World Cup Essays (Examples)

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What Determines Success in the FIBA World Championship

Words: 2834 Length: 10 Pages Document Type: Essay Paper #: 29430390

FIBA World Championship

History of the FIBA

Factors for Success

Data Driven Approaches

NBA Players

Team Culture

2013 Rankings 15

The FIBA has become the premier international basketball league in the world. Over the course of the last few generations the tournaments have been increasing their viewership and fan base. The level of competition in this league has also increased. Since 1989 the league has opened the doors to NBA players which not only increased the league's competitiveness but elevated the popularity of it as well. There are many different approaches to trying to discern which teams will be successful in the league. This analysis will look at statistical approaches as well as cultural approaches to provide insights into what constitutes a successful team in the FIBA.

History of the FIBA

The International Basketball Federation (French: Federation Internationale de Basketball), more commonly known by the French acronym FIBA, is an association of national organizations which governs international competition in basketball. FIBA has organized a FIBA World Championship for men since 1950 these events are now held every four years, alternating with the Olympics.In 1989 FIBA opened the door to Olympic participation by professionals such as players from the NBA in…… [Read More]

Works Cited

Canada, G. Fist, Stick, Knife, Gun: A Personal History of Violence in America. Beacon Press, 2010.

Card, D. And G. Dahl. "Family Violence and Football: The Effect of Unexpected Emotional Cues on Violent Behavior." The Quarterly Journal of Economics (2011): 103-143.

Chiari, M. "FIBA Asia 2013: Top Stars to Watch in Basketball World Cup Qualifying Tournament." 3 August 2013. Bleacher Report. Online. 5 December 2013. "Are the Yankees the best baseball team ever?" N.d. Online. 4 December 2013.
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AB Inbev Is the World's Largest Maker

Words: 3283 Length: 10 Pages Document Type: Essay Paper #: 52613348

AB InBEV is the world's largest maker of alcoholic beverages and they have other interests (such as bottling for other beverage makers) which increases their overall revenues. Because the company has a business plan which includes operational efficiency, a strong financial matrix, well-trained and knowledgeable employees and a customer-first focus, they have been able to maintain and even gain market share during difficult economic times. With unique strategic capabilities that have positioned AB InBEV as the leader, it is possible to see the company be an even larger part of the beverage industry in years to come.

The latest quarterly report for AB InBEV (3rd quarter 2010) shows that the company continues to see a rise in revenues across the board[footnoteRef:1]. Although some high end products (mainly high-dollar spirits and specialty beers) have taken a hit in the market[footnoteRef:2], AB InBEV has been mostly insulated from this outcome because of their focus on world beer markets[footnoteRef:3]. A recent study showed that beer is able to deal with market fluctuations more easily than other spirits because of processing time[footnoteRef:4]. Because a new batch of beer can be brewed and fermented within a relatively short period of time, the manufacturers of these…… [Read More]

Works Cited

AB InBEV. "Interbrew and AmBEV Establish InterbrewAmBev: The World's Premier Brewer." Anheuser Busch (2004). Accessed February 20, 2011 from

AB InBEV. "Dream & Deliver: Annual Report 2009." Anheuser Busch (2009). Accessed February 20, 2011 from 

AB InBEV. "Guide to Our Business." Anheuser Busch (2009). Accessed February 20, 2011 from

AB InBEV. "Unaudited Interim Financial Report." Anheuser Busch (June 30, 2010). Accessed February 20. 2011 from http://www.ab-
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Travel Project the 2010 World

Words: 631 Length: 2 Pages Document Type: Essay Paper #: 35920964

The Stellenbosch Wine Route covers the area around that city; the Constantia wine route is the oldest in Africa and the Durbanville wine route is an up-and-coming tour with unique cellars, horse racing and ample opportunities for high-adventure outdoor recreation (South Africa Guide, 2010). Many wineries and towns along these routes now have guesthouses to host visitors, and wonderful restaurants, to create the most idyllic experience possible.

Back in the city, the wine scene is supported with a number of excellent restaurants. Trendy restaurants feature the region's best and most exclusive wines -- the good stuff we keep for ourselves -- and the bold, innovative cuisine to match. Unbothered by adherence to stiff rules, South African chefs infuse the world's great culinary traditions, leaving no stone unturned to create the ultimate experience for enjoying Western Cape wine. From there, the rest of the city's many pleasures awaits. If you prefer a touch of the exotic or something closer to your own, there is something for every taste in South Africa.

There can be no doubt that visitors to Cape Town will take something with them, but they will leave something too. We loved hosting the world last June and we…… [Read More]

Works Cited:

D'Angelo, a. (2010). Cup runneth over for wine industry in Western Cape. Business Report. Retrieved December 3, 2010 from

South Africa Guide. (2010). South African wine -- Tour the wine routes of South Africa. The South Africa Guide. Retrieved December 3, 2010 from
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Cups of Tea Analysis Three

Words: 1992 Length: 6 Pages Document Type: Essay Paper #: 55723119

While some of the products of this time orientation, like their emphasis on traditional forms of hospitality and the slow pace of the culture in respect to the dynamic rhythms of nature, are valuable and perhaps superior to our own cold, rushed, and removed values, other aspects of the Balti's past-oriented culture are not. There is great religious intolerance by some members of the society, such as the Taliban and a constant hashing-over of tribal and religious grievances produced very negative results. At one point, Mortenson was kidnapped, beaten and threatened by Islamic extremists for his efforts, simply because he was an outsider and American. Mortenson's founding of schools enabled him to share the future-orientation of American culture in a positive way, just as the Balti's hospitality brought positive aspects of their culture into his life.

These forms of fruitful cultural dialogue show the benefits of cultural interaction, and show how individuals can learn when forced to question their most dearly-cherished notions. Take, for example, the value of what is termed success. American culture places a high priority on achieved status, that is, what an individual has done with his or her life -- how he or she has 'pulled…… [Read More]

Works Cited

Beer, Jennifer. (2003). High and low context. Culture at work. Retrieved 5 Nov 2008 at 

Gardener, Marilyn. (2006, September 12). A failed mountaineer becomes a philanthropist after a village saves his life. The Christian Science Monitor. Retrieved 5 Nov 2008 at

Kristoff, Nicholas. (2008, July 13). It takes a school. The New York Times. Retrieved 6 Nov 2008.

Mortenson, Greg & David Oliver Relin. (2007). Three Cups of Tea. New York: Penguin.
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History of the World in 6 Glasses Compare and Contrast 3 Drinks

Words: 2056 Length: 6 Pages Document Type: Essay Paper #: 16705836

Histories of the World in 6 Glasses (compare and Contrast 3 Drinks)

The History of the World in Six Glasses by Tom Standage

'Tell me what you drink and I will tell you who you are'

The History of the World in Six Glasses by Tom Standage chronicles human history through changing tastes in beverages, spanning from beer to wine to 'spirits' (hard liquor), coffee to tea, and ending with Coca-Cola. Although many books have explored human history through the lens of a singular foodstuff, few have used beverages. Yet, as Standage points out in his introduction, although a person can survive without food for a relatively long period of time, without liquids, he or she will perish in days. Beverages also have intoxicating properties which can change the way that civilizations unfold, either causing drunkenness or alertness. And it is perhaps for that reason that so many cultures and nations have defined themselves according to what they drink, more so than what they eat. The British define themselves as tea-drinkers, as do the Chinese. Hard-drinking America is the nation of the cocktail -- and Coca-Cola.

The central, driving thesis of Standage's book is that even more so than food,…… [Read More]

Works Cited

Standage, Tom. The History of the World in Six Glasses. New York: Walker & Co., 2005.
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Melbourne Cup Is Not a Specifically or

Words: 1347 Length: 4 Pages Document Type: Essay Paper #: 33932817

Melbourne Cup is not a specifically or inherently gendered event, the special weekend will entail extra activities that must be planned, coordinated, and executed with gender issues in mind. This year's Melbourne Cup carnival celebration is being marketed towards females in overt and covert ways: such as by the use of hot pink typeface and a floral background plus a prominently featured section on style and fashion that uses a female model for the menu item (Melbourne Cup Carnival 2011). Yet it is precisely the gender segregation of the races from the non-race activities that bring gender issues to the forefront. In this critical analysis of the Melbourne Cup main event, the Melbourne Cup carnival, and the non-Cup-related recreational activities scheduled before and during the event, I will draw upon the following three disciplines: gender studies, marketing, and the politics of socio-economic class.

From a gender studies perspective, horse racing can itself become the subject of critical feminist analysis. This analysis encompasses such wide-ranging issues as animal rights, the sexual symbolism of horses, and the cultural connotation and history of horses. More importantly, a feminist perspective investigates the historically male-dominated profession of the jockey. Currently, more than fifty percent of…… [Read More]


"The Canterbury Tales: The Reeve's Tale Symbolism, Imagery & Allegory," (2011). Schmoop. Retrieved online: 

Donovon, J. (2000). Beyond Animal Rights. Continuum.

Duncan, M.C.; Messner, M.A.; Williams, L.; Jensen, K. & Birrell, S. (1994). Gender stereotyping in televised sports. Women, sport, and culture. 1994 pp. 249-272

Dwyre, B. (2011). A Canadian heads south and makes her mark. Los Angeles Times. April 23, 2011. Retrieved online:,0,4403280.column
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Bedford Ave All the World's

Words: 2491 Length: 8 Pages Document Type: Essay Paper #: 92985517

it's been fun, but I don't really know anyone here. I don't really do the bar scene, and that's pretty much what everyone else who lives in my building does. So I guess it's time to look for somewhere else."

Required: A Little Extra Green

Although those living in Manhattan would probably still think of the neighborhood as a bargain, by a more objective standard (and during a recession), the rents are certainly not conducive to anyone without a firm standing in the upper ranges of the middle class.

A 1000-foot apartment at Bedford and Third, for example, boasts "recent renovation" at $2,900 a month.

Whatever might be left over after rent might be spent at Antidote Chocolate. One particularly interesting aspect of the fact that this chain has moved into the neighborhood is that most of its stores reside in far-pricier and more established neighborhoods.

This suggests not only that people living in the neighborhood (or shopping there) are not only fairly well off but that, through such stores, they are becoming linked to the larger New York metropolitan area. This is an important aspect of gentrification, for homogenization is a part of the upscaling of any neighborhood, and…… [Read More]


Antidote Chocolate. (2011). Retrieved from

Duane Reade Cracks the Secret to Williamsburg Success: Beer! (2011). Retrieved from

Free Williamsburg. (2005). Retrieved from (2011). Retrieved from -- 1rjevj0kynq3v#lat=40.715583&lon=-73.960139&zoom=20&previewId=1rjevj0kynq3v&previewType=listing&detailsOpen=true&listingTypes=rental, sublet, room, corporate&loan=30,0.0525,0
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Theodore Levitt the World and Consumers in

Words: 2855 Length: 10 Pages Document Type: Essay Paper #: 74937228

Theodore Levitt, the world and consumers in particular are moving towards having similar likes, preferences, and tastes and these have caused people to prefer the same products the world over. These products that are given preference are those that are liked by everyone else. "Everyone in the increasingly homogenized world market wants products and features that everybody else wants." Levitt, 1984.

This statement is true in the world that we currently see, and this should be the focus of all marketing campaigns whether they are aimed at building brand awareness, changing the attitudes of consumers, or just trying to increase sales of a product. By simply creating a product that will become the preference of many, it is remarkably easy to capture and penetrate the market and thus boost sales by a large margin.

Levitt also argues that "different cultural preferences, national tastes and standards, and business institutions are the vestiges of the past." Levitt, 1984.

It can be deduced that Levitt agrees that the way the current consumer needs are shaped is hugely different from the way the market was five or even ten years ago. In the past, consumer needs were shaped by several factors some of which…… [Read More]


BELK, R.W., GER, G. & ASKEGAARD, S. 2003. The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research, 30, 326-351.

BELK, R.W., GER, G. & ASKEGAARD, S.R. 1997. Consumer desire in three cultures: Results from Projective Research. Advances in Consumer Research Volume, 24, 24-28.

HOLLIS, N. 2009. Global Brands, Local Cultures. Research World, July/August.

KOSTERA, M. 2006. The Narrative Collage As Research Method. Storytelling, Self, Society, 2, 5-27.
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How to Evangelize in the Modern World if You Are a Minister

Words: 3207 Length: 10 Pages Document Type: Essay Paper #: 27300587

Travis Collins finds in his study of the Declaration of Ibadan that missions and national churches can partner effectively to establish a level of world evangelization that can fulfill the target objectives and aims of successful saturation evangelism. The study examines the relationship between the missions and the unions, which function together to establish the "role of the mission, joint decision making" and personnel deployment.[footnoteRef:1] This source is relevant to the thesis of this study because it highlights some possible strategies that missions and national churches can coordinate between themselves in order to better effect the level of saturation evangelism that they strive to maintain. The idea behind the strategy is that the network of churches can support the needs of the missions and that the missions in turn can reach and attract otherwise hard-to-reach persons and bring them into the fold of the national churches, whereby they can grow the support network, which in turn can facilitate the missions. Thus it is a mutually beneficial system. [1: Collins, T. "Missions and Churches in Partnership for Evangelism: A Study of the Declaration of Ibadan." Missiology. Vo. 23 No. 3 (July 1995), 331.]

Likwise, Jackson Wu's study on evangelism finds that…… [Read More]

Orr's book is relevant to this thesis in that it discusses the historical context of evangelism, from revolutionary times to now, considering such topics as revivalism, post-revivalism, the social impact of evangelism, evangelism in England, Ireland and Scotland, as well as in America and Europe. The book aims to provide a universal context for the evangelist so that various techniques and lessons from history and different places can be applied to the development of a better understanding of how to evangelize. For this reason it is helpful to this study for the light it sheds on the historical contexts of the subject.[footnoteRef:20] [20: Orr, J. Edwin. The Light of the Nations. Grand Rapids: William B. Eerdmans Publishing Company, 1965.]

Peters' book Saturation Evangelism is essential reading and thoroughly relevant to this thesis as it pertains to the very subject discussed in this study: his book examines different methods of evangelism all over the globe but bases his perspective on the approach of evangelization in the bible and crafts a precise definition of saturation evangelism that can be understood on both a practical and technical level. The book is helpful in that provides a sense of what it means to saturate and condense so that the message spreads like a roaring river and yet is containable within the individual and personalized so that it can root the hearer in Christ and allow the spirit to grow both within the person and throughout the world.[footnoteRef:21] [21: Peters, George W. Saturation Evangelism. Grand Rapids: Zondervan Publishing House, 1970]

Robinson's Synergistic Evangelism is another book that is relevant to this thesis because it is the author's critique of various methods and a provision of the reasons for his combining of various techniques and approaches to develop a comprehensive strategy that incorporates sundry expressions and elements of evangelism so as to meet the needs of different persons in different places, just as the first missionaries did so as to allow the message to be heard by peoples from various backgrounds with unique needs.[footnoteRef:22] The book is relevant to this thesis because it highlights the importance of understanding how various approaches to evangelism can be combined so as to avoid becoming stale and imprecise in execution. It is helpful to this study for the foundation it sets in thinking outside the box and challenging ministers to adopt new strategies for their flocks, finding what it is that works and gets the spirit of God flowing amongst the communities around the world. The most important way in which this book is helpful, however, is in the manner that draws the student of evangelism into the question of how to promote the Word of God in the most effective way possible: that is through contextualization, problem-identifying, problem-solving, and stylistic imagery. [22: Robinson, Darrell W. Synergistic Evangelism. Bloomington, IN: CrossBooks, 2009.]
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Sea World

Words: 1923 Length: 7 Pages Document Type: Essay Paper #: 84767044

Seaworld might not seem very adventurous. It might not seem to mean very much of anything at all except for a relatively pleasant - if rather expensive - way to spend an afternoon.

However, part of both the appeal and the marketability of going to a place like Seaworld is that it speaks to something inside of us that longs for adventure. Very few of us will ever get to swim with dolphins in the ocean or to see puffins in their native nesting grounds. What a place like Seaworld does is to often us the sense that we have gotten to travel to distant places.

We feel like explorers, like ethnographers, as we set off through the gates of Seaworld. We feel that we are going where, if not perhaps where no one has gone before than at least where we ourselves have never gone before. We are not engaged in the petty business of capitalism, but in the great project of finding ourselves.

This may simply seem like overblown ad rhetoric from a Seaworld television spot, but in fact it comes authentically from my own recent experiences of visiting Seaworld and from individuals that I talked to when…… [Read More]

Works Cited

Hrinko, Alexis. Interview, April 15, 2001.

Kincaid, Jamaica. My Garden (Book). New York: Farrar Strauss, 2001.

Stanley, Nick. Being Ourselves for You: The Global Display of Cultures, London: Middlesex UP, 1998.

Roberts, Anji. Interview. April 15, 2001.
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Influx of Money Impact Hospitality Sector in

Words: 2915 Length: 10 Pages Document Type: Essay Paper #: 40803345

Influx of Money Impact Hospitality Sector in Brazil

how influx of money impact brazil'S HOSPITALITY SECTOR

How Money Influx from World Cup 2014 Impact Brazil's Hospitality Sector

How Money Influx from World Cup 2014 Impact Brazil's Hospitality Sector

Action plan

The literature review seeks to scrutinize and evaluate the probable effects of the influx of money from 2014 World Cup in Brazil in relation to growth and development of the country's hospitality industry (Jones 2012). Since the major declaration (October 2007) by FIFA that Brazil shall be hosting the biggest world event, the hospitality sector has embarked on building new hotels, bistros, and lodges. The sector has also stepped up efforts to renovate existing facilities ahead of the tournament slated for June 2014. Although preparations are still underway, an influx of visitors and money is inevitable with considerable accommodation bookings reported across the country (Jones 2012).

Influx of Money is vital to Hospitality Sector's Infrastructural Expansion

When the world football governing body (FIFA) awarded Brazil the right to host 2014 World Cup back in October 2007, most economic analysts saw it as a perfect opportunity to show the world some of the tremendous economic and social advances the country has…… [Read More]


Burt, J. (2012, May 25). Boys staying in brazil. The Daily Telegraph.

Davis, J.A. (2012). The Olympic Games Effect: How Sports Marketing Builds Strong Brands.

Hoboken: John Wiley & Sons

Global outlook: Sporting events - sporting chance. (2010). Foreign Direct Investment,, n/a.
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America's International Relations Americanization and Anti-Americanism

Words: 3764 Length: 11 Pages Document Type: Essay Paper #: 18456328

Pictures on the news of American flags being burned seem to appear more often than they used to. Perhaps my generation just isn't used to having our nation criticized to the extent that it has been since our response to September 11; we all know there have been anti-American protests in the past, that flags have been burned and protests against certain American military endeavors waged. Anti-Americanism has many definitions and encompasses many things, but "new" is not an applicable descriptor. Sentiments deriding American values, attitudes, and actions have existed since the establishment of the colonies, expressed in a variety of formats and with various causes. What has changed is not the existence of anti-Americanism, but what it means for the nation in international relations today.

This essay will examine anti-Americanism: first, its history and various forms throughout the world; at the same time, the causes of anti-American sentiment will be examined, both historically and currently, as the causes have changed during the different periods of international relations. After this explanation of the history and sources of anti-Americanism, we will briefly examine how this affects the United States and its foreign policy in our current international climate, and whether the…… [Read More]

Takis, M., 2002. "America the Despised," National Interest, Issue 67, p94

Toinet, M., 1990. "Does Anti-Americanism exist?" In Lacorne, D., et. al., eds., The Rise and Fall of Anti-Americanism, Macmillan, London.

Various Authors, 2005, "America the Dangerous" Foreign Policy, Special edition, Issue 146.
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Global Media Impact of the

Words: 1134 Length: 3 Pages Document Type: Essay Paper #: 6559974

One hundred thousand people packed into the Museumplein near the city's famous museums in Amsterdam, according to Jolly, et al., writing in The New York Times. In China, fans who decided to become vendors were profiting by the sale of vuvuzelas (those annoying horns that are blown throughout all the World Cup games) for $3 U.S. money. "They're all made in Zhejiang," the vendor said, working the rainy streets at Sanlitun, "the rowdiest place in the city." In Bogota Columbia, vendors profited from the sale of "pink cotton candy" to the crowds watching the games at the Palace of Justice in Bolivar Square (Jolly, p. 3).

In Nigeria the results of the World Cup -- with the help of social media on the Internet -- helped change a politician's policy. In this African country, politicians are not known to be responsive to citizens. After the Nigerian soccer team's "dismal performance" at the World Cup President Goodluck Jonathan ruled that the team would be "suspended for two years." Prior to the games, Jonathan launched a Facebook account, and after he announced the suspension of the team, "hundreds of fans posted disappointed reactions on his [Facebook] wall" (Amabebe, 2010). "I read your…… [Read More]


Amabebe, Eremipagamo, 2010, 'Nigeria: Who changed the President's mind -- Facebook or FIFA?' Global Voices, Retrieved July 30, 2011, from

Elliott, Stuart. 2010, 'An Underdog Amid the Giants Lining the World Cup's Fields,' The New York Times, Retrieved July 29, 2011, from .

Gaffer. 2010. '2010 World Cup Final: The Most Watched Soccer Game in U.S. History,' . Retrieved July 30, 2011, from

Hjarvard, Stig, 2008, 'Global Media Cultures: A Research Programme on the Role of Media in Cultural Globalization,' Department of Film and Media Studies, University of Copenhagen. Retrieved July 29, 2011, from
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Management in Particular the Management of Mega

Words: 3655 Length: 11 Pages Document Type: Essay Paper #: 95688169

management, in particular the management of mega events. It also delves deeply into the positives and negatives of the London Olympic Games and the 2006 World Cup events in Germany. Those who manage mega events have an enormous task and an almost impossible responsibility to the public, to those participating in the events, and to the countries where mega events take place. Those issues and more are covered in this paper.

Theoretically review the key aspects of event management

Form and Function

Theoretically an event is a kind of convergence, according to Professor Donald Getz (School of Tourism, The University of Queensland); it is a blending of forms and functions, and those in turn converge into a worthwhile experience for the tourist / participant. Getz uses two huge events to illustrate how form and function come together to produce a grand experience for the attendee. He points to the 2012 Summer Olympic Games in London, which was consistent with all Olympics' Games in that its function was ostensibly to present competition between the world's best athletes. But in addition, the 2012 Summer Games had a form that extended the function well beyond athletic competition.

Indeed, the International Olympic Committee dictates…… [Read More]

Works Cited

Baumard, P. (1999). Tacit Knowledge in Organizations. Thousand Oaks, CA: SAGE.

BBC News. (2005). Four suicide bombers struck in central London on Thursday, July 7,

killing 52 people and injuring more than 770. Retrieved September 30, 2013, from

BBC News (2012). London 2012: How the world saw the Olympic Games. Retrieved September
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Ambush Marketing Should Tough Rules Be Introduced to Protect Sports Sponsors

Words: 4320 Length: 15 Pages Document Type: Essay Paper #: 64007795

Ambush Marketing: Should Tough Rules be introduced to Protect Sports Sponsors?

This is a paper that describes the concept of ambush marketing and outlines how it can be detrimental for the official sports sponsors of events such as the World Cup, Tournaments etc. It argues whether there should be laws for curbing this marketing tactic. It has sources.

Lack of business ethics is a problem that is of growing concern in the field of business today. Many individuals and organizations either easily forget or ignore ethical codes when they see business opportunities. This is an issue of immense concern because of the fact that millions of dollars can be jeopardized easily on the part of rightful contractors. Speaking more specifically, this refers to the manner in which sports sponsors at major events are denied their total rights over an event due to interfering investors. These rights are denied as the original and rightful sponsors pay million of dollars to associate their brands with a logo of an event, but may be overshadowed by other companies that also attain these rights due to loopholes in business laws. In order to protect the rights of the original sponsor there is thus, a…… [Read More]


Aaker, David. A. Building Strong Brands, New York, NY: The Free Press, 1996.

Donaldson, Michael. Crik: Ambush marketers face jail in South Africa. AAP Sports News (Australia). 2002.

Greising, David. "Run, Jump and Sell: Commercial Exploitation of Sports Explodes." Business Week, July 29, 1996.

Gwinner, Kevin. "A Model of Image Creation and Image Transfer in Event Sponsorship." International Marketing Review 14, 3: 145-58. 1997.
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Global Sporting Events Market

Words: 1022 Length: 3 Pages Document Type: Essay Paper #: 97802716

Global Sporting Events Market

There is little doubt that international sporting events are the acme of sports. Although it is possible that sports in the United States -- such as basketball, baseball, and football -- might draw in more overall revenue, this fact is attributed to the reality that not only do these sporting events take place year after year, but they also are able to gain media exposure and advertising money over the course of an entire season. Truly international sporting events, such as the Olympics, the World Cup, and to a lesser extent, the European Cup, are able to generate comparable hype and money in a shorter period of time. The Olympics lasts less than a month and the World Cup lasts approximately a month. When attempting to calculate approximately how much bigger such international sporting events might grow in the years to come, there are several considerations that one must take into account. Essentially, there are both hindrances and aids for the growth of such events. The factors that can assist in the growth of sporting events include the population's increase and the trend of globalization, while the chief hindrance is terrorism.

Globalization certainly can produce a…… [Read More]

Works Cited

Baker, Peter, Cooper, Helene, Mazzetti, Mark. Bin Ladin is Dead, Obama Says. The New York Times. 2011. Web. Retrieved from

Perrucci, Robert and Wysong, Earl. The New Class Society: Goodbye American Dream? New York: Rowman and Littlefield Publishers. 2008. Print.
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Adolescents & Advertising Media Messages Examination of

Words: 640 Length: 2 Pages Document Type: Essay Paper #: 53278691

Adolescents & Advertising Media Messages

Examination of a Commercial

The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of the advertising during the World Cup. The intended audience for the advertisement is the general audience and specifically male and female young people. The ad features Brittney Spears singing, drinking Pepsi, and volley a ball. Brittney appears beautiful and sexy in this commercial and gives the appearance that drinking Pepsi will make everyone athletic and sexy. This ad would be interpreted of course by each gender differently as the male gender would interpret the commercial to mean that drinking Pepsi would ensure that they attract sexy girls and females would view the commercial as appealing to them to drink Pepsi to ensure that they are hot and sexy like Brittney Spears. This ad is not accurate in its portrayal of body image because everyone does not have a figure like Britney Spears or the young men featured in the commercial. Furthermore, no one who plays sports will remain as cool looking with every hair and their makeup in perfect shape as was Brittney Spear's hair and makeup in the commercial. The…… [Read More]

(13) Kaiser Family Foundation (2005). Generation M: Media in the lives of eight to eighteen-year-olds. Washington, DC: Author. Retrieved from

(14) How to Magazines Effect Body Image (2008) Center on Media and Child Health. Retrieved from:

(15) Ransohoff, J. (2010) Teens and the Media. Palo Alto Medical Foundation. Retrieved from:
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Ten-Year Billionaire Mark Zuckerberg My 2011 Challenge

Words: 2221 Length: 7 Pages Document Type: Essay Paper #: 70606014

Ten-Year Billionaire: Mark Zuckerberg

My 2011 challenge is to become a vegetarian and only eat meat if I kill the animal myself. The reason for this is that I feel lucky for having such a great life. In order to practice thankfulness, I want to be more connected to the food I eat and the animals that give their lives so I can eat them. Mark Zuckerberg, January 1, 2011

There are certain business leaders who make impact on their companies and often on the world of business because of their philosophies, action, and businesses they lead. Among the more recent top performers is Facebook founder, Mark Zuckerberg, who took an idea and transformed it into a billion-dollar empire in less than 10 years. To gain some new insights into how Zuckerberg leveraged his modest concept into the world's most popular social media network, this paper provides a review of the relevant literature concerning his businesses, how he got started and three major business challenges he managed to overcome in establishing Facebook. An analysis of Zuckerberg's leadership style and discussion concerning how he has adapted to cultural differences and how he operates the business effectively in global markets is followed…… [Read More]


Avolio, B.J., & Bass, B.M. (2002). Developing potential across a full range of leadership:

Cases on transactional and transformational leadership. Mahwah, NJ: Lawrence Erlbaum


Conner, J. (2009). Facebook, the image and the virtual cedar bar. Afterimage, 37(2), 11-13.
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Soccer Ball Development of Soccer Ball Football

Words: 1935 Length: 6 Pages Document Type: Essay Paper #: 58318323

Soccer Ball

Development of Soccer Ball

Football is the game which has stirred the wave of craze across the globe. There is no other game which would have its fans in every part of the world. There are numerous events and series of games which take place throughout the year and keep the foot ball fans in the state of anticipation for excitement that this game offers. There is fanatic following by football fans which has given it a rather commercial touch; this is the reason why every aspect of this game is now loaded with logos. However, where there is a huge fan base across the world but not many of them know about locus of it: soccer ball.

Like many college students, even I am a big fan of soccer with Manchester United as my favorite team. I know all about this club, its history, players and everything that happens in the world of soccer. However, I am no different than other soccer fans. Like many of them, I had a perception that it's a bladder made of rubber, coated with leather patches and have been imprinted with the logos of sponsors. Over time, with my increasing liking…… [Read More]

Work Cited

"How is the world cup football made?" YouTube. 12 February 2010. Web. 2 August. 2012.

Mansoor, Zainab, Football Industry Hub Sialkot Struggles Forward, 2011. 2 August, 2012.

Official Match Ball - 2010 World Cup Jabulani Soccer Ball. SoccerBall World Inc. 2010. 2 August, 2012. < >

Royston, Angela. How is a soccer ball made?. Heinemann Library, 2005.
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Harry Potter and the Goblet of Fire

Words: 1276 Length: 4 Pages Document Type: Essay Paper #: 57523547

Goblet of Fire

International Relations in Harry Potter and the Goblet of Fire

Rowling's series of books concerning the boy wizard Harry Potter have garnered a lot of attention since the publication of the first volume over a decade ago. Much of it has been positive -- the books have been credited with encouraging children to read, and even with rekindling faith in juvenile fiction altogether. Critics applaud Rowling's storytelling abilities, and her business savvy (with the help of Hollywood and other marketers) has made her one of the wealthiest individuals in the world, all from a seemingly simple series of books. Not all of the attention given to the Harry Potter series has been positive, however. The portrayal of witchcraft has angered many people, especially conservative Christians, and there are many who believe the books are simply frivolous stories with little point and absolutely no literary value. Given the strength of the world's reaction to these books, however, it is clear that whatever one thinks about their moral content or literary value the Harry Potter books are anything but frivolous.

In fact, even the most basic reading of these books reveals lessons both explicitly revealed in the text and…… [Read More]

Work Cited

Rowling, J.K. Harry Potter and the Goblet of Fire. New York: Scholastic Press, 2000.
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Contemporary Issues in Tourism

Words: 1711 Length: 4 Pages Document Type: Essay Paper #: 7185050


Handbook Coverage of Foreign Investment in Tourism

The Sage Handbook of Tourism Studies offers a fantastic overview of the issue of tourism and tourism studies but as has been pointed out is developed from the perspective that the world was not necessarily about to experience an extreme global recession. For instance in the timeline associated with tourism development internationally the work provides the last section of the timeline to include the 1990s and 2000-and beyond (Jamal & Robinson 2009, p. 153). What this offers the reader is the sense that the climate for foreign investment and especially investment in developing nations will remain static as the research and development of national tourism sites will continue to be an issue of economic advantage for both the investor and the nation of focus. Though the work does also challenge the issue of investment oversees in developing nations as something that can and does challenge the developing nation and even arguably make it more dependent on both foreign investment and possibly even the colonial powers in postcolonial nations, lacking the infrastructure of technology to maintain such tourism (2009, pp. 166, 191) and in developed nations the economic and political challenges of investment…… [Read More]


'A Private Sector-Driven Recovery. (cover story)' 2011, Latin America Monitor: Caribbean Monitor, 28, 7, pp. 1-7, Business Source Premier, EBSCOhost, viewed 11 December 2011.

Bahar, O, & Kozak, M 2007, 'Advancing Destination Competitiveness Research: Comparison Between Tourists and Service Providers', Journal Of Travel & Tourism Marketing, 22, 2, pp. 61-71, Business Source Premier, EBSCOhost, viewed 11 December 2011.

Bloomberg, N, 'South Africa proclaims World Cup a tourism win', Toronto Star (Canada), December, 7 2010, Newspaper Source, EBSCOhost, viewed 11 December 2011.

Bodman, P, & Le, T 2011, 'Assessing the roles that absorptive capacity and economic distance play in the foreign direct investment-productivity growth nexus', Applied Economics, 45, 8, pp. 1027-1039, Business Source Premier, EBSCOhost, viewed 11 December 2011.
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Justice in the Twentieth Century

Words: 1694 Length: 5 Pages Document Type: Essay Paper #: 74551873

What was particularly ironic was that soccer had always been a game for whites only: blacks were specifically not included.

Of course, the movie had a happy ending when South Africa won the World Cup. But the World Cup didn't completely change South Africa. There is still high violence, prompted by economic conditions and a newly released set of citizens. A high percentage of residents also have Aids, another very serious problem. But Archbishop Tutu points out that the TRC methods of dealing with the violence were not the traditional way to justice, but an older and deeper vision of justice. In South Africa the violators of human rights do not face criminal trials. Instead, perpetrators engage in confessions, and reconciliation between the victims and the victimizers is achieved by means of public hearings of apology and forgiveness. Probably, efforts towards reconciliation have their own side effects -- moral and political issues that may need to be revised, based on the successes and failures of responses to misconduct by the international human rights movement. But so far, twenty-two countries have already established truth and reconciliation commissions based on the South African experience.

Archbishop Tutu also has said that one issue…… [Read More]


http://www. Desmond Tutu -- Peace Foundation. April 19, 2010.

http://www. Nuremberg Trial.

Yeager, General Chuck. Yeager. New York: Bantam Books, 1906.
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Transformative Art the Artists That I Have

Words: 1928 Length: 7 Pages Document Type: Essay Paper #: 64134110

Transformative Art

The artists that I have chosen to spotlight come from three continents and different ethnicities. They are actors, musicians, lyricists, rappers, poets, and comedians. They are also revolutionaries who are using art to transform the world that they live within into a better place.

Saul Williams

Saul Williams is an artist with many interests and abilities; he is hard to place in a single category. Saul Williams is a poet-both written and spoken; an actor; a philosopher; a rapper; a rock-star; a productive musician; a producer…and the list continues (Williams, Bio). No matter what genre Williams is creating within, one thing remains the same- namely, the theme underlying his work. In all of Williams's work, whether one looks in the albums, the movies, the song tracks, or the books, one can find Williams' commitment to transforming individuals by challenging and transforming how they think, what they believe, what norms they are accustomed to, and even what they eat. Much of Williams' work includes an inner rhythm and beat, Williams says this is part of the reason his poetry led to his hip-hop music career (JR Interview).

In season three of Def Poetry, the poetry show on HBO, Saul…… [Read More]

Work Cited

Gilmartin, T.A. "Margaret Cho Takes Aim at Homophobia and Hatred on Her New 'Assassin'

Tour." Lesbian News 01 Mar. 2005: 26-27. < .>

K'Naan. "A Son Returns to the Agony of Somalia." New York Times. 09-24-2011: SR5 Web. 11

Dec. 2011.<>
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International Crime Terrorism and Organized Crime Trends

Words: 3182 Length: 10 Pages Document Type: Essay Paper #: 30816158

International Crime, Terrorism, And Organized Crime Trends

Comparing contrasting topics international crime, terrorism, organized crime trends

This research has confirmed the possibility of close correlation between money laundering activities, Islamic terrorist fundraising, organized crime, and corruption of public officials throughout Brazilian Hizballah region. The organized crime networks and the Islamic extremists of Brazil must be examined in collaboration because they are connected to wider networks in Latin America zone and across the world. All the organized activities and terrorists in Brazilian Hizballah were facilitated by corrupt officials, which were driven by the benefits of lucrative criminal activities conducted such as business ventures by terrorists and organized crime groups. Consequently, there was a mutually beneficial association among the three sectors. In this study, Brazilian Hizballah will serve as a microcosm.


A number of free-Trade American regions with massive Middle Eastern populations permit organized crime mafias, Islamic terrorist groups, and corrupt officials of the government to grow in a symbiotic, mutually beneficial relationship. This study focuses on Brazil and the United States whilst comparing the topics of international crime, terrorism, and organized crime trends in Brazil. The study has focused on the most significant and the largest of these regions: Brazil.…… [Read More]


Almeida, J. (2008). Brazil in focus: Economic, political and social issues. New York: Nova Science Publishers.

Duyan, A., & NATO Emerging Security Challenges Division. (2012). Defence against terrorism: Different dimensions and trends of an emerging threat: [proceedings of the NATO Advanced Training Course on Defence Against Terrorism: Different Dimensions and Trends of the Emerging Threat - Terrorism, Kabul, Afghanistan, 23-27 May 2010]. Amsterdam: Ios Pres in cooperation with NATO Emerging Security Challenges Division.

Friedlander, R.A., Levie, H.S. & Lovelace, D.C. (2009). Terrorism: Documents of international and local control. Dobbs Ferry, N.Y: Oceana Publications.

Giraldo, J.K. (2007). Terrorism financing and state responses: A comparative perspective. Stanford, Calif: Stanford Univ. Press.
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Adidas Strategic Report Adidas Illustrated Strategic Report

Words: 2560 Length: 7 Pages Document Type: Essay Paper #: 53455102

Adidas Strategic Report


Illustrated Strategic Report

The manufacturing concern which was selected by me is Adidas group. Adidas started its operations in 1924 by Rodulf Dassler. It was the first company who created running and training shoes and sport garments in the world without the use of electricity. These shoes were handmade. From now onwards, it is the second largest shoes producer of the world after Reebok. Adidas has extended its operations by entering into the business of sports goods as well (Adidas Group History 2013).

Adidas group is a giant group in the field of shoes and clothes manufacturing. It has big profits, great reputation in the market. According to the group policy and directors of the group, company never compromise with the standards designed for the welfare of people and societies. As my task is to review the policies and procedures related to marketing strategy, so the marketing strategy related to employees and harmless environment has been reviewed and examined accordingly.

Part 1

Market Trend


Adidas has an edge over its competitors like Nike because the trademark of the company is quality with style as compare to its competitors. Adidas is surviving in the market due…… [Read More]


Adidas Group History 2013. Retrieved 26 September 2013,

Babiak, K., & Wolfe, R. 2006, More than just a game? Corporate social responsibility and Super Bowl XL. Sport Marketing Quarterly, vol.15, pp.214 -- 222.

Heere, B., & James, J.D. 2007. Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, vol.21, pp.319 -- 337.

Kotler & Keller 2012, Marketing Management, Pearson Education, Describe the different elements of the SWOT, (14e), pp.70-74.
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Dubai Expo 2020 Finance

Words: 5212 Length: 17 Pages Document Type: Essay Paper #: 34297903


In November, 2013, Dubai won the rights to the World Expo 2020, setting into motion a major project that will make a substantial contribution to Dubai's economy and be a catalyst for what the emirate hopes will be the continuation of the economic boom that began two decades ago.

Dubai expects that the Expo 2020 will attract 25 million visitors to the emirate over the six months that the Expo will run. This will make it the largest such project in the history of Dubai, and in size the Expo will in all likelihood eclipse the Qatar World Cup as the largest event in the history of the Middle East. Linked to the overall strategy to make Dubai a world-class destination, the World Expo 2020 is going to be part of a larger tourism centerpiece that is expected to propel that sector to become one of the largest revenue-earners for the emirate, and attract new visitors from all over the world who would otherwise not visit Dubai (Serkal, 2014).

This paper will examine the financial effects of the World's Fair in Dubai. This is a tricky endeavor, given the fact that no concrete budget has been set out for…… [Read More]


Arnold, T. (2012). Dubai shows way to diversify economies. The National Retrieved May 5, 2014 from 

Branigan, T. (2010). Shanghai 2010 Expo is set to be the world's most expensive party. The Guardian. Retrieved May 6, 2014 from

Menon, P. (2014). Emaar regains investment grade credit rating as Dubai booms. Reuters. Retrieved May 6, 2014 from

Mercer. (2014). Quality of living report. Mercer. Retrieved May 6, 2014 from
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Corruption in Sport on December

Words: 4596 Length: 15 Pages Document Type: Essay Paper #: 78999439

2 billion in annual television rights and advertising. This wealth, coupled with a lack of accountability to any public body, creates opportunity for corruption to flourish. The instances of corruption surrounding the World Cup bids were not related to the television rights, but once the culture of corruption has become ingrained in the organization, it can seep beyond the boundaries of internal corruption. The World Cup corruption was ultimately both at work -- internal vote-buying from bin Hammam and a susceptibility on the part of other members of the executive committee to seek money for votes from external bodies such as British officials seeking the 2018 World Cup (Sharp, 2011).

Another critical issue that contributes to corruption in international sport is the lack of understanding of how corrupt practice become ingrained in an organization, and either an unwillingness or inability to address the issue. FIFA has an inept ethics committee that must be prodded into action by investigative journalism; its leadership is unfazed by corruption allegations and the organization still lacks transparency. Part of this could be attributed to neoliberal ideals that cause the organization to want its members to be of high ethical standards, and therefore makes the organization…… [Read More]

Works Cited:

AP. (2010). FIFA picks Qatar over USA for 2022 World Cup; 2018 to Russia. USA Today/Associated Press. Retrieved November 5, 2011 from

CNN. (1999). Senior U.S. Olympic Committee member resigns over Salt Lake scandal. CNN. Retrieved November 5, 2011 from

Connelly, B. & Ones, D. (2008). The personality of corruption. Cross-Cultural Research. Vol. 42 (4) 353-385.

Cooper, R. (2011). "I'm not quitting": Sepp Blatter defies his critics over FIFA corruption scandal. The Daily Mail. Retrieved November 5, 2011 from
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Management in Very Day Life it Is

Words: 3595 Length: 11 Pages Document Type: Essay Paper #: 88551487


In very day life, it is a common occurrence to attend various special meetings to celebrate a given occasion. These meetings can also be for education purposes, promotions or commemorations. The occurrence of such special meetings constitutes an event. Therefore, to make this event happen, a long process of planning and preparing for the event takes place. Thus, this process of applying the skills and structures of project management to create and develop a festival, celebration, conference or social gathering is what makes event management (Reid & Bojanic, 2010). Event management is significantly involving for the people who are organizing the event as they have several factors to ensure are in place for the event. Currently, there are several events; world events all over the world such as the Olympics and the world-cup games, which involve not only a portion of the bodies involved, but also the whole country at large. Additionally, such games affecting the entire country and are of focus to the whole world present an immense impact on the communities across the globe.

The key aspects of event management

Event management is an involving task that when not planned to the finest details, it can turn…… [Read More]


Allen, J. (2009). Event planning: The ultimate guide to successful meetings, corporate events, fund-raising galas, conferences, conventions, incentives and other special events.


Ont: J. Wiley & Sons Canada.

Anholt, S. (2009). Places: Identity, image and reputation. Houndmills, Basingstoke: Palgrave
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Luciano Pavarotti Introduction to Opera-

Words: 3835 Length: 10 Pages Document Type: Essay Paper #: 26009534

In June, 1966he first appeared in Covent Garden in another Donizetti role, Tonio in la Fille du Regiment and was so skilled at the difficult range of the role the press dubbed him the "King of the High C's" (Woodstra, Brennan and Schrott, iv; (Ah Mes Amis - Live at Covet Garden 1966).

He began recording and adding to his repetoire; 1969 opposite Renata Scotto in I Lombardi, the rarely performed I Caputelti e I Montecchi, and a complete L'Elisir d'Amore with his now famous friend, Sutherland. On Feburary 17, 1972, Pavarotti made a stunning breakthrough at the Metropolitan Opera in La Fille, receiving 17 curtain calls and wild raves from both the crowd and critics; as well as doting praise from Mirella Freini (Remembering Pavarotti; a Mes Amis - Live at the Met 1972).

From then on, Pavarotti was in demand as a world-class tenor. He was brought into the living rooms of the public through Live From the Met Broadcasts. In fact, his role as Rodolofo in the 1977 broadcast of La Boeheme attracted one of the largest television audiences ever for a televised opera; earning ratings in demographic groups that would traditionally never watch opera (Live from…… [Read More]


"Ah Mes Amis - Live at the Met 1972." 1972. You Tube. November 2010 .

"Ah Mes Amis - Live at Covet Garden 1966." June 1966. YouTube. November 2010 .

Arendt, P. "It Was All About the Voice." 7 September 2007. The Guardian. November 2010 .

Block, M. "60 Minutes Story About Singer." 15 October 2004. Television Newswriting Workship. November 2010 < >.
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Marketing Strategies of Coke and Pepsi in Thailand and UK

Words: 6169 Length: 16 Pages Document Type: Essay Paper #: 26226042

marketing strategies of Coca-Cola and Pepsi in Thailand and UK

Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people and its employees. (Davis and Dunn, 2002)

This study is of interest because both are extra-ordinary companies in terms of brand penetration in even the toughest markets such as China and the middle-eastern countries. Coca-Cola is the world's number brand and Pepsi is also among the top brand names in the world. In 2000, Coca-Cola's sales surpassed one billion units per day and it had 239 products, selling across 200 countries. Coca-Cola and Pepsi are seen as arch rivals by the people and markets and hence an evaluation of the strategies of these two companies always evokes interest. This paper evaluates the marketing strategies of Coca-Cola and Pepsi in Thailand and the United Kingdom and to recommend effective marketing strategies.

Methodology constitutes an important aspect of any study. Several scholars…… [Read More]


Angel, M. "The Taste Challenge" Retrieved at on 25 April 2004

Pepsi Targets Asian Markets" (March 24, 2002) Asian Market Research News Retrieved from Accessed on 25 April 2004

Coke recalls controversial water" (2004) BBC News

Retrieved at March Accessed on 25 April 2004
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Management the People of the

Words: 2603 Length: 7 Pages Document Type: Essay Paper #: 96514571

b) The Football Championship in Lisbon

The capital of Portugal has received little investments in developments and infrastructure from both the public as well as the private sectors. But the football championship has stimulated the construction and development of two stadiums in north and northeast parts of the capital, namely the Benfica and Alvalade stadiums.

The hosting of the football championships, supported by the two stadiums, draws the attention of investors and stimulates their efforts to set out new operations in the community, supporting as such its social and economic development.

"In general terms, those buildings give support to a modern city vision, that attempts to preserve its ancient culture at the same time it projects an image of progress.

Those infrastructures, given their magnitude in the urban context, might help to promote Lisbon as an international capital. They will certainly allow the city to re-structure its present functional structure. They will allow creating local poles of activities, with adequate levels of infrastructure to the concentration of service and commerce, and to the support of the emergence of new uses (such as tourism) as an alternative to the consolidated residential use" (Magalhaes, Serdoura and Xavier).

c) The Sydney Olympics

The…… [Read More]


Barghchi, M., Omar, D., Aman, M.S., 2009, Cities, sports facilities development and hosting events, European Journal of Social Sciences, Vol. 10, No. 2

Copley, J., 2005, Sports events leave a giant 'ecological footprint', New Scientist, last accessed on October 26, 2011

Cugola, G., Nitto, E.D., Fuggetta, A., 1998, Exploiting an event-based infrastructure to develop complex distributed systems, ICSE '98 Proceedings of the 20th international conference on software engineering, IEEE Computer Society Washington

Gursoy, D., Kendall, K.W., 2006, Hosting mega-events: modelling locals' support, Annals of Tourism Research, Vol. 33, No. 3
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Mia Hamm

Words: 1611 Length: 5 Pages Document Type: Essay Paper #: 64560298

fictionalized view of soccer great Mia Hamm that has been drawn from factual evidence. The writer uses first person narratives and creates a fictional setting from which to display the wonders of the soccer champion's abilities. The writer uses factual evidence to provide the fictional account. There were ten sources used to complete this paper.

Mia Hamm

I have never been a soccer fan. Well let me change that, I was never a soccer fan because I never knew anything about the game. When I was small I played for one season and I remember everybody running around in the sun chasing a ball until the whistle blew. It did not seem like something I could get into and I signed up for basketball the following year. Because I have never been a soccer fan I was quite surprised when a friend invited me to go to the world cup game with her. It was the day my view on soccer, and my love of the game was born. I know now I had never been a fan before because I had never had the opportunity to watch Mia Hamm perform.

When we first got to the game it was…… [Read More]


Mia Hamm

U.S. player pool
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Event Sponsorship

Words: 674 Length: 2 Pages Document Type: Essay Paper #: 50771977

Marketing Communication

My marketing concept is event sponsorship. Event sponsorship is when a company agrees to pay money to event organizers in exchange for the opportunity to use the event as a marketing platform. There are many benefits to event sponsorship, including brand exposure, but the primary benefit is for brand associations to be created. Typically, the brand is associated with the event, which might be an athletic event, a charitable event or a community event. The sponsorship works on the principle of image transfer, where the positive associations of the event are transferred to the brand that has provided the sponsorship (Gwinner & Eaton, 1999). It has been argued that the greater the fit between the brand and the event, the better this image transfer will be (Haden, 2014).

There are several examples that can be found of event sponsorship. At very high levels, we can look to the recent World Cup in Brazil. This event is a high-level opportunity for brands to gain exposure to a massive worldwide television audience, and millions of people who attend the events live. The FIFA web page highlights the different sponsors of this event:

Event sponsorship is not just for massive…… [Read More]


Gwinner, K. & Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising. Vol. 28 (4) 47-57.

Haden, J. (2014). Sponsoring an event? Tips to maximize your return. Inc. Magazine. Retrieved August 31, 2014 from

Mack, R. (1999). Event sponsorship: An exploratory study of small business objectives, practices and perceptions. Journal of Small Business Management. Vol. 37 (3).
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Portfolio Management Project

Words: 4930 Length: 17 Pages Document Type: Essay Paper #: 69381068


Portfolio Management Project

Selected 10 companies



purchase date purchase price

Apple, Inc.


Industry/Sector: Technology/Personal Computer -- Investment Style: Large Growth



Communications Systems Inc.

Industry/Sector: Technology/Data Storage -- Investment Style: Small Growth

Joy Global Inc.


Industry/Sector: Farm/Const/Mach -- Investment Style: Large Growth


Industry/Sector: Consumer Services -- Investment Style: International

Gerdau SA


Industry/Sector: Steal & Iron -- Investment Style: International

Gol Linhas


Aereas Inteligentes SA

Industry/Sector: Regional Airline -- Investment Style: International

Green Mountain



Coffee Roasters Inc.

Industry/Sector: Processed Pkgd gds -- Investment Style: Small Growth

Rio Tinto PLC


10/21 / 2009

Industry/Sector: Steal & Iron -- Investment Style: International

Vale SA




Industry/Sector: Steal & Iron -- Investment Style: International





Group Inc.

Industry/Sector: Restaurants -- Investment Style: Small Growth


Investing today is about taking advantage of growth from a broader international perspective. Every aspect of industry now functions in a global economic environment. Even a mom and pop shop that creates handmade baskets in Singapore can now sell their wares over the internet and compete with the likes of Sears and Wal-Mart. By approaching investing from the view that globalization…… [Read More]

Reference Model (OSI) Layer 2-3 switches and routers, which enable the use of bandwidth-intensive network business applications and digital entertainment on local area networks and wide area networks. Its Application Delivery Controller segment offers OSI Layer 4-7 switches that allow enterprises and service providers to build network infrastructures to direct the flow of traffic, as well as provides file area network products and associated management solutions. The company's Global Services segment includes break/fix maintenance, extended warranty, installation, consulting, network management, related software maintenance, and telecommunications services that assist customers in designing, implementing, deploying, and managing networking solutions, as well as post-contract customer support and customer support services. It offers its products and services to end-user customers directly and through various distribution partners, including original equipment manufacturers, distributors, systems integrators, and value-added resellers in the United States, western Europe, Japan, and the greater Asia Pacific region. The company was founded in 1995 and is headquartered in San Jose, California. (Yahoo Finance)

Industry: Data Storage Devices



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Textiles Influence on Architecture the

Words: 1358 Length: 5 Pages Document Type: Essay Paper #: 9145244

" According to Cynthia McQuaid: "Textiles are an incredible part of our world in ways we don't understand. Plastics were extraordinary and still are. Textiles have been overlooked." (Hales, 2005) Hales further relates the familiarity of technical textiles in the form of "Kevlar, Mylar, Gore-Tex, Teflon and Velcro." (Hales, 2005)

New on the textile scene is 'Vectran' a "muscle fiber made through a process of melt extrusion using liquid ctystal polymer pellets." (Ibid) Another newcomer to the textile industry is "Superline" which has a mass of 36.5 million polyester filaments and has enough strength to hold 4.4 million pounds. The Superline was designed for mooring an oil platform in the Gulf of Mexico. Peter Testa, an architect from Santa Monica, California as well as the founding direction of MIT's Emergent Design Group has designed a carbon fiber building. Carbon fibers are being used for various purposes including the design of earthquake-resistant highway overpasses. Testa has designed a 40-story office tower that will be "knitted...of carbon fiber and composites." (Hales, 2005) According to Testa: "We are at a turning point...The science is clear in terms of the environmental consequences of the way we are building." (Hales, 2005)

In an article published…… [Read More]


Prvacki, M. (2003) Brickyards and Beehives. Online available at

Rimmer, S. (1997) the Symbolic Form of Architecture. Online available at,+Gottfried+Semper&hl=en&ct=clnk&cd=60&gl=us.

Hales, Linda (2005) When Textiles Go to Extremes. Washington Post. 17 April 2005. Online available at .

Architectural Textiles: World Cup Showcase in 2006 and Beyond (2007) Textiles Intelligence. Market Research. Online available at
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Mega Sports Event to a

Words: 3831 Length: 12 Pages Document Type: Essay Paper #: 55599410

The Wimbledon Tennis tournament as a hallmark-sporting event creates these social and cultural impact of the community. This is because according to theory transient and recurring events act as important methods of collecting identification of host communities. They present opportunities of asserting, reproducing, reinforcing, and contesting prevailing cultural values and beliefs and social norms (Quinn 2009). Hallmark events are identified as functions that support and reinforce the image of established social and cultural norms.

PR Newswire (2012) indicates the unpredictability of the effects of Olympics as its impact may be difficult to evaluate. However, in the case of London's 2012 Olympics, the games left a lasting impression on the socio-cultural context of Britain. According to Dhar (2012), the games led to the unification and social spirit of unity among the British during 2012, as compared to the divided and lawlessness associated with urban riots in 2011. The games increased the patriotism of the British, as a sense of pride in the nation increased. This was especially associated with the prestige and legacy the games leave, as the Britain is known for the best facilities. This positive feel of the nation among citizens was very different from the British cynicism to…… [Read More]


Akerlund, U 2008. Implementation of hallmark events among tourism stakeholders: the discourses of Umea's bid for European Capital of Culture 2014

Andersson, TD, Armbrecht, J and Lundberg, E, 2008. Impact of Mega-Events on the Economy. Asian Business & Management, 7(2), pp. 163-179.

Andrea, C, Andrew, F, Munday, M, and Roberts, a 2007. Assessing the Environmental Consequences of Major Sporting Events: The 2003/04 FA Cup Final. Urban Studies, Routledge, Taylor & Francis Group, 44(3), pp. 457-476.

Anonymous 2012, Apr 18. Olympics 2012: The Economic Impact Market Assessment 2012. PR Newswire.
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ABC London Events Co

Words: 3106 Length: 11 Pages Document Type: Essay Paper #: 73859777

Operations Management

Licenses and Requirements

Event Management

Risk Management

CSR and Sustainability

ABC London Events Co. will have many considerations to make before deciding on whether to host an event. One of the initial decisions will undoubtedly be financial as for-profit event management companies must return an adequate return to their investors. However, once the business case for the event is made, this is only the beginning and there are many subsequent decisions to be made. The planning phase of any event is arguably the most important aspect of hosting an effective event. There are many different objectives that events can address and planning for different types of events can take different approaches. This analysis will focus on cultural and sporting events and discuss various considerations that an event manager will have to make in order for the event to be a success. The research found that planning and risk management are among the most important aspects to hosting these types of events.

Analysis Overview

There are many considerations that must be had before organizing an event. The ABC London Events Co. should conduct a comprehensive analysis that includes many factors that stem from planning, operating, closing, and risk management…… [Read More]

Works Cited

Benta, D., 2011. On Best Practices for Risk Management in Complex Projects.. Informatica Economica, pp. 142-152.

COSO, 2004. Enterprise Risk Management. Treadway Commission, pp. 1-7.

Eventum, 2015. Events Management Resources Handbook. Events Management Program Team, Volume 1, pp. 1-45.

Gibson, O. & Watts, J., 2013. World Cup: Rio favelas being 'socially cleansed' in runup to sporting events. [Online]
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Dividing and Unifying Effects of

Words: 1373 Length: 5 Pages Document Type: Essay Paper #: 15579466

This has led to reconciliation among the divided states. It is this unifying theme that is also expressed in both the book, Friday Night Lights, as well as the movie, Miracle.

The Unifying Effects of Representative Sports as Demonstrated in Friday Night Lights and Miracle:

In Bissinger's Friday Night Lights: A Town, a Team, and a Dream, the author explores the societal webwork that is Odessa, Texas. An oil town that soars and plummets as oil comes and goes, is held together by the local high school football team -- the Permian Panthers. In the book, Odessa is a town that is both metaphorically and literally divided. There is the racial division of Whites vs. Blacks and Hispanics. Reminiscent of a far earlier time in America, Whites in Odessa in the late 1980s, on the whole are bigots, who feel Blacks are inferior.

There is only thing Blacks are valued for in Odessa -- football. For this reason, the town is literally divided into the two high schools, Permian and Odessa. The districting lines have been drawn so that all of the White students go to Permian. Only a select number of Black students get to attend the school. This,…… [Read More]

Works Cited

Bissinger, H.G. Friday Night Lights. New York and Washington D.C.: Da Capo Press, 2000. Print.

Coakley, Jay. Sports in Society: Issues and Controversies. New York: McGraw Hill Higher Education, 2009. Print.

Eitzen, D. Stanley. Fair and Foul: Beyond the Myths and Paradoxes of Sport. Lantham, MA: Rowman & Littlefield Publishers, 2003. Print.

Hoglund, Kristine & Sundberg, Ralph. "Reconciliation Through Sports? The Case of South Africa." Third World Quarterly Jun 2008: 805-818. Print.
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Hooliganism When Good Blokes Go

Words: 2649 Length: 10 Pages Document Type: Essay Paper #: 75429996

Hooliganism, like other forms of violent and aggressive behavior, can be traced to frustrated male needs for assertion, and the staunch identification with a sports team gives at once a sense of belonging and a clearly demarcated territory to "protect" (Farrington 1994). In this way, hooliganism fulfills a need that males who feel culturally disenfranchised experience in a sharp way (Farrington 1994).

Other scholars take a more historical view of hooliganism, tracing its origins and development in the twentieth century as a means of constructing a series of cause-and-effect sequences that led to the height of hooliganism and associated violence in the 1980s, and is possibly leading to a second rise today (Dunning 2000). Also included in this particular piece of research were interviews and other recorded statements made by hooliganism participants, and these demonstrated from a different perspective many findings similar to those of Farrington (1994): many men were feeling increasingly disillusioned and disenfranchised by ongoing political events, and these feelings were becoming increasingly evidenced in violent manners that hooliganism gave a direction and a sense of purpose to (Dunning 2000). The 1980s in Great Britain was typified by Thatcherism, which included the privatization of many formerly state-controlled operations,…… [Read More]


Dunning, E. (2000). Towards a Sociological Understanding of Football Hooliganism as a World Phenomenon. European Journal on Criminal Policy and Research 8(2): 141-62.

Farrington, D. (1994). Childhood, adolescent, and adult features of violent males. In Aggressive Behavior: Current Perspectives. New York: Plenum Press.

Kerr, J. (1994). Understanding Soccer Hooliganism. New York: Open University Press.

Johnston, I. (2010). Should fans fear British soccer hooligans? MSNBC. Accessed 6 December 2010.
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Application of Feedback in Motor Learning

Words: 2367 Length: 6 Pages Document Type: Essay Paper #: 42123682



When Rio de Janeiro recently won its bid to host the 2016 Olympic Games, they had one world famous representative on their Olympic committee that may have actually been more famous than our President Barak Obama. This individual may not be a household name in America, but he is most famous for scoring 2 goals in the 1958 World Cup championships when he was only 17 years old. This made him the youngest player to ever play in these renowned championships and over the course of his distinguished career; the majority of the football world would certainly consider him to be the best soccer player ever. Brazil actually has declared this individual as a national treasure in order to thwart other teams and countries from stealing him away and out of their country. His name is Edson Arantes Do Nascimento, but you may know him simply as -- Pele. So why would this individual be relevant in a paper dedicated to the application of feedback in motor learning as it applies to sports? The answer is that somehow, over the course of his career, Pele was able to successfully apply and translate the concepts of augmented extrinsic feedback…… [Read More]


Adams, James A. (1971). "A Closed-Loop Theory of Motor Learning." Journal of Motor Behavior 3:111-150.

Keele, Steven W. (1968). "Movement Control in Skilled Motor Performance." Psychological Bulletin 70:387-403.

Leawoods, Heather. "Gustav Radbruch: An Extraordinary Legal Philosopher." Retrieved on November 3, 2009, from

Magill, R, A. (2007) "Motor Learning Control: Concepts and Applications. McGraw Hill: Louisiana State University, USA.
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Ethnicity and Tourism Ethnicity Affects Many Aspects

Words: 918 Length: 3 Pages Document Type: Essay Paper #: 63959720

Ethnicity and Tourism

Ethnicity affects many aspects of tourism but is an aspect that is still poorly understood. Ethnicity is a concept that is quite problematic due to its variability and complexity in relation to social structure. Tourism has contributed to the process of the formation of identity in new nations and at the same time may encourage the majority population to reevaluate the perceptions they have on minorities.

Sporting activities have given rise to a new form of tourism. This is what is now known as sports tourism. If we talk of sport as a way of tourism we must first give a definition of sport tourism. Therefore sport tourism includes travelling away from an area where one resides to either take part in a sport for recreation, for competing, traveling to observe sports at grassroots or elite level or travelling to visit a sport attraction like sport hall of fame or water parks and so on. Tourists who get involved in sports at a specific destination do this for a number of reasons such as dedication, competition or just personal achievements ( Ottevanger, 2007)

How sports have influenced tourism

Tourism and sports are both key elements of the…… [Read More]


Ottevanger, H.(2007). Sports Tourism: Factors of influence on sport event visit motivation. Retrieved October 1, 2013 from

Luna, E.(2010). How the 1992 Summer Olympics Benefitted Tourism in Barcelona. Retrieved October 1, 2013 from
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Shunsuke Nakamura Is One of

Words: 877 Length: 3 Pages Document Type: Essay Paper #: 42290928

Though he received a hand and knee injury in the 2006 and 2007 seasons, Nakamura was still able to compete in many of the post-season games that Celtic played during those years. Nakamura was also nominated for the Ballon d'or award in 2007, or the "golden ball" award (Hurley, 2010). This is a very prestigious award within the league and game of soccer, and Nakamura has always appreciated this nomination as it shows that even through his injury-prone seasons abroad and at Reggina, he has been able to secure a more than modest amount of appreciation and recognition.

After the 2008 season, Nakamura moved to Espanyol. He had always indicated he wanted to play in Spain, but finally got the chance in the 2009-2010 season. At Espanyol, Nakamura was subject to a two-year contract, pending medical certifications in the pre-season (Hurley, 2010). After a series of injuries and less than spectacular appearances with the team, many including second team and substitute positioning, both the team and Nakamura agreed that he should leave Spain for a team in his home country of Japan. Nakamura only played one full season with Espanyol.

Nakamura now plays with the Yokahama Marinos and has presently…… [Read More]


Hurley, Michael. (2010). World Cup 2010: An Unauthorized Guide. China: CTPS.

Watt, Tom. (2010). A Beautiful Game: The World's Greatest Players and How Soccer Changed

Their Lives. New York: Harper Collins.
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Nlf Europa by the End

Words: 2614 Length: 7 Pages Document Type: Essay Paper #: 69007428

Soccer balls can be made of rubber or leather; to develop soccer skills a regular ball is not required. For a European nation to develop into a football playing or football loving nation, the country has to develop the sport at the grassroots. It seems to be too much effort for countries that already have an established interest in several different sports.

The sports that come close to football are rugby, which is played in Europe and many other parts of the world and Australian Rules football, otherwise known as footie. Both sports require far less infrastructure than football. Only a specific kind of ball is required. Both rugby and footie does not use specialized protective equipment. Most other countries also play basketball, the European nations play hockey and a few nations even play baseball. But none of these sports require the specialized infrastructure of football.

Quality of Players

In the creation of the WLAF, World Football League, and persisting with NFL Europe and NFL Europa, NFL was trying to kill the proverbial two birds with a single stone. They wanted to sell the notion of football in an attempt to make it into a world sport; the NFL was…… [Read More]

References> "American Football History." 2009. April 10, 2009. <.

HIndustan. "Ipl Moves to Sa, but What About 'City Loyalties'?" Johannesburg, South Africa, 2009. Hindustan Times. April 10, 2009. . "The Original World League of American Football." 2009. April 10, 2009. .
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Emirates Airlines the Purpose of

Words: 7279 Length: 26 Pages Document Type: Essay Paper #: 953622

" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few other carriers such as Singapore Airlines. Sixth, clever marketing - for example, Emirates, not Lufthansa - was named official carrier of the 2006 FIFA World Cup hosted by Germany - has created a very strong brand awareness worldwide. Finally, since the UAE's currency is firmly pegged to the U.S. dollar, Emirates has benefited, at least in recent years, from an additional devaluation-related cost advantage, especially vis-a-vis its Eurozone-based rivals." (2004)

Strengths of Emirates Airline Identified

The work of Knorr and Eisenkopf (2004) state that Emirates Airline weaknesses are really hard to pinpoint however, derived from what is a "notoriously unreliable...source...some posters on travel-related internet blogs are complaining about (allegedly) slipping service standards in general and lack of consistency in service quality in particular." Identified in terms of 'opportunities' presenting to Emirates Airline is the "most important contributing factor to Emirate's success, and a huge opportunity for future Dubai's very favorable location." (Knorr and Eisenkopf, 2004) Dubai is…… [Read More]


De Chernatony, Leslie (2006) From Band Vision to Brand Evaluation. Butterworth-Heinemann. Google Books Online available at,M1

Deyes, Reena Amos (2008) Branding a Key Component for Development of Airlines. Landor - Thinking in the News May 2008. Online available at

Emirates - a First Class Primer (2008) About FIFA. Online available at

Emirates to Launch First Commercial A380 Service to America (2008) Emirates News 9 June 2008. Online available at