Study Guide Library
Marketing Study Guides
Automotive Marketing Strategy
Ford Motor Company Marketing Plan: Strategy & Analysis
Pricing Strategy
Tesla Pricing Strategy: Decisions, Ethics, and Market Challenges
Advertising Strategy
Coors Light vs. Dos Equis Beer Advertising Compared
Advertising Strategy
Verizon Ad Campaigns: Mom vs. Droid Does Compared
Marketing Strategy
BC Metal Fabrication Marketing Plan: Strategy & Analysis
Consumer Targeting and Segmentation
Primm Valley Casino's Hispanic Market Targeting Strategy
Airline Marketing Strategy
High/Low Pricing Strategy in Airline Marketing
Pricing Strategy
Tesla Pricing Strategy: Model 3, Model S, and Model X
Healthcare Marketing Strategy
Kaiser Permanente Marketing Plan: Strategy and Analysis
Pharmaceutical Marketing
DTC vs. Detailing: Pharma Marketing Challenges in Europe
Health Marketing
Prostate Cancer Education: Marketing Campaign Evaluation
Retail Marketing Strategy
H&M Marketing Strategy: Case Study Analysis & Recommendations
Customer Service Strategy
Customer Management Plan for a Banh Mi Sandwich Chain
Social Media Marketing
GoPro's Social Media Strategy: YouTube and User-Generated Content
Services Marketing
Differentiating Between Services and Goods in Marketing
Brand Strategy
Rebranding Kraft Singles for Millennial Moms in Canada
Marketing Theory
Service-Dominant Logic vs. Goods-Dominant Logic in Marketing
Advertising Ethics
Deceptive Cosmetic Advertising: Effects and FTC Regulation
International Marketing Strategy
EMBA Market Entry Plan for Vietnam: A Business School Strategy
International Market Entry
Exporting Drug Screening Cups to Costa Rica: Market Entry
Customer Relationship Management
CRM Strategy for BabyGifts101: Customer Demographics & Insights
Service Marketing
Self-Service Technology and Its Effect on Customer Service
Consumer Behavior and Advertising
Advertising Appeals and Consumer Behavior for Men's Personal Care
Consumer Behavior
Consumer Buying Behavior Observed in a Grocery Store
Brand Strategy
Dyson Carpet Cleaner Strategy: Brand, Niche & Advertising
Digital Marketing Strategy
MGSM Blog Strategy: Web 2.0 Analysis and Recommendations
Advertising and Brand Strategy
Honey Maid "This Is Wholesome" Ad Campaign Analysis
Pricing Strategy
Rate Fences and Pricing Strategy at Ocean Park Hong Kong
Product Launch Strategy
Mobile Manufacturing Marketing Plan: Segmentation Strategy
Arts and Entertainment Marketing
VSO Marketing Survey Analysis: Decisions and Sampling Bias
Product Marketing Strategy
Marketing Plan for Bubbly Energy Drink by Jolly Company
Product Strategy
Software Product Strategy and Life Cycle Marketing Plan
Brand Strategy
Online Branding Strategy for a Luxury Portrait Business
Nonprofit Marketing Research
Market Research Plan for Health Through Walls Nonprofit
Marketing Strategy
Samsung's Marketing Strategy: Product and Market Analysis
Advertising Ethics
Olay Regenerist Ad Analysis: Ethics and Puffery in Beauty Marketing
Digital Marketing Strategy
Emerging Marketing Trends: AI, Video, and Digital Tools
Retail Strategy
Retail Strategy Analysis of Woodrings Floral Gardens
Marketing Strategy
Segmentation, Targeting, and Positioning in Marketing Strategy
Global Marketing Strategy
Oreo's SWOT Analysis: Entering China and India Markets
International Market Entry
EMBA Marketing Plan for Entering the Vietnamese Market
Sports Marketing
Green Bay Packers Sports Marketing Plan and Strategy
Marketing Ethics and CSR
Marketing Ethics and Corporate Social Responsibility Strategies
Retail Marketing Strategy
Walmart Marketing Strategies and Retail Relationship Building
Social Media Marketing
GoPro Social Media Strategy: YouTube, Instagram & Beyond
Advertising Strategy
Animated Characters in Advertising: Benefits and Limitations
Social Media Marketing
B2B Social Media Strategy for E-Book Lead Generation
Hospitality Marketing
Hotel Marketing Strategies: Differentiate, Blue Ocean, Social Media