Study Guide Library
Marketing Study Guides
Marketing Strategy
SWOT Analysis and Promotional Strategy for Kozy Shack
New Product Development
Marketing Innovation: New Products and Consumer Co-Creation
Hospitality Marketing
Hyatt Hotels Marketing Plan for Business Travelers
Brand Strategy
Coca-Cola Marketing Plan: SWOT Analysis and Strategy
Marketing Strategy
KFC Marketing Objectives and Strategic Direction Analysis
International Market Entry
Market Entry Strategies for Germany: High Value, Low Volume
Global Brand Strategy
Red Bull Global Strategy: Emerging Markets & Marketing
Customer Relationship Management
CRM and Relationship Marketing: Building Competitive Advantage
Marketing Strategy
Athletics Supreme Sportswear Marketing Plan Analysis
Healthcare Marketing
Mayo Clinic's Marketing Strategy: Digital Growth and Impact
Digital Marketing Strategy
Argos Internet Marketing Strategy: Multi-Channel Retail Analysis
Brand Identity and Consumer Culture
Amelia Earhart's Brand and Making Flying Thinkable
Sports Marketing Strategy
Springfield Nor'easters HBS Case: Minor League Pricing Strategy
Multicultural and Global Marketing
Multicultural Marketing: McDonald's and Starbucks Strategies
Brand Strategy
Microsoft Product Placement in Hawaii Five-0 Analyzed
Strategic Marketing Planning
Zurich Insurance Strategic Marketing Analysis and Plan
Luxury Retail Marketing
Saks Fifth Avenue: Luxury Brand Strategy and Digital Merchandising
Promotional Strategy
Subway Sandwiches Sales Promotion and PR Strategy
International Marketing Strategy
Wine Marketing: Segmentation and Export Strategy in Europe
Insurance Marketing Strategy
Allstate Insurance Marketing Plan: Strategy and Analysis
Brand Strategy
Brand Repositioning of Hallmark Greeting Cards Strategy
Retail Marketing Strategy
Kimberly-Clark Virtual Store Technology: A Case Study
Brand Strategy
Harley-Davidson Brand Strategy: B2B vs B2C Marketing
Niche Market Strategy
Nike Muslim Women's Headscarf: Niche Market Strategy
Retail Pricing Strategy
JC Penney's Pricing Strategy Failure Under Ron Johnson
Luxury Brand Strategy
Launching a Luxury Brand: Market Analysis and Strategy
Sport Marketing
Meet the Superhumans: Marketing the 2012 Paralympics
Consumer Behavior
Apple iPad Mini Cannibalization: Consumer Behavior Analysis
Consumer Behavior and Advertising
Advertising Effectiveness and Consumer Memory in Marketing
Brand Strategy
W Hotels vs. Four Seasons: Luxury Brand Comparison
Brand Strategy
Ryanair's Communications Strategy: From Hostile to Customer-Friendly
Global Marketing Strategy
Avon Case Study: Global Marketing Strategy and Operations
Advertising Ethics
Marketing to Children: Why Restrictions Are Necessary
Consumer Behavior
Psychographics in Market Segmentation and Consumer Behavior
Consumer Behavior
Does Marketing Create or Satisfy Consumer Needs?
Consumer Behavior
Self-Image and Self-Perception in Luxury Fashion Brand Choice
Marketing Strategy
Brite Briks Marketing Plan: New Product Launch Strategy
Telecommunications Marketing
Verizon Strategic Marketing: Plans, SWOT & Objectives
B2B Marketing Strategy
3M Canada B2B Marketing Strategy: Key Accounts & Growth
Competitive Strategy
IKEA Strategy Analysis: Porter's Model and Strategy Clock
Brand Strategy
Yue Sai Brand Repositioning: L'Oréal China Marketing Strategy
Global Advertising
Advertising and Globalization in India: Industry Overview
Marketing Strategy
Marketing Plan for Travel Today Travel Agency
Sport Marketing
Mixed-Method Market Segmentation Typologies in Sports
Market Research & Segmentation
SUKI-YO Target Market Research: Urban Fashion Brand Analysis
Marketing Strategy
Amazon Kindle Fire Marketing Mix and Porter's Five Forces
Integrated Marketing Communications
Comcast Integrated Marketing Campaign Strategy Plan
International Market Entry
SkinCeuticals China Market Entry Strategy Analysis