Study Guide Library
Marketing Study Guides
Brand Strategy
Guggenheim Museum Rebranding: Strengths, History & Strategy
Global Marketing Strategy
Amazon's Marketing Strategy and Challenges in China
Retail Marketing Strategy
Best Buy Retail Strategy: SCA, Store Image & IMC
Marketing Strategy
T-Mobile Marketing Strategy: Millennials & Positioning
Consumer Demographics
Marketing to Older Women: Untapped Retail Opportunities
International Marketing Strategy
BMW China Marketing Strategy: Targeting Repeat Luxury Buyers
Product Launch Strategy
NIVEA VISAGE Young: 4 P's Marketing Mix Case Study
Marketing Strategy
The Four Ps of Marketing: Strategy, Theory, and Practice
Marketing Strategy
Sheba Rideshare Marketing Plan: Women-Only Service Strategy
Social Media Marketing
Social Media Influencers and Business Marketing Strategies
Marketing Strategy
Imagination, Reason, and Commitment in Marketing Strategy
Advertising and Consumer Demand
Diamond Advertising, Blood Diamonds, and Civil War in Sierra Leone
New Product Development
Herschel Supply Suitcase Launch: New Product Marketing Plan
Brand Strategy
SK-II vs. Neutrogena: Brand Culture and Experience Compared
Destination Marketing
Chicago Tourism SWOT Analysis: Strengths and Strategy
Tourism Marketing
DMO Mission Statements: Common Themes and Differences
Customer Retention Strategy
Critiquing Customer Retention Strategies: Analysis & Recommendations
Retail Marketing
Walmart vs. Target: Retail Store Comparison Analysis
Brand Strategy
Cisco vs. Intel: B2B to B2C Brand Strategy Compared
Brand Strategy
Brand Building Strategy for a Small Carpet Cleaning Business
Social Marketing and Public Awareness Campaigns
Benetton AIDS Campaign: IMC Strategy for David Kirby Photo
Product Strategy
BlackBerry's Product Lifecycle Failure and Marketing Strategy
Pricing and Distribution Strategy
Price and Channel Strategy: Dynamic vs. Static Pricing
Market Research Methods
Conjoint Analysis: Methods, Applications, and Business Use
Product and Brand Strategy
Apple MacBook Pro: Target Market and SWOT Analysis
Green Consumer Behavior
Environmental Concern and Green Product Purchasing in Germany
Promotion Strategy
Promotion and the Product Life Cycle in Marketing Strategy
Consumer Behaviour Research
Research Questions and Hypotheses for Organic Food Studies
Restaurant Marketing Strategy
Marketing Plan for a Campus Gastropub Restaurant
Tourism Marketing Strategy
Reading Terminal Market: Environmental Analysis & Strategy
Digital Marketing Strategy
Social Media Marketing Strategies for Insurance Companies
Healthcare Marketing
Marketing Strategy at Mayo Clinic: The 4Ps and Partnerships
Healthcare Marketing
Lifestyle Profile of a Hospital Neighborhood: Market Segmentation
Healthcare Marketing
Mayo Clinic vs. Cleveland Clinic: Positioning & Differentiation
Technology Marketing
Knuverse Voice Authentication Marketing Plan Analysis
Brand Strategy
Lipton Iced Tea Marketing Analysis: Mix & Strategy
Sports Marketing
Springfield Nor'easters Pricing Strategy and Revenue Analysis
Marketing Strategy
ECIG Electronic Cigarettes Marketing Strategy Analysis
Consumer Research Methods
Sampling Design for McDonald's Millennial Consumer Survey
Consumer Markets
Alcohol Markets in Ghana and South Africa Compared
Brand Strategy and Advertising
Diesel vs. Benetton: Brand Image and Fashion Advertising
E-Commerce Marketing
Customer Loyalty in E-Commerce: Strategies to Build E-Loyalty
Digital Marketing Strategy
YouTube's Market Entry Strategy in China: A Competitive Analysis
Theme Park and Leisure Marketing
Hong Kong Disneyland's Market and Marketing Environment
Print Advertising
Print Ad Effectiveness: Analyzing Consumer Magazine Campaigns
Cross-Cultural Advertising
Chinese Festive Food Advertising in Malaysia: Meaning and Culture
Brand Identity and Design
Coca-Cola Logo Design and Brand Identity Analysis
Digital Marketing Strategy
Marketing to Gen Z: Digital Strategies for a Tech-Native Generation