Study Guide Library
Marketing Study Guides
Advertising and Brand Strategy
Comparing Perfume Ads: Hugo Boss WOMAN vs. Revlon Charlie Sunshine
Product Strategy
Colgate Children's Toothpaste Flavor Extension: Australia Marketing Plan
Airline Marketing Strategy
Singapore Airlines Marketing Plan: Strategy and Market Analysis
Retail Marketing Strategy
Blue Turtle Clothing Company: Marketing Strategy Analysis
Brand Strategy
La Fresh Promotional Strategy: Rebranding for Modern Health Trends
Retail Strategy
J.C. Penney's Pricing Makeover: Can Ron Johnson's Strategy Work?
Digital Marketing Strategy
Google vs. Microsoft Bing: A Marketing Mix Comparison
Consumer Behavior
Organic Food Consumer Motivation: A Primary Research Study
Digital Advertising & Consumer Privacy
Online Data Collection by Advertisers: Privacy & Ethics
Brand Strategy
Stella Artois Brand Identity Crisis and Recovery Strategy
Brand Strategy
Clinique Marketing Plan: SWOT Analysis and Strategy
Marketing Research Methods
Psychometric Scale Development in Marketing Research