Caputelti e I Montecchi, and a complete L'Elisir d'Amore with his now famous friend, Sutherland. On Feburary 17, 1972, Pavarotti made a stunning breakthrough at the Metropolitan Opera in La Fille, receiving 17 curtain calls and wild raves from both the crowd and critics; as well as doting praise from Mirella Freini (emembering Pavarotti; a Mes Amis - Live at the Met 1972).

From then on, Pavarotti was in demand as a world-class tenor. He was brought into…

REFERENCES

"Ah Mes Amis - Live at the Met 1972." 1972. You Tube. November 2010 .

"Ah Mes Amis - Live at Covet Garden 1966." June 1966. YouTube. November 2010 .

Arendt, P. "It Was All About the Voice." 7 September 2007. The Guardian. November 2010 .

Block, M. "60 Minutes Story About Singer." 15 October 2004. Television Newswriting Workship. November 2010 .

marketing strategies of Coca-Cola and Pepsi in Thailand and UK

Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people and its employees. (Davis and Dunn, 2002)

This study is of interest because both are extra-ordinary companies in terms of brand penetration in even the toughest markets such as China and the middle-eastern countries. Coca-Cola is the world's number brand and Pepsi is also among the top brand names in the world. In 2000, Coca-Cola's sales surpassed one billion units per day and it had 239 products, selling across 200 countries. Coca-Cola and Pepsi are seen as arch rivals by…

References

Angel, M. "The Taste Challenge" Retrieved at http://www.enjoyment.independent.co.uk/food_and_drink/news/story.jsp?story+496974 www.enjoyment.independent.co.uk/food_and_drink/news/story.jsp?story=496974Accessed on 25 April 2004

Pepsi Targets Asian Markets" (March 24, 2002) Asian Market Research News Retrieved from www.asiamarketresearch.com/news/000114.htm. Accessed on 25 April 2004

Coke recalls controversial water" (2004) BBC News

Retrieved at  http://news.bbc.co.uk /1/hi/business/3550063.stm19 March Accessed on 25 April 2004

EDUCATION Programme

UEFA Certificate in Football Management -- The Turkish Edition

Assessment Guidelines

Each participant is expected to submit his/her assignment for Module 1, 2 & 3 by the 07.05.2017 directly to IDHEAP project manager. Participants should provide concrete evidence facts and references) to consolidate observations and assess the feasibility of the recommendations made. We emphasise the fact that these observations should be personal ones, drawn from their own assessment and not necessarily reflecting those of their institution. You are expected to write 250 words or more) for each of the questions.

Criteria for Grading Assignments

Assignment grades will be communicated three weeks after they have been submitted which will give participants ample opportunity to take into consideration the constructive feedback they have been given and use this to improve their subsequent submission. The criteria for grading are listed in the table below.

Criteria for Grading Written Assignments

Clear presentation…

(Hughen, Lulseged, & Upton, 2014)

(Gonzalez, 2014)

(Jimoh & Danlami, 2011)

b) The Football Championship in Lisbon

The capital of Portugal has received little investments in developments and infrastructure from both the public as well as the private sectors. But the football championship has stimulated the construction and development of two stadiums in north and northeast parts of the capital, namely the Benfica and Alvalade stadiums.

The hosting of the football championships, supported by the two stadiums, draws the attention of investors and stimulates their efforts to set out new operations in the community, supporting as such its social and economic development.

"In general terms, those buildings give support to a modern city vision, that attempts to preserve its ancient culture at the same time it projects an image of progress.

Those infrastructures, given their magnitude in the urban context, might help to promote Lisbon as an international capital. They will certainly allow the city to re-structure its present functional structure.…

References:

Barghchi, M., Omar, D., Aman, M.S., 2009, Cities, sports facilities development and hosting events, European Journal of Social Sciences, Vol. 10, No. 2

Copley, J., 2005, Sports events leave a giant 'ecological footprint', New Scientist,  http://www.liv.ac.uk/impacts08/Papers/Impacts08-FLangen_and_BGarcia_May_2009_Events_Review.pdf  last accessed on October 26, 2011

Cugola, G., Nitto, E.D., Fuggetta, A., 1998, Exploiting an event-based infrastructure to develop complex distributed systems, ICSE '98 Proceedings of the 20th international conference on software engineering, IEEE Computer Society Washington

Gursoy, D., Kendall, K.W., 2006, Hosting mega-events: modelling locals' support, Annals of Tourism Research, Vol. 33, No. 3

fictionalized view of soccer great Mia Hamm that has been drawn from factual evidence. The writer uses first person narratives and creates a fictional setting from which to display the wonders of the soccer champion's abilities. The writer uses factual evidence to provide the fictional account. There were ten sources used to complete this paper.

Mia Hamm

I have never been a soccer fan. Well let me change that, I was never a soccer fan because I never knew anything about the game. When I was small I played for one season and I remember everybody running around in the sun chasing a ball until the whistle blew. It did not seem like something I could get into and I signed up for basketball the following year. Because I have never been a soccer fan I was quite surprised when a friend invited me to go to the world cup…

References

Mia Hamm

http://www.soccer.com/euro/features/hamm.html

U.S. player pool  http://www.soccertimes.com/usteams/roster/women/hamm.htm

Marketing Communication

My marketing concept is event sponsorship. Event sponsorship is when a company agrees to pay money to event organizers in exchange for the opportunity to use the event as a marketing platform. There are many benefits to event sponsorship, including brand exposure, but the primary benefit is for brand associations to be created. Typically, the brand is associated with the event, which might be an athletic event, a charitable event or a community event. The sponsorship works on the principle of image transfer, where the positive associations of the event are transferred to the brand that has provided the sponsorship (Gwinner & Eaton, 1999). It has been argued that the greater the fit between the brand and the event, the better this image transfer will be (Haden, 2014).

There are several examples that can be found of event sponsorship. At very high levels, we can look to the…

References

Gwinner, K. & Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising. Vol. 28 (4) 47-57.

Haden, J. (2014). Sponsoring an event? Tips to maximize your return. Inc. Magazine. Retrieved August 31, 2014 from  http://www.inc.com/jeff-haden/sponsoring-an-event-how-to-maximize-your-return.html 

Mack, R. (1999). Event sponsorship: An exploratory study of small business objectives, practices and perceptions. Journal of Small Business Management. Vol. 37 (3).

The Wimbledon Tennis tournament as a hallmark-sporting event creates these social and cultural impact of the community. This is because according to theory transient and recurring events act as important methods of collecting identification of host communities. They present opportunities of asserting, reproducing, reinforcing, and contesting prevailing cultural values and beliefs and social norms (Quinn 2009). Hallmark events are identified as functions that support and reinforce the image of established social and cultural norms.

PR Newswire (2012) indicates the unpredictability of the effects of Olympics as its impact may be difficult to evaluate. However, in the case of London's 2012 Olympics, the games left a lasting impression on the socio-cultural context of ritain. According to Dhar (2012), the games led to the unification and social spirit of unity among the ritish during 2012, as compared to the divided and lawlessness associated with urban riots in 2011. The games increased the…

Bibliography

Akerlund, U 2008. Implementation of hallmark events among tourism stakeholders: the discourses of Umea's bid for European Capital of Culture 2014

Andersson, TD, Armbrecht, J and Lundberg, E, 2008. Impact of Mega-Events on the Economy. Asian Business & Management, 7(2), pp. 163-179.

Andrea, C, Andrew, F, Munday, M, and Roberts, a 2007. Assessing the Environmental Consequences of Major Sporting Events: The 2003/04 FA Cup Final. Urban Studies, Routledge, Taylor & Francis Group, 44(3), pp. 457-476.

Anonymous 2012, Apr 18. Olympics 2012: The Economic Impact Market Assessment 2012. PR Newswire.

Operations Management

Licenses and Requirements

Event Management

Risk Management

CSR and Sustainability

ABC London Events Co. will have many considerations to make before deciding on whether to host an event. One of the initial decisions will undoubtedly be financial as for-profit event management companies must return an adequate return to their investors. However, once the business case for the event is made, this is only the beginning and there are many subsequent decisions to be made. The planning phase of any event is arguably the most important aspect of hosting an effective event. There are many different objectives that events can address and planning for different types of events can take different approaches. This analysis will focus on cultural and sporting events and discuss various considerations that an event manager will have to make in order for the event to be a success. The research found that planning and risk…

Works Cited

Benta, D., 2011. On Best Practices for Risk Management in Complex Projects.. Informatica Economica, pp. 142-152.

COSO, 2004. Enterprise Risk Management. Treadway Commission, pp. 1-7.

Eventum, 2015. Events Management Resources Handbook. Events Management Program Team, Volume 1, pp. 1-45.

Gibson, O. & Watts, J., 2013. World Cup: Rio favelas being 'socially cleansed' in runup to sporting events. [Online]

Hooliganism, like other forms of violent and aggressive behavior, can be traced to frustrated male needs for assertion, and the staunch identification with a sports team gives at once a sense of belonging and a clearly demarcated territory to "protect" (Farrington 1994). In this way, hooliganism fulfills a need that males who feel culturally disenfranchised experience in a sharp way (Farrington 1994).

Other scholars take a more historical view of hooliganism, tracing its origins and development in the twentieth century as a means of constructing a series of cause-and-effect sequences that led to the height of hooliganism and associated violence in the 1980s, and is possibly leading to a second rise today (Dunning 2000). Also included in this particular piece of research were interviews and other recorded statements made by hooliganism participants, and these demonstrated from a different perspective many findings similar to those of Farrington (1994): many men were…

References

Dunning, E. (2000). Towards a Sociological Understanding of Football Hooliganism as a World Phenomenon. European Journal on Criminal Policy and Research 8(2): 141-62.

Farrington, D. (1994). Childhood, adolescent, and adult features of violent males. In Aggressive Behavior: Current Perspectives. New York: Plenum Press.

Kerr, J. (1994). Understanding Soccer Hooliganism. New York: Open University Press.

Johnston, I. (2010). Should fans fear British soccer hooligans? MSNBC. Accessed 6 December 2010.  http://worldblog.msnbc.msn.com/_news/2010/06/11/4496159-should-fans-fear-british-soccer-hooligans

This has led to reconciliation among the divided states. It is this unifying theme that is also expressed in both the book, Friday Night Lights, as well as the movie, Miracle.

The Unifying Effects of Representative Sports as Demonstrated in Friday Night Lights and Miracle:

In Bissinger's Friday Night Lights: A Town, a Team, and a Dream, the author explores the societal webwork that is Odessa, Texas. An oil town that soars and plummets as oil comes and goes, is held together by the local high school football team -- the Permian Panthers. In the book, Odessa is a town that is both metaphorically and literally divided. There is the racial division of hites vs. Blacks and Hispanics. Reminiscent of a far earlier time in America, hites in Odessa in the late 1980s, on the whole are bigots, who feel Blacks are inferior.

There is only thing Blacks are valued…

Works Cited

Bissinger, H.G. Friday Night Lights. New York and Washington D.C.: Da Capo Press, 2000. Print.

Coakley, Jay. Sports in Society: Issues and Controversies. New York: McGraw Hill Higher Education, 2009. Print.

Eitzen, D. Stanley. Fair and Foul: Beyond the Myths and Paradoxes of Sport. Lantham, MA: Rowman & Littlefield Publishers, 2003. Print.

Hoglund, Kristine & Sundberg, Ralph. "Reconciliation Through Sports? The Case of South Africa." Third World Quarterly Jun 2008: 805-818. Print.

Exercise

Philosophy

When io de Janeiro recently won its bid to host the 2016 Olympic Games, they had one world famous representative on their Olympic committee that may have actually been more famous than our President Barak Obama. This individual may not be a household name in America, but he is most famous for scoring 2 goals in the 1958 World Cup championships when he was only 17 years old. This made him the youngest player to ever play in these renowned championships and over the course of his distinguished career; the majority of the football world would certainly consider him to be the best soccer player ever. Brazil actually has declared this individual as a national treasure in order to thwart other teams and countries from stealing him away and out of their country. His name is Edson Arantes Do Nascimento, but you may know him simply as --…

References

Adams, James A. (1971). "A Closed-Loop Theory of Motor Learning." Journal of Motor Behavior 3:111-150.

Keele, Steven W. (1968). "Movement Control in Skilled Motor Performance." Psychological Bulletin 70:387-403.

Leawoods, Heather. "Gustav Radbruch: An Extraordinary Legal Philosopher." Retrieved on November 3, 2009, from http://law.wustl.edu/journal/2/p489leawoods.pdf.

Magill, R, A. (2007) "Motor Learning Control: Concepts and Applications. McGraw Hill: Louisiana State University, USA.

Ethnicity and Tourism

Ethnicity affects many aspects of tourism but is an aspect that is still poorly understood. Ethnicity is a concept that is quite problematic due to its variability and complexity in relation to social structure. Tourism has contributed to the process of the formation of identity in new nations and at the same time may encourage the majority population to reevaluate the perceptions they have on minorities.

Sporting activities have given rise to a new form of tourism. This is what is now known as sports tourism. If we talk of sport as a way of tourism we must first give a definition of sport tourism. Therefore sport tourism includes travelling away from an area where one resides to either take part in a sport for recreation, for competing, traveling to observe sports at grassroots or elite level or travelling to visit a sport attraction like sport hall…

References

Ottevanger, H.(2007). Sports Tourism: Factors of influence on sport event visit motivation. Retrieved October 1, 2013 from  http://www.du.se/PageFiles/5054/Ottevanger.pdf 

Luna, E.(2010). How the 1992 Summer Olympics Benefitted Tourism in Barcelona. Retrieved October 1, 2013 from  http://www.articlesbase.com/vacation-rentals-articles/how-the-1992-summer-olympics-benefitted-tourism-in-barcelona-2889994.html 

 http://www.coursesmart.com/9780415771337/2?__hdv=6.8&__notinstructor=5781517&__referringfirstname=Talal&__referringlastname=Al-Khaled&__isreferringinstructor=false

Though he received a hand and knee injury in the 2006 and 2007 seasons, Nakamura was still able to compete in many of the post-season games that Celtic played during those years. Nakamura was also nominated for the Ballon d'or award in 2007, or the "golden ball" award (Hurley, 2010). This is a very prestigious award within the league and game of soccer, and Nakamura has always appreciated this nomination as it shows that even through his injury-prone seasons abroad and at eggina, he has been able to secure a more than modest amount of appreciation and recognition.

After the 2008 season, Nakamura moved to Espanyol. He had always indicated he wanted to play in Spain, but finally got the chance in the 2009-2010 season. At Espanyol, Nakamura was subject to a two-year contract, pending medical certifications in the pre-season (Hurley, 2010). After a series of injuries and less than…

References

Hurley, Michael. (2010). World Cup 2010: An Unauthorized Guide. China: CTPS.

Watt, Tom. (2010). A Beautiful Game: The World's Greatest Players and How Soccer Changed

Their Lives. New York: Harper Collins.

Soccer balls can be made of rubber or leather; to develop soccer skills a regular ball is not required. For a European nation to develop into a football playing or football loving nation, the country has to develop the sport at the grassroots. It seems to be too much effort for countries that already have an established interest in several different sports.

The sports that come close to football are rugby, which is played in Europe and many other parts of the world and Australian ules football, otherwise known as footie. Both sports require far less infrastructure than football. Only a specific kind of ball is required. Both rugby and footie does not use specialized protective equipment. Most other countries also play basketball, the European nations play hockey and a few nations even play baseball. But none of these sports require the specialized infrastructure of football.

Quality of Players

In…

References

http://www.essortment.com/all/americanfootbal_rwff.htm>Essortment.com. "American Football History." 2009. April 10, 2009.

Therefore, the company needs to aggressively pursue legal action against companies to ensure that the integrity of its brand is maintained.

A high profile event like the orld Cup can provide a platform for an athletic wear company, so that company must move aggressively to ensure that no other company steals the spotlight for which it has rightfully paid. This approach is necessary as well because of the lack of protection for intellectual property in some countries.

This article also illustrates the concept of expansion by acquisition. In order to bolster its presence in North America, the largest market for athletic apparel, Adidas purchased Reebok. The company can retain the brand it has purchased, or utilize the acquisition's distribution channels and market share for its own advantage. The strength of the acquired brand will in part dictate this decision. It should be remembered in such situations that the specific products…

Works Cited:

Marinovich, S. (2006). Adidas puts boot in to protect hard-earned stripes. Australian Financial Review. 2-5-06, p.61

FIFA wanted to increase compliance with its regulations and pursue investigations where players insult each other under FIFA Disciplinary Code Article 54. How would you advise FIFA to accomplish this?

A story occurred in July 2006, where Zinedine Zidaine, a hugely popular French football player butted his competitor during the World Cup match in Berlin. Zidaine won and was acclaimed as a hero in his country but, within two days of the World Cup final, FIFA announced that disciplinary proceedings against Zidaine had begun and that his action could not go unnoticed. FIFA's president announced that Zidaine may have to return the Golden Ball award. The roots of the problem, however, were not so clear: Zidaine's opponent, the Italian Materazzi had taunted Zidaine on his roots and family and had insulted him (Babson). The FIFA Disciplinary Code Article 54 prohibits players from insulting one another. Insults often lead into violence…

Sources

Babson: Zidaine's last red card. (pdf)

.FIFA.com. Social Responsibitly

 http://www.fifa.com/aboutfifa/socialresponsibility/news/newsid=103566/index.html 

FIFA Disciplianry Code. 2011.  http://www.fifa.com/mm/document/affederation/administration/50/02/75/discoinhalte.pdf

Business Source Premier (Nielson Library) deals marketing issues. The article current ( month). efer text chapter titles heading topic suggestions. Make include article attachment include UL I refer article.

Business Article Analysis

The article that is reviewed in this paper is titled "Off and unning: Professors Comment on Olympics" and presents certain important opinions on the Olympic games. The article presents the comments and opinions of important specialists that focus on marketing and business administration, like Stephen Greyser, John Macomber, and John Gourville. These are some of the most important professors at the Harvard Business School. The most important points of this article refer to the explanations these experts try to provide on the marketing success of the Olympics in comparison with other sports competitions. In addition to this, they try to identify some of the factors that determine the success of the organizers (Greyser et al., 2012). The pricing…

Reference list:

1. Greyser, S. et al. (2012). Off and Running: Professors Comment on Olympics. Harvard Business School. Retrieved August 14, 2012 from  http://hbswk.hbs.edu/item/7072.html .

2. Blanding, M. (2012). Why Good Deeds Invite Bad Publicity. Harvard Business School. Retrieved August 14, 2012 from  http://hbswk.hbs.edu/item/7001.html .

Tourism Dynamics

State Department issues travel warnings for the world's different countries and territories. For Mexico, these warnings are rather comprehensive, providing not just a state-by-state breakdown of the security situation but in some cases a town-by-town one. In some cases, routes are prescribed: "U.S. government personnel are authorized to use Federal toll road 15D for travel to Mexico City; however, they may not stop in the town of La Barca for any reason" (State Department, 2015). Even laypeople, when you tell them you are going to Mexico, get a look of concern on their faces, and feel obliged to tell you that it is not safe there. Yet Mexico ranks 15th in the world in international overnight visitors, with 24.1 million per year, according to the World Bank (2014). Mexico is, in fact, one of the world's most popular tourism destinations. It is not the only country with a…

References

AP (2012). 10 years after Bali bombing, victims remembered as tourists flood into popular resort island. Fox News. Retrieved April 25, 2015 from  http://www.foxnews.com/world/2012/10/12/10-years-after-bali-bombing-victims-remembered-as-tourists-flood-into-popular/ 

Ferreira, S. & Harmse, A. (2000). Crime and tourism in South Africa: International tourists perception and risk. South African Geography Journal. Vol. 82 (2) 80-85.

Kozak, M., Crotts, J. & Law, R. (2007). The impact of the perception of risk on international travellers. Tourism Research Vol. 9 (4) 233-242.

Lepp, A. & Gibson, H. (2008). Sensation seeking and tourism: Tourist role, perception of risk and destination choice. Tourism Management Vol. 29 (4) 740-750

They feel they have survived and overcome harsh business environment and want to operate in risky markets like razil. Some of them benefited from privatization or part-privatization. The current government dislikes the notion of privatization, which tends to improve businesses. ut it likes national champions to succeed abroad. A government minister wrote the World Economic Forum in 1996 that it was not in the interest of the government for razilian companies to expand abroad. He said that capital was limited and they wanted to create local jobs. razil's laws also make the sending of profits from foreign subsidiaries back to razil impossible. They also refuse to recognize losses incurred abroad in company accounts. Some of the olivian assets of foreign investor Petrobras were nationalized by razil's president, Evo Morales. Multinationals are likely to encounter similar obstacles, but commodity producers, consumers or traders can be sure that their built-in comparative advantage…

BIBLIOGRAPHY

Ardichvili, a. et al. (2010). Ethical business practices in BRICs. Society for Business

Ethics: Center for Ethical Business Cultures. Retrieved on December 13, 2010 from http://www.cebglobal.org/uploadedfiles/Ethical_Business_Practices_in_BRICs.pdf

Banham, R. (2010). The party gets started in Brazil. Treasury & Risk: the Free Library.

Retrieved on December 13, 2010 from  http://www.thefreelibrary.com/the+party+gets+started+in+Brazil%3A+multinational+corporations+are...-a02212023634

On the whole, American students are sympathetic to the difficulties faced by some foreign students such as in connection with the expense of living in the U.S. without a family support system close by and in connection with language and cultural barriers and prejudices they sometimes face. American students also believe that many foreign students bring a more serious work ethic to school and that they are better educated in their home countries than their American counterparts. Angela Angelov (Biology, 19) said that she believed "Most of the international students have learned all of the prerequisite courses more in depth than I did here…"According to Joe Engle (Chemistry, 21), "They bring a higher work ethic because they have traveled so far to reach their goals." Ben (Engineering, 34) echoed that observation: "Foreign students seem to appreciate the opportunity more" and also that in comparison, "American students seem lazy." Some American…

On the other hand, we might be able to "incubate" a cable network by playing a Thursday night series of cable games, and such a network could be a long-run success that would strengthen our product as well." (Tagliabue, 2004)

Tagliabue states that prior to proceeding with a new package it is necessary to ensure that this new package is based on "sound television premises and that it is structured to complement our other television packages rather than to cannibalize our Sunday and Monday night audiences and move us down the road to commoditization. As previously mentioned, commoditization is ultimately very negative in a 400-channel universe, and the challenge we face is how to balance the need for revenue and viewers to ensure the long-run success of our sport. In theory, greater revenues are available from cable television, which is both advertiser and subscriber supported, than from broadcast television, which…

REFERENCES

Badenhausen, Kurt, Ozanian, Michael K. And Rondey, Maya (2006) The Business of Football. Forbes. 31 Aug 2006. Online available at:  http://www.forbes.com/lists/2006/30/06nfl_NFL-Team-Valuations_land.html 

Barros, Carlos Pestana and Barrio, Pedro Garcia-del (nd) Efficiency Measurement of the English Football Premier League with a Random Frontier Model. Ministerio de Ciencia y Tecnologia.

Brenner, Adam (2004) Welcome to the Club. The Business of Football. Forbes 2 Sept 2004. Online available at:  http://www.forbes.com/2004/09/02/cz_ab_0902nflclubseats.html 

English Football and its Governance (2009) All Party Parliamentary Football Group. April 2009. Online available at:  http://www.fifa.com/mm/document/affederation/federation/01/05/04/18/apfgreportonenglishfootballanditsgovernanceapril2009.pdf

If the satellite had successfully entered orbit, this would have put the United States more than a year ahead of the Soviets in the endeavor, which added

In fact, this was not the only rocket and satellite project that many United States scientists and government officials felt had been failures, or at least under-utilized successes. The Soviets increased the pressure on the American rocket program with their launch of Sputnik II on November 3, less than a month after the launch of their first satellite, and political urging from Eisenhower and others forced the early launch of an American Vanguard satellite.

The Vanguard project had actually anticipated a launch date ahead of the Soviets, which may in part have spurred on the Soviet team and helped them to set their deadline, but a series of setbacks delayed the various test launches of the vehicles meant to deliver the Vanguard into…

References

Borz, Fred. "Review of Sputnik: The Shock of the Century,  http://www.fredbortz.com/review/Sputnik.htm 

Caviness, Rochelle. "Review: Sputnik: The Shock of the Century, Large Print Reviews,  http://www.largeprintreviews.com/sputnik.html 

Curtis, Nancy R. "Review: Sputnik: The Shock of the Century," Library Journal, http://wbrl-lssvr.dnsalias.org:8000/decatur/kcContent?isbn=9780802713650&type=review&controlnumber=dec00086898&referedby=titlelist

Dickinson, Paul. Sputnik: The Shock of the Century (New York: Walker & Co, 2001)

3. Limitation of individual model - synergies obtained by combining strategic analyses models

All analysis models presented in the previous chapter represent useful but not exhaustive methods of deciding the future of a company or its products.

As there is no perfect model, the joint usage of them might bring most value to the company.

Ansoff analysis generally assumes that diversification will bring higher returns when higher levels of risks are undertaken (diversifying the market and/or the product), should not be practically used by itself, as it does not say anything about a company's capacity of venturing in new markets or sustaining the development of new products, as it also does not say anything about the acceptance of the new product on the existent market and/or of the existent products on new markets.

Therefore, other analysis that will take into consideration both internal and external variables of a company (like…

References

Adams, J. (2005), Analyze your Company using SWOTs, Supply House Times, Vol. 48, Issue 7, p. 26-28

Ansoff, I.H. (1957), Strategies for diversification, Harvard Business Review, Vol. 35, No. 2, p. 113-124

Ansoff, I.H. (1989), Corporate Strategy, Rev. Ed., Penguin, Harmondsworth

Bennett, a.R. (1994), Business Planning: Can the Health Service Move from Strategy into Action?, Journal of Management in Medicine, Vol. 8, No. 2

2010. Ethnic Groups in Germany: Sorbs, altic Germans, Turks in Germany, Chinese People in Germany, Vietnamese People in Germany, Circassians. General ooks LLC.

Coe, M. Neil., Kelly, F. Phillip., and Yeung, Wai-Chung, Henry. 2007. Economic geography: a contemporary introduction. Wiley-lackwell.

Scheffler, Julia. 2009. Welcomed Or Rejected? The Situation of Turks in Germany. GRIN Verlag.

Schumann, Stefanie. 2011. Hybrid Identity Formation of Migrants: A Case Study of Ethnic Turks in Germany. GRIN Verlag.

ooks, LLC., and General ooks LLC, Ethnic Groups in Germany: Sorbs, altic Germans, Turks in Germany, Chinese People in Germany, Vietnamese People in Germany, Circassians, (General ooks LLC, 2010), 23.

ooks, LLC, Islam in Germany: Turks in Germany, Central Council of Ex-Muslims, Khadija Mosque, Udo Ulfkotte, Zentralrat Der Muslime in Deutschland, (General ooks LLC, 2010), 56.

ooks, LLC., and General ooks LLC, Ethnic Groups in Germany: Sorbs, altic Germans, Turks in Germany, Chinese People in Germany, Vietnamese People…

Bibliography

Author Books, LLC. 2010. Turks in Germany: Necla Kelek, the Edge of Heaven, Solingen Arson Attack of 1993, Alpay Ozalan, Turkiyemspor Berlin, Berlin Ak 07, Cem Ozdemir. General Books LLC.

Books Llc. 2010. Germany-Turkey Relations: Turks in Germany, German-turkish Relations, Mehmet Ali Irtemcelik, Turkish-Islamic Union for Religious Affairs. General Books LLC.

Books, LLC. 2010. Islam in Germany: Turks in Germany, Central Council of Ex-Muslims, Khadija Mosque, Udo Ulfkotte, Zentralrat Der Muslime in Deutschland. General Books LLC.

Books, LLC., and General Books LLC. 2010. Ethnic Groups in Germany: Sorbs, Baltic Germans, Turks in Germany, Chinese People in Germany, Vietnamese People in Germany, Circassians. General Books LLC.

strong sense of external community correlate with exceptional company performance?

Large multinationals are well-known for their involvement in supporting the community they work in and also for their support for sports, humanitarian and social causes. The profitability and high visibility of these companies in external community activities certainly makes one believe that external community involvement and exceptional company performance go hand in hand.

A closer analysis of the community relation exercise shows that in many cases such involvement is an extension of business activities. The multi-billion dollar profits, of course give the exceptional performers the ability to buy the goodwill of political parties, news media, and the community in general to look after their present and future interests.

Whatever the motives, external community involvement shows that the company is performing well and has greater ambitions. External community involvement is also a result of increased social awareness and there are cases…

References

1. 'Corruption and Bribery', a Business for Social Responsibility Report, retrieved from Internet on 26 May 2005,  http://www.bsr.org/CSRResources/IssueBriefDetail.cfm?DocumentID=49621 

2. CEO Forum, Retrieved from Internet on 18 October 2005,  http://www.ceoforum.com.au/CEO  Dialogue.htm

3. China: The Ancient Road to Communism, Retrieved from Internet on 18 October 2005,  http://www.mtholyoke.edu/courses/sgabriel/prcancient.htm 

4. Donnelly, S., Gamble, A., Jackson, G., Parkinson, J. (2000). The public interest and the company in Britain and Germany. London, England: Anglo-German Foundation for the Study of Industrial Society. Retrieved September 17, 2005,  http://scholar.google.com/scholar?q=The+Community+Interest+Company& ; ie=UTF-8& oe

Some night, however, even though the bombing planes were gone, one would invade my dreams and I would wake up shaking, hiding my head beneath my gray flannel cover.

Two years after the war ended, something I did not plan for happened that left another hole in my heart, when for first time I felt the pain of losing a loved one. My grandfather died. Muslims adhere to specific plans regarding their burial sites. Adherents of different faiths are buried in separate places, while non-Muslims are not buried alongside those of other faiths. My family, though not active in the Muslim religion, participated in the religious reituals following the death of a family member ("Rituals of Death…," p.1).

When my grandfather died, the gravediggers dug him a separate grave for him to be buried separately. The practice of burying one person per grave has changed for some families since that…

FDI in India

India is ipe for the Picking

India ranks second only to China in its attractiveness as a target for foreign direct investment. Of particular interest are the retail and technology sectors, as well as construction and manufacturing sectors. India is an up and coming market with potential for companies that want to expand into this lucrative land of opportunities. This research examines the opportunities exist in India as well as the climate that makes it a favorable location. It also addresses the obstacles to its continued expansion.

Although India has many opportunities, it has several problems with its policies that make create a certain risk, particularly in the area of taxes and other policies. India is in a state of flux and it is experiencing growing pains. As a result the Indian government keeps changing policies as far as taxing issues are concerned. This decreases confidence due…

References

Ahmed, R. (2011). Is FDI the Magic Wand for Indian Retail? India Real Time. 22 September

2011. Retrieved from  http://blogs.wsj.com/indiarealtime/2011/09/22/is-fdi-the-magic-wand-for-indian-retail/ 

Babu, S. & Prabnesh, K. (2008). Causal relationships between Foreign Institutional Investments

and stock returns in India. International Journal of Trade and Global Markets. 1 (3): 259-265

PowerAde

Marketing plan

Controls: PowerAde

Implementation milestones

Coca-Cola's PowerAde is one of the primary rivals of PepsiCo's Gatorade in the sports beverage market. Gatorade is the most popular sports beverage drink "with sales of 553 million cases last year" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). However, PowerAde has undertaken some aggressive moves to position itself ahead of its rivals. In 2011, PowerAde replaced another of its rivals, Vitamin Water "on the sidelines of 88 NCAA non-football championships, including baseball and basketball, giving it wide-ranging marketing rights" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). PowerAde sales have tripled in the last ten years, showing Coca-Cola's ability to expand its marketing outreach in this area.

PowerAde has positioned itself as a lower-cost alternative to Gatorade, offering the same electrolyte replenishment at a lower price. But overall, Coca-Cola does not…

References

Keep playing campaign. (2008). Marketing case studies. Retrieved November 27, 2011 at  http://marketing-case-studies.blogspot.com/2008/05/keep-playing-campaign.html 

McWilliams, Jeremiah. (2011). Gatorade spin-offs amp up sports drink battle. The Atlanta

Constitution. Retrieved November 27, 2011 at  http://www.ajc.com/business/gatorade-spin-offs-amp-797817.html 

McWilliams, Jeremiah. (2011). PowerAde, Gatorade go after youth market. The Atlanta

Internet Technology, Marketing, And Security

easons why social media marketing has become exceedingly popular among businesses of all sizes

Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity or strategy used by businesses in their marketing endeavours. In most cases, the aspects of creation of awareness need to be felt globally or nationally in relevance to the size and commanding power of a business (Tuten & Solomon, 2013).

Social media marketing involves marketing that involves the use of the present day technology. For instance, marketing through online technologies and human daily activities is a common happening in the global and local businesses. These are spacious and…

References

Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration. Heidelberg: Springer.

Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.

Funk, T. (2012). Advanced social media marketing: A manager's guide. S.l.: Apress.

Tuten, T.L., & Solomon, M.R. (2013). Social media marketing. Boston: Pearson.

Tax Liability

A preview of capital structure issues

In regards to the overall business environment, capital structure has profound implications of the business, irrespective of its industry. For one, a firm's capital structure is then the composition or 'structure' of its liabilities. For example, a firm that sells $40 billion in equity and $160 billion in debt is said to be 20% equity-financed and 80% debt-financed. The firm's ratio of debt to total financing, 80% in this example is referred to as the firm's leverage. This leverage has implications on the entire firm. For example, leverage in many respects is a double edges sword. On one hand, leverage can amplify gains for firms. However, if used incorrectly, leverage can also amplify loses. As such, firms must be cognizant of its capital structure as complacency can hinder overall business performance. Debt and equity financing, can have a profound implications on the…

References:

1) Myers, Stewart C.; Majluf, Nicholas S. (1984). "Corporate financing and investment decisions when firms have information that investors do not have." Journal of Financial Economics 13 (2): 187 -- 221

2) Baker, Malcolm P; Wurgler, Jeffrey (2002). "Market Timing and Capital Structure." Journal of Finance 57 (1): 1 -- 32.

3) Lyandres, Evgeny and Zhdanov, Alexei, Investment Opportunities and Bankruptcy Prediction (February 2007) Available at SSRN:  http://ssrn.com/abstract=946240 

4) Timmer, Jan (2011). Understanding the Fed Model, Capital Structure, and then Some.

Alcohol and Youth

According to the Center on Marketing and Youth (CAMY), states are not doing very much in terms of keeping adolescents and other youth from being over-exposed to alcohol-related advertisements on television. The liquor and beer companies are clearly interested in getting young people started with their particular brand, and through television commercials those companies make beer and liquor seem very "cool" to impressionable young people. This paper reviews and critiques the literature on youth and alcohol-related advertising on television -- including peer-reviewed scholarship from several sources.

Youth Exposure to Alcohol Advertising

The Center on Alcohol Marketing and Youth -- a component of the Johns Hopkins Bloomberg School of Public Health -- reports that the amount of advertising on television that specifically targets youth rose by 38% between 2001 and 2007. About one in five alcohol advertisements was placed on programs that attracts young people ages 12 to…

Works Cited

Center on Alcohol Marketing and Youth. (2008). Youth Exposure to Alcohol Advertising on Television, 2001-2007. Retrieved March 17, 2013, from  http://www.camy.org .

Jernigan, David H. (2010). The extent of global alcohol marketing and its impact on youth.

Contemporary Drug Problems, 37(1), 57-89.

Siegel, Michael, King, Charles, Ostroff, Joshua, Ross, Craig, Dixon, Karen, and Jernigan, David

Marketing - Nike: Company nalysis

NIKE:

Genius World of dvertising and Marketing

The media bombards society with commercial messages daily, both written and spoken. There are, for example, the easily forgettable newspaper ads, the brightly colored billboards on the highway that one can see while driving, or on the side of buildings, the man or woman sitting on the side of the road with a flyer, or the boring radio commercials. There are also, of course, the funny messages on the television, and those jingles and seem not to want to escape constant humming. In other words, merican are simply surrounded by these various marketing tools that say "buy this" or "try this."

In fact, according to Consumer Reports, an average merican is exposed to 247 such messages daily.[footnoteRef:1] Other sources, however, beg to differ with this estimate and offer much higher ones. For example, lf Nucifora, who is an…

A relatively free spirited company has, now, proven itself to be a strong establishment in quality, in the social forum and, perhaps most importantly, financially as well. [35: "The New Nike." Bloomberg Businessweek. (2004).  http://www.businessweek.com/magazine/content/04_38/b3900001_mz001.htm , accessed July 2011.]

Conclusion

Nike is one of the top sportswear and sports equipment companies in the world today. The presence of a small company started in Oregon has truly grown to massive proportions, and has been aided by fantastic advertisements and witty marketing strategies throughout the 1960's and 1970's, and innovative strategies from the 1980's onwards, the most recent of which have taken advantage of the internet social networking boom to promote new ways of creating a shoe and of promoting the company's goals. Due to the company's cornering of the market and the fact that it is truly difficult to propose any new strategies (as the company has done them all), Nike will probably be around for a very long time.

Quality Management in Sports Tourism

It should surprise no one that "travel and tourism [are] the world's largest industry" (Moli). Most people have not wanted to travel far outside the bounds of a resort or a prescribed tourist destination, but that is not necessarily the case anymore. Since people from wealthier countries are now able to travel easily to even the most remote spot n the world, it has become vogue to visit out-of-the-way spots. The benefits of this can be seen in the fact that nations which have not previously been able to provide jobs for their people to any extent whatsoever are now employing large numbers in these two industries. Travel and tourism are a global market and they scene is set for more adventurous and exotic types of travel.

One of the fastest growing segments of this market is sports tourism. More people are seeing the benefits…

Works Cited

Bowman, James S. "At Last, an Alternative to Performance Appraisal: Total Quality Management." Public Administration Review, 54.2 (1994): 129-136.

Devine, Adrian, and Frances Devine. "Sports Tourism: Marketing Ireland's Best Kept Secret - the Gaelic Athletic Association." Irish Journal of Management, (2005): 7- 16.

Gibson, Heather J. "Sport Tourism: the Rules of the Game." Parks & Recreation, 34.6 (1999): 36-42.

Hackman, J. Richard, and Ruth Wageman. "Total Quality Management: Empirical, Conceptual, and Practical Issues." Administrative Science Quarterly, 40.2 (1995): 309-325.